FIGS
FIGS, Inc.
Apparel - Manufacturers
Market Cap$2.60B
5Y Perf.-55.0%
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Stock Comparison
FIGS vs LULU
Revenue, margins, valuation, and 5-year total return — side by side.
LULU
Lululemon Athletica Inc.
Apparel - Retail
Market Cap$14.71B
5Y Perf.-58.7%
FIGS vs LULU — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | FIGS | LULU |
|---|---|---|
| Industry | Apparel - Manufacturers | Apparel - Retail |
| Market Cap | $2.60B | $14.71B |
| Revenue (TTM) | $631M | $11.10B |
| Net Income (TTM) | $34M | $1.58B |
| Gross Margin | 66.5% | 56.6% |
| Operating Margin | 6.0% | 19.8% |
| Forward P/E | 65.0x | 10.2x |
| Total Debt | $60M | $1.80B |
| Cash & Equiv. | $82M | $1.81B |
FIGS vs LULU — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
FIGS
LULU
| Stock | May 21 | May 26 | Return |
|---|---|---|---|
| FIGS, Inc. (FIGS) | 100 | 45.0 | -55.0% |
| Lululemon Athletica… (LULU) | 100 | 41.3 | -58.7% |
Price return only. Dividends and distributions are not included.
Quick Verdict: FIGS vs LULU
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: FIGS and LULU are tied at the top with 3 categories each — the right choice depends on your priorities. Lululemon Athletica Inc. is the stronger pick specifically for valuation and capital efficiency and profitability and margin quality. As sector peers, any of these can serve as alternatives in the same allocation.
FIGS
FIGS, Inc.
The Income Pick
FIGS has the current edge in this matchup, primarily because of its strength in income & stability and growth exposure.
- beta 1.15
- Rev growth 13.6%, EPS growth 11.6%, 3Y rev CAGR 7.7%
- Lower volatility, beta 1.15, Low D/E 13.7%, current ratio 4.94x
Best for: income & stability and growth exposure
LULU
Lululemon Athletica Inc.
The Long-Run Compounder
LULU is the clearest fit if your priority is long-term compounding.
- 110.2% 10Y total return vs FIGS's -51.7%
- Lower P/E (10.2x vs 65.0x)
- 14.2% margin vs FIGS's 5.4%
Best for: long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | FIGS | 13.6% revenue growth vs LULU's 4.9% |
| Value | LULU | Lower P/E (10.2x vs 65.0x) |
| Quality / Margins | LULU | 14.2% margin vs FIGS's 5.4% |
| Stability / Safety | FIGS | Beta 1.15 vs LULU's 1.61, lower leverage |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | FIGS | +205.9% vs LULU's -51.2% |
| Efficiency (ROA) | LULU | 20.1% ROA vs FIGS's 5.9%, ROIC 37.2% vs 7.5% |
FIGS vs LULU — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2025
FIGS vs LULU — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLFIGSLAGGINGLULU
LULULululemon Athletica I…
1leads
FIGSFIGS, Inc.
3leads
6 Total Categories
CATEGORYLEADERvs LULUMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
FIGS4/6
Valuation MetricsMultiples, price ratios, and targets
LULU6/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
Tied
—
Total Returns1Y, 3Y, 5Y total returns with dividends
FIGS5/6
Risk & VolatilityBeta, volatility, and downside exposure
FIGS2/2
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
FIGS leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
LULU is the larger business by revenue, generating $11.1B annually — 17.6x FIGS's $631M. LULU is the more profitable business, keeping 14.2% of every revenue dollar as net income compared to FIGS's 5.4%. On growth, FIGS holds the edge at +33.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | FIGSFIGS, Inc. | LULULululemon Athleti… |
|---|---|---|
| RevenueTrailing 12 months | $631M | $11.1B |
| EBITDAEarnings before interest/tax | $45M | $2.7B |
| Net IncomeAfter-tax profit | $34M | $1.6B |
| Free Cash FlowCash after capex | $53M | $922M |
| Gross MarginGross profit ÷ Revenue | +66.5% | +56.6% |
| Operating MarginEBIT ÷ Revenue | +6.0% | +19.8% |
| Net MarginNet income ÷ Revenue | +5.4% | +14.2% |
| FCF MarginFCF ÷ Revenue | +8.4% | +8.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +33.0% | +0.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +8.4% | -19.1% |
FIGS leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
LULU leads this category, winning 6 of 6 comparable metrics.
