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Stock Comparison

HOG vs PII vs FOXF

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HOG
Harley-Davidson, Inc.

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$2.64B
5Y Perf.+10.7%
PII
Polaris Inc.

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$3.80B
5Y Perf.-23.2%
FOXF
Fox Factory Holding Corp.

Auto - Parts

Consumer CyclicalNASDAQ • US
Market Cap$779M
5Y Perf.-74.2%

HOG vs PII vs FOXF — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HOG logoHOG
PII logoPII
FOXF logoFOXF
IndustryAuto - Recreational VehiclesAuto - Recreational VehiclesAuto - Parts
Market Cap$2.64B$3.80B$779M
Revenue (TTM)$4.32B$7.27B$1.48B
Net Income (TTM)$230M$-446M$-300M
Gross Margin23.0%19.6%29.7%
Operating Margin5.9%-0.5%-18.0%
Forward P/E57.5x37.3x18.4x
Total Debt$3.05B$1.54B$780M
Cash & Equiv.$3.09B$138M$58M

HOG vs PII vs FOXFLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HOG
PII
FOXF
StockMay 20May 26Return
Harley-Davidson, In… (HOG)100110.7+10.7%
Polaris Inc. (PII)10076.8-23.2%
Fox Factory Holding… (FOXF)10025.8-74.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: HOG vs PII vs FOXF

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: HOG leads in 3 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Polaris Inc. is the stronger pick specifically for dividend income and shareholder returns and recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
HOG
Harley-Davidson, Inc.
The Defensive Pick

HOG has the current edge in this matchup, primarily because of its strength in sleep-well-at-night and defensive.

  • Lower volatility, beta 0.96, Low D/E 96.7%, current ratio 2.10x
  • Beta 0.96, yield 3.0%, current ratio 2.10x
  • 5.3% margin vs FOXF's -20.2%
Best for: sleep-well-at-night and defensive
PII
Polaris Inc.
The Income Pick

PII is the clearest fit if your priority is income & stability and long-term compounding.

  • Dividend streak 29 yrs, beta 1.56, yield 3.9%
  • 4.3% 10Y total return vs FOXF's 7.0%
  • 3.9% yield, 29-year raise streak, vs HOG's 3.0%, (1 stock pays no dividend)
Best for: income & stability and long-term compounding
FOXF
Fox Factory Holding Corp.
The Growth Play

FOXF is the clearest fit if your priority is growth exposure.

  • Rev growth 5.3%, EPS growth -82.5%, 3Y rev CAGR -2.9%
  • 5.3% revenue growth vs HOG's -13.8%
  • Lower P/E (18.4x vs 37.3x)
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthFOXF logoFOXF5.3% revenue growth vs HOG's -13.8%
ValueFOXF logoFOXFLower P/E (18.4x vs 37.3x)
Quality / MarginsHOG logoHOG5.3% margin vs FOXF's -20.2%
Stability / SafetyHOG logoHOGBeta 0.96 vs PII's 1.56, lower leverage
DividendsPII logoPII3.9% yield, 29-year raise streak, vs HOG's 3.0%, (1 stock pays no dividend)
Momentum (1Y)PII logoPII+107.0% vs FOXF's -8.6%
Efficiency (ROA)HOG logoHOG2.4% ROA vs FOXF's -16.5%, ROIC 5.0% vs -24.2%

HOG vs PII vs FOXF — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HOGHarley-Davidson, Inc.
FY 2025
Motorcycles
59.8%$2.7B
Financial Services
19.5%$869M
Parts & Accessories
13.8%$614M
Apparel
4.9%$216M
Product and Service, Other
1.6%$69M
License
0.5%$22M
PIIPolaris Inc.
FY 2025
Wholegoods
73.8%$5.3B
PG&A
26.2%$1.9B
FOXFFox Factory Holding Corp.
FY 2025
Specialty Sports Group
34.7%$509M
Powered Vehicles Group
33.3%$488M
Aftermarket Applications Group
32.0%$470M

HOG vs PII vs FOXF — Financial Metrics

Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLHOGLAGGINGFOXF

Income & Cash Flow (Last 12 Months)

Evenly matched — HOG and PII and FOXF each lead in 2 of 6 comparable metrics.

