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Stock Comparison

BAOS vs NFLX vs DIS vs JMIA

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BAOS
Baosheng Media Group Holdings Limited

Advertising Agencies

Communication ServicesNASDAQ • CN
Market Cap$4M
5Y Perf.-92.0%
NFLX
Netflix, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$374.00B
5Y Perf.+63.8%
DIS
The Walt Disney Company

Entertainment

Communication ServicesNYSE • US
Market Cap$192.60B
5Y Perf.-42.5%
JMIA
Jumia Technologies AG

Specialty Retail

Consumer CyclicalNYSE • DE
Market Cap$539M
5Y Perf.-80.4%

BAOS vs NFLX vs DIS vs JMIA — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BAOS logoBAOS
NFLX logoNFLX
DIS logoDIS
JMIA logoJMIA
IndustryAdvertising AgenciesEntertainmentEntertainmentSpecialty Retail
Market Cap$4M$374.00B$192.60B$539M
Revenue (TTM)$359K$45.18B$97.26B$189M
Net Income (TTM)$-33M$10.98B$11.22B$-62M
Gross Margin-89.3%48.5%37.2%52.8%
Operating Margin-91.5%29.5%15.5%-33.9%
Forward P/E24.8x16.5x
Total Debt$685K$14.46B$44.88B$12M
Cash & Equiv.$1M$9.03B$5.70B$77M

BAOS vs NFLX vs DIS vs JMIALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BAOS
NFLX
DIS
JMIA
StockFeb 21May 26Return
Baosheng Media Grou… (BAOS)1008.0-92.0%
Netflix, Inc. (NFLX)100163.8+63.8%
The Walt Disney Com… (DIS)10057.5-42.5%
Jumia Technologies … (JMIA)10019.6-80.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: BAOS vs NFLX vs DIS vs JMIA

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NFLX leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. The Walt Disney Company is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. JMIA also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
BAOS
Baosheng Media Group Holdings Limited
The Defensive Pick

BAOS is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 1.73, Low D/E 4.6%, current ratio 1.98x
Best for: sleep-well-at-night
NFLX
Netflix, Inc.
The Growth Play

NFLX carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 15.9%, EPS growth 27.6%, 3Y rev CAGR 12.6%
  • 8.8% 10Y total return vs DIS's 11.8%
  • Beta 0.39, current ratio 1.19x
  • 15.9% revenue growth vs BAOS's -32.3%
Best for: growth exposure and long-term compounding
DIS
The Walt Disney Company
The Income Pick

DIS is the #2 pick in this set and the best alternative if income & stability is your priority.

  • Dividend streak 1 yrs, beta 0.90, yield 0.9%
  • Better valuation composite
  • 0.9% yield; 1-year raise streak; the other 3 pay no meaningful dividend
Best for: income & stability
JMIA
Jumia Technologies AG
The Momentum Pick

JMIA is the clearest fit if your priority is momentum.

  • +262.5% vs NFLX's -23.6%
Best for: momentum
See the full category breakdown
CategoryWinnerWhy
GrowthNFLX logoNFLX15.9% revenue growth vs BAOS's -32.3%
ValueDIS logoDISBetter valuation composite
Quality / MarginsNFLX logoNFLX24.3% margin vs BAOS's -91.7%
Stability / SafetyNFLX logoNFLXBeta 0.39 vs JMIA's 2.89
DividendsDIS logoDIS0.9% yield; 1-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)JMIA logoJMIA+262.5% vs NFLX's -23.6%
Efficiency (ROA)NFLX logoNFLX19.8% ROA vs BAOS's -163.4%, ROIC 29.8% vs -72.5%

