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5 / 10Stock Comparison
GDS vs EQIX vs DLR vs CSCO vs MSFT
Revenue, margins, valuation, and 5-year total return — side by side.
REIT - Specialty
REIT - Office
Communication Equipment
Software - Infrastructure
GDS vs EQIX vs DLR vs CSCO vs MSFT — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Information Technology Services | REIT - Specialty | REIT - Office | Communication Equipment | Software - Infrastructure |
| Market Cap | $8.12B | $105.73B | $67.11B | $382.42B | $3.08T |
| Revenue (TTM) | $11.39B | $9.46B | $6.19B | $59.05B | $318.27B |
| Net Income (TTM) | $956M | $1.42B | $1.31B | $11.08B | $125.22B |
| Gross Margin | 22.1% | 51.3% | 40.0% | 64.4% | 68.3% |
| Operating Margin | 13.2% | 20.8% | 13.7% | 23.0% | 46.8% |
| Forward P/E | 14.9x | 63.0x | 96.5x | 23.2x | 24.8x |
| Total Debt | $47.55B | $22.73B | $24.18B | $29.64B | $112.18B |
| Cash & Equiv. | $14.32B | $1.73B | $3.45B | $9.47B | $30.24B |
GDS vs EQIX vs DLR vs CSCO vs MSFT — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| GDS Holdings Limited (GDS) | 100 | 77.6 | -22.4% |
| Equinix, Inc. (EQIX) | 100 | 153.7 | +53.7% |
| Digital Realty Trus… (DLR) | 100 | 136.0 | +36.0% |
| Cisco Systems, Inc. (CSCO) | 100 | 201.9 | +101.9% |
| Microsoft Corporati… (MSFT) | 100 | 226.5 | +126.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: GDS vs EQIX vs DLR vs CSCO vs MSFT
Each card shows where this stock fits in a portfolio — not just who wins on paper.
GDS is the #2 pick in this set and the best alternative if value and momentum is your priority.
- Lower P/E (14.9x vs 23.2x)
- +67.3% vs MSFT's -4.5%
EQIX ranks third and is worth considering specifically for income & stability.
- Dividend streak 9 yrs, beta 0.43, yield 1.8%
- Beta 0.43 vs GDS's 2.13, lower leverage
DLR is the clearest fit if your priority is sleep-well-at-night and defensive.
- Lower volatility, beta 0.79, Low D/E 97.3%, current ratio 4.50x
- Beta 0.79, yield 2.5%, current ratio 4.50x
- 2.5% yield, vs MSFT's 0.8%, (1 stock pays no dividend)
Among these 5 stocks, CSCO doesn't own a clear edge in any measured category.
MSFT carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
- 7.8% 10Y total return vs CSCO's 318.3%
- PEG 1.32 vs DLR's 3.32
- 14.9% revenue growth vs CSCO's 5.3%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 14.9% revenue growth vs CSCO's 5.3% | |
| Value | Lower P/E (14.9x vs 23.2x) | |
| Quality / Margins | 39.3% margin vs GDS's 8.4% | |
| Stability / Safety | Beta 0.43 vs GDS's 2.13, lower leverage | |
| Dividends | 2.5% yield, vs MSFT's 0.8%, (1 stock pays no dividend) | |
| Momentum (1Y) | +67.3% vs MSFT's -4.5% | |
| Efficiency (ROA) | 19.2% ROA vs GDS's 1.2%, ROIC 24.9% vs 1.8% |
GDS vs EQIX vs DLR vs CSCO vs MSFT — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
GDS vs EQIX vs DLR vs CSCO vs MSFT — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
MSFT leads in 2 of 6 categories
GDS leads 2 • EQIX leads 0 • DLR leads 0 • CSCO leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
MSFT leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MSFT is the larger business by revenue, generating $318.3B annually — 51.4x DLR's $6.2B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to GDS's 8.4%. On growth, DLR holds the edge at +19.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $11.4B | $9.5B | $6.2B | $59.1B | $318.3B |
| EBITDAEarnings before interest/tax | $4.9B | $4.1B | $2.7B | $16.1B | $192.6B |
| Net IncomeAfter-tax profit | $956M | $1.4B | $1.3B | $11.1B | $125.2B |