PII is the larger business by revenue, generating $7.3B annually — 4.9x FOXF's $1.5B. HOG is the more profitable business, keeping 5.3% of every revenue dollar as net income compared to FOXF's -20.2%. On growth, PII holds the edge at +8.0% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHOG logoHOGHarley-Davidson, …PII logoPIIPolaris Inc.FOXF logoFOXFFox Factory Holdi…
RevenueTrailing 12 months$4.3B$7.3B$1.5B
EBITDAEarnings before interest/tax$366M$178M-$196M
Net IncomeAfter-tax profit$230M-$446M-$300M
Free Cash FlowCash after capex$44M$161M$12M
Gross MarginGross profit ÷ Revenue+23.0%+19.6%+29.7%
Operating MarginEBIT ÷ Revenue+5.9%-0.5%-18.0%
Net MarginNet income ÷ Revenue+5.3%-6.1%-20.2%
FCF MarginFCF ÷ Revenue+1.0%+2.2%+0.8%
Rev. Growth (YoY)Latest quarter vs prior year-11.8%+8.0%+3.8%
EPS Growth (YoY)Latest quarter vs prior year-79.4%+29.1%+94.2%
Evenly matched — HOG and PII and FOXF each lead in 2 of 6 comparable metrics.

Valuation Metrics

HOG leads this category, winning 3 of 6 comparable metrics.

On an enterprise value basis, HOG's 5.3x EV/EBITDA is more attractive than PII's 20.2x.

MetricHOG logoHOGHarley-Davidson, …PII logoPIIPolaris Inc.FOXF logoFOXFFox Factory Holdi…
Market CapShares × price$2.6B$3.8B$779M
Enterprise ValueMkt cap + debt − cash$2.6B$5.2B$1.5B
Trailing P/EPrice ÷ TTM EPS8.50x-8.20x-1.42x
Forward P/EPrice ÷ next-FY EPS est.57.47x37.25x18.42x
PEG RatioP/E ÷ EPS growth rate0.04x
EV / EBITDAEnterprise value multiple5.29x20.20x
Price / SalesMarket cap ÷ Revenue0.59x0.53x0.53x
Price / BookPrice ÷ Book value/share0.91x4.54x1.16x
Price / FCFMarket cap ÷ FCF6.37x6.81x28.89x
HOG leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

HOG leads this category, winning 8 of 9 comparable metrics.

HOG delivers a 7.0% return on equity — every $100 of shareholder capital generates $7 in annual profit, vs $-45 for PII. HOG carries lower financial leverage with a 0.97x debt-to-equity ratio, signaling a more conservative balance sheet compared to PII's 1.83x. On the Piotroski fundamental quality scale (0–9), HOG scores 7/9 vs FOXF's 4/9, reflecting strong financial health.

MetricHOG logoHOGHarley-Davidson, …PII logoPIIPolaris Inc.FOXF logoFOXFFox Factory Holdi…
ROE (TTM)Return on equity+7.0%-45.2%-37.0%
ROA (TTM)Return on assets+2.4%-8.6%-16.5%
ROICReturn on invested capital+5.0%-0.8%-24.2%
ROCEReturn on capital employed+5.6%-1.0%-30.9%
Piotroski ScoreFundamental quality 0–9744
Debt / EquityFinancial leverage0.97x1.83x1.16x
Net DebtTotal debt minus cash-$38M$1.4B$722M
Cash & Equiv.Liquid assets$3.1B$138M$58M
Total DebtShort + long-term debt$3.1B$1.5B$780M
Interest CoverageEBIT ÷ Interest expense13.87x-3.26x-5.17x
HOG leads this category, winning 8 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

HOG leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in PII five years ago would be worth $5,543 today (with dividends reinvested), compared to $1,158 for FOXF. Over the past 12 months, PII leads with a +107.0% total return vs FOXF's -8.6%. The 3-year compound annual growth rate (CAGR) favors HOG at -10.3% vs FOXF's -42.1% — a key indicator of consistent wealth creation.

MetricHOG logoHOGHarley-Davidson, …PII logoPIIPolaris Inc.FOXF logoFOXFFox Factory Holdi…
YTD ReturnYear-to-date+15.4%+1.9%+6.6%
1-Year ReturnPast 12 months+6.0%+107.0%-8.6%
3-Year ReturnCumulative with dividends-27.8%-29.0%-80.6%
5-Year ReturnCumulative with dividends-45.8%-44.6%-88.4%
10-Year ReturnCumulative with dividends-28.0%+4.3%+7.0%
CAGR (3Y)Annualised 3-year return-10.3%-10.8%-42.1%
HOG leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — HOG and PII each lead in 1 of 2 comparable metrics.

HOG is the less volatile stock with a 0.96 beta — it tends to amplify market swings less than PII's 1.56 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PII currently trades 89.1% from its 52-week high vs FOXF's 59.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHOG logoHOGHarley-Davidson, …PII logoPIIPolaris Inc.FOXF logoFOXFFox Factory Holdi…
Beta (5Y)Sensitivity to S&P 5000.96x1.56x1.55x
52-Week HighHighest price in past year$31.25$75.25$31.18
52-Week LowLowest price in past year$17.09$33.23$13.08
% of 52W HighCurrent price vs 52-week peak+75.6%+89.1%+59.6%
RSI (14)Momentum oscillator 0–10057.162.257.0
Avg Volume (50D)Average daily shares traded3.5M1.3M658K
Evenly matched — HOG and PII each lead in 1 of 2 comparable metrics.

