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Stock Comparison

FLWS vs FTDR

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
FLWS
1-800-FLOWERS.COM, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$145M
5Y Perf.-82.2%
FTDR
Frontdoor, Inc.

Personal Products & Services

Consumer CyclicalNASDAQ • US
Market Cap$4.64B
5Y Perf.+44.8%

FLWS vs FTDR — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
FLWS logoFLWS
FTDR logoFTDR
IndustrySpecialty RetailPersonal Products & Services
Market Cap$145M$4.64B
Revenue (TTM)$1.59B$2.12B
Net Income (TTM)$-213M$260M
Gross Margin37.6%54.3%
Operating Margin-14.2%22.1%
Forward P/E14.8x
Total Debt$271M$1.21B
Cash & Equiv.$47M$566M

FLWS vs FTDRLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

FLWS
FTDR
StockMay 20May 26Return
1-800-FLOWERS.COM, … (FLWS)10017.8-82.2%
Frontdoor, Inc. (FTDR)100144.8+44.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: FLWS vs FTDR

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: FTDR leads in 5 of 6 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. As sector peers, any of these can serve as alternatives in the same allocation.
FLWS
1-800-FLOWERS.COM, Inc.
The Specific-Use Pick

In this particular matchup, FLWS is outpaced on most metrics by others in the set.

Best for: consumer cyclical exposure
FTDR
Frontdoor, Inc.
The Income Pick

FTDR carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • beta 1.04
  • Rev growth 13.6%, EPS growth 13.6%, 3Y rev CAGR 8.0%
  • 120.4% 10Y total return vs FLWS's -47.5%
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthFTDR logoFTDR13.6% revenue growth vs FLWS's -8.0%
Quality / MarginsFTDR logoFTDR12.3% margin vs FLWS's -13.4%
Stability / SafetyFTDR logoFTDRBeta 1.04 vs FLWS's 1.28
DividendsTieNeither stock pays a meaningful dividend
Momentum (1Y)FTDR logoFTDR+23.7% vs FLWS's -29.9%
Efficiency (ROA)FTDR logoFTDR11.9% ROA vs FLWS's -23.8%, ROIC 31.2% vs -27.7%

FLWS vs FTDR — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

FLWS1-800-FLOWERS.COM, Inc.
FY 2025
E-commerce
86.9%$1.5B
Product and Service, Other
13.1%$221M
FTDRFrontdoor, Inc.
FY 2025
Renewals
83.5%$1.6B
Direct To Consumer Home Service Plan Contracts
9.1%$172M
Real Estate Home Service Plan Contracts
7.4%$141M

FLWS vs FTDR — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLFTDRLAGGINGFLWS

Income & Cash Flow (Last 12 Months)

FTDR leads this category, winning 6 of 6 comparable metrics.

FTDR and FLWS operate at a comparable scale, with $2.1B and $1.6B in trailing revenue. FTDR is the more profitable business, keeping 12.3% of every revenue dollar as net income compared to FLWS's -13.4%. On growth, FTDR holds the edge at +5.9% YoY revenue growth, suggesting stronger near-term business momentum.

MetricFLWS logoFLWS1-800-FLOWERS.COM…FTDR logoFTDRFrontdoor, Inc.
RevenueTrailing 12 months$1.6B$2.1B
EBITDAEarnings before interest/tax-$172M$554M
Net IncomeAfter-tax profit-$213M$260M
Free Cash FlowCash after capex-$39M$385M
Gross MarginGross profit ÷ Revenue+37.6%+54.3%
Operating MarginEBIT ÷ Revenue-14.2%+22.1%
Net MarginNet income ÷ Revenue-13.4%+12.3%
FCF MarginFCF ÷ Revenue-2.5%+18.2%
Rev. Growth (YoY)Latest quarter vs prior year-9.5%+5.9%
EPS Growth (YoY)Latest quarter vs prior year+10.0%+18.8%
FTDR leads this category, winning 6 of 6 comparable metrics.

Valuation Metrics

FLWS leads this category, winning 3 of 3 comparable metrics.
MetricFLWS logoFLWS1-800-FLOWERS.COM…FTDR logoFTDRFrontdoor, Inc.
Market CapShares × price$145M$4.6B
Enterprise ValueMkt cap + debt − cash$370M$5.3B
Trailing P/EPrice ÷ TTM EPS-1.26x19.33x
Forward P/EPrice ÷ next-FY EPS est.14.77x
PEG RatioP/E ÷ EPS growth rate0.91x
EV / EBITDAEnterprise value multiple10.80x
Price / SalesMarket cap ÷ Revenue0.09x2.22x
Price / BookPrice ÷ Book value/share0.93x20.36x
Price / FCFMarket cap ÷ FCF11.92x
FLWS leads this category, winning 3 of 3 comparable metrics.

Profitability & Efficiency

FTDR leads this category, winning 6 of 9 comparable metrics.

FTDR delivers a 99.9% return on equity — every $100 of shareholder capital generates $100 in annual profit, vs $-73 for FLWS. FLWS carries lower financial leverage with a 1.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to FTDR's 5.01x. On the Piotroski fundamental quality scale (0–9), FTDR scores 8/9 vs FLWS's 3/9, reflecting strong financial health.