BAOS vs NFLX vs DIS vs JMIA — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BAOSBaosheng Media Group Holdings Limited
FY 2024
Rebates and incentives offered by publishers
64.5%$402,462
Net fees from advertisers
35.5%$221,625
NFLXNetflix, Inc.
FY 2024
Streaming
100.0%$39.0B
DISThe Walt Disney Company
FY 2025
Admission
20.7%$11.7B
Advertising
19.6%$11.1B
Retail and wholesale sales of merchandise, food and beverage
17.0%$9.6B
Resort and vacations
16.3%$9.2B
Other Revenue
8.3%$4.7B
License
6.8%$3.9B
TV/SVOD distribution licensing
6.7%$3.8B
Other (1)
4.6%$2.6B
JMIAJumia Technologies AG
FY 2025
Sales of goods
87.5%$95M
Marketing And Advertising
7.0%$8M
Value added services
3.9%$4M
Other revenue
1.6%$2M

BAOS vs NFLX vs DIS vs JMIA — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNFLXLAGGINGBAOS

Income & Cash Flow (Last 12 Months)

NFLX leads this category, winning 3 of 6 comparable metrics.

DIS is the larger business by revenue, generating $97.3B annually — 271290.3x BAOS's $358,520. NFLX is the more profitable business, keeping 24.3% of every revenue dollar as net income compared to BAOS's -91.7%.

MetricBAOS logoBAOSBaosheng Media Gr…NFLX logoNFLXNetflix, Inc.DIS logoDISThe Walt Disney C…JMIA logoJMIAJumia Technologie…
RevenueTrailing 12 months$358,520$45.2B$97.3B$189M
EBITDAEarnings before interest/tax-$32M$30.1B$20.5B-$56M
Net IncomeAfter-tax profit-$33M$11.0B$11.2B-$62M
Free Cash FlowCash after capex-$3M$9.5B$7.1B-$53M
Gross MarginGross profit ÷ Revenue-89.3%+48.5%+37.2%+52.8%
Operating MarginEBIT ÷ Revenue-91.5%+29.5%+15.5%-33.9%
Net MarginNet income ÷ Revenue-91.7%+24.3%+11.5%-32.6%
FCF MarginFCF ÷ Revenue-8.2%+20.9%+7.3%-27.8%
Rev. Growth (YoY)Latest quarter vs prior year+5.1%+17.6%+6.5%+34.3%
EPS Growth (YoY)Latest quarter vs prior year-140.7%+31.1%-29.8%+46.9%
NFLX leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

DIS leads this category, winning 4 of 6 comparable metrics.

At 15.9x trailing earnings, DIS trades at a 55% valuation discount to NFLX's 34.9x P/E. On an enterprise value basis, DIS's 12.1x EV/EBITDA is more attractive than NFLX's 12.6x.

MetricBAOS logoBAOSBaosheng Media Gr…NFLX logoNFLXNetflix, Inc.DIS logoDISThe Walt Disney C…JMIA logoJMIAJumia Technologie…
Market CapShares × price$4M$374.0B$192.6B$539M
Enterprise ValueMkt cap + debt − cash$3M$379.4B$231.8B$474M
Trailing P/EPrice ÷ TTM EPS-0.16x34.89x15.87x-8.53x
Forward P/EPrice ÷ next-FY EPS est.24.80x16.53x
PEG RatioP/E ÷ EPS growth rate1.06x
EV / EBITDAEnterprise value multiple12.61x12.10x
Price / SalesMarket cap ÷ Revenue6.81x8.28x2.04x2.85x
Price / BookPrice ÷ Book value/share0.29x14.32x1.72x20.70x
Price / FCFMarket cap ÷ FCF39.53x19.11x
DIS leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

NFLX leads this category, winning 5 of 9 comparable metrics.

NFLX delivers a 41.3% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-3 for BAOS. BAOS carries lower financial leverage with a 0.05x debt-to-equity ratio, signaling a more conservative balance sheet compared to NFLX's 0.54x. On the Piotroski fundamental quality scale (0–9), DIS scores 8/9 vs JMIA's 4/9, reflecting strong financial health.

