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BBT vs KEY vs TFC vs RF
Revenue, margins, valuation, and 5-year total return — side by side.
Banks - Regional
Banks - Regional
Banks - Regional
BBT vs KEY vs TFC vs RF — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Asset Management | Banks - Regional | Banks - Regional | Banks - Regional |
| Market Cap | $2.43B | $23.90B | $65.48B | $24.27B |
| Revenue (TTM) | $759M | $11.19B | $24.25B | $9.61B |
| Net Income (TTM) | $59M | $1.83B | $5.23B | $2.16B |
| Gross Margin | 51.1% | 62.3% | 47.0% | 74.6% |
| Operating Margin | 16.0% | 20.6% | -2.5% | 28.5% |
| Forward P/E | 8.3x | 11.9x | 11.0x | 10.7x |
| Total Debt | $879M | $11.00B | $62.27B | $4.88B |
| Cash & Equiv. | $2.04B | $1.29B | $39.77B | $10.91B |
BBT vs KEY vs TFC vs RF — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Beacon Financial Co… (BBT) | 100 | 266.9 | +166.9% |
| KeyCorp (KEY) | 100 | 183.0 | +83.0% |
| Truist Financial Co… (TFC) | 100 | 135.3 | +35.3% |
| Regions Financial C… (RF) | 100 | 247.2 | +147.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: BBT vs KEY vs TFC vs RF
Each card shows where this stock fits in a portfolio — not just who wins on paper.
BBT carries the broadest edge in this set and is the clearest fit for sleep-well-at-night.
- Lower volatility, beta 0.84, Low D/E 35.2%, current ratio 0.19x
- Lower P/E (8.3x vs 11.0x)
- Efficiency ratio 0.4% vs TFC's 0.5% (lower = leaner)
- Beta 0.84 vs KEY's 1.12, lower leverage
KEY is the #2 pick in this set and the best alternative if growth exposure is your priority.
- Rev growth 23.6%, EPS growth 5.8%
- 23.6% NII/revenue growth vs TFC's -19.0%
- +47.7% vs BBT's +18.2%
TFC is the clearest fit if your priority is income & stability and defensive.
- Dividend streak 10 yrs, beta 1.07, yield 4.2%
- Beta 1.07, yield 4.2%, current ratio 0.14x
- 4.2% yield, 10-year raise streak, vs RF's 3.7%, (2 stocks pay no dividend)
RF is the clearest fit if your priority is long-term compounding and valuation efficiency.
- 283.3% 10Y total return vs KEY's 141.8%
- PEG 0.62 vs KEY's 3.26
- NIM 3.1% vs BBT's 2.2%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 23.6% NII/revenue growth vs TFC's -19.0% | |
| Value | Lower P/E (8.3x vs 11.0x) | |
| Quality / Margins | Efficiency ratio 0.4% vs TFC's 0.5% (lower = leaner) | |
| Stability / Safety | Beta 0.84 vs KEY's 1.12, lower leverage | |
| Dividends | 4.2% yield, 10-year raise streak, vs RF's 3.7%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +47.7% vs BBT's +18.2% | |
| Efficiency (ROA) | Efficiency ratio 0.4% vs TFC's 0.5% |
BBT vs KEY vs TFC vs RF — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
BBT vs KEY vs TFC vs RF — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
RF leads in 3 of 6 categories
KEY leads 1 • BBT leads 0 • TFC leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
RF leads this category, winning 4 of 5 comparable metrics.
