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CHR vs BIDU
Revenue, margins, valuation, and 5-year total return — side by side.
Internet Content & Information
CHR vs BIDU — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Advertising Agencies | Internet Content & Information |
| Market Cap | $362K | $49.17B |
| Revenue (TTM) | $311M | $130.46B |
| Net Income (TTM) | $59M | $9.00B |
| Gross Margin | 72.8% | 44.7% |
| Operating Margin | 18.4% | -2.6% |
| Forward P/E | 0.1x | 2.6x |
| Total Debt | $9M | $79.32B |
| Cash & Equiv. | $242M | $24.83B |
CHR vs BIDU — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Cheer Holding, Inc. (CHR) | 100 | 0.0 | -100.0% |
| Baidu, Inc. (BIDU) | 100 | 131.9 | +31.9% |
Price return only. Dividends and distributions are not included.
Quick Verdict: CHR vs BIDU
Each card shows where this stock fits in a portfolio — not just who wins on paper.
CHR carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- beta 0.62
- Rev growth 1.1%, EPS growth -80.8%, 3Y rev CAGR -1.8%
- Lower volatility, beta 0.62, Low D/E 2.6%, current ratio 11.53x
BIDU is the clearest fit if your priority is long-term compounding.
- -19.2% 10Y total return vs CHR's -100.0%
- +54.1% vs CHR's -99.1%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 1.1% revenue growth vs BIDU's -1.1% | |
| Value | Lower P/E (0.1x vs 2.6x) | |
| Quality / Margins | 19.0% margin vs BIDU's 6.9% | |
| Stability / Safety | Beta 0.62 vs BIDU's 1.41, lower leverage | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | +54.1% vs CHR's -99.1% | |
| Efficiency (ROA) | 20.8% ROA vs BIDU's 2.0%, ROIC 15.4% vs 4.8% |
CHR vs BIDU — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
CHR vs BIDU — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
CHR leads this category, winning 6 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
BIDU is the larger business by revenue, generating $130.5B annually — 420.1x CHR's $311M. CHR is the more profitable business, keeping 19.0% of every revenue dollar as net income compared to BIDU's 6.9%. On growth, CHR holds the edge at +5.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $311M | $130.5B |
| EBITDAEarnings before interest/tax | $63M | $4.9B |
| Net IncomeAfter-tax profit | $59M | $9.0B |
| Free Cash FlowCash after capex | $66M | -$15.7B |
| Gross MarginGross profit ÷ Revenue | +72.8% | +44.7% |
| Operating MarginEBIT ÷ Revenue | +18.4% | -2.6% |
| Net MarginNet income ÷ Revenue | +19.0% | +6.9% |
| FCF MarginFCF ÷ Revenue | +21.2% | -12.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | +5.4% | -7.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +5.1% | -2.6% |
Valuation Metrics
CHR leads this category, winning 5 of 5 comparable metrics.
Valuation Metrics
At 0.1x trailing earnings, CHR trades at a 99% valuation discount to BIDU's 14.5x P/E.
| Metric | ||
|---|---|---|
| Market CapShares × price | $362,119 | $49.2B |
| Enterprise ValueMkt cap + debt − cash | -$232M | $57.2B |
| Trailing P/EPrice ÷ TTM EPS | 0.07x | 14.54x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 2.59x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.24x |
| EV / EBITDAEnterprise value multiple | -6.98x | 10.86x |
| Price / SalesMarket cap ÷ Revenue | 0.00x | 2.52x |
| Price / BookPrice ÷ Book value/share | 0.01x | 1.18x |
| Price / FCFMarket cap ÷ FCF | 0.02x | 25.59x |
Profitability & Efficiency
CHR leads this category, winning 8 of 9 comparable metrics.
