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Stock Comparison

CHR vs BIDU

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CHR
Cheer Holding, Inc.

Advertising Agencies

Communication ServicesNASDAQ • CN
Market Cap$362K
5Y Perf.-100.0%
BIDU
Baidu, Inc.

Internet Content & Information

Communication ServicesNASDAQ • CN
Market Cap$49.17B
5Y Perf.+31.9%

CHR vs BIDU — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CHR logoCHR
BIDU logoBIDU
IndustryAdvertising AgenciesInternet Content & Information
Market Cap$362K$49.17B
Revenue (TTM)$311M$130.46B
Net Income (TTM)$59M$9.00B
Gross Margin72.8%44.7%
Operating Margin18.4%-2.6%
Forward P/E0.1x2.6x
Total Debt$9M$79.32B
Cash & Equiv.$242M$24.83B

CHR vs BIDULong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CHR
BIDU
StockMay 20May 26Return
Cheer Holding, Inc. (CHR)1000.0-100.0%
Baidu, Inc. (BIDU)100131.9+31.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: CHR vs BIDU

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: CHR leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Baidu, Inc. is the stronger pick specifically for recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
CHR
Cheer Holding, Inc.
The Income Pick

CHR carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • beta 0.62
  • Rev growth 1.1%, EPS growth -80.8%, 3Y rev CAGR -1.8%
  • Lower volatility, beta 0.62, Low D/E 2.6%, current ratio 11.53x
Best for: income & stability and growth exposure
BIDU
Baidu, Inc.
The Long-Run Compounder

BIDU is the clearest fit if your priority is long-term compounding.

  • -19.2% 10Y total return vs CHR's -100.0%
  • +54.1% vs CHR's -99.1%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthCHR logoCHR1.1% revenue growth vs BIDU's -1.1%
ValueCHR logoCHRLower P/E (0.1x vs 2.6x)
Quality / MarginsCHR logoCHR19.0% margin vs BIDU's 6.9%
Stability / SafetyCHR logoCHRBeta 0.62 vs BIDU's 1.41, lower leverage
DividendsTieNeither stock pays a meaningful dividend
Momentum (1Y)BIDU logoBIDU+54.1% vs CHR's -99.1%
Efficiency (ROA)CHR logoCHR20.8% ROA vs BIDU's 2.0%, ROIC 15.4% vs 4.8%

CHR vs BIDU — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

CHRCheer Holding, Inc.

Segment breakdown not available.

BIDUBaidu, Inc.
FY 2023
Online Marketing Services
60.3%$81.2B
Product and Service, Other
39.7%$53.4B

CHR vs BIDU — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCHRLAGGINGBIDU

Income & Cash Flow (Last 12 Months)

CHR leads this category, winning 6 of 6 comparable metrics.

BIDU is the larger business by revenue, generating $130.5B annually — 420.1x CHR's $311M. CHR is the more profitable business, keeping 19.0% of every revenue dollar as net income compared to BIDU's 6.9%. On growth, CHR holds the edge at +5.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricCHR logoCHRCheer Holding, In…BIDU logoBIDUBaidu, Inc.
RevenueTrailing 12 months$311M$130.5B
EBITDAEarnings before interest/tax$63M$4.9B
Net IncomeAfter-tax profit$59M$9.0B
Free Cash FlowCash after capex$66M-$15.7B
Gross MarginGross profit ÷ Revenue+72.8%+44.7%
Operating MarginEBIT ÷ Revenue+18.4%-2.6%
Net MarginNet income ÷ Revenue+19.0%+6.9%
FCF MarginFCF ÷ Revenue+21.2%-12.0%
Rev. Growth (YoY)Latest quarter vs prior year+5.4%-7.1%
EPS Growth (YoY)Latest quarter vs prior year+5.1%-2.6%
CHR leads this category, winning 6 of 6 comparable metrics.

Valuation Metrics

CHR leads this category, winning 5 of 5 comparable metrics.

At 0.1x trailing earnings, CHR trades at a 99% valuation discount to BIDU's 14.5x P/E.

MetricCHR logoCHRCheer Holding, In…BIDU logoBIDUBaidu, Inc.
Market CapShares × price$362,119$49.2B
Enterprise ValueMkt cap + debt − cash-$232M$57.2B
Trailing P/EPrice ÷ TTM EPS0.07x14.54x
Forward P/EPrice ÷ next-FY EPS est.2.59x
PEG RatioP/E ÷ EPS growth rate0.24x
EV / EBITDAEnterprise value multiple-6.98x10.86x
Price / SalesMarket cap ÷ Revenue0.00x2.52x
Price / BookPrice ÷ Book value/share0.01x1.18x
Price / FCFMarket cap ÷ FCF0.02x25.59x
CHR leads this category, winning 5 of 5 comparable metrics.

Profitability & Efficiency

CHR leads this category, winning 8 of 9 comparable metrics.

CHR delivers a 24.3% return on equity — every $100 of shareholder capital generates $24 in annual profit, vs $3 for BIDU. CHR carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to BIDU's 0.28x. On the Piotroski fundamental quality scale (0–9), BIDU scores 5/9 vs CHR's 4/9, reflecting solid financial health.