Valuation Metrics
At 10.0x trailing earnings, LULU trades at a 87% valuation discount to FIGS's 76.3x P/E. On an enterprise value basis, LULU's 5.4x EV/EBITDA is more attractive than FIGS's 67.6x.
| Metric | FIGSFIGS, Inc. | LULULululemon Athleti… |
|---|---|---|
| Market CapShares × price | $2.6B | $14.7B |
| Enterprise ValueMkt cap + debt − cash | $2.6B | $14.7B |
| Trailing P/EPrice ÷ TTM EPS | 76.32x | 9.96x |
| Forward P/EPrice ÷ next-FY EPS est. | 65.04x | 10.24x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.41x |
| EV / EBITDAEnterprise value multiple | 67.65x | 5.43x |
| Price / SalesMarket cap ÷ Revenue | 4.12x | 1.32x |
| Price / BookPrice ÷ Book value/share | 5.95x | 3.13x |
| Price / FCFMarket cap ÷ FCF | 49.10x | 15.96x |
LULU leads this category, winning 6 of 6 comparable metrics.
Profitability & Efficiency
Evenly matched — FIGS and LULU each lead in 4 of 8 comparable metrics.
Profitability & Efficiency
LULU delivers a 34.7% return on equity — every $100 of shareholder capital generates $35 in annual profit, vs $8 for FIGS. FIGS carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to LULU's 0.36x. On the Piotroski fundamental quality scale (0–9), FIGS scores 7/9 vs LULU's 5/9, reflecting strong financial health.
| Metric | FIGSFIGS, Inc. | LULULululemon Athleti… |
|---|---|---|
| ROE (TTM)Return on equity | +7.8% | +34.7% |
| ROA (TTM)Return on assets | +5.9% | +20.1% |
| ROICReturn on invested capital | +7.5% | +37.2% |
| ROCEReturn on capital employed | +8.4% | +35.8% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 5 |
| Debt / EquityFinancial leverage | 0.14x | 0.36x |
| Net DebtTotal debt minus cash | -$22M | -$9M |
| Cash & Equiv.Liquid assets | $82M | $1.8B |
| Total DebtShort + long-term debt | $60M | $1.8B |
| Interest CoverageEBIT ÷ Interest expense | — | — |
Evenly matched — FIGS and LULU each lead in 4 of 8 comparable metrics.
Total Returns (Dividends Reinvested)
FIGS leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in FIGS five years ago would be worth $4,830 today (with dividends reinvested), compared to $4,110 for LULU. Over the past 12 months, FIGS leads with a +205.9% total return vs LULU's -51.2%. The 3-year compound annual growth rate (CAGR) favors FIGS at 21.9% vs LULU's -29.8% — a key indicator of consistent wealth creation.
| Metric | FIGSFIGS, Inc. | LULULululemon Athleti… |
|---|---|---|
| YTD ReturnYear-to-date | +27.3% | -37.4% |
| 1-Year ReturnPast 12 months | +205.9% | -51.2% |
| 3-Year ReturnCumulative with dividends | +81.3% | -65.4% |
| 5-Year ReturnCumulative with dividends | -51.7% | -58.9% |
| 10-Year ReturnCumulative with dividends | -51.7% | +110.2% |
| CAGR (3Y)Annualised 3-year return | +21.9% | -29.8% |
FIGS leads this category, winning 5 of 6 comparable metrics.