Profitability & Efficiency
CHR delivers a 24.3% return on equity — every $100 of shareholder capital generates $24 in annual profit, vs $3 for BIDU. CHR carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to BIDU's 0.28x. On the Piotroski fundamental quality scale (0–9), BIDU scores 5/9 vs CHR's 4/9, reflecting solid financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +24.3% | +3.1% |
| ROA (TTM)Return on assets | +20.8% | +2.0% |
| ROICReturn on invested capital | +15.4% | +4.8% |
| ROCEReturn on capital employed | +7.8% | +6.3% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 5 |
| Debt / EquityFinancial leverage | 0.03x | 0.28x |
| Net DebtTotal debt minus cash | -$233M | $54.5B |
| Cash & Equiv.Liquid assets | $242M | $24.8B |
| Total DebtShort + long-term debt | $9M | $79.3B |
| Interest CoverageEBIT ÷ Interest expense | 942.39x | 9.71x |
Total Returns (Dividends Reinvested)
BIDU leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in BIDU five years ago would be worth $7,310 today (with dividends reinvested), compared to $3 for CHR. Over the past 12 months, BIDU leads with a +54.1% total return vs CHR's -99.1%. The 3-year compound annual growth rate (CAGR) favors BIDU at 4.7% vs CHR's -87.9% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -58.0% | -6.5% |
| 1-Year ReturnPast 12 months | -99.1% | +54.1% |
| 3-Year ReturnCumulative with dividends | -99.8% | +14.8% |
| 5-Year ReturnCumulative with dividends | -100.0% | -26.9% |
| 10-Year ReturnCumulative with dividends | -100.0% | -19.2% |
| CAGR (3Y)Annualised 3-year return | -87.9% | +4.7% |
Risk & Volatility
Evenly matched — CHR and BIDU each lead in 1 of 2 comparable metrics.
Risk & Volatility
CHR is the less volatile stock with a 0.62 beta — it tends to amplify market swings less than BIDU's 1.41 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BIDU currently trades 85.1% from its 52-week high vs CHR's 0.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.62x | 1.41x |
| 52-Week HighHighest price in past year | $313.50 | $165.30 |
| 52-Week LowLowest price in past year | $1.25 | $81.17 |
| % of 52W HighCurrent price vs 52-week peak | +0.6% | +85.1% |
| RSI (14)Momentum oscillator 0–100 | 37.9 | 55.8 |
| Avg Volume (50D)Average daily shares traded | 39K | 2.0M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $154.70 |
| # AnalystsCovering analysts | — | 53 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | 3 |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +1.9% |
CHR leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). BIDU leads in 1 (Total Returns). 1 tied.
CHR vs BIDU: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is CHR or BIDU a better buy right now?
For growth investors, Cheer Holding, Inc.
(CHR) is the stronger pick with 1. 1% revenue growth year-over-year, versus -1. 1% for Baidu, Inc. (BIDU). Cheer Holding, Inc. (CHR) offers the better valuation at 0. 1x trailing P/E, making it the more compelling value choice. Analysts rate Baidu, Inc. (BIDU) a "Buy" — based on 53 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CHR or BIDU?
On trailing P/E, Cheer Holding, Inc.
(CHR) is the cheapest at 0. 1x versus Baidu, Inc. at 14. 5x.
03Which is the better long-term investment — CHR or BIDU?
Over the past 5 years, Baidu, Inc.
(BIDU) delivered a total return of -26. 9%, compared to -100. 0% for Cheer Holding, Inc. (CHR). Over 10 years, the gap is even starker: BIDU returned -19. 2% versus CHR's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — CHR or BIDU?
By beta (market sensitivity over 5 years), Cheer Holding, Inc.
(CHR) is the lower-risk stock at 0. 62β versus Baidu, Inc. 's 1. 41β — meaning BIDU is approximately 126% more volatile than CHR relative to the S&P 500. On balance sheet safety, Cheer Holding, Inc. (CHR) carries a lower debt/equity ratio of 3% versus 28% for Baidu, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — CHR or BIDU?
By revenue growth (latest reported year), Cheer Holding, Inc.
(CHR) is pulling ahead at 1. 1% versus -1. 1% for Baidu, Inc. (BIDU). On earnings-per-share growth, the picture is similar: Baidu, Inc. grew EPS 19. 6% year-over-year, compared to -80. 8% for Cheer Holding, Inc.. Over a 3-year CAGR, BIDU leads at 2. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — CHR or BIDU?
Baidu, Inc.
(BIDU) is the more profitable company, earning 17. 8% net margin versus 17. 2% for Cheer Holding, Inc. — meaning it keeps 17. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CHR leads at 17. 7% versus 16. 0% for BIDU. At the gross margin level — before operating expenses — CHR leads at 71. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Which pays a better dividend — CHR or BIDU?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
08Is CHR or BIDU better for a retirement portfolio?
For long-horizon retirement investors, Cheer Holding, Inc.
(CHR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 62)). Both have compounded well over 10 years (CHR: -100. 0%, BIDU: -19. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between CHR and BIDU?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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