Free cash flow plummeted from $171.5M in 2025Q4 to $56.2M in 2026Q2, with FCF margin dropping from 32.7% to 10.0%, despite a $1.7B buyback in 2026Q2.
Wix.com Ltd. (WIX) cash flow statement — 15-year operating, investing & financing cash flows
| Metric | TTM | Dec'25 | Dec'24 | Dec'23 | Dec'22 | Dec'21 | Dec'20 | Dec'19 | Dec'18 | Dec'17 | Dec'16 | Dec'15 | Dec'14 | Dec'13 | Dec'12 | Dec'11 |
|---|
| Cash from Operations | 458.47M | 582.86M | 497.42M | 248.25M | 37.15M | 65.69M | 148.05M | 149.56M | 115.71M | 83.05M | 40.57M | 20.88M | -803K | 4.24M | -3.61M | -10.6M |
| Operating CF Margin % | - | 29.24% | 28.25% | 15.9% | 2.68% | 5.17% | 15.04% | 19.74% | 19.17% | 19.51% | 13.99% | 10.26% | -0.57% | 5.27% | -8.26% | -43.09% |
| Operating CF Growth % | -63.49% | 17.18% | 100.37% | 568.19% | -43.44% | -55.63% | -1.01% | 29.26% | 39.32% | 104.7% | 94.35% | 2699.75% | -118.93% | 217.6% | 65.96% | - |
| Net Income | -174.65M | 50.65M | 138.32M | 33.14M | -424.86M | -117.21M | -216.52M | -86.41M | -37.12M | -56.27M | -47.16M | -51.33M | -56.57M | -28.72M | -14.97M | -22.74M |
| Depreciation & Amortization | 32.52M | 31.45M | 31.11M | 26.45M | 22.86M | 18.88M | 17.19M | 16.71M | 11.51M | 8.47M | 5.29M | 5.63M | 2.81M | 1.23M | 871K | 592K |
| Stock-Based Compensation | 0 | 237.38M | 240.72M | 224.63M | 236.84M | 221.39M | 147.31M | 109.34M | 72.33M | 47.7M | 28.05M | 18.75M | 13.94M | 7.33M | 1.02M | 4.73M |
| Deferred Taxes | -102.44M | -91.74M | -5.2M | -8.78M | -57.87M | 54.45M | -3.25M | 935K | -959K | -2.88M | 613K | 498K | 809K | 424K | 163K | 70K |
| Other Non-Cash Items | 233.39M | -54.26M | -11.9M | 8.63M | 211.8M | -153.18M | 34.42M | 20.59M | 9.9M | 53.98M | 32.21M | 27.75M | 955K | 21.09M | 10.49M | 0 |
| Working Capital Changes | 469.65M | 409.38M | 104.35M | -35.81M | 48.38M | 41.35M | 168.9M | 88.4M | 60.05M | 86.03M | 53.78M | 47.33M | 38.2M | 23.98M | 9.31M | 6.75M |
| Change in Receivables | 6.28M | 3.22M | 12.72M | -15.31M | -11.72M | -6.25M | -6.46M | -3.46M | -2.13M | -1.94M | -1.82M | -5.41M | -383K | 125K | -580K | -181K |
| Change in Inventory | 0 | 0 | 0 | 0 | 0 | -61.36M | 20.12M | 28.02M | -3.44M | 17.78M | -4.65M | 7.09M | 8.25M | 3.19M | 124K | 941K |
| Change in Payables | 52.06M | 26.96M | 11.97M | -52.45M | -18.51M | 26.59M | 41.97M | -7.56M | 10.93M | 11.83M | 8.29M | 7.48M | 618K | 1.89M | 964K | 811K |
| Cash from Investing | -293.53M | -902.15M | -35.47M | 566.71M | -54.66M | 376.87M | -800.23M | -244.01M | -287.59M | -114.87M | -8.39M | -28.67M | -60.71M | -3.84M | 683K | -4.55M |
| Capital Expenditures | -886.33K | -9.9M | -17.81M | -63.02M | -71.24M | -35.77M | -18.85M | -22.07M | -14.08M | -12.44M | -4.51M | -6.79M | -6.82M | -3.07M | -947K | -1.75M |
| CapEx % of Revenue | 0.04% | 0.5% | 1.01% | 4.04% | 5.13% | 2.82% | 1.92% | 2.91% | 2.33% | 2.92% | 1.56% | 3.34% | 4.81% | 3.81% | 2.17% | 7.13% |
