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DOOO vs HOG vs PII vs FOXF vs BC

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
DOOO
BRP Inc.

Auto - Recreational Vehicles

Consumer CyclicalNASDAQ • CA
Market Cap$2.34B
5Y Perf.+85.5%
HOG
Harley-Davidson, Inc.

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$2.64B
5Y Perf.-7.2%
PII
Polaris Inc.

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$3.80B
5Y Perf.-26.9%
FOXF
Fox Factory Holding Corp.

Auto - Parts

Consumer CyclicalNASDAQ • US
Market Cap$779M
5Y Perf.-74.5%
BC
Brunswick Corporation

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$5.26B
5Y Perf.+45.8%

DOOO vs HOG vs PII vs FOXF vs BC — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
DOOO logoDOOO
HOG logoHOG
PII logoPII
FOXF logoFOXF
BC logoBC
IndustryAuto - Recreational VehiclesAuto - Recreational VehiclesAuto - Recreational VehiclesAuto - PartsAuto - Recreational Vehicles
Market Cap$2.34B$2.64B$3.80B$779M$5.26B
Revenue (TTM)$7.79B$4.32B$7.27B$1.48B$5.52B
Net Income (TTM)$-38M$230M$-446M$-300M$-137M
Gross Margin21.2%23.0%19.6%29.7%18.0%
Operating Margin5.5%5.9%-0.5%-18.0%5.2%
Forward P/E13.4x57.5x37.3x18.4x19.0x
Total Debt$3.13B$3.05B$1.54B$780M$2.43B
Cash & Equiv.$181M$3.09B$138M$58M$275M

DOOO vs HOG vs PII vs FOXF vs BCLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

DOOO
HOG
PII
FOXF
BC
StockMay 20Mar 26Return
BRP Inc. (DOOO)100185.5+85.5%
Harley-Davidson, In… (HOG)10092.8-7.2%
Polaris Inc. (PII)10073.1-26.9%
Fox Factory Holding… (FOXF)10025.5-74.5%
Brunswick Corporati… (BC)100145.8+45.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: DOOO vs HOG vs PII vs FOXF vs BC

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: HOG leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Polaris Inc. is the stronger pick specifically for dividend income and shareholder returns and recent price momentum and sentiment. DOOO and FOXF also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
DOOO
BRP Inc.
The Long-Run Compounder

DOOO ranks third and is worth considering specifically for long-term compounding.

  • 323.8% 10Y total return vs BC's 96.4%
  • Lower P/E (13.4x vs 19.0x)
Best for: long-term compounding
HOG
Harley-Davidson, Inc.
The Defensive Pick

HOG carries the broadest edge in this set and is the clearest fit for sleep-well-at-night and defensive.

  • Lower volatility, beta 0.96, Low D/E 96.7%, current ratio 2.10x
  • Beta 0.96, yield 3.0%, current ratio 2.10x
  • 5.3% margin vs FOXF's -20.2%
  • Beta 0.96 vs BC's 1.69, lower leverage
Best for: sleep-well-at-night and defensive
PII
Polaris Inc.
The Income Pick

PII is the #2 pick in this set and the best alternative if income & stability is your priority.

  • Dividend streak 29 yrs, beta 1.56, yield 3.9%
  • 3.9% yield, 29-year raise streak, vs DOOO's 0.9%, (1 stock pays no dividend)
  • +107.0% vs FOXF's -8.6%
Best for: income & stability
FOXF
Fox Factory Holding Corp.
The Growth Play

FOXF is the clearest fit if your priority is growth exposure.

  • Rev growth 5.3%, EPS growth -82.5%, 3Y rev CAGR -2.9%
  • 5.3% revenue growth vs DOOO's -24.5%
Best for: growth exposure
BC
Brunswick Corporation
The Income Angle

Among these 5 stocks, BC doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
See the full category breakdown
CategoryWinnerWhy
GrowthFOXF logoFOXF5.3% revenue growth vs DOOO's -24.5%
ValueDOOO logoDOOOLower P/E (13.4x vs 19.0x)
Quality / MarginsHOG logoHOG5.3% margin vs FOXF's -20.2%
Stability / SafetyHOG logoHOGBeta 0.96 vs BC's 1.69, lower leverage
DividendsPII logoPII3.9% yield, 29-year raise streak, vs DOOO's 0.9%, (1 stock pays no dividend)
Momentum (1Y)PII logoPII+107.0% vs FOXF's -8.6%
Efficiency (ROA)HOG logoHOG2.4% ROA vs FOXF's -16.5%, ROIC 5.0% vs -24.2%

