Revenue growth remains steady at 14.3% year-over-year, though gross margins are constrained at 65.3% due to the rising costs of Business Solutions and payment processing.
| Metric | TTM | Dec'25 | Dec'24 | Dec'23 | Dec'22 | Dec'21 | Dec'20 | Dec'19 | Dec'18 | Dec'17 | Dec'16 | Dec'15 | Dec'14 | Dec'13 | Dec'12 | Dec'11 |
|---|
| Sales/Revenue | 2.06B | 1.99B | 1.76B | 1.56B | 1.39B | 1.27B | 984.37M | 757.67M | 603.7M | 425.64M | 290.1M | 203.52M | 141.84M | 80.47M | 43.68M | 24.6M |
| Revenue Growth % | 13.56% | 13.2% | 12.74% | 12.54% | 9.29% | 28.98% | 29.92% | 25.5% | 41.84% | 46.72% | 42.54% | 43.48% | 76.26% | 84.25% | 77.54% | - |
| Cost of Goods Sold | 672.37M | 636.35M | 564.63M | 512.53M | 526.23M | 488.58M | 313.02M | 194.82M | 126.95M | 69.39M | 45.29M | 34.97M | 26.11M | 15.26M | 9.23M | 5.29M |
| COGS % of Revenue | - | 31.93% | 32.07% | 32.82% | 37.92% | 38.48% | 31.8% | 25.71% | 21.03% | 16.3% | 15.61% | 17.18% | 18.41% | 18.96% | 21.14% | 21.5% |
| Gross Profit | 1.39B | 1.36B | 1.2B | 1.05B | 861.44M | 781.08M | 671.35M | 562.85M | 476.76M | 356.25M | 244.82M | 168.55M | 115.73M | 65.22M | 34.44M | 19.31M |
| Gross Margin % | 67.37% | 68.07% | 67.93% | 67.18% | 62.08% | 61.52% | 68.2% | 74.29% | 78.97% | 83.7% | 84.39% | 82.82% | 81.59% | 81.04% | 78.86% | 78.5% |
| Gross Profit Growth % | - | 13.43% | 14% | 21.79% | 10.29% | 16.34% | 19.28% | 18.06% | 33.83% | 45.52% | 45.25% | 45.64% | 77.46% | 89.34% | 78.37% | - |
| Operating Expenses | 1.49B | 1.35B | 1.1B | 1.07B | 1.15B | 1.11B | 870.4M | 644.43M | 507.39M | 406.26M | 288.85M | 217.18M | 171.38M | 91.74M | 49.4M | 41.67M |
| OpEx % of Revenue | - | 67.98% | 62.24% | 68.74% | 82.64% | 87.16% | 88.42% | 85.05% | 84.05% | 95.45% | 99.57% | 106.71% | 120.82% | 114% | 113.11% | 169.39% |
| Selling, General & Admin | 797.35M | 709.44M | 600.59M | 559.61M | 663.93M | 681.67M | 550.13M | 393.64M | 308.48M | 252.62M | 183.48M | 139.54M | 113.55M | 62.08M | 32.72M | 26.92M |
| SG&A % of Revenue | - | 35.6% | 34.11% | 35.83% | 47.85% | 53.69% | 55.89% | 51.95% | 51.1% | 59.35% | 63.25% | 68.56% | 80.05% | 77.15% | 74.91% | 109.45% |
| Research & Development | 696.22M | 645.5M | 495.28M | 481.29M | 482.86M | 424.94M | 320.28M | 250.79M | 198.91M | 153.63M | 105.37M | 77.65M | 57.83M | 29.66M | 16.78M | 14.75M |
| R&D % of Revenue | - | 32.39% | 28.13% | 30.82% | 34.8% | 33.47% | 32.54% | 33.1% | 32.95% | 36.1% | 36.32% | 38.15% | 40.77% | 36.86% | 38.42% | 59.94% |
| Other Operating Expenses | 0 | 0 | 0 | 32.61M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Operating Income | -105.37M | 1.75M | 100.14M | -24.38M | -285.35M | -325.53M | -199.06M | -81.58M | -30.63M | -50.01M | -44.03M | -48.63M | -55.64M | -26.53M | -14.96M | -22.36M |
| Operating Margin % | -5.11% | 0.09% | 5.69% | -1.56% | -20.56% | -25.64% | -20.22% | -10.77% | -5.07% | -11.75% | -15.18% | -23.9% | -39.23% | -32.96% | -34.25% | -90.89% |
| Operating Income Growth % | - | -98.25% | 510.75% | 91.46% | 12.34% | -63.54% | -143.99% | -166.35% | 38.75% | -13.58% | 9.46% | 12.6% | -109.76% | -77.31% | 33.09% | - |
| EBITDA | -73.48M | 33.2M | 131.26M | 2.07M | -262.5M | -306.65M | -181.87M | -64.87M | -19.12M | -41.6M | -38.75M | -43M | -52.83M | -25.3M | -14.09M | -21.77M |
| EBITDA Margin % | -3.57% | 1.67% | 7.46% | 0.13% | -18.92% | -24.15% | -18.48% | -8.56% | -3.17% | -9.77% | -13.36% | -21.13% | -37.25% | -31.44% | -32.26% | -88.49% |
| EBITDA Growth % | -146.31% | -74.7% | 6253.15% | 100.79% | 14.4% | -68.61% | -180.36% | -239.24% | 54.04% | -7.37% | 9.89% | 18.61% | -108.83% | -79.55% | 35.27% | - |