MetricBAOS logoBAOSBaosheng Media Gr…NFLX logoNFLXNetflix, Inc.DIS logoDISThe Walt Disney C…JMIA logoJMIAJumia Technologie…
ROE (TTM)Return on equity-3.0%+41.3%+9.8%-135.2%
ROA (TTM)Return on assets-163.4%+19.8%+5.6%-40.1%
ROICReturn on invested capital-72.5%+29.8%+6.9%-33.0%
ROCEReturn on capital employed-93.5%+30.5%+8.5%-97.8%
Piotroski ScoreFundamental quality 0–94784
Debt / EquityFinancial leverage0.05x0.54x0.39x0.46x
Net DebtTotal debt minus cash-$795,531$5.4B$39.2B-$65M
Cash & Equiv.Liquid assets$1M$9.0B$5.7B$77M
Total DebtShort + long-term debt$684,997$14.5B$44.9B$12M
Interest CoverageEBIT ÷ Interest expense-180.82x17.33x9.95x-8.73x
NFLX leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

JMIA leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in NFLX five years ago would be worth $17,519 today (with dividends reinvested), compared to $1,293 for BAOS. Over the past 12 months, JMIA leads with a +262.5% total return vs NFLX's -23.6%. The 3-year compound annual growth rate (CAGR) favors JMIA at 44.1% vs BAOS's -29.5% — a key indicator of consistent wealth creation.

MetricBAOS logoBAOSBaosheng Media Gr…NFLX logoNFLXNetflix, Inc.DIS logoDISThe Walt Disney C…JMIA logoJMIAJumia Technologie…
YTD ReturnYear-to-date+4.9%-3.0%-2.8%-32.2%
1-Year ReturnPast 12 months+45.0%-23.6%+7.7%+262.5%
3-Year ReturnCumulative with dividends-65.0%+166.5%+8.0%+199.0%
5-Year ReturnCumulative with dividends-87.1%+75.2%-39.8%-67.4%
10-Year ReturnCumulative with dividends-94.8%+875.3%+11.8%-65.8%
CAGR (3Y)Annualised 3-year return-29.5%+38.6%+2.6%+44.1%
JMIA leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — NFLX and DIS each lead in 1 of 2 comparable metrics.

NFLX is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than JMIA's 2.89 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. DIS currently trades 87.2% from its 52-week high vs BAOS's 33.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBAOS logoBAOSBaosheng Media Gr…NFLX logoNFLXNetflix, Inc.DIS logoDISThe Walt Disney C…JMIA logoJMIAJumia Technologie…
Beta (5Y)Sensitivity to S&P 5001.73x0.39x0.90x2.89x
52-Week HighHighest price in past year$8.30$134.12$124.69$14.72
52-Week LowLowest price in past year$1.91$75.01$92.19$2.13
% of 52W HighCurrent price vs 52-week peak+33.4%+65.8%+87.2%+59.1%
RSI (14)Momentum oscillator 0–10062.035.364.454.0
Avg Volume (50D)Average daily shares traded16K44.0M9.1M2.0M
Evenly matched — NFLX and DIS each lead in 1 of 2 comparable metrics.

Analyst Outlook

DIS leads this category, winning 1 of 1 comparable metric.

Analyst consensus: NFLX as "Buy", DIS as "Buy", JMIA as "Buy". Consensus price targets imply 99.2% upside for JMIA (target: $17) vs 28.3% for DIS (target: $140). DIS is the only dividend payer here at 0.92% yield — a key consideration for income-focused portfolios.

MetricBAOS logoBAOSBaosheng Media Gr…NFLX logoNFLXNetflix, Inc.DIS logoDISThe Walt Disney C…JMIA logoJMIAJumia Technologie…
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$116.29$139.50$17.33
# AnalystsCovering analysts99637
Dividend YieldAnnual dividend ÷ price+0.9%
Dividend StreakConsecutive years of raises01
Dividend / ShareAnnual DPS$1.00
Buyback YieldShare repurchases ÷ mkt cap0.0%+2.4%+1.8%0.0%
DIS leads this category, winning 1 of 1 comparable metric.
Key Takeaway

NFLX leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). DIS leads in 2 (Valuation Metrics, Analyst Outlook). 1 tied.