DOOO vs HOG vs PII vs FOXF vs BC — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

DOOOBRP Inc.
FY 2022
Year Round Products
48.1%$4.8B
Seasonal Products
34.3%$3.4B
Power sports PA A and OEM Engines member
12.7%$1.3B
Marine
4.9%$490M
HOGHarley-Davidson, Inc.
FY 2025
Motorcycles
59.8%$2.7B
Financial Services
19.5%$869M
Parts & Accessories
13.8%$614M
Apparel
4.9%$216M
Product and Service, Other
1.6%$69M
License
0.5%$22M
PIIPolaris Inc.
FY 2025
Wholegoods
73.8%$5.3B
PG&A
26.2%$1.9B
FOXFFox Factory Holding Corp.
FY 2025
Specialty Sports Group
34.7%$509M
Powered Vehicles Group
33.3%$488M
Aftermarket Applications Group
32.0%$470M
BCBrunswick Corporation
FY 2025
Propulsion
35.6%$1.9B
Boat
28.4%$1.5B
Parts and Accessories
22.6%$1.2B
Navico Group
13.4%$721M

DOOO vs HOG vs PII vs FOXF vs BC — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLHOGLAGGINGFOXF

Income & Cash Flow (Last 12 Months)

Evenly matched — DOOO and HOG each lead in 2 of 6 comparable metrics.

DOOO is the larger business by revenue, generating $7.8B annually — 5.3x FOXF's $1.5B. HOG is the more profitable business, keeping 5.3% of every revenue dollar as net income compared to FOXF's -20.2%. On growth, BC holds the edge at +12.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricDOOO logoDOOOBRP Inc.HOG logoHOGHarley-Davidson, …PII logoPIIPolaris Inc.FOXF logoFOXFFox Factory Holdi…BC logoBCBrunswick Corpora…
RevenueTrailing 12 months$7.8B$4.3B$7.3B$1.5B$5.5B
EBITDAEarnings before interest/tax$868M$366M$178M-$196M$511M
Net IncomeAfter-tax profit-$38M$230M-$446M-$300M-$137M
Free Cash FlowCash after capex$481M$44M$161M$12M$341M
Gross MarginGross profit ÷ Revenue+21.2%+23.0%+19.6%+29.7%+18.0%
Operating MarginEBIT ÷ Revenue+5.5%+5.9%-0.5%-18.0%+5.2%
Net MarginNet income ÷ Revenue-0.5%+5.3%-6.1%-20.2%-2.5%
FCF MarginFCF ÷ Revenue+6.2%+1.0%+2.2%+0.8%+6.2%
Rev. Growth (YoY)Latest quarter vs prior year+2.5%-11.8%+8.0%+3.8%+12.8%
EPS Growth (YoY)Latest quarter vs prior year+2.7%-79.4%+29.1%+94.2%+6.7%
Evenly matched — DOOO and HOG each lead in 2 of 6 comparable metrics.

Valuation Metrics

HOG leads this category, winning 3 of 6 comparable metrics.

On an enterprise value basis, HOG's 5.3x EV/EBITDA is more attractive than BC's 29.3x.

MetricDOOO logoDOOOBRP Inc.HOG logoHOGHarley-Davidson, …PII logoPIIPolaris Inc.FOXF logoFOXFFox Factory Holdi…BC logoBCBrunswick Corpora…
Market CapShares × price$2.3B$2.6B$3.8B$779M$5.3B
Enterprise ValueMkt cap + debt − cash$4.5B$2.6B$5.2B$1.5B$7.4B
Trailing P/EPrice ÷ TTM EPS-31.06x8.50x-8.20x-1.42x-38.82x
Forward P/EPrice ÷ next-FY EPS est.13.45x57.47x37.25x18.42x18.98x
PEG RatioP/E ÷ EPS growth rate0.04x
EV / EBITDAEnterprise value multiple6.33x5.29x20.20x29.31x
Price / SalesMarket cap ÷ Revenue0.42x0.59x0.53x0.53x0.98x
Price / BookPrice ÷ Book value/share26.77x0.91x4.54x1.16x3.26x
Price / FCFMarket cap ÷ FCF10.37x6.37x6.81x28.89x13.27x
HOG leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

HOG leads this category, winning 6 of 9 comparable metrics.

