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Stock Comparison

DIS vs AAPL vs MSFT vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
DIS
The Walt Disney Company

Entertainment

Communication ServicesNYSE • US
Market Cap$192.60B
5Y Perf.-7.3%
AAPL
Apple Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$4.22T
5Y Perf.+261.6%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+129.7%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%

DIS vs AAPL vs MSFT vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
DIS logoDIS
AAPL logoAAPL
MSFT logoMSFT
AMZN logoAMZN
IndustryEntertainmentConsumer ElectronicsSoftware - InfrastructureSpecialty Retail
Market Cap$192.60B$4.22T$3.13T$2.92T
Revenue (TTM)$97.26B$451.44B$318.27B$742.78B
Net Income (TTM)$11.22B$122.58B$125.22B$90.80B
Gross Margin37.2%47.9%68.3%50.6%
Operating Margin15.5%32.6%46.8%11.5%
Forward P/E16.5x33.8x25.3x34.8x
Total Debt$44.88B$112.38B$112.18B$152.99B
Cash & Equiv.$5.70B$35.93B$30.24B$86.81B

DIS vs AAPL vs MSFT vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

DIS
AAPL
MSFT
AMZN
StockMay 20May 26Return
The Walt Disney Com… (DIS)10092.7-7.3%
Apple Inc. (AAPL)100361.6+261.6%
Microsoft Corporati… (MSFT)100229.7+129.7%
Amazon.com, Inc. (AMZN)100222.1+122.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: DIS vs AAPL vs MSFT vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 3 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. The Walt Disney Company is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. AAPL also leads in specific categories worth noting. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
DIS
The Walt Disney Company
The Value Play

DIS is the #2 pick in this set and the best alternative if value and dividends is your priority.

  • Lower P/E (16.5x vs 25.3x)
  • 0.9% yield, 1-year raise streak, vs MSFT's 0.8%, (1 stock pays no dividend)
Best for: value and dividends
AAPL
Apple Inc.
The Long-Run Compounder

AAPL is the clearest fit if your priority is long-term compounding.

  • 11.7% 10Y total return vs MSFT's 7.9%
  • +47.0% vs MSFT's -2.1%
  • 34.0% ROA vs DIS's 5.6%, ROIC 67.4% vs 6.9%
Best for: long-term compounding
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.89, yield 0.8%, current ratio 1.35x
Best for: income & stability and growth exposure
AMZN
Amazon.com, Inc.
The Value Pick

AMZN is the clearest fit if your priority is valuation efficiency.

  • PEG 1.24 vs AAPL's 1.89
Best for: valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthMSFT logoMSFT14.9% revenue growth vs DIS's 3.4%
ValueDIS logoDISLower P/E (16.5x vs 25.3x)
Quality / MarginsMSFT logoMSFT39.3% margin vs DIS's 11.5%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs AMZN's 1.51, lower leverage
DividendsDIS logoDIS0.9% yield, 1-year raise streak, vs MSFT's 0.8%, (1 stock pays no dividend)
Momentum (1Y)AAPL logoAAPL+47.0% vs MSFT's -2.1%
Efficiency (ROA)AAPL logoAAPL34.0% ROA vs DIS's 5.6%, ROIC 67.4% vs 6.9%

DIS vs AAPL vs MSFT vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

DISThe Walt Disney Company
FY 2025
Admission
20.7%$11.7B
Advertising
19.6%$11.1B
Retail and wholesale sales of merchandise, food and beverage
17.0%$9.6B
Resort and vacations
16.3%$9.2B
Other Revenue
8.3%$4.7B
License
6.8%$3.9B
TV/SVOD distribution licensing
6.7%$3.8B
Other (1)
4.6%$2.6B
AAPLApple Inc.
FY 2025
iPhone
50.4%$209.6B
Service
26.2%$109.2B
Wearables, Home and Accessories
8.6%$35.7B
Mac
8.1%$33.7B
iPad
6.7%$28.0B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