| Free Cash FlowCash after capex | -$1.3B | $888M | $233M | $12.8B | $72.9B |
| Gross MarginGross profit ÷ Revenue | +22.1% | +51.3% | +40.0% | +64.4% | +68.3% |
| Operating MarginEBIT ÷ Revenue | +13.2% | +20.8% | +13.7% | +23.0% | +46.8% |
| Net MarginNet income ÷ Revenue | +8.4% | +15.0% | +21.1% | +18.8% | +39.3% |
| FCF MarginFCF ÷ Revenue | -11.0% | +9.4% | +3.8% | +21.8% | +22.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | +7.1% | +9.8% | +19.3% | +9.7% | +18.3% |
| EPS Growth (YoY)Latest quarter vs prior year | -158.3% | +20.0% | -51.0% | +29.5% | +23.4% |
Valuation Metrics
GDS leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 30.4x trailing earnings, MSFT trades at a 61% valuation discount to EQIX's 77.9x P/E. Adjusting for growth (PEG ratio), MSFT offers better value at 1.62x vs EQIX's 2.90x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $8.1B | $105.7B | $67.1B | $382.4B | $3.08T |
| Enterprise ValueMkt cap + debt − cash | $13.0B | $126.7B | $87.8B | $402.6B | $3.17T |
| Trailing P/EPrice ÷ TTM EPS | 71.00x | 77.91x | 54.56x | 37.87x | 30.43x |
| Forward P/EPrice ÷ next-FY EPS est. | 14.92x | 63.01x | 96.53x | 23.24x | 24.77x |
| PEG RatioP/E ÷ EPS growth rate | — | 2.90x | 1.88x | — | 1.62x |
| EV / EBITDAEnterprise value multiple | 18.32x | 32.38x | 34.41x | 27.53x | 19.46x |
| Price / SalesMarket cap ÷ Revenue | 4.97x | 11.42x | 10.98x | 6.75x | 10.94x |
| Price / BookPrice ÷ Book value/share | 2.23x | 7.42x | 2.76x | 8.24x | 9.02x |
| Price / FCFMarket cap ÷ FCF | — | — | 27.82x | 28.78x | 43.06x |
Profitability & Efficiency
MSFT leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
MSFT delivers a 33.1% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $4 for GDS. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to GDS's 1.71x. On the Piotroski fundamental quality scale (0–9), CSCO scores 8/9 vs EQIX's 5/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +3.7% | +10.0% | +5.3% | +23.2% | +33.1% |
| ROA (TTM)Return on assets | +1.2% | +3.6% | +2.7% | +9.0% | +19.2% |
| ROICReturn on invested capital | +1.8% | +4.3% | +1.2% | +13.0% | +24.9% |
| ROCEReturn on capital employed | +2.1% | +5.4% | +1.5% | +13.7% | +29.7% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 5 | 7 | 8 | 6 |
| Debt / EquityFinancial leverage | 1.71x | 1.60x | 0.97x | 0.63x | 0.33x |
| Net DebtTotal debt minus cash | $33.2B | $21.0B | $20.7B | $20.2B | $81.9B |
| Cash & Equiv.Liquid assets | $14.3B | $1.7B | $3.5B | $9.5B | $30.2B |
| Total DebtShort + long-term debt | $47.6B | $22.7B | $24.2B | $29.6B | $112.2B |
| Interest CoverageEBIT ÷ Interest expense | 1.97x | 3.53x | 3.87x | 9.64x | 55.65x |
Total Returns (Dividends Reinvested)
GDS leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in CSCO five years ago would be worth $19,643 today (with dividends reinvested), compared to $6,243 for GDS. Over the past 12 months, GDS leads with a +67.3% total return vs MSFT's -4.5%. The 3-year compound annual growth rate (CAGR) favors GDS at 44.3% vs MSFT's 11.2% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +15.4% | +41.0% | +26.8% | +28.1% | -12.0% |
| 1-Year ReturnPast 12 months | +67.3% | +26.8% | +20.1% | +64.5% | -4.5% |
| 3-Year ReturnCumulative with dividends | +200.2% | +51.9% | +115.6% | +118.8% | +37.6% |
| 5-Year ReturnCumulative with dividends | -37.6% | +59.5% | +45.4% | +96.4% | +73.8% |
| 10-Year ReturnCumulative with dividends | +325.1% | +250.2% | +157.5% | +318.3% | +776.0% |
| CAGR (3Y)Annualised 3-year return | +44.3% | +14.9% | +29.2% | +29.8% | +11.2% |
Risk & Volatility
Evenly matched — EQIX and CSCO each lead in 1 of 2 comparable metrics.