Best OverallNetflix, Inc. (NFLX)Leads 2 of 6 categories
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BAOS vs NFLX vs DIS vs JMIA: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is BAOS or NFLX or DIS or JMIA a better buy right now?

For growth investors, Netflix, Inc.

(NFLX) is the stronger pick with 15. 9% revenue growth year-over-year, versus -32. 3% for Baosheng Media Group Holdings Limited (BAOS). The Walt Disney Company (DIS) offers the better valuation at 15. 9x trailing P/E (16. 5x forward), making it the more compelling value choice. Analysts rate Netflix, Inc. (NFLX) a "Buy" — based on 99 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BAOS or NFLX or DIS or JMIA?

On trailing P/E, The Walt Disney Company (DIS) is the cheapest at 15.

9x versus Netflix, Inc. at 34. 9x. On forward P/E, The Walt Disney Company is actually cheaper at 16. 5x.

03

Which is the better long-term investment — BAOS or NFLX or DIS or JMIA?

Over the past 5 years, Netflix, Inc.

(NFLX) delivered a total return of +75. 2%, compared to -87. 1% for Baosheng Media Group Holdings Limited (BAOS). Over 10 years, the gap is even starker: NFLX returned +875. 3% versus BAOS's -94. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BAOS or NFLX or DIS or JMIA?

By beta (market sensitivity over 5 years), Netflix, Inc.

(NFLX) is the lower-risk stock at 0. 39β versus Jumia Technologies AG's 2. 89β — meaning JMIA is approximately 642% more volatile than NFLX relative to the S&P 500. On balance sheet safety, Baosheng Media Group Holdings Limited (BAOS) carries a lower debt/equity ratio of 5% versus 54% for Netflix, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — BAOS or NFLX or DIS or JMIA?

By revenue growth (latest reported year), Netflix, Inc.

(NFLX) is pulling ahead at 15. 9% versus -32. 3% for Baosheng Media Group Holdings Limited (BAOS). On earnings-per-share growth, the picture is similar: The Walt Disney Company grew EPS 151. 8% year-over-year, compared to -1359. 2% for Baosheng Media Group Holdings Limited. Over a 3-year CAGR, NFLX leads at 12. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BAOS or NFLX or DIS or JMIA?

Netflix, Inc.

(NFLX) is the more profitable company, earning 24. 3% net margin versus -43. 1% for Baosheng Media Group Holdings Limited — meaning it keeps 24. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NFLX leads at 29. 5% versus -42. 9% for BAOS. At the gross margin level — before operating expenses — JMIA leads at 52. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BAOS or NFLX or DIS or JMIA more undervalued right now?

On forward earnings alone, The Walt Disney Company (DIS) trades at 16.

5x forward P/E versus 24. 8x for Netflix, Inc. — 8. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for JMIA: 99. 2% to $17. 33.

08

Which pays a better dividend — BAOS or NFLX or DIS or JMIA?

In this comparison, DIS (0.

9% yield) pays a dividend. BAOS, NFLX, JMIA do not pay a meaningful dividend and should not be held primarily for income.

09

Is BAOS or NFLX or DIS or JMIA better for a retirement portfolio?

For long-horizon retirement investors, Netflix, Inc.

(NFLX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 39), +875. 3% 10Y return). Jumia Technologies AG (JMIA) carries a higher beta of 2. 89 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (NFLX: +875. 3%, JMIA: -65. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BAOS and NFLX and DIS and JMIA?

These companies operate in different sectors (BAOS (Communication Services) and NFLX (Communication Services) and DIS (Communication Services) and JMIA (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: BAOS is a small-cap quality compounder stock; NFLX is a large-cap high-growth stock; DIS is a mid-cap deep-value stock; JMIA is a small-cap quality compounder stock. DIS pays a dividend while BAOS, NFLX, JMIA do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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BAOS

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  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 256%
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NFLX

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  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 14%
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DIS

Stable Dividend Mega-Cap

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 5%
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JMIA

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 17%
  • Gross Margin > 31%
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