MetricFLWS logoFLWS1-800-FLOWERS.COM…FTDR logoFTDRFrontdoor, Inc.
ROE (TTM)Return on equity-73.4%+99.9%
ROA (TTM)Return on assets-23.8%+11.9%
ROICReturn on invested capital-27.7%+31.2%
ROCEReturn on capital employed-29.1%+23.0%
Piotroski ScoreFundamental quality 0–938
Debt / EquityFinancial leverage1.01x5.01x
Net DebtTotal debt minus cash$225M$646M
Cash & Equiv.Liquid assets$47M$566M
Total DebtShort + long-term debt$271M$1.2B
Interest CoverageEBIT ÷ Interest expense-4.93x5.24x
FTDR leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

FTDR leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in FTDR five years ago would be worth $12,977 today (with dividends reinvested), compared to $1,237 for FLWS. Over the past 12 months, FTDR leads with a +23.7% total return vs FLWS's -29.9%. The 3-year compound annual growth rate (CAGR) favors FTDR at 29.7% vs FLWS's -20.8% — a key indicator of consistent wealth creation.

MetricFLWS logoFLWS1-800-FLOWERS.COM…FTDR logoFTDRFrontdoor, Inc.
YTD ReturnYear-to-date+6.5%+15.9%
1-Year ReturnPast 12 months-29.9%+23.7%
3-Year ReturnCumulative with dividends-50.4%+118.4%
5-Year ReturnCumulative with dividends-87.6%+29.8%
10-Year ReturnCumulative with dividends-47.5%+120.4%
CAGR (3Y)Annualised 3-year return-20.8%+29.7%
FTDR leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

FTDR leads this category, winning 2 of 2 comparable metrics.

FTDR is the less volatile stock with a 1.04 beta — it tends to amplify market swings less than FLWS's 1.28 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. FTDR currently trades 93.4% from its 52-week high vs FLWS's 46.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricFLWS logoFLWS1-800-FLOWERS.COM…FTDR logoFTDRFrontdoor, Inc.
Beta (5Y)Sensitivity to S&P 5001.28x1.04x
52-Week HighHighest price in past year$8.44$70.77
52-Week LowLowest price in past year$2.88$48.47
% of 52W HighCurrent price vs 52-week peak+46.6%+93.4%
RSI (14)Momentum oscillator 0–10051.159.5
Avg Volume (50D)Average daily shares traded744K688K
FTDR leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates FLWS as "Buy" and FTDR as "Hold". Consensus price targets imply 141.7% upside for FLWS (target: $10) vs 4.9% for FTDR (target: $69).

MetricFLWS logoFLWS1-800-FLOWERS.COM…FTDR logoFTDRFrontdoor, Inc.
Analyst RatingConsensus buy/hold/sellBuyHold
Price TargetConsensus 12-month target$9.50$69.33
# AnalystsCovering analysts1112
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap+7.0%+6.1%
Insufficient data to determine a leader in this category.
Key Takeaway

FTDR leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). FLWS leads in 1 (Valuation Metrics).

Best OverallFrontdoor, Inc. (FTDR)Leads 4 of 6 categories
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FLWS vs FTDR: Frequently Asked Questions

9 questions · data-driven answers · updated daily

01

Is FLWS or FTDR a better buy right now?

For growth investors, Frontdoor, Inc.

(FTDR) is the stronger pick with 13. 6% revenue growth year-over-year, versus -8. 0% for 1-800-FLOWERS. COM, Inc. (FLWS). Frontdoor, Inc. (FTDR) offers the better valuation at 19. 3x trailing P/E (14. 8x forward), making it the more compelling value choice. Analysts rate 1-800-FLOWERS. COM, Inc. (FLWS) a "Buy" — based on 11 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which is the better long-term investment — FLWS or FTDR?

Over the past 5 years, Frontdoor, Inc.

(FTDR) delivered a total return of +29. 8%, compared to -87. 6% for 1-800-FLOWERS. COM, Inc. (FLWS). Over 10 years, the gap is even starker: FTDR returned +120. 4% versus FLWS's -47. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

03

Which is safer — FLWS or FTDR?

By beta (market sensitivity over 5 years), Frontdoor, Inc.

(FTDR) is the lower-risk stock at 1. 04β versus 1-800-FLOWERS. COM, Inc. 's 1. 28β — meaning FLWS is approximately 23% more volatile than FTDR relative to the S&P 500. On balance sheet safety, 1-800-FLOWERS. COM, Inc. (FLWS) carries a lower debt/equity ratio of 101% versus 5% for Frontdoor, Inc. — giving it more financial flexibility in a downturn.

04

Which is growing faster — FLWS or FTDR?

By revenue growth (latest reported year), Frontdoor, Inc.

(FTDR) is pulling ahead at 13. 6% versus -8. 0% for 1-800-FLOWERS. COM, Inc. (FLWS). On earnings-per-share growth, the picture is similar: Frontdoor, Inc. grew EPS 13. 6% year-over-year, compared to -32. 1% for 1-800-FLOWERS. COM, Inc.. Over a 3-year CAGR, FTDR leads at 8. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

05

Which has better profit margins — FLWS or FTDR?

Frontdoor, Inc.

(FTDR) is the more profitable company, earning 12. 2% net margin versus -11. 9% for 1-800-FLOWERS. COM, Inc. — meaning it keeps 12. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: FTDR leads at 19. 1% versus -12. 2% for FLWS. At the gross margin level — before operating expenses — FTDR leads at 55. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

06

Is FLWS or FTDR more undervalued right now?

Analyst consensus price targets imply the most upside for FLWS: 141.

7% to $9. 50.

07

Which pays a better dividend — FLWS or FTDR?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

08

Is FLWS or FTDR better for a retirement portfolio?

For long-horizon retirement investors, Frontdoor, Inc.

(FTDR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 04), +120. 4% 10Y return). Both have compounded well over 10 years (FTDR: +120. 4%, FLWS: -47. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

09

What are the main differences between FLWS and FTDR?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

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Stocks Like

FLWS

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 22%
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FTDR

Steady Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 7%
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Beat Both

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Revenue Growth>
%
(FLWS: -9.5% · FTDR: 5.9%)

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