Analyst Outlook

PII leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: HOG as "Hold", PII as "Hold", FOXF as "Buy". Consensus price targets imply 15.8% upside for FOXF (target: $22) vs -12.0% for HOG (target: $21). For income investors, PII offers the higher dividend yield at 3.94% vs HOG's 3.02%.

MetricHOG logoHOGHarley-Davidson, …PII logoPIIPolaris Inc.FOXF logoFOXFFox Factory Holdi…
Analyst RatingConsensus buy/hold/sellHoldHoldBuy
Price TargetConsensus 12-month target$20.80$68.75$21.50
# AnalystsCovering analysts352718
Dividend YieldAnnual dividend ÷ price+3.0%+3.9%
Dividend StreakConsecutive years of raises5291
Dividend / ShareAnnual DPS$0.71$2.64
Buyback YieldShare repurchases ÷ mkt cap+13.4%+0.1%+0.2%
PII leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

HOG leads in 3 of 6 categories (Valuation Metrics, Profitability & Efficiency). PII leads in 1 (Analyst Outlook). 2 tied.

Best OverallHarley-Davidson, Inc. (HOG)Leads 3 of 6 categories
Loading custom metrics...

HOG vs PII vs FOXF: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HOG or PII or FOXF a better buy right now?

For growth investors, Fox Factory Holding Corp.

(FOXF) is the stronger pick with 5. 3% revenue growth year-over-year, versus -13. 8% for Harley-Davidson, Inc. (HOG). Harley-Davidson, Inc. (HOG) offers the better valuation at 8. 5x trailing P/E (57. 5x forward), making it the more compelling value choice. Analysts rate Fox Factory Holding Corp. (FOXF) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HOG or PII or FOXF?

On forward P/E, Fox Factory Holding Corp.

is actually cheaper at 18. 4x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — HOG or PII or FOXF?

Over the past 5 years, Polaris Inc.

(PII) delivered a total return of -44. 6%, compared to -88. 4% for Fox Factory Holding Corp. (FOXF). Over 10 years, the gap is even starker: FOXF returned +7. 0% versus HOG's -28. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HOG or PII or FOXF?

By beta (market sensitivity over 5 years), Harley-Davidson, Inc.

(HOG) is the lower-risk stock at 0. 96β versus Polaris Inc. 's 1. 56β — meaning PII is approximately 62% more volatile than HOG relative to the S&P 500. On balance sheet safety, Harley-Davidson, Inc. (HOG) carries a lower debt/equity ratio of 97% versus 183% for Polaris Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — HOG or PII or FOXF?

By revenue growth (latest reported year), Fox Factory Holding Corp.

(FOXF) is pulling ahead at 5. 3% versus -13. 8% for Harley-Davidson, Inc. (HOG). On earnings-per-share growth, the picture is similar: Harley-Davidson, Inc. grew EPS -19. 2% year-over-year, compared to -82. 5% for Fox Factory Holding Corp.. Over a 3-year CAGR, FOXF leads at -2. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HOG or PII or FOXF?

Harley-Davidson, Inc.

(HOG) is the more profitable company, earning 7. 6% net margin versus -37. 1% for Fox Factory Holding Corp. — meaning it keeps 7. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HOG leads at 8. 6% versus -35. 6% for FOXF. At the gross margin level — before operating expenses — HOG leads at 30. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HOG or PII or FOXF more undervalued right now?

On forward earnings alone, Fox Factory Holding Corp.

(FOXF) trades at 18. 4x forward P/E versus 57. 5x for Harley-Davidson, Inc. — 39. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FOXF: 15. 8% to $21. 50.

08

Which pays a better dividend — HOG or PII or FOXF?

In this comparison, PII (3.

9% yield), HOG (3. 0% yield) pay a dividend. FOXF does not pay a meaningful dividend and should not be held primarily for income.

09

Is HOG or PII or FOXF better for a retirement portfolio?

For long-horizon retirement investors, Harley-Davidson, Inc.

(HOG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 96), 3. 0% yield). Fox Factory Holding Corp. (FOXF) carries a higher beta of 1. 55 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HOG: -28. 0%, FOXF: +7. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HOG and PII and FOXF?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: HOG is a small-cap deep-value stock; PII is a small-cap income-oriented stock; FOXF is a small-cap quality compounder stock. HOG, PII pay a dividend while FOXF does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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HOG

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 1.2%
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PII

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Dividend Yield > 1.5%
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FOXF

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 17%
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Beat Both

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Revenue Growth>
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(HOG: -11.8% · PII: 8.0%)

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