Risk & Volatility
EQIX is the less volatile stock with a 0.43 beta — it tends to amplify market swings less than GDS's 2.13 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CSCO currently trades 99.5% from its 52-week high vs MSFT's 74.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.13x | 0.43x | 0.79x | 0.90x | 0.85x |
| 52-Week HighHighest price in past year | $48.61 | $1128.68 | $208.09 | $97.02 | $555.45 |
| 52-Week LowLowest price in past year | $22.53 | $710.52 | $146.23 | $59.43 | $356.28 |
| % of 52W HighCurrent price vs 52-week peak | +91.0% | +95.0% | +93.9% | +99.5% | +74.7% |
| RSI (14)Momentum oscillator 0–100 | 52.0 | 53.3 | 51.8 | 65.0 | 57.9 |
| Avg Volume (50D)Average daily shares traded | 1.6M | 551K | 1.9M | 19.0M | 32.5M |
Analyst Outlook
Evenly matched — DLR and MSFT each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: GDS as "Buy", EQIX as "Buy", DLR as "Buy", CSCO as "Buy", MSFT as "Buy". Consensus price targets imply 40.5% upside for GDS (target: $62) vs 2.5% for CSCO (target: $99). For income investors, DLR offers the higher dividend yield at 2.52% vs MSFT's 0.78%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $62.17 | $1136.87 | $209.00 | $99.00 | $556.88 |
| # AnalystsCovering analysts | 20 | 52 | 48 | 73 | 81 |
| Dividend YieldAnnual dividend ÷ price | — | +1.8% | +2.5% | +1.7% | +0.8% |
| Dividend StreakConsecutive years of raises | 3 | 9 | 0 | 15 | 19 |
| Dividend / ShareAnnual DPS | — | $18.92 | $4.92 | $1.61 | $3.23 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% | 0.0% | +1.9% | +0.6% |
MSFT leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). GDS leads in 2 (Valuation Metrics, Total Returns). 2 tied.
GDS vs EQIX vs DLR vs CSCO vs MSFT: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is GDS or EQIX or DLR or CSCO or MSFT a better buy right now?
For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.
9% revenue growth year-over-year, versus 5. 3% for Cisco Systems, Inc. (CSCO). Microsoft Corporation (MSFT) offers the better valuation at 30. 4x trailing P/E (24. 8x forward), making it the more compelling value choice. Analysts rate GDS Holdings Limited (GDS) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — GDS or EQIX or DLR or CSCO or MSFT?
On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.
4x versus Equinix, Inc. at 77. 9x. On forward P/E, GDS Holdings Limited is actually cheaper at 14. 9x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Microsoft Corporation wins at 1. 32x versus Digital Realty Trust, Inc. 's 3. 32x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — GDS or EQIX or DLR or CSCO or MSFT?
Over the past 5 years, Cisco Systems, Inc.
(CSCO) delivered a total return of +96. 4%, compared to -37. 6% for GDS Holdings Limited (GDS). Over 10 years, the gap is even starker: MSFT returned +776. 0% versus DLR's +157. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — GDS or EQIX or DLR or CSCO or MSFT?
By beta (market sensitivity over 5 years), Equinix, Inc.
(EQIX) is the lower-risk stock at 0. 43β versus GDS Holdings Limited's 2. 13β — meaning GDS is approximately 398% more volatile than EQIX relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 171% for GDS Holdings Limited — giving it more financial flexibility in a downturn.
05Which is growing faster — GDS or EQIX or DLR or CSCO or MSFT?
By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.
9% versus 5. 3% for Cisco Systems, Inc. (CSCO). On earnings-per-share growth, the picture is similar: GDS Holdings Limited grew EPS 193. 0% year-over-year, compared to 0. 4% for Cisco Systems, Inc.. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — GDS or EQIX or DLR or CSCO or MSFT?
Microsoft Corporation (MSFT) is the more profitable company, earning 36.
1% net margin versus 8. 3% for GDS Holdings Limited — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 10. 8% for DLR. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is GDS or EQIX or DLR or CSCO or MSFT more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Microsoft Corporation (MSFT) is the more undervalued stock at a PEG of 1. 32x versus Digital Realty Trust, Inc. 's 3. 32x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, GDS Holdings Limited (GDS) trades at 14. 9x forward P/E versus 96. 5x for Digital Realty Trust, Inc. — 81. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GDS: 40. 5% to $62. 17.
08Which pays a better dividend — GDS or EQIX or DLR or CSCO or MSFT?
In this comparison, DLR (2.
5% yield), EQIX (1. 8% yield), CSCO (1. 7% yield), MSFT (0. 8% yield) pay a dividend. GDS does not pay a meaningful dividend and should not be held primarily for income.
09Is GDS or EQIX or DLR or CSCO or MSFT better for a retirement portfolio?
For long-horizon retirement investors, Equinix, Inc.
(EQIX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 43), 1. 8% yield, +250. 2% 10Y return). GDS Holdings Limited (GDS) carries a higher beta of 2. 13 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (EQIX: +250. 2%, GDS: +325. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between GDS and EQIX and DLR and CSCO and MSFT?
These companies operate in different sectors (GDS (Technology) and EQIX (Real Estate) and DLR (Real Estate) and CSCO (Technology) and MSFT (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
EQIX, DLR, CSCO, MSFT pay a dividend while GDS does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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