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ATER vs CNXN vs CDW vs PRCH

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
ATER
Aterian, Inc.

Furnishings, Fixtures & Appliances

Consumer CyclicalNASDAQ • US
Market Cap$12M
5Y Perf.-98.0%
CNXN
PC Connection, Inc.

Technology Distributors

TechnologyNASDAQ • US
Market Cap$1.65B
5Y Perf.+51.0%
CDW
CDW Corporation

Information Technology Services

TechnologyNASDAQ • US
Market Cap$14.22B
5Y Perf.-0.6%
PRCH
Porch Group, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$1.23B
5Y Perf.+15.1%

ATER vs CNXN vs CDW vs PRCH — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
ATER logoATER
CNXN logoCNXN
CDW logoCDW
PRCH logoPRCH
IndustryFurnishings, Fixtures & AppliancesTechnology DistributorsInformation Technology ServicesSoftware - Application
Market Cap$12M$1.65B$14.22B$1.23B
Revenue (TTM)$69M$2.89B$22.90B$483M
Net Income (TTM)$-19M$87M$1.08B$-9M
Gross Margin56.8%18.8%21.6%72.4%
Operating Margin17.2%3.9%7.3%10.3%
Forward P/E16.6x10.5x
Total Debt$0.00$996K$6.33B$393M
Cash & Equiv.$5M$193M$619M$53M

ATER vs CNXN vs CDW vs PRCHLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

ATER
CNXN
CDW
PRCH
StockMay 20May 26Return
Aterian, Inc. (ATER)1002.0-98.0%
PC Connection, Inc. (CNXN)100151.0+51.0%
CDW Corporation (CDW)10099.4-0.6%
Porch Group, Inc. (PRCH)100115.1+15.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: ATER vs CNXN vs CDW vs PRCH

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: CDW leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Porch Group, Inc. is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. CNXN also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
ATER
Aterian, Inc.
The Secondary Option

ATER lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
CNXN
PC Connection, Inc.
The Long-Run Compounder

CNXN is the clearest fit if your priority is long-term compounding and sleep-well-at-night.

  • 199.0% 10Y total return vs CDW's 210.7%
  • Lower volatility, beta 0.83, Low D/E 0.1%, current ratio 2.90x
  • Beta 0.83, yield 0.9%, current ratio 2.90x
  • Beta 0.83 vs PRCH's 2.22, lower leverage
Best for: long-term compounding and sleep-well-at-night
CDW
CDW Corporation
The Income Pick

CDW carries the broadest edge in this set and is the clearest fit for income & stability and valuation efficiency.

  • Dividend streak 12 yrs, beta 1.15, yield 2.3%
  • PEG 1.28 vs CNXN's 1.84
  • Better valuation composite
  • 4.7% margin vs ATER's -27.5%
Best for: income & stability and valuation efficiency
PRCH
Porch Group, Inc.
The Growth Play

PRCH is the #2 pick in this set and the best alternative if growth exposure is your priority.

  • Rev growth 10.2%, EPS growth 90.2%, 3Y rev CAGR 20.5%
  • 10.2% revenue growth vs ATER's -30.4%
  • +5.9% vs CDW's -35.8%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthPRCH logoPRCH10.2% revenue growth vs ATER's -30.4%
ValueCDW logoCDWBetter valuation composite
Quality / MarginsCDW logoCDW4.7% margin vs ATER's -27.5%
Stability / SafetyCNXN logoCNXNBeta 0.83 vs PRCH's 2.22, lower leverage
DividendsCDW logoCDW2.3% yield, 12-year raise streak, vs CNXN's 0.9%, (2 stocks pay no dividend)
Momentum (1Y)PRCH logoPRCH+5.9% vs CDW's -35.8%
Efficiency (ROA)CDW logoCDW6.8% ROA vs ATER's -46.0%, ROIC 15.4% vs 59.7%

ATER vs CNXN vs CDW vs PRCH — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