DIS vs AAPL vs MSFT vs AMZN — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLDISLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 7.6x DIS's $97.3B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to DIS's 11.5%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricDIS logoDISThe Walt Disney C…AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$97.3B$451.4B$318.3B$742.8B
EBITDAEarnings before interest/tax$20.5B$160.0B$192.6B$155.9B
Net IncomeAfter-tax profit$11.2B$122.6B$125.2B$90.8B
Free Cash FlowCash after capex$7.1B$129.2B$72.9B-$2.5B
Gross MarginGross profit ÷ Revenue+37.2%+47.9%+68.3%+50.6%
Operating MarginEBIT ÷ Revenue+15.5%+32.6%+46.8%+11.5%
Net MarginNet income ÷ Revenue+11.5%+27.2%+39.3%+12.2%
FCF MarginFCF ÷ Revenue+7.3%+28.6%+22.9%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year+6.5%+16.6%+18.3%+16.6%
EPS Growth (YoY)Latest quarter vs prior year-29.8%+21.8%+23.4%+74.8%
MSFT leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

DIS leads this category, winning 6 of 7 comparable metrics.

At 15.9x trailing earnings, DIS trades at a 59% valuation discount to AAPL's 38.5x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs AAPL's 2.16x — a lower PEG means you pay less per unit of expected earnings growth.

MetricDIS logoDISThe Walt Disney C…AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$192.6B$4.22T$3.13T$2.92T
Enterprise ValueMkt cap + debt − cash$231.8B$4.30T$3.21T$2.98T
Trailing P/EPrice ÷ TTM EPS15.87x38.53x30.86x37.82x
Forward P/EPrice ÷ next-FY EPS est.16.53x33.78x25.34x34.77x
PEG RatioP/E ÷ EPS growth rate2.16x1.64x1.35x
EV / EBITDAEnterprise value multiple12.10x29.68x19.72x20.47x
Price / SalesMarket cap ÷ Revenue2.04x10.14x11.10x4.07x
Price / BookPrice ÷ Book value/share1.72x58.49x9.15x7.14x
Price / FCFMarket cap ÷ FCF19.11x42.72x43.66x378.98x
DIS leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

AAPL leads this category, winning 5 of 9 comparable metrics.

AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $10 for DIS. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.52x. On the Piotroski fundamental quality scale (0–9), DIS scores 8/9 vs AMZN's 6/9, reflecting strong financial health.

MetricDIS logoDISThe Walt Disney C…AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity+9.8%+146.7%+33.1%+23.3%
ROA (TTM)Return on assets+5.6%+34.0%+19.2%+11.5%
ROICReturn on invested capital+6.9%+67.4%+24.9%+14.7%
ROCEReturn on capital employed+8.5%+69.6%+29.7%+15.3%
Piotroski ScoreFundamental quality 0–98866
Debt / EquityFinancial leverage0.39x1.52x0.33x0.37x
Net DebtTotal debt minus cash$39.2B$76.4B$81.9B$66.2B
Cash & Equiv.Liquid assets$5.7B$35.9B$30.2B$86.8B
Total DebtShort + long-term debt$44.9B$112.4B$112.2B$153.0B
Interest CoverageEBIT ÷ Interest expense9.95x55.65x39.96x
AAPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — AAPL and AMZN each lead in 3 of 6 comparable metrics.

A $10,000 investment in AAPL five years ago would be worth $22,442 today (with dividends reinvested), compared to $6,017 for DIS. Over the past 12 months, AAPL leads with a +47.0% total return vs MSFT's -2.1%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs DIS's 2.6% — a key indicator of consistent wealth creation.

MetricDIS logoDISThe Walt Disney C…AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date-2.8%+6.2%-10.8%+19.7%
1-Year ReturnPast 12 months+7.7%+47.0%-2.1%+43.7%
3-Year ReturnCumulative with dividends+8.0%+67.4%+39.5%+156.2%
5-Year ReturnCumulative with dividends-39.8%+124.4%+72.5%+64.8%
10-Year ReturnCumulative with dividends+11.8%+1174.1%+787.7%+697.8%
CAGR (3Y)Annualised 3-year return+2.6%+18.7%+11.7%+36.8%
Evenly matched — AAPL and AMZN each lead in 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AAPL and MSFT each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AAPL currently trades 98.4% from its 52-week high vs MSFT's 75.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricDIS logoDISThe Walt Disney C…AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5000.90x0.99x0.89x1.51x
52-Week HighHighest price in past year$124.69$292.13$555.45$278.56
52-Week LowLowest price in past year$92.19$193.25$356.28$185.01
% of 52W HighCurrent price vs 52-week peak+87.2%+98.4%+75.8%+97.3%
RSI (14)Momentum oscillator 0–10064.469.454.081.1
Avg Volume (50D)Average daily shares traded9.1M39.8M32.5M45.5M
Evenly matched — AAPL and MSFT each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — DIS and MSFT each lead in 1 of 2 comparable metrics.

