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BALL vs AMZN vs MSFT vs CCK vs AAPL
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
Software - Infrastructure
Packaging & Containers
Consumer Electronics
BALL vs AMZN vs MSFT vs CCK vs AAPL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Packaging & Containers | Specialty Retail | Software - Infrastructure | Packaging & Containers | Consumer Electronics |
| Market Cap | $15.55B | $2.92T | $3.13T | $11.35B | $4.22T |
| Revenue (TTM) | $13.64B | $742.78B | $318.27B | $12.37B | $451.44B |
| Net Income (TTM) | $937M | $90.80B | $125.22B | $737M | $122.58B |
| Gross Margin | 11.0% | 50.6% | 68.3% | 18.3% | 47.9% |
| Operating Margin | 8.2% | 11.5% | 46.8% | 13.2% | 32.6% |
| Forward P/E | 14.7x | 34.8x | 25.3x | 12.5x | 33.8x |
| Total Debt | $7.01B | $152.99B | $112.18B | $6.17B | $112.38B |
| Cash & Equiv. | $1.21B | $86.81B | $30.24B | $879M | $35.93B |
BALL vs AMZN vs MSFT vs CCK vs AAPL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Ball Corporation (BALL) | 100 | 82.0 | -18.0% |
| Amazon.com, Inc. (AMZN) | 100 | 222.1 | +122.1% |
| Microsoft Corporati… (MSFT) | 100 | 229.7 | +129.7% |
| Crown Holdings, Inc. (CCK) | 100 | 154.5 | +54.5% |
| Apple Inc. (AAPL) | 100 | 361.6 | +261.6% |
Price return only. Dividends and distributions are not included.
Quick Verdict: BALL vs AMZN vs MSFT vs CCK vs AAPL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
BALL has the current edge in this matchup, primarily because of its strength in income & stability and sleep-well-at-night.
- Dividend streak 1 yrs, beta 0.40, yield 1.4%
- Lower volatility, beta 0.40, current ratio 1.11x
- Beta 0.40, yield 1.4%, current ratio 1.11x
- Beta 0.40 vs AMZN's 1.51
Among these 5 stocks, AMZN doesn't own a clear edge in any measured category.
MSFT is the #2 pick in this set and the best alternative if growth exposure is your priority.
- Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
- 14.9% revenue growth vs CCK's 4.8%
- 39.3% margin vs CCK's 6.0%
CCK is the clearest fit if your priority is valuation efficiency.
- PEG 0.82 vs AAPL's 1.89
- Lower P/E (12.5x vs 33.8x), PEG 0.82 vs 1.89
AAPL ranks third and is worth considering specifically for long-term compounding.
- 11.7% 10Y total return vs MSFT's 7.9%
- +47.0% vs MSFT's -2.1%
- 34.0% ROA vs BALL's 4.9%, ROIC 67.4% vs 9.4%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 14.9% revenue growth vs CCK's 4.8% | |
| Value | Lower P/E (12.5x vs 33.8x), PEG 0.82 vs 1.89 | |
| Quality / Margins | 39.3% margin vs CCK's 6.0% | |
| Stability / Safety | Beta 0.40 vs AMZN's 1.51 | |
| Dividends | 1.4% yield, 1-year raise streak, vs MSFT's 0.8%, (1 stock pays no dividend) | |
| Momentum (1Y) | +47.0% vs MSFT's -2.1% | |
| Efficiency (ROA) | 34.0% ROA vs BALL's 4.9%, ROIC 67.4% vs 9.4% |
BALL vs AMZN vs MSFT vs CCK vs AAPL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
BALL vs AMZN vs MSFT vs CCK vs AAPL — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MSFT leads in 1 of 6 categories
CCK leads 1 • AAPL leads 1 • BALL leads 0 • AMZN leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MSFT leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 60.1x CCK's $12.4B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to CCK's 6.0%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $13.6B | $742.8B | $318.3B | $12.4B | $451.4B |
| EBITDAEarnings before interest/tax | $1.4B | $155.9B | $192.6B | $2.1B | $160.0B |
| Net IncomeAfter-tax profit | $937M | $90.8B | $125.2B | $737M | $122.6B |
| Free Cash FlowCash after capex | $596M | -$2.5B | $72.9B | $1.1B | $129.2B |
| Gross MarginGross profit ÷ Revenue | +11.0% | +50.6% | +68.3% | +18.3% | +47.9% |
| Operating MarginEBIT ÷ Revenue | +8.2% | +11.5% | +46.8% | +13.2% | +32.6% |
| Net MarginNet income ÷ Revenue | +6.9% | +12.2% | +39.3% | +6.0% | +27.2% |
| FCF MarginFCF ÷ Revenue | +4.4% | -0.3% | +22.9% | +8.9% | +28.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | +16.2% | +16.6% | +18.3% | +7.7% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +22.2% | +74.8% | +23.4% | -56.6% | +21.8% |
Valuation Metrics
CCK leads this category, winning 6 of 7 comparable metrics.