ATERAterian, Inc.
FY 2025
Housewares
21.6%$15M
Heating, Cooling, and Air Quality
20.2%$14M
Essential Oils and Related Accessories
17.6%$12M
Health and Beauty
15.4%$11M
Kitchen Appliances
12.3%$8M
Home Office
9.1%$6M
Cookware, Kitchen Tools, and Gadgets
3.8%$3M
Other (1)
0.0%$14,000
CNXNPC Connection, Inc.
FY 2025
Large Account Segment
44.6%$1.3B
Small and Medium Sized Businesses segment
37.7%$1.1B
Public Sector
17.7%$508M
CDWCDW Corporation
FY 2025
Total Hardware
71.7%$16.1B
Software Products
18.7%$4.2B
Services
9.1%$2.0B
Other Segments
0.5%$115M
PRCHPorch Group, Inc.
FY 2025
Recurring
92.1%$394M
Transactional
7.9%$34M

ATER vs CNXN vs CDW vs PRCH — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLPRCHLAGGINGCDW

Income & Cash Flow (Last 12 Months)

PRCH leads this category, winning 3 of 6 comparable metrics.

CDW is the larger business by revenue, generating $22.9B annually — 332.1x ATER's $69M. CDW is the more profitable business, keeping 4.7% of every revenue dollar as net income compared to ATER's -27.5%. On growth, PRCH holds the edge at +15.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricATER logoATERAterian, Inc.CNXN logoCNXNPC Connection, In…CDW logoCDWCDW CorporationPRCH logoPRCHPorch Group, Inc.
RevenueTrailing 12 months$69M$2.9B$22.9B$483M
EBITDAEarnings before interest/tax$12M$127M$1.9B$72M
Net IncomeAfter-tax profit-$19M$87M$1.1B-$9M
Free Cash FlowCash after capex-$15M$124M$1.1B$72M
Gross MarginGross profit ÷ Revenue+56.8%+18.8%+21.6%+72.4%
Operating MarginEBIT ÷ Revenue+17.2%+3.9%+7.3%+10.3%
Net MarginNet income ÷ Revenue-27.5%+3.0%+4.7%-1.8%
FCF MarginFCF ÷ Revenue-21.5%+4.3%+4.7%+15.0%
Rev. Growth (YoY)Latest quarter vs prior year-38.5%+3.0%+9.2%+15.6%
EPS Growth (YoY)Latest quarter vs prior year-4.3%+33.3%+7.7%-157.1%
PRCH leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — ATER and CDW each lead in 3 of 7 comparable metrics.

At 13.6x trailing earnings, CDW trades at a 32% valuation discount to CNXN's 20.0x P/E. Adjusting for growth (PEG ratio), CDW offers better value at 1.66x vs CNXN's 2.21x — a lower PEG means you pay less per unit of expected earnings growth.

MetricATER logoATERAterian, Inc.CNXN logoCNXNPC Connection, In…CDW logoCDWCDW CorporationPRCH logoPRCHPorch Group, Inc.
Market CapShares × price$12M$1.6B$14.2B$1.2B
Enterprise ValueMkt cap + debt − cash$7M$1.5B$19.9B$1.6B
Trailing P/EPrice ÷ TTM EPS-0.51x19.98x13.64x-348.15x
Forward P/EPrice ÷ next-FY EPS est.16.65x10.47x
PEG RatioP/E ÷ EPS growth rate2.21x1.66x
EV / EBITDAEnterprise value multiple0.62x12.44x10.21x27.52x
Price / SalesMarket cap ÷ Revenue0.18x0.57x0.63x2.56x
Price / BookPrice ÷ Book value/share0.64x1.82x5.59x52.25x
Price / FCFMarket cap ÷ FCF28.39x13.06x23.71x
Evenly matched — ATER and CDW each lead in 3 of 7 comparable metrics.

Profitability & Efficiency

ATER leads this category, winning 4 of 9 comparable metrics.

CDW delivers a 42.4% return on equity — every $100 of shareholder capital generates $42 in annual profit, vs $-85 for ATER. CNXN carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to PRCH's 17.55x. On the Piotroski fundamental quality scale (0–9), PRCH scores 8/9 vs ATER's 2/9, reflecting strong financial health.