Income & Cash Flow (Last 12 Months)
TFC is the larger business by revenue, generating $24.3B annually — 31.9x BBT's $759M. RF is the more profitable business, keeping 22.4% of every revenue dollar as net income compared to BBT's 11.9%.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $759M | $11.2B | $24.3B | $9.6B |
| EBITDAEarnings before interest/tax | $87M | $2.3B | $7.2B | $2.8B |
| Net IncomeAfter-tax profit | $59M | $1.8B | $5.2B | $2.2B |
| Free Cash FlowCash after capex | $54M | $1.4B | $3.9B | $2.1B |
| Gross MarginGross profit ÷ Revenue | +51.1% | +62.3% | +47.0% | +74.6% |
| Operating MarginEBIT ÷ Revenue | +16.0% | +20.6% | -2.5% | +28.5% |
| Net MarginNet income ÷ Revenue | +11.9% | +16.3% | +19.9% | +22.4% |
| FCF MarginFCF ÷ Revenue | — | — | +8.9% | +22.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | — | — | — | — |
| EPS Growth (YoY)Latest quarter vs prior year | +178.3% | +2.5% | -9.1% | +3.6% |
Valuation Metrics
RF leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 12.2x trailing earnings, RF trades at a 56% valuation discount to BBT's 28.0x P/E. Adjusting for growth (PEG ratio), RF offers better value at 0.70x vs KEY's 3.90x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $2.4B | $23.9B | $65.5B | $24.3B |
| Enterprise ValueMkt cap + debt − cash | $1.3B | $33.6B | $88.0B | $18.2B |
| Trailing P/EPrice ÷ TTM EPS | 28.04x | 14.26x | 14.81x | 12.21x |
| Forward P/EPrice ÷ next-FY EPS est. | 8.30x | 11.94x | 10.97x | 10.70x |
| PEG RatioP/E ÷ EPS growth rate | — | 3.90x | — | 0.70x |
| EV / EBITDAEnterprise value multiple | 9.62x | 14.48x | 232.75x | 6.50x |
| Price / SalesMarket cap ÷ Revenue | 3.20x | 2.14x | 2.70x | 2.53x |
| Price / BookPrice ÷ Book value/share | 1.01x | 1.17x | 1.04x | 1.29x |
| Price / FCFMarket cap ÷ FCF | — | — | 30.26x | 11.13x |
Profitability & Efficiency
RF leads this category, winning 8 of 9 comparable metrics.
Profitability & Efficiency
RF delivers a 11.3% return on equity — every $100 of shareholder capital generates $11 in annual profit, vs $3 for BBT. RF carries lower financial leverage with a 0.26x debt-to-equity ratio, signaling a more conservative balance sheet compared to TFC's 0.98x. On the Piotroski fundamental quality scale (0–9), RF scores 9/9 vs BBT's 3/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +3.2% | +9.0% | +8.0% | +11.3% |
| ROA (TTM)Return on assets | +0.3% | +1.0% | +1.0% | +1.4% |
| ROICReturn on invested capital | +3.0% | +5.4% | -0.4% | +8.5% |
| ROCEReturn on capital employed | +5.1% | +7.0% | -0.5% | +9.6% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 6 | 4 | 9 |
| Debt / EquityFinancial leverage | 0.35x | 0.54x | 0.98x | 0.26x |
| Net DebtTotal debt minus cash | -$1.2B | $9.7B | $22.5B | -$6.0B |
| Cash & Equiv.Liquid assets | $2.0B | $1.3B | $39.8B | $10.9B |
| Total DebtShort + long-term debt | $879M | $11.0B | $62.3B | $4.9B |
| Interest CoverageEBIT ÷ Interest expense | 0.25x | 0.61x | 0.62x | 1.32x |
Total Returns (Dividends Reinvested)
KEY leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in RF five years ago would be worth $14,133 today (with dividends reinvested), compared to $9,734 for TFC. Over the past 12 months, KEY leads with a +47.7% total return vs BBT's +18.2%. The 3-year compound annual growth rate (CAGR) favors KEY at 35.6% vs BBT's 17.5% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | +10.6% | +4.3% | +1.1% | +2.4% |
| 1-Year ReturnPast 12 months | +18.2% | +47.7% | +33.9% | +39.6% |
| 3-Year ReturnCumulative with dividends | +62.2% | +149.4% | +94.8% | +88.5% |
| 5-Year ReturnCumulative with dividends | +30.4% | +11.4% | -2.7% | +41.3% |
| 10-Year ReturnCumulative with dividends | +39.1% | +141.8% | +100.4% | +283.3% |
| CAGR (3Y)Annualised 3-year return | +17.5% | +35.6% | +24.9% | +23.5% |
Risk & Volatility
Evenly matched — BBT and KEY each lead in 1 of 2 comparable metrics.