Valuation Metrics
At 15.8x trailing earnings, CCK trades at a 59% valuation discount to AAPL's 38.5x P/E. Adjusting for growth (PEG ratio), CCK offers better value at 1.05x vs AAPL's 2.16x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $15.6B | $2.92T | $3.13T | $11.3B | $4.22T |
| Enterprise ValueMkt cap + debt − cash | $21.4B | $2.98T | $3.21T | $16.6B | $4.30T |
| Trailing P/EPrice ÷ TTM EPS | 17.70x | 37.82x | 30.86x | 15.85x | 38.53x |
| Forward P/EPrice ÷ next-FY EPS est. | 14.74x | 34.77x | 25.34x | 12.46x | 33.78x |
| PEG RatioP/E ÷ EPS growth rate | 1.31x | 1.35x | 1.64x | 1.05x | 2.16x |
| EV / EBITDAEnterprise value multiple | 10.61x | 20.47x | 19.72x | 7.96x | 29.68x |
| Price / SalesMarket cap ÷ Revenue | 1.18x | 4.07x | 11.10x | 0.92x | 10.14x |
| Price / BookPrice ÷ Book value/share | 2.97x | 7.14x | 9.15x | 3.36x | 58.49x |
| Price / FCFMarket cap ÷ FCF | 19.74x | 378.98x | 43.66x | 10.34x | 42.72x |
Profitability & Efficiency
AAPL leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $17 for BALL. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to CCK's 1.77x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs MSFT's 6/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +17.2% | +23.3% | +33.1% | +21.8% | +146.7% |
| ROA (TTM)Return on assets | +4.9% | +11.5% | +19.2% | +5.2% | +34.0% |
| ROICReturn on invested capital | +9.4% | +14.7% | +24.9% | +14.1% | +67.4% |
| ROCEReturn on capital employed | +10.4% | +15.3% | +29.7% | +16.0% | +69.6% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 | 6 | 7 | 8 |
| Debt / EquityFinancial leverage | 1.29x | 0.37x | 0.33x | 1.77x | 1.52x |
| Net DebtTotal debt minus cash | $5.8B | $66.2B | $81.9B | $5.3B | $76.4B |
| Cash & Equiv.Liquid assets | $1.2B | $86.8B | $30.2B | $879M | $35.9B |
| Total DebtShort + long-term debt | $7.0B | $153.0B | $112.2B | $6.2B | $112.4B |
| Interest CoverageEBIT ÷ Interest expense | 6.99x | 39.96x | 55.65x | 4.00x | — |
Total Returns (Dividends Reinvested)
Evenly matched — AMZN and AAPL each lead in 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in AAPL five years ago would be worth $22,442 today (with dividends reinvested), compared to $6,876 for BALL. Over the past 12 months, AAPL leads with a +47.0% total return vs MSFT's -2.1%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs BALL's 1.8% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +9.9% | +19.7% | -10.8% | -2.6% | +6.2% |
| 1-Year ReturnPast 12 months | +16.9% | +43.7% | -2.1% | +5.3% | +47.0% |
| 3-Year ReturnCumulative with dividends | +5.4% | +156.2% | +39.5% | +23.5% | +67.4% |
| 5-Year ReturnCumulative with dividends | -31.2% | +64.8% | +72.5% | -6.9% | +124.4% |
| 10-Year ReturnCumulative with dividends | +79.5% | +697.8% | +787.7% | +98.0% | +1174.1% |
| CAGR (3Y)Annualised 3-year return | +1.8% | +36.8% | +11.7% | +7.3% | +18.7% |
Risk & Volatility
Evenly matched — BALL and AAPL each lead in 1 of 2 comparable metrics.
