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WIXWix.com Ltd.
$72.62$3.8B
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  1. Home
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  4. Financial Ratios

Wix.com Ltd. (WIX) Financial Ratios

Latest Ratios: P/E Ratio 82.5x · EV/EBITDA 153.1x · ROE N/A. (2011–2025 historical series)

Income StatementBalance SheetCash FlowRatios
AnnualQuarterly

WIX Valuation Multiples

Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
Market Cap$3.8B$6.0B$12.9B$7.2B$4.5B$9.0B$13.6B$6.2B$4.3B$2.6B$1.9B
Enterprise Value$5.1B$7.3B$13.2B$7.6B$5.3B$9.6B$14.4B$6.4B$4.3B$2.5B$1.8B
P/E Ratio →82.52118.0690.91215.82———————
P/S Ratio1.913.017.314.603.217.0813.828.167.196.166.45
P/B Ratio—————61.7347.3729.7528.49231.58—
P/FCF6.6310.4426.8239.43—321.41105.3048.4842.6837.1351.93
P/OCF6.5410.2925.8628.94119.93136.9491.8941.3337.4931.5646.15

P/E links to full P/E history page with 30-year chart

WIX EV Ratios

Enterprise-value multiples — capital-structure-neutral measures of total business value

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
EV / Revenue—3.657.484.853.857.5414.598.397.205.966.13
EV / EBITDA153.13218.98100.353664.78———————
EV / EBIT2902.201575.9084.93180.13———————
EV / FCF—12.6627.4641.56—342.23111.2049.8542.7635.9449.35

WIX Profitability

Margins and return-on-capital ratios measuring operating efficiency

Margins

Full margin charts and quarterly trend are on the Earnings History page

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
Gross Margin68.1%68.1%67.9%67.2%62.1%61.5%68.2%74.3%79.0%83.7%84.4%
Operating Margin0.1%0.1%5.7%-1.6%-20.6%-25.6%-20.2%-10.8%-5.1%-11.7%-15.2%
Net Profit Margin2.5%2.5%7.9%2.1%-30.6%-9.2%-17.0%-11.6%-6.1%-13.2%-16.2%

Return on Capital

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
ROE—————-54.1%-67.4%-48.7%-45.4%-1239.1%—
ROA2.2%2.2%7.4%1.9%-22.3%-5.9%-11.1%-9.0%-6.3%-20.6%-25.7%
ROIC0.2%0.2%26.7%-3.8%-31.7%-27.5%-20.8%-22.5%-52.5%——
ROCE0.2%0.2%14.2%-3.1%-30.8%-25.6%-20.8%-14.1%-11.5%-266.1%-964.8%

WIX Leverage & Debt

Solvency and debt-coverage ratios — lower is generally safer

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
Debt / Equity—————7.103.242.132.230.11—
Debt / EBITDA47.7847.787.39482.25———————
Net Debt / Equity—————4.002.650.840.05-7.42—
Net Debt / EBITDA38.4038.402.35187.17———————
Debt / FCF—2.220.642.12—20.825.901.370.08-1.19-2.58
Interest Coverage1.201.2040.148.72-77.87-7.87-4.00-2.99-2.32-177.26-193.76

WIX Liquidity & Efficiency

Short-term solvency ratios and asset-utilisation metrics

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
Current Ratio1.191.190.841.360.961.791.741.722.150.880.96
Quick Ratio1.191.190.841.360.951.761.711.692.120.820.89
Cash Ratio1.061.060.731.220.891.701.641.642.070.770.83
Asset Turnover—0.760.920.870.790.620.520.690.711.281.35
Inventory Turnover——2851.69—38.5017.9414.2315.3014.084.313.17
Days Sales Outstanding—7.609.5713.4111.078.738.788.188.189.7810.42

WIX Shareholder Yields

Earnings, FCF, buyback, and dividend yields — total returns to shareholders

Dividends

Full dividend history and growth charts are on the Dividend History page

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
Dividend Yield———————————
Payout Ratio———————————

Total Shareholder Return Metrics

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
Earnings Yield1.2%0.8%1.1%0.5%———————
FCF Yield15.1%9.6%3.7%2.5%—0.3%0.9%2.1%2.3%2.7%1.9%
Buyback Yield15.1%9.6%3.6%1.8%5.2%2.2%0.0%0.0%0.8%0.0%0.0%
Total Shareholder Yield15.1%9.6%3.6%1.8%5.2%2.2%0.0%0.0%0.8%0.0%0.0%
Shares Outstanding—$58M$60M$58M$58M$57M$54M$51M$48M$46M$42M

Key Metrics

Growth RegimeDecelerating
ProfitabilityStrained
Balance SheetVulnerable
Cash FlowMixed
Top Statement Risk

Liquidity squeeze and negative equity

Margin Compression Amidst Investment

WIX's operating margin swung from 9.0% in 2025Q2 to -5.6% in 2026Q2, while gross margin slipped to 65.8%, indicating cost pressures, as per reported quarterly figures.