Risk & Volatility
BBT is the less volatile stock with a 0.84 beta — it tends to amplify market swings less than KEY's 1.12 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KEY currently trades 92.8% from its 52-week high vs BBT's 88.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.84x | 1.12x | 1.07x | 1.10x |
| 52-Week HighHighest price in past year | $32.83 | $23.35 | $56.20 | $31.53 |
| 52-Week LowLowest price in past year | $22.81 | $15.16 | $38.27 | $20.67 |
| % of 52W HighCurrent price vs 52-week peak | +88.0% | +92.8% | +88.5% | +88.7% |
| RSI (14)Momentum oscillator 0–100 | 37.7 | 61.8 | 56.7 | 55.5 |
| Avg Volume (50D)Average daily shares traded | 759K | 13.8M | 8.6M | 11.8M |
Analyst Outlook
Evenly matched — TFC and RF each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: BBT as "Hold", KEY as "Buy", TFC as "Buy", RF as "Hold". Consensus price targets imply 26.4% upside for BBT (target: $37) vs 6.6% for KEY (target: $23). For income investors, TFC offers the higher dividend yield at 4.18% vs RF's 3.71%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy | Buy | Hold |
| Price TargetConsensus 12-month target | $36.50 | $23.11 | $57.56 | $30.78 |
| # AnalystsCovering analysts | 12 | 51 | 54 | 52 |
| Dividend YieldAnnual dividend ÷ price | — | — | +4.2% | +3.7% |
| Dividend StreakConsecutive years of raises | 5 | 0 | 10 | 13 |
| Dividend / ShareAnnual DPS | — | — | $2.08 | $1.04 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% | +2.7% | +4.4% |
RF leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). KEY leads in 1 (Total Returns). 2 tied.
BBT vs KEY vs TFC vs RF: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is BBT or KEY or TFC or RF a better buy right now?
For growth investors, KeyCorp (KEY) is the stronger pick with 23.
6% revenue growth year-over-year, versus -19. 0% for Truist Financial Corporation (TFC). Regions Financial Corporation (RF) offers the better valuation at 12. 2x trailing P/E (10. 7x forward), making it the more compelling value choice. Analysts rate KeyCorp (KEY) a "Buy" — based on 51 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — BBT or KEY or TFC or RF?
On trailing P/E, Regions Financial Corporation (RF) is the cheapest at 12.
2x versus Beacon Financial Corp. at 28. 0x. On forward P/E, Beacon Financial Corp. is actually cheaper at 8. 3x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Regions Financial Corporation wins at 0. 62x versus KeyCorp's 3. 26x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — BBT or KEY or TFC or RF?
Over the past 5 years, Regions Financial Corporation (RF) delivered a total return of +41.
3%, compared to -2. 7% for Truist Financial Corporation (TFC). Over 10 years, the gap is even starker: RF returned +283. 3% versus BBT's +39. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — BBT or KEY or TFC or RF?
By beta (market sensitivity over 5 years), Beacon Financial Corp.
(BBT) is the lower-risk stock at 0. 84β versus KeyCorp's 1. 12β — meaning KEY is approximately 33% more volatile than BBT relative to the S&P 500. On balance sheet safety, Regions Financial Corporation (RF) carries a lower debt/equity ratio of 26% versus 98% for Truist Financial Corporation — giving it more financial flexibility in a downturn.
05Which is growing faster — BBT or KEY or TFC or RF?
By revenue growth (latest reported year), KeyCorp (KEY) is pulling ahead at 23.
6% versus -19. 0% for Truist Financial Corporation (TFC). On earnings-per-share growth, the picture is similar: KeyCorp grew EPS 575. 0% year-over-year, compared to 18. 7% for Regions Financial Corporation. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — BBT or KEY or TFC or RF?
Regions Financial Corporation (RF) is the more profitable company, earning 22.
4% net margin versus 11. 9% for Beacon Financial Corp. — meaning it keeps 22. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RF leads at 28. 5% versus -2. 5% for TFC. At the gross margin level — before operating expenses — RF leads at 74. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is BBT or KEY or TFC or RF more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Regions Financial Corporation (RF) is the more undervalued stock at a PEG of 0. 62x versus KeyCorp's 3. 26x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Beacon Financial Corp. (BBT) trades at 8. 3x forward P/E versus 11. 9x for KeyCorp — 3. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BBT: 26. 4% to $36. 50.
08Which pays a better dividend — BBT or KEY or TFC or RF?
In this comparison, TFC (4.
2% yield), RF (3. 7% yield) pay a dividend. BBT, KEY do not pay a meaningful dividend and should not be held primarily for income.
09Is BBT or KEY or TFC or RF better for a retirement portfolio?
For long-horizon retirement investors, Regions Financial Corporation (RF) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.
10), 3. 7% yield, +283. 3% 10Y return). Both have compounded well over 10 years (RF: +283. 3%, KEY: +141. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between BBT and KEY and TFC and RF?
Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: BBT is a small-cap high-growth stock; KEY is a mid-cap high-growth stock; TFC is a mid-cap deep-value stock; RF is a mid-cap deep-value stock. TFC, RF pay a dividend while BBT, KEY do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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