Risk & Volatility
BALL is the less volatile stock with a 0.40 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AAPL currently trades 98.4% from its 52-week high vs MSFT's 75.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.40x | 1.51x | 0.89x | 0.48x | 0.99x |
| 52-Week HighHighest price in past year | $68.29 | $278.56 | $555.45 | $116.62 | $292.13 |
| 52-Week LowLowest price in past year | $44.83 | $185.01 | $356.28 | $89.21 | $193.25 |
| % of 52W HighCurrent price vs 52-week peak | +85.5% | +97.3% | +75.8% | +86.7% | +98.4% |
| RSI (14)Momentum oscillator 0–100 | 41.7 | 81.1 | 54.0 | 46.9 | 69.4 |
| Avg Volume (50D)Average daily shares traded | 2.2M | 45.5M | 32.5M | 984K | 39.8M |
Analyst Outlook
Evenly matched — BALL and MSFT each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: BALL as "Buy", AMZN as "Buy", MSFT as "Buy", CCK as "Buy", AAPL as "Buy". Consensus price targets imply 31.1% upside for MSFT (target: $552) vs 10.3% for AAPL (target: $317). For income investors, BALL offers the higher dividend yield at 1.36% vs AAPL's 0.36%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $70.25 | $306.77 | $551.75 | $120.50 | $317.11 |
| # AnalystsCovering analysts | 23 | 94 | 81 | 25 | 110 |
| Dividend YieldAnnual dividend ÷ price | +1.4% | — | +0.8% | +1.0% | +0.4% |
| Dividend StreakConsecutive years of raises | 1 | — | 19 | 8 | 14 |
| Dividend / ShareAnnual DPS | $0.80 | — | $3.23 | $1.04 | $1.03 |
| Buyback YieldShare repurchases ÷ mkt cap | +8.5% | 0.0% | +0.6% | +4.4% | +2.1% |
MSFT leads in 1 of 6 categories (Income & Cash Flow). CCK leads in 1 (Valuation Metrics). 3 tied.
BALL vs AMZN vs MSFT vs CCK vs AAPL: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is BALL or AMZN or MSFT or CCK or AAPL a better buy right now?
For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.
9% revenue growth year-over-year, versus 4. 8% for Crown Holdings, Inc. (CCK). Crown Holdings, Inc. (CCK) offers the better valuation at 15. 8x trailing P/E (12. 5x forward), making it the more compelling value choice. Analysts rate Ball Corporation (BALL) a "Buy" — based on 23 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — BALL or AMZN or MSFT or CCK or AAPL?
On trailing P/E, Crown Holdings, Inc.
(CCK) is the cheapest at 15. 8x versus Apple Inc. at 38. 5x. On forward P/E, Crown Holdings, Inc. is actually cheaper at 12. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Crown Holdings, Inc. wins at 0. 82x versus Apple Inc. 's 1. 89x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — BALL or AMZN or MSFT or CCK or AAPL?
Over the past 5 years, Apple Inc.
(AAPL) delivered a total return of +124. 4%, compared to -31. 2% for Ball Corporation (BALL). Over 10 years, the gap is even starker: AAPL returned +1174% versus BALL's +79. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — BALL or AMZN or MSFT or CCK or AAPL?
By beta (market sensitivity over 5 years), Ball Corporation (BALL) is the lower-risk stock at 0.
40β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 274% more volatile than BALL relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 177% for Crown Holdings, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — BALL or AMZN or MSFT or CCK or AAPL?
By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.
9% versus 4. 8% for Crown Holdings, Inc. (CCK). On earnings-per-share growth, the picture is similar: Crown Holdings, Inc. grew EPS 79. 7% year-over-year, compared to -74. 6% for Ball Corporation. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — BALL or AMZN or MSFT or CCK or AAPL?
Microsoft Corporation (MSFT) is the more profitable company, earning 36.
1% net margin versus 5. 9% for Crown Holdings, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 10. 6% for BALL. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is BALL or AMZN or MSFT or CCK or AAPL more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Crown Holdings, Inc. (CCK) is the more undervalued stock at a PEG of 0. 82x versus Apple Inc. 's 1. 89x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Crown Holdings, Inc. (CCK) trades at 12. 5x forward P/E versus 34. 8x for Amazon. com, Inc. — 22. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 31. 1% to $551. 75.
08Which pays a better dividend — BALL or AMZN or MSFT or CCK or AAPL?
In this comparison, BALL (1.
4% yield), CCK (1. 0% yield), MSFT (0. 8% yield), AAPL (0. 4% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.
09Is BALL or AMZN or MSFT or CCK or AAPL better for a retirement portfolio?
For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
89), 0. 8% yield, +787. 7% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between BALL and AMZN and MSFT and CCK and AAPL?
These companies operate in different sectors (BALL (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and CCK (Consumer Cyclical) and AAPL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: BALL is a mid-cap deep-value stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; CCK is a mid-cap deep-value stock; AAPL is a mega-cap quality compounder stock. BALL, MSFT, CCK pay a dividend while AMZN, AAPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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