MetricATER logoATERAterian, Inc.CNXN logoCNXNPC Connection, In…CDW logoCDWCDW CorporationPRCH logoPRCHPorch Group, Inc.
ROE (TTM)Return on equity-85.1%+9.7%+42.4%-60.9%
ROA (TTM)Return on assets-46.0%+6.5%+6.8%-1.1%
ROICReturn on invested capital+59.7%+10.6%+15.4%+9.9%
ROCEReturn on capital employed+51.9%+11.0%+18.4%+6.5%
Piotroski ScoreFundamental quality 0–92558
Debt / EquityFinancial leverage0.00x2.43x17.55x
Net DebtTotal debt minus cash-$5M-$192M$5.7B$340M
Cash & Equiv.Liquid assets$5M$193M$619M$53M
Total DebtShort + long-term debt$0$996,000$6.3B$393M
Interest CoverageEBIT ÷ Interest expense13.93x11.25x1.35x
ATER leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

PRCH leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in CNXN five years ago would be worth $14,507 today (with dividends reinvested), compared to $67 for ATER. Over the past 12 months, PRCH leads with a +5.9% total return vs CDW's -35.8%. The 3-year compound annual growth rate (CAGR) favors PRCH at 133.5% vs ATER's -48.8% — a key indicator of consistent wealth creation.

MetricATER logoATERAterian, Inc.CNXN logoCNXNPC Connection, In…CDW logoCDWCDW CorporationPRCH logoPRCHPorch Group, Inc.
YTD ReturnYear-to-date+70.2%+15.2%-16.8%+22.3%
1-Year ReturnPast 12 months-35.1%-2.4%-35.8%+5.9%
3-Year ReturnCumulative with dividends-86.6%+71.7%-29.2%+1173.1%
5-Year ReturnCumulative with dividends-99.3%+45.1%-30.5%-10.7%
10-Year ReturnCumulative with dividends-99.0%+199.0%+210.7%+13.9%
CAGR (3Y)Annualised 3-year return-48.8%+19.8%-10.9%+133.5%
PRCH leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

CNXN leads this category, winning 2 of 2 comparable metrics.

CNXN is the less volatile stock with a 0.83 beta — it tends to amplify market swings less than PRCH's 2.22 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CNXN currently trades 91.8% from its 52-week high vs ATER's 55.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricATER logoATERAterian, Inc.CNXN logoCNXNPC Connection, In…CDW logoCDWCDW CorporationPRCH logoPRCHPorch Group, Inc.
Beta (5Y)Sensitivity to S&P 5001.46x0.83x1.15x2.22x
52-Week HighHighest price in past year$2.19$71.17$192.30$19.44
52-Week LowLowest price in past year$0.52$54.97$106.00$6.36
% of 52W HighCurrent price vs 52-week peak+55.7%+91.8%+57.3%+58.0%
RSI (14)Momentum oscillator 0–10076.260.727.675.0
Avg Volume (50D)Average daily shares traded5.4M66K1.6M1.6M
CNXN leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

CDW leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: CNXN as "Buy", CDW as "Buy", PRCH as "Buy". Consensus price targets imply 77.3% upside for PRCH (target: $20) vs 47.4% for CDW (target: $162). For income investors, CDW offers the higher dividend yield at 2.26% vs CNXN's 0.92%.

MetricATER logoATERAterian, Inc.CNXN logoCNXNPC Connection, In…CDW logoCDWCDW CorporationPRCH logoPRCHPorch Group, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$162.40$20.00
# AnalystsCovering analysts11813
Dividend YieldAnnual dividend ÷ price+0.9%+2.3%
Dividend StreakConsecutive years of raises2121
Dividend / ShareAnnual DPS$0.60$2.49
Buyback YieldShare repurchases ÷ mkt cap0.0%+4.6%+4.6%0.0%
CDW leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

PRCH leads in 2 of 6 categories (Income & Cash Flow, Total Returns). ATER leads in 1 (Profitability & Efficiency). 1 tied.

Best OverallPorch Group, Inc. (PRCH)Leads 2 of 6 categories
Loading custom metrics...

ATER vs CNXN vs CDW vs PRCH: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is ATER or CNXN or CDW or PRCH a better buy right now?