| Acquisitions | -6.69M | -23.88M | 0 | 0 | 0 | -42.73M | -6.63M | -3.86M | -392K | -33.09M | -49.49M | -60.61M | -4.29M | 0 | 0 | 0 |
| Investments | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
| Other Investing | -9.29M | -10.04M | -973K | -3.14M | 580K | -1.93M | -5.64M | 2.97M | -108K | 0 | 49.49M | 60.61M | -48.39M | 250K | 1.72M | 538K |
| Cash from Financing | -634.3M | -43M | -406.73M | -450.02M | -189.16M | -160.06M | 552.94M | 31.5M | 417.71M | 23.99M | 21.66M | 6.82M | 812K | 94.21M | 61K | 21.02M |
| Debt Issued (Net) | 1.1B | 549.06M | 0 | -362.67M | 0 | 0 | 575M | 0 | 442.75M | -170K | 0 | 0 | 0 | 0 | 0 | 0 |
| Equity Issued (Net) | -1.65B | -520.18M | -466.3M | -127.02M | -231.87M | -200M | -6.35M | 0 | 0 | 0 | 0 | 0 | 0 | 93.69M | 0 | 20.86M |
| Dividends Paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Share Repurchases | -1.97B | -575M | -466.3M | -127.02M | -231.87M | -200M | 0 | 0 | 32.9M | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Financing | -76.23M | -71.88M | 59.58M | 39.66M | 42.71M | 39.94M | -15.71M | 31.5M | -25.04M | 24.16M | 21.66M | 6.82M | 812K | 519K | 61K | 170K |
| Net Change in Cash | -442.15M | -350.13M | 51.32M | 364.94M | -206.67M | 282.5M | -99.25M | -62.95M | 245.83M | -7.83M | 53.84M | -974K | -61.06M | 93.75M | -2.86M | 5.87M |
| Free Cash Flow | 448.21M | 574.3M | 479.6M | 182.2M | -33.51M | 27.98M | 129.2M | 127.5M | 101.63M | 70.61M | 36.06M | 14.08M | -7.62M | 1.17M | -4.55M | -12.35M |
| FCF Margin % | 21.01% | 28.82% | 27.24% | 11.67% | -2.42% | 2.2% | 13.12% | 16.83% | 16.83% | 16.59% | 12.43% | 6.92% | -5.38% | 1.46% | -10.43% | -50.22% |
| FCF Growth % | -18.45% | 19.75% | 163.23% | 643.68% | -219.75% | -78.34% | 1.33% | 25.45% | 43.94% | 95.82% | 156.02% | 284.73% | -749.96% | 125.75% | 63.13% | - |
| FCF per Share | 10.43 | 9.95 | 8.00 | 3.12 | -0.58 | 0.49 | 2.37 | 2.52 | 2.12 | 1.55 | 0.86 | 0.36 | -0.20 | 0.04 | -0.15 | -0.41 |
| FCF Conversion (FCF/Net Income) | -2.57x | 11.51x | 3.60x | 7.49x | -0.09x | -0.56x | -0.89x | -1.70x | -3.12x | -1.48x | -0.87x | -0.41x | 0.01x | -0.15x | 0.24x | 0.47x |
| Interest Paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 262K | 0 | 0 |
| Taxes Paid | 0 | 0 | 11.33M | 12.41M | 11.42M | 6.52M | 5.81M | 3.11M | 3.67M | 4.42M | 2.64M | 2.23M | 1.43M | 751K | 105K | 4K |
Quick answers to the most common questions about buying WIX stock.
Wix.com Ltd. (WIX) generated $582.9M in net cash from operating activities in 2025. This reflects the cash generated directly from core business operations.
Wix.com Ltd. (WIX) generated $574.3M in free cash flow in 2025. Free cash flow is the cash left over after capital expenditures, which can be used to pay dividends, repurchase shares, or pay down debt.