| D&A (Non-Cash Add-back) | 31.89M | 31.45M | 31.11M | 26.45M | 22.86M | 18.88M | 17.19M | 16.71M | 11.51M | 8.41M | 5.29M | 5.63M | 2.81M | 1.23M | 871K | 592K |
| EBIT | -105.37M | 1.75M | 155.09M | 42.03M | -462.63M | -47.71M | -121.92M | -64.21M | -23.91M | -54.95M | -43.79M | -48.63M | -55.64M | -26.89M | -14.48M | -22.53M |
| Net Interest Income | 8.51M | -5.01M | 38.09M | 40.36M | 13.48M | 4.42M | -14.1M | -1.68M | -707K | 872K | 621K | 74K | 302K | -170K | 26K | 123K |
| Interest Income | 46.89M | 0 | 41.95M | 45.19M | 19.42M | 10.47M | 16.39M | 19.79M | 9.61M | 1.18M | 847K | 242K | 415K | 154K | 54K | 147K |
| Interest Expense | 38.38M | 5.01M | 3.86M | 4.82M | 5.94M | 6.06M | 30.49M | 21.47M | 10.31M | 310K | 226K | 168K | 113K | 262K | 28K | 168K |
| Other Income/Expense | 10.44M | -2.15M | 51.78M | 62.22M | -182.49M | 272.53M | 47.18M | -3.57M | -3.28M | -4.94M | 243K | 66K | 2.13M | -621K | 485K | -168K |
| Pretax Income | -94.93M | -401K | 151.93M | 37.84M | -467.84M | -53.01M | -151.88M | -85.15M | -33.91M | -54.95M | -43.79M | -48.57M | -53.51M | -27.15M | -14.48M | -22.53M |
| Pretax Margin % | -4.61% | -0.02% | 8.63% | 2.42% | -33.71% | -4.17% | -15.43% | -11.24% | -5.62% | -12.91% | -15.09% | -23.86% | -37.73% | -33.74% | -33.14% | -91.58% |
| Income Tax | -54.35M | -51.05M | 13.6M | 4.7M | -42.98M | 64.2M | 14.99M | 2.6M | 3.21M | 1.32M | 3.11M | 2.77M | 3.05M | 1.57M | 496K | 212K |
| Effective Tax Rate % | 57.25% | 12729.93% | 8.95% | 12.43% | 9.19% | -121.12% | -9.87% | -3.05% | -9.46% | -2.41% | -7.1% | -5.69% | -5.7% | -5.79% | -3.43% | -0.94% |
| Net Income | -40.59M | 50.65M | 138.32M | 33.14M | -424.86M | -117.21M | -166.87M | -87.75M | -37.12M | -56.27M | -46.9M | -51.33M | -56.57M | -28.72M | -14.97M | -22.74M |
| Net Margin % | -1.97% | 2.54% | 7.86% | 2.12% | -30.62% | -9.23% | -16.95% | -11.58% | -6.15% | -13.22% | -16.17% | -25.22% | -39.88% | -35.69% | -34.28% | -92.44% |
| Net Income Growth % | -127.41% | -63.39% | 317.42% | 107.8% | -262.48% | 29.76% | -90.17% | -136.39% | 34.04% | -20% | 8.65% | 9.25% | -96.96% | -91.82% | 34.16% | - |
| Net Income (Continuing) | -40.59M | 50.65M | 138.32M | 33.14M | -424.86M | -117.21M | -166.87M | -87.75M | -37.12M | -56.27M | -46.9M | -51.33M | -56.57M | -28.72M | -14.97M | -22.74M |
| Discontinued Operations | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Minority Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| EPS (Diluted) | -0.72 | 0.88 | 2.36 | 0.57 | -7.33 | -2.06 | -3.98 | -1.71 | -0.77 | -1.24 | -1.12 | -1.30 | -1.49 | -0.93 | -0.50 | -0.75 |
| EPS Growth % | -131.88% | -62.71% | 314.04% | 107.78% | -255.83% | 48.24% | -132.75% | -122.08% | 37.9% | -10.71% | 13.85% | 12.75% | -60.22% | -86% | 33.33% | - |
| EPS (Basic) | - | 0.91 | 2.49 | 0.58 | -7.33 | -2.06 | -3.98 | -1.71 | -0.77 | -1.24 | -1.12 | -1.30 | -1.49 | -0.93 | -0.50 | -0.75 |
| Diluted Shares Outstanding | 56.36M | 57.72M | 59.95M | 58.4M | 57.99M | 57M | 54.43M | 50.5M | 48.02M | 45.55M | 42.03M | 39.41M | 37.85M | 30.92M | 30.16M | 30.16M |
| Basic Shares Outstanding | 56.36M | 55.55M | 55.58M | 56.83M | 57.99M | 57M | 54.43M | 50.5M | 48.02M | 45.55M | 42.03M | 39.41M | 37.85M | 30.92M | 30.16M | 30.16M |
| Dividend Payout Ratio | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Geopolitical and Operational Concentration
According to reported financial statements, Wix maintained a consistent revenue growth trajectory, with the most recent quarter showing a 14.3% year-over-year increase to $541.2 million, suggesting that the company's shift toward the professional agency segment is successfully offsetting the saturation of the DIY website market.