HOG delivers a 7.0% return on equity — every $100 of shareholder capital generates $7 in annual profit, vs $-45 for PII. HOG carries lower financial leverage with a 0.97x debt-to-equity ratio, signaling a more conservative balance sheet compared to DOOO's 12.68x. On the Piotroski fundamental quality scale (0–9), HOG scores 7/9 vs DOOO's 3/9, reflecting strong financial health.

MetricDOOO logoDOOOBRP Inc.HOG logoHOGHarley-Davidson, …PII logoPIIPolaris Inc.FOXF logoFOXFFox Factory Holdi…BC logoBCBrunswick Corpora…
ROE (TTM)Return on equity-7.6%+7.0%-45.2%-37.0%-5.1%
ROA (TTM)Return on assets-0.6%+2.4%-8.6%-16.5%-2.5%
ROICReturn on invested capital+12.8%+5.0%-0.8%-24.2%-0.8%
ROCEReturn on capital employed+13.6%+5.6%-1.0%-30.9%-1.0%
Piotroski ScoreFundamental quality 0–937444
Debt / EquityFinancial leverage12.68x0.97x1.83x1.16x1.49x
Net DebtTotal debt minus cash$2.9B-$38M$1.4B$722M$2.2B
Cash & Equiv.Liquid assets$181M$3.1B$138M$58M$275M
Total DebtShort + long-term debt$3.1B$3.1B$1.5B$780M$2.4B
Interest CoverageEBIT ÷ Interest expense2.82x13.87x-3.26x-5.17x4.34x
HOG leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

BC leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in BC five years ago would be worth $7,649 today (with dividends reinvested), compared to $1,158 for FOXF. Over the past 12 months, PII leads with a +107.0% total return vs FOXF's -8.6%. The 3-year compound annual growth rate (CAGR) favors BC at 1.2% vs FOXF's -42.1% — a key indicator of consistent wealth creation.

MetricDOOO logoDOOOBRP Inc.HOG logoHOGHarley-Davidson, …PII logoPIIPolaris Inc.FOXF logoFOXFFox Factory Holdi…BC logoBCBrunswick Corpora…
YTD ReturnYear-to-date-10.4%+15.4%+1.9%+6.6%+7.0%
1-Year ReturnPast 12 months+87.4%+6.0%+107.0%-8.6%+79.7%
3-Year ReturnCumulative with dividends-11.5%-27.8%-29.0%-80.6%+3.8%
5-Year ReturnCumulative with dividends-28.1%-45.8%-44.6%-88.4%-23.5%
10-Year ReturnCumulative with dividends+323.8%-28.0%+4.3%+7.0%+96.4%
CAGR (3Y)Annualised 3-year return-4.0%-10.3%-10.8%-42.1%+1.2%
BC leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — HOG and BC each lead in 1 of 2 comparable metrics.

HOG is the less volatile stock with a 0.96 beta — it tends to amplify market swings less than BC's 1.69 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BC currently trades 89.5% from its 52-week high vs FOXF's 59.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricDOOO logoDOOOBRP Inc.HOG logoHOGHarley-Davidson, …PII logoPIIPolaris Inc.FOXF logoFOXFFox Factory Holdi…BC logoBCBrunswick Corpora…
Beta (5Y)Sensitivity to S&P 5001.17x0.96x1.56x1.55x1.69x
52-Week HighHighest price in past year$81.89$31.25$75.25$31.18$90.23
52-Week LowLowest price in past year$33.22$17.09$33.23$13.08$45.52
% of 52W HighCurrent price vs 52-week peak+78.4%+75.6%+89.1%+59.6%+89.5%
RSI (14)Momentum oscillator 0–10029.457.162.257.057.6
Avg Volume (50D)Average daily shares traded198K3.5M1.3M658K886K
Evenly matched — HOG and BC each lead in 1 of 2 comparable metrics.

Analyst Outlook

PII leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: DOOO as "Buy", HOG as "Hold", PII as "Hold", FOXF as "Buy", BC as "Buy". Consensus price targets imply 60.1% upside for DOOO (target: $103) vs -12.0% for HOG (target: $21). For income investors, PII offers the higher dividend yield at 3.94% vs DOOO's 0.94%.