The 14.6 percentage point operating margin collapse suggests that the sharp rise in R&D and SG&A expenses is outpacing revenue growth, which may indicate a deliberate investment phase or a structural cost problem. Net margin turned deeply negative at -13.6% in 2026Q2, yet free cash flow margin remained positive at 10.0%, highlighting the divergence between accounting profitability and cash generation. Investors should monitor whether the margin recovery is achievable as revenue growth decelerates.

Return on Capital Turns Sharply Negative

ROIC deteriorated from 20.9% in 2025Q2 to -26.7% in 2026Q2, while ROA fell to -3.2%, reflecting a significant erosion of capital efficiency, based on financial statements.

The swing from positive to deeply negative ROIC suggests that the company's investments are not yet generating returns, possibly due to the R&D spike and margin compression. The negative ROIC, combined with a negative equity base, implies that the company is destroying value on its invested capital, which may be a temporary consequence of heavy spending or a sign of strategic missteps. The trend warrants close monitoring as the company attempts to scale its investments.

Working Capital Efficiency Improves

DSO improved from 12 days in 2024Q1 to 8 days in 2026Q2, while DPO rose to 46 days, resulting in a negative cash conversion cycle, as per reported figures.

The negative CCC indicates that WIX is collecting cash from customers before paying suppliers, which is a favorable position for a software company with subscription-based revenue. However, the sharp increase in DPO from 17 days in 2025Q3 to 46 days in 2026Q2 may suggest stretched supplier payments, which could be a liquidity management tactic. Asset turnover remains low at 0.23, reflecting the asset-light model but also the impact of a large cash and intangible base.

Leverage Soars with Negative Equity

Total debt doubled to $2.0B by 2026Q2, while equity turned deeply negative at -$1.7B, making traditional D/E incalculable, as per balance sheet data.

The negative equity base and rising debt suggest that WIX is financing its operations and buybacks through debt, which increases financial risk. Interest coverage turned negative at -2.61 in 2026Q2, indicating that operating income is insufficient to cover interest expenses, which may raise refinancing concerns. The company's ability to service its debt will depend on its capacity to restore profitability and generate consistent cash flow.

Liquidity Cushion Thins Rapidly

Current ratio fell from 1.71 in 2026Q1 to 0.61 in 2026Q2, while cash dropped from $1.3B to $262.8M, indicating a severe liquidity squeeze, as per quarterly data.

The sharp decline in the current ratio and cash position suggests that WIX may face near-term liquidity constraints, especially if operating cash flow does not improve. The company's ability to meet short-term obligations appears strained, and the reliance on debt and deferred revenue may not provide sufficient buffer. Investors should monitor whether the company can replenish its cash reserves through operations or additional financing.

Misapplied Ratio: P/E on Negative Earnings

The trailing P/E of 78.12 is misleading given negative net income in 2026Q2; forward P/E of 14.04 may better reflect expected earnings recovery, but it hinges on margin restoration.

Commonly, investors use P/E to value WIX, but with negative earnings, the ratio becomes meaningless. The forward P/E suggests the market expects a sharp earnings rebound, which may be optimistic given the current margin compression. A more appropriate metric is EV/EBITDA, but at 147.01, it is extremely high, indicating that the market is pricing in substantial future growth. Alternatively, P/FCF at 6.28 may be more relevant, as free cash flow remains positive despite accounting losses, but the sustainability of that cash flow is uncertain given the liquidity squeeze.

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WIX — Frequently Asked Questions

Quick answers to the most common questions about buying WIX stock.

What is Wix.com Ltd.'s P/E ratio?

Wix.com Ltd.'s current P/E ratio is 82.5x. The historical average is 104.5x.

What is Wix.com Ltd.'s EV/EBITDA?

Wix.com Ltd.'s current EV/EBITDA is 153.1x. This enterprise value multiple compares the company's total value (equity + debt - cash) to its EBITDA.

Is WIX stock overvalued?

Based on historical data, Wix.com Ltd. is trading at a P/E of 82.5x. Compare with industry peers and growth rates for a complete picture.

What are Wix.com Ltd.'s profit margins?

Wix.com Ltd. has 68.1% gross margin and 0.1% operating margin.

How much debt does Wix.com Ltd. have?

Wix.com Ltd.'s Debt/EBITDA ratio is 47.8x, indicating high leverage. A ratio above 4x may signal elevated financial risk.