MetricCHR logoCHRCheer Holding, In…BIDU logoBIDUBaidu, Inc.
ROE (TTM)Return on equity+24.3%+3.1%
ROA (TTM)Return on assets+20.8%+2.0%
ROICReturn on invested capital+15.4%+4.8%
ROCEReturn on capital employed+7.8%+6.3%
Piotroski ScoreFundamental quality 0–945
Debt / EquityFinancial leverage0.03x0.28x
Net DebtTotal debt minus cash-$233M$54.5B
Cash & Equiv.Liquid assets$242M$24.8B
Total DebtShort + long-term debt$9M$79.3B
Interest CoverageEBIT ÷ Interest expense942.39x9.71x
CHR leads this category, winning 8 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

BIDU leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in BIDU five years ago would be worth $7,310 today (with dividends reinvested), compared to $3 for CHR. Over the past 12 months, BIDU leads with a +54.1% total return vs CHR's -99.1%. The 3-year compound annual growth rate (CAGR) favors BIDU at 4.7% vs CHR's -87.9% — a key indicator of consistent wealth creation.

MetricCHR logoCHRCheer Holding, In…BIDU logoBIDUBaidu, Inc.
YTD ReturnYear-to-date-58.0%-6.5%
1-Year ReturnPast 12 months-99.1%+54.1%
3-Year ReturnCumulative with dividends-99.8%+14.8%
5-Year ReturnCumulative with dividends-100.0%-26.9%
10-Year ReturnCumulative with dividends-100.0%-19.2%
CAGR (3Y)Annualised 3-year return-87.9%+4.7%
BIDU leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — CHR and BIDU each lead in 1 of 2 comparable metrics.

CHR is the less volatile stock with a 0.62 beta — it tends to amplify market swings less than BIDU's 1.41 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BIDU currently trades 85.1% from its 52-week high vs CHR's 0.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCHR logoCHRCheer Holding, In…BIDU logoBIDUBaidu, Inc.
Beta (5Y)Sensitivity to S&P 5000.62x1.41x
52-Week HighHighest price in past year$313.50$165.30
52-Week LowLowest price in past year$1.25$81.17
% of 52W HighCurrent price vs 52-week peak+0.6%+85.1%
RSI (14)Momentum oscillator 0–10037.955.8
Avg Volume (50D)Average daily shares traded39K2.0M
Evenly matched — CHR and BIDU each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.
MetricCHR logoCHRCheer Holding, In…BIDU logoBIDUBaidu, Inc.
Analyst RatingConsensus buy/hold/sellBuy
Price TargetConsensus 12-month target$154.70
# AnalystsCovering analysts53
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises3
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap0.0%+1.9%
Insufficient data to determine a leader in this category.
Key Takeaway

CHR leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). BIDU leads in 1 (Total Returns). 1 tied.

Best OverallCheer Holding, Inc. (CHR)Leads 3 of 6 categories
Loading custom metrics...

CHR vs BIDU: Frequently Asked Questions

9 questions · data-driven answers · updated daily

01

Is CHR or BIDU a better buy right now?

For growth investors, Cheer Holding, Inc.

(CHR) is the stronger pick with 1. 1% revenue growth year-over-year, versus -1. 1% for Baidu, Inc. (BIDU). Cheer Holding, Inc. (CHR) offers the better valuation at 0. 1x trailing P/E, making it the more compelling value choice. Analysts rate Baidu, Inc. (BIDU) a "Buy" — based on 53 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CHR or BIDU?

On trailing P/E, Cheer Holding, Inc.

(CHR) is the cheapest at 0. 1x versus Baidu, Inc. at 14. 5x.

03

Which is the better long-term investment — CHR or BIDU?

Over the past 5 years, Baidu, Inc.

(BIDU) delivered a total return of -26. 9%, compared to -100. 0% for Cheer Holding, Inc. (CHR). Over 10 years, the gap is even starker: BIDU returned -19. 2% versus CHR's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CHR or BIDU?

By beta (market sensitivity over 5 years), Cheer Holding, Inc.

(CHR) is the lower-risk stock at 0. 62β versus Baidu, Inc. 's 1. 41β — meaning BIDU is approximately 126% more volatile than CHR relative to the S&P 500. On balance sheet safety, Cheer Holding, Inc. (CHR) carries a lower debt/equity ratio of 3% versus 28% for Baidu, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — CHR or BIDU?

By revenue growth (latest reported year), Cheer Holding, Inc.

(CHR) is pulling ahead at 1. 1% versus -1. 1% for Baidu, Inc. (BIDU). On earnings-per-share growth, the picture is similar: Baidu, Inc. grew EPS 19. 6% year-over-year, compared to -80. 8% for Cheer Holding, Inc.. Over a 3-year CAGR, BIDU leads at 2. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CHR or BIDU?

Baidu, Inc.

(BIDU) is the more profitable company, earning 17. 8% net margin versus 17. 2% for Cheer Holding, Inc. — meaning it keeps 17. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CHR leads at 17. 7% versus 16. 0% for BIDU. At the gross margin level — before operating expenses — CHR leads at 71. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Which pays a better dividend — CHR or BIDU?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

08

Is CHR or BIDU better for a retirement portfolio?

For long-horizon retirement investors, Cheer Holding, Inc.

(CHR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 62)). Both have compounded well over 10 years (CHR: -100. 0%, BIDU: -19. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

09

What are the main differences between CHR and BIDU?

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

CHR

Steady Growth Compounder

  • Sector: Communication Services
  • Market Cap > $20B
  • Revenue Growth > 5%
  • Net Margin > 11%
Run This Screen
Stocks Like

BIDU

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Net Margin > 5%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform CHR and BIDU on the metrics below

Revenue Growth>
%
(CHR: 5.4% · BIDU: -7.1%)
Net Margin>
%
(CHR: 19.0% · BIDU: 6.9%)
P/E Ratio<
x
(CHR: 0.1x · BIDU: 14.5x)

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