MetricDOOO logoDOOOBRP Inc.HOG logoHOGHarley-Davidson, …PII logoPIIPolaris Inc.FOXF logoFOXFFox Factory Holdi…BC logoBCBrunswick Corpora…
Analyst RatingConsensus buy/hold/sellBuyHoldHoldBuyBuy
Price TargetConsensus 12-month target$102.85$20.80$68.75$21.50$88.78
# AnalystsCovering analysts1335271831
Dividend YieldAnnual dividend ÷ price+0.9%+3.0%+3.9%+2.1%
Dividend StreakConsecutive years of raises4529113
Dividend / ShareAnnual DPS$0.84$0.71$2.64$1.71
Buyback YieldShare repurchases ÷ mkt cap+6.6%+13.4%+0.1%+0.2%+1.5%
PII leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

HOG leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). BC leads in 1 (Total Returns). 2 tied.

Best OverallHarley-Davidson, Inc. (HOG)Leads 2 of 6 categories
Loading custom metrics...

DOOO vs HOG vs PII vs FOXF vs BC: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is DOOO or HOG or PII or FOXF or BC a better buy right now?

For growth investors, Fox Factory Holding Corp.

(FOXF) is the stronger pick with 5. 3% revenue growth year-over-year, versus -24. 5% for BRP Inc. (DOOO). Harley-Davidson, Inc. (HOG) offers the better valuation at 8. 5x trailing P/E (57. 5x forward), making it the more compelling value choice. Analysts rate BRP Inc. (DOOO) a "Buy" — based on 13 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — DOOO or HOG or PII or FOXF or BC?

On forward P/E, BRP Inc.

is actually cheaper at 13. 4x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — DOOO or HOG or PII or FOXF or BC?

Over the past 5 years, Brunswick Corporation (BC) delivered a total return of -23.

5%, compared to -88. 4% for Fox Factory Holding Corp. (FOXF). Over 10 years, the gap is even starker: DOOO returned +323. 8% versus HOG's -28. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — DOOO or HOG or PII or FOXF or BC?

By beta (market sensitivity over 5 years), Harley-Davidson, Inc.

(HOG) is the lower-risk stock at 0. 96β versus Brunswick Corporation's 1. 69β — meaning BC is approximately 75% more volatile than HOG relative to the S&P 500. On balance sheet safety, Harley-Davidson, Inc. (HOG) carries a lower debt/equity ratio of 97% versus 13% for BRP Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — DOOO or HOG or PII or FOXF or BC?

By revenue growth (latest reported year), Fox Factory Holding Corp.

(FOXF) is pulling ahead at 5. 3% versus -24. 5% for BRP Inc. (DOOO). On earnings-per-share growth, the picture is similar: Harley-Davidson, Inc. grew EPS -19. 2% year-over-year, compared to -82. 5% for Fox Factory Holding Corp.. Over a 3-year CAGR, DOOO leads at 0. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — DOOO or HOG or PII or FOXF or BC?

Harley-Davidson, Inc.

(HOG) is the more profitable company, earning 7. 6% net margin versus -37. 1% for Fox Factory Holding Corp. — meaning it keeps 7. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HOG leads at 8. 6% versus -35. 6% for FOXF. At the gross margin level — before operating expenses — HOG leads at 30. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is DOOO or HOG or PII or FOXF or BC more undervalued right now?

On forward earnings alone, BRP Inc.

(DOOO) trades at 13. 4x forward P/E versus 57. 5x for Harley-Davidson, Inc. — 44. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for DOOO: 60. 1% to $102. 85.

08

Which pays a better dividend — DOOO or HOG or PII or FOXF or BC?

In this comparison, PII (3.

9% yield), HOG (3. 0% yield), BC (2. 1% yield), DOOO (0. 9% yield) pay a dividend. FOXF does not pay a meaningful dividend and should not be held primarily for income.

09

Is DOOO or HOG or PII or FOXF or BC better for a retirement portfolio?

For long-horizon retirement investors, BRP Inc.

(DOOO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 17), 0. 9% yield, +323. 8% 10Y return). Fox Factory Holding Corp. (FOXF) carries a higher beta of 1. 55 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (DOOO: +323. 8%, FOXF: +7. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between DOOO and HOG and PII and FOXF and BC?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: DOOO is a small-cap quality compounder stock; HOG is a small-cap deep-value stock; PII is a small-cap income-oriented stock; FOXF is a small-cap quality compounder stock; BC is a small-cap quality compounder stock. DOOO, HOG, PII, BC pay a dividend while FOXF does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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(DOOO: 2.5% · HOG: -11.8%)

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