Wix.com Ltd. (WIX) spent $9.9M on capital expenditures in 2025. CapEx represents the cash invested in physical assets like property, plant, and equipment to maintain or grow the business.
In 2025, Wix.com Ltd. (WIX) spent $575.0M on share repurchases. This shows the company's commitment to returning capital to its equity investors.
Key Metrics
Top Statement Risk
R&D spike and margin compression
Cash Conversion Diverges from Losses
Despite net losses in 2026, operating cash flow remained positive, with OCF/NI swinging from -0.77 in Q2 2026 to 4.31 in Q1 2025, per reported figures.
The negative net income in 2026Q2 and Q1 contrasts sharply with positive operating cash flows of $59.0M and $78.5M, respectively. This divergence suggests that non-cash charges and working capital changes are masking underlying cash generation, but the quality of earnings is questionable as losses persist. Investors should monitor whether the gap between net income and operating cash flow narrows as the company's investment phase matures.
FCF Momentum Stalls in 2026
Free cash flow fell from $171.5M in 2025Q4 to $56.2M in 2026Q2, with FCF margin dropping from 32.7% to 10.0%, based on quarterly data.
The sharp sequential decline in FCF and margin suggests that the company's cash generation is decelerating, possibly due to increased working capital needs or operational inefficiencies. This trend aligns with the income statement's margin compression, indicating that the business is consuming more cash relative to revenue. The sustainability of FCF is critical, as it underpins the company's ability to fund buybacks and investments without additional debt.
Minimal Capex Masks Asset-Light Model
Capital expenditures remained below 2% of revenue across the period, with CapEx/Rev averaging 0.8%, as per reported figures, indicating a highly asset-light model.
The consistently low capex intensity suggests that WIX's growth does not require significant fixed asset investment, which is typical for software companies. However, this also implies that the company's cash flow is highly sensitive to working capital changes and operating expenses, as seen in the recent FCF decline. The lack of meaningful capex may limit the company's ability to scale infrastructure if needed, but it currently supports high FCF conversion.
Working Capital Swings Drive Cash Flow
Working capital changes contributed $69.2M in 2026Q2 and $181.6M in 2025Q4, but only $6.6M in 2024Q2, per financial statements, highlighting volatility.
The large positive working capital changes in recent quarters suggest that WIX is efficiently collecting receivables or delaying payables, which boosts operating cash flow. However, the volatility indicates that cash flow is not solely driven by core earnings, and investors should be cautious about the sustainability of these swings. If working capital normalizes, operating cash flow could decline, potentially impacting FCF and the company's ability to repurchase shares.
Aggressive Buybacks Despite Losses
WIX repurchased $1.7B in 2026Q2, a significant increase from $100M in 2025Q2, while paying no dividends, as per reported cash flow data.
The massive buyback in 2026Q2, despite net losses, suggests management is confident in the company's cash generation and long-term value. However, this deployment strategy may strain liquidity if operating cash flow deteriorates further. The lack of dividends indicates a focus on capital appreciation, but the timing of buybacks during a period of margin compression warrants scrutiny.
Cumulative Earnings vs Cash Gap
Over the last ten quarters, cumulative net income was approximately $55M, while operating cash flow totaled $1.15B, per reported figures, indicating a large positive gap.
The substantial excess of operating cash flow over net income suggests that earnings are understated due to non-cash charges like SBC and D&A, but also that the company is generating real cash beyond reported profits. This divergence may indicate conservative accounting or that the business model is more cash-generative than earnings suggest. However, the recent losses in 2026 could signal a shift, and investors should monitor whether this gap narrows as the company matures.
What Could Invalidate the Base Case
The cash flow statement obscures the impact of stock-based compensation, which totaled $59.4M in 2025Q2 but is reported as zero in 2026, per reported figures.
The sudden disappearance of SBC from the cash flow statement in 2026 is unusual and may indicate a change in accounting treatment or disclosure. If SBC is being capitalized or excluded, reported operating cash flow could be overstated, masking the true cash cost of employee compensation. Investors should scrutinize the notes to understand this shift, as it could affect the sustainability of the company's cash generation and its ability to fund buybacks.