Analyst consensus: DIS as "Buy", AAPL as "Buy", MSFT as "Buy", AMZN as "Buy". Consensus price targets imply 31.1% upside for MSFT (target: $552) vs 10.3% for AAPL (target: $317). For income investors, DIS offers the higher dividend yield at 0.92% vs AAPL's 0.36%.

MetricDIS logoDISThe Walt Disney C…AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$139.50$317.11$551.75$306.77
# AnalystsCovering analysts631108194
Dividend YieldAnnual dividend ÷ price+0.9%+0.4%+0.8%
Dividend StreakConsecutive years of raises11419
Dividend / ShareAnnual DPS$1.00$1.03$3.23
Buyback YieldShare repurchases ÷ mkt cap+1.8%+2.1%+0.6%0.0%
Evenly matched — DIS and MSFT each lead in 1 of 2 comparable metrics.
Key Takeaway

MSFT leads in 1 of 6 categories (Income & Cash Flow). DIS leads in 1 (Valuation Metrics). 3 tied.

Best OverallThe Walt Disney Company (DIS)Leads 1 of 6 categories
Loading custom metrics...

DIS vs AAPL vs MSFT vs AMZN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is DIS or AAPL or MSFT or AMZN a better buy right now?

For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.

9% revenue growth year-over-year, versus 3. 4% for The Walt Disney Company (DIS). The Walt Disney Company (DIS) offers the better valuation at 15. 9x trailing P/E (16. 5x forward), making it the more compelling value choice. Analysts rate The Walt Disney Company (DIS) a "Buy" — based on 63 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — DIS or AAPL or MSFT or AMZN?

On trailing P/E, The Walt Disney Company (DIS) is the cheapest at 15.

9x versus Apple Inc. at 38. 5x. On forward P/E, The Walt Disney Company is actually cheaper at 16. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Apple Inc. 's 1. 89x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — DIS or AAPL or MSFT or AMZN?

Over the past 5 years, Apple Inc.

(AAPL) delivered a total return of +124. 4%, compared to -39. 8% for The Walt Disney Company (DIS). Over 10 years, the gap is even starker: AAPL returned +1174% versus DIS's +11. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — DIS or AAPL or MSFT or AMZN?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 71% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — DIS or AAPL or MSFT or AMZN?

By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.

9% versus 3. 4% for The Walt Disney Company (DIS). On earnings-per-share growth, the picture is similar: The Walt Disney Company grew EPS 151. 8% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — DIS or AAPL or MSFT or AMZN?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 10. 8% for Amazon. com, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is DIS or AAPL or MSFT or AMZN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Apple Inc. 's 1. 89x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, The Walt Disney Company (DIS) trades at 16. 5x forward P/E versus 34. 8x for Amazon. com, Inc. — 18. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 31. 1% to $551. 75.

08

Which pays a better dividend — DIS or AAPL or MSFT or AMZN?

In this comparison, DIS (0.

9% yield), MSFT (0. 8% yield), AAPL (0. 4% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

09

Is DIS or AAPL or MSFT or AMZN better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between DIS and AAPL and MSFT and AMZN?

These companies operate in different sectors (DIS (Communication Services) and AAPL (Technology) and MSFT (Technology) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: DIS is a mid-cap deep-value stock; AAPL is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; AMZN is a mega-cap quality compounder stock. DIS, MSFT pay a dividend while AAPL, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Sector: Technology
  • Market Cap > $100B
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High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
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Beat Both

Find stocks that outperform DIS and AAPL and MSFT and AMZN on the metrics below

Revenue Growth>
%
(DIS: 6.5% · AAPL: 16.6%)
Net Margin>
%
(DIS: 11.5% · AAPL: 27.2%)
P/E Ratio<
x
(DIS: 15.9x · AAPL: 38.5x)

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