Risk & Volatility
FIGS leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
FIGS is the less volatile stock with a 1.15 beta — it tends to amplify market swings less than LULU's 1.61 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. FIGS currently trades 83.0% from its 52-week high vs LULU's 38.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | FIGSFIGS, Inc. | LULULululemon Athleti… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.15x | 1.61x |
| 52-Week HighHighest price in past year | $17.48 | $340.25 |
| 52-Week LowLowest price in past year | $4.25 | $127.82 |
| % of 52W HighCurrent price vs 52-week peak | +83.0% | +38.8% |
| RSI (14)Momentum oscillator 0–100 | 46.3 | 28.6 |
| Avg Volume (50D)Average daily shares traded | 3.7M | 2.9M |
FIGS leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates FIGS as "Buy" and LULU as "Hold". Consensus price targets imply 58.4% upside for LULU (target: $209) vs -10.9% for FIGS (target: $13).
| Metric | FIGSFIGS, Inc. | LULULululemon Athleti… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold |
| Price TargetConsensus 12-month target | $12.92 | $209.14 |
| # AnalystsCovering analysts | 15 | 70 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.1% | +8.0% |
Insufficient data to determine a leader in this category.
Key Takeaway
FIGS leads in 3 of 6 categories (Income & Cash Flow, Total Returns). LULU leads in 1 (Valuation Metrics). 1 tied.
Best OverallFIGS, Inc. (FIGS)Leads 3 of 6 categories
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FIGS vs LULU: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is FIGS or LULU a better buy right now?
For growth investors, FIGS, Inc.
(FIGS) is the stronger pick with 13. 6% revenue growth year-over-year, versus 4. 9% for Lululemon Athletica Inc. (LULU). Lululemon Athletica Inc. (LULU) offers the better valuation at 10. 0x trailing P/E (10. 2x forward), making it the more compelling value choice. Analysts rate FIGS, Inc. (FIGS) a "Buy" — based on 15 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — FIGS or LULU?
On trailing P/E, Lululemon Athletica Inc.
(LULU) is the cheapest at 10. 0x versus FIGS, Inc. at 76. 3x. On forward P/E, Lululemon Athletica Inc. is actually cheaper at 10. 2x.
03Which is the better long-term investment — FIGS or LULU?
Over the past 5 years, FIGS, Inc.
(FIGS) delivered a total return of -51. 7%, compared to -58. 9% for Lululemon Athletica Inc. (LULU). Over 10 years, the gap is even starker: LULU returned +108. 6% versus FIGS's -48. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — FIGS or LULU?
By beta (market sensitivity over 5 years), FIGS, Inc.
(FIGS) is the lower-risk stock at 1. 15β versus Lululemon Athletica Inc. 's 1. 61β — meaning LULU is approximately 40% more volatile than FIGS relative to the S&P 500. On balance sheet safety, FIGS, Inc. (FIGS) carries a lower debt/equity ratio of 14% versus 36% for Lululemon Athletica Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — FIGS or LULU?
By revenue growth (latest reported year), FIGS, Inc.
(FIGS) is pulling ahead at 13. 6% versus 4. 9% for Lululemon Athletica Inc. (LULU). On earnings-per-share growth, the picture is similar: FIGS, Inc. grew EPS 1158% year-over-year, compared to -9. 4% for Lululemon Athletica Inc.. Over a 3-year CAGR, LULU leads at 11. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — FIGS or LULU?
Lululemon Athletica Inc.
(LULU) is the more profitable company, earning 14. 2% net margin versus 5. 4% for FIGS, Inc. — meaning it keeps 14. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LULU leads at 19. 9% versus 6. 0% for FIGS. At the gross margin level — before operating expenses — FIGS leads at 66. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is FIGS or LULU more undervalued right now?
On forward earnings alone, Lululemon Athletica Inc.
(LULU) trades at 10. 2x forward P/E versus 65. 0x for FIGS, Inc. — 54. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for LULU: 58. 4% to $209. 14.
08Which pays a better dividend — FIGS or LULU?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is FIGS or LULU better for a retirement portfolio?
For long-horizon retirement investors, FIGS, Inc.
(FIGS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 15)). Lululemon Athletica Inc. (LULU) carries a higher beta of 1. 61 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (FIGS: -48. 8%, LULU: +108. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between FIGS and LULU?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: FIGS is a small-cap quality compounder stock; LULU is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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Revenue Growth>
%
(FIGS: 33.0% · LULU: 0.8%)Net Margin>
%
(FIGS: 5.4% · LULU: 14.2%)P/E Ratio<
x
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