For growth investors, Porch Group, Inc.

(PRCH) is the stronger pick with 10. 2% revenue growth year-over-year, versus -30. 4% for Aterian, Inc. (ATER). CDW Corporation (CDW) offers the better valuation at 13. 6x trailing P/E (10. 5x forward), making it the more compelling value choice. Analysts rate PC Connection, Inc. (CNXN) a "Buy" — based on 1 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — ATER or CNXN or CDW or PRCH?

On trailing P/E, CDW Corporation (CDW) is the cheapest at 13.

6x versus PC Connection, Inc. at 20. 0x. On forward P/E, CDW Corporation is actually cheaper at 10. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: CDW Corporation wins at 1. 28x versus PC Connection, Inc. 's 1. 84x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — ATER or CNXN or CDW or PRCH?

Over the past 5 years, PC Connection, Inc.

(CNXN) delivered a total return of +45. 1%, compared to -99. 3% for Aterian, Inc. (ATER). Over 10 years, the gap is even starker: CDW returned +210. 7% versus ATER's -99. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — ATER or CNXN or CDW or PRCH?

By beta (market sensitivity over 5 years), PC Connection, Inc.

(CNXN) is the lower-risk stock at 0. 83β versus Porch Group, Inc. 's 2. 22β — meaning PRCH is approximately 168% more volatile than CNXN relative to the S&P 500. On balance sheet safety, PC Connection, Inc. (CNXN) carries a lower debt/equity ratio of 0% versus 18% for Porch Group, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — ATER or CNXN or CDW or PRCH?

By revenue growth (latest reported year), Porch Group, Inc.

(PRCH) is pulling ahead at 10. 2% versus -30. 4% for Aterian, Inc. (ATER). On earnings-per-share growth, the picture is similar: Porch Group, Inc. grew EPS 90. 2% year-over-year, compared to -42. 3% for Aterian, Inc.. Over a 3-year CAGR, PRCH leads at 20. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — ATER or CNXN or CDW or PRCH?

CDW Corporation (CDW) is the more profitable company, earning 4.

8% net margin versus -27. 5% for Aterian, Inc. — meaning it keeps 4. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ATER leads at 17. 2% versus 3. 6% for CNXN. At the gross margin level — before operating expenses — PRCH leads at 70. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is ATER or CNXN or CDW or PRCH more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, CDW Corporation (CDW) is the more undervalued stock at a PEG of 1. 28x versus PC Connection, Inc. 's 1. 84x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, CDW Corporation (CDW) trades at 10. 5x forward P/E versus 16. 6x for PC Connection, Inc. — 6. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PRCH: 77. 3% to $20. 00.

08

Which pays a better dividend — ATER or CNXN or CDW or PRCH?

In this comparison, CDW (2.

3% yield), CNXN (0. 9% yield) pay a dividend. ATER, PRCH do not pay a meaningful dividend and should not be held primarily for income.

09

Is ATER or CNXN or CDW or PRCH better for a retirement portfolio?

For long-horizon retirement investors, PC Connection, Inc.

(CNXN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 83), 0. 9% yield, +199. 0% 10Y return). Porch Group, Inc. (PRCH) carries a higher beta of 2. 22 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CNXN: +199. 0%, PRCH: +13. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between ATER and CNXN and CDW and PRCH?

These companies operate in different sectors (ATER (Consumer Cyclical) and CNXN (Technology) and CDW (Technology) and PRCH (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: ATER is a small-cap quality compounder stock; CNXN is a small-cap quality compounder stock; CDW is a mid-cap deep-value stock; PRCH is a small-cap quality compounder stock. CNXN, CDW pay a dividend while ATER, PRCH do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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ATER

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  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 34%
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CNXN

Stable Dividend Mega-Cap

  • Sector: Technology
  • Market Cap > $100B
  • Dividend Yield > 0.5%
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CDW

Income & Dividend Stock

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 12%
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PRCH

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 7%
  • Gross Margin > 43%
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Beat Both

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Revenue Growth>
%
(ATER: -38.5% · CNXN: 3.0%)

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