The steady mid-teen growth rate indicates that Wix is successfully transitioning from a consumer-focused DIY platform to a more durable infrastructure provider for web professionals. Investors should monitor whether this growth can be sustained without further acceleration in customer acquisition costs, as the company relies increasingly on its Partner ecosystem to drive long-term value.
Based on the provided income statement data, Wix's gross margin has fluctuated within a narrow band, reaching 65.3% in 2026Q1, which reflects the ongoing impact of lower-margin Business Solutions and payment processing costs on the company's overall profitability profile compared to pure-play SaaS peers.
The compression of gross margins from the 68% range seen in previous quarters suggests that the product mix is shifting toward transaction-heavy services. This trend warrants further investigation, as it may indicate that the company's growth is increasingly tied to variable-cost revenue streams rather than high-margin recurring subscriptions.
As reported in recent filings, Wix experienced a significant spike in R&D spending to $211.2 million in 2025Q4, which appears to have temporarily disrupted the company's path toward consistent operating profitability and highlights the high fixed-cost nature of its current product development cycle.
The recent volatility in operating expenses suggests that management is balancing the need for aggressive innovation with the market's demand for improved bottom-line performance. The lack of clear expense discipline in the most recent quarter may indicate that the company is prioritizing long-term platform extensibility over short-term margin expansion.
Analysis of the income statement reveals that Wix's net income has been historically bolstered by significant stock-based compensation, with figures reaching approximately $60 million per quarter throughout 2024 and early 2025, masking the underlying operational challenges in achieving consistent GAAP profitability.
The reliance on stock-based compensation to manage cash outflows suggests that the company's reported earnings may not fully reflect the true economic cost of talent retention. Investors should be cautious of the dilutionary impact of these practices, as they may continue to weigh on shareholder returns despite improvements in operating income.
Based on the most recent quarterly data, Wix's return to negative operating income of $69.7 million in 2026Q1 challenges the narrative of a permanent shift toward profitability, suggesting that the company's business model remains highly sensitive to fluctuations in R&D and marketing investment requirements.
Short-term observers may view the recent operating losses as a sign that the company's pivot to the 'Rule of 40' is more aspirational than structural. This reversal warrants further investigation into whether the company can achieve sustainable scale without recurring to high levels of spending that erode shareholder value.
Quick answers to the most common questions about buying WIX stock.
For fiscal year 2025, Wix.com Ltd. (WIX) reported total revenue of $1.99B. This represents a 8001.8% increase compared to $24.6M in 2011.
Wix.com Ltd. (WIX) is profitable, generating $50.6M in net income for the fiscal year ending 2025 with a net profit margin of 2.5%.
Wix.com Ltd. (WIX) reported an operating income of $1.8M, resulting in an operating profit margin of 0.1%. This margin reflects the operational efficiency of the business before interest and taxes.
Wix.com Ltd. (WIX) generated $1.36B in gross profit for the year, representing a gross profit margin of 68.1%. This demonstrates the company's core pricing power and production efficiency.