BEKE vs COMP vs EXPI vs HOUS vs RKT

For growth investors, Rocket Companies, Inc.

(RKT) is the stronger pick with 27. 4% revenue growth year-over-year, versus 1. 0% for Anywhere Real Estate Inc. (HOUS). KE Holdings Inc. (BEKE) offers the better valuation at 36. 3x trailing P/E (3. 3x forward), making it the more compelling value choice. Analysts rate KE Holdings Inc. (BEKE) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On forward P/E, KE Holdings Inc.

is actually cheaper at 3. 3x.

Over the past 5 years, Anywhere Real Estate Inc.

(HOUS) delivered a total return of -1. 7%, compared to -72. 9% for eXp World Holdings, Inc. (EXPI). Over 10 years, the gap is even starker: EXPI returned +703. 2% versus COMP's -56. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), KE Holdings Inc.

(BEKE) is the lower-risk stock at 0. 83β versus Anywhere Real Estate Inc. 's 1. 86β — meaning HOUS is approximately 126% more volatile than BEKE relative to the S&P 500. On balance sheet safety, KE Holdings Inc. (BEKE) carries a lower debt/equity ratio of 32% versus 195% for Anywhere Real Estate Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Rocket Companies, Inc.

(RKT) is pulling ahead at 27. 4% versus 1. 0% for Anywhere Real Estate Inc. (HOUS). On earnings-per-share growth, the picture is similar: Compass, Inc. grew EPS 67. 7% year-over-year, compared to -123. 8% for Rocket Companies, Inc.. Over a 3-year CAGR, BEKE leads at 5. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

KE Holdings Inc.

(BEKE) is the more profitable company, earning 4. 3% net margin versus -2. 2% for Anywhere Real Estate Inc. — meaning it keeps 4. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RKT leads at 8. 7% versus -0. 4% for EXPI. At the gross margin level — before operating expenses — RKT leads at 91. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, KE Holdings Inc.

(BEKE) trades at 3. 3x forward P/E versus 96. 3x for eXp World Holdings, Inc. — 93. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for COMP: 63. 3% to $14. 29.

In this comparison, EXPI (2.

9% yield), BEKE (1. 9% yield), HOUS (0. 2% yield) pay a dividend. COMP, RKT do not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, KE Holdings Inc.

(BEKE) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 83), 1. 9% yield). Anywhere Real Estate Inc. (HOUS) carries a higher beta of 1. 86 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (BEKE: -47. 8%, HOUS: -33. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (BEKE (Real Estate) and COMP (Technology) and EXPI (Real Estate) and HOUS (Real Estate) and RKT (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: BEKE is a mid-cap high-growth stock; COMP is a small-cap high-growth stock; EXPI is a small-cap quality compounder stock; HOUS is a small-cap quality compounder stock; RKT is a mid-cap high-growth stock. BEKE, EXPI pay a dividend while COMP, HOUS, RKT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.