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GDS vs EQIX vs DLR vs CSCO vs MSFT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
GDS
GDS Holdings Limited

Information Technology Services

TechnologyNASDAQ • CN
Market Cap$8.12B
5Y Perf.-22.4%
EQIX
Equinix, Inc.

REIT - Specialty

Real EstateNASDAQ • US
Market Cap$105.73B
5Y Perf.+53.7%
DLR
Digital Realty Trust, Inc.

REIT - Office

Real EstateNYSE • US
Market Cap$67.11B
5Y Perf.+36.0%
CSCO
Cisco Systems, Inc.

Communication Equipment

TechnologyNASDAQ • US
Market Cap$382.42B
5Y Perf.+101.9%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.08T
5Y Perf.+126.5%

GDS vs EQIX vs DLR vs CSCO vs MSFT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
GDS logoGDS
EQIX logoEQIX
DLR logoDLR
CSCO logoCSCO
MSFT logoMSFT
IndustryInformation Technology ServicesREIT - SpecialtyREIT - OfficeCommunication EquipmentSoftware - Infrastructure
Market Cap$8.12B$105.73B$67.11B$382.42B$3.08T
Revenue (TTM)$11.39B$9.46B$6.19B$59.05B$318.27B
Net Income (TTM)$956M$1.42B$1.31B$11.08B$125.22B
Gross Margin22.1%51.3%40.0%64.4%68.3%
Operating Margin13.2%20.8%13.7%23.0%46.8%
Forward P/E14.9x63.0x96.5x23.2x24.8x
Total Debt$47.55B$22.73B$24.18B$29.64B$112.18B
Cash & Equiv.$14.32B$1.73B$3.45B$9.47B$30.24B

GDS vs EQIX vs DLR vs CSCO vs MSFTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

GDS
EQIX
DLR
CSCO
MSFT
StockMay 20May 26Return
GDS Holdings Limited (GDS)10077.6-22.4%
Equinix, Inc. (EQIX)100153.7+53.7%
Digital Realty Trus… (DLR)100136.0+36.0%
Cisco Systems, Inc. (CSCO)100201.9+101.9%
Microsoft Corporati… (MSFT)100226.5+126.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: GDS vs EQIX vs DLR vs CSCO vs MSFT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. GDS Holdings Limited is the stronger pick specifically for valuation and capital efficiency and recent price momentum and sentiment. EQIX and DLR also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
GDS
GDS Holdings Limited
The Value Play

GDS is the #2 pick in this set and the best alternative if value and momentum is your priority.

  • Lower P/E (14.9x vs 23.2x)
  • +67.3% vs MSFT's -4.5%
Best for: value and momentum
EQIX
Equinix, Inc.
The Real Estate Income Play

EQIX ranks third and is worth considering specifically for income & stability.

  • Dividend streak 9 yrs, beta 0.43, yield 1.8%
  • Beta 0.43 vs GDS's 2.13, lower leverage
Best for: income & stability
DLR
Digital Realty Trust, Inc.
The Real Estate Income Play

DLR is the clearest fit if your priority is sleep-well-at-night and defensive.

  • Lower volatility, beta 0.79, Low D/E 97.3%, current ratio 4.50x
  • Beta 0.79, yield 2.5%, current ratio 4.50x
  • 2.5% yield, vs MSFT's 0.8%, (1 stock pays no dividend)
Best for: sleep-well-at-night and defensive
CSCO
Cisco Systems, Inc.
The Quality Angle

Among these 5 stocks, CSCO doesn't own a clear edge in any measured category.

Best for: technology exposure
MSFT
Microsoft Corporation
The Growth Play

MSFT carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
  • 7.8% 10Y total return vs CSCO's 318.3%
  • PEG 1.32 vs DLR's 3.32
  • 14.9% revenue growth vs CSCO's 5.3%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthMSFT logoMSFT14.9% revenue growth vs CSCO's 5.3%
ValueGDS logoGDSLower P/E (14.9x vs 23.2x)
Quality / MarginsMSFT logoMSFT39.3% margin vs GDS's 8.4%
Stability / SafetyEQIX logoEQIXBeta 0.43 vs GDS's 2.13, lower leverage
DividendsDLR logoDLR2.5% yield, vs MSFT's 0.8%, (1 stock pays no dividend)
Momentum (1Y)GDS logoGDS+67.3% vs MSFT's -4.5%
Efficiency (ROA)MSFT logoMSFT19.2% ROA vs GDS's 1.2%, ROIC 24.9% vs 1.8%

GDS vs EQIX vs DLR vs CSCO vs MSFT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

GDSGDS Holdings Limited
FY 2024
Service revenue
50.0%$10.3B
Colocation services
44.4%$9.2B
Managed service and others
5.6%$1.2B
Equipment sales
0.0%$180,000
EQIXEquinix, Inc.
FY 2025
Recurring Revenues
94.8%$8.7B
Non-Recurring Revenues
5.2%$478M
DLRDigital Realty Trust, Inc.
FY 2025
Rental And Other Services
97.6%$6.0B
Fee Income And Other
2.4%$144M
CSCOCisco Systems, Inc.
FY 2025
Networking
44.5%$28.3B
Service
34.5%$22.0B
Security
12.7%$8.1B
Collaboration
6.5%$4.2B
Observability
1.7%$1.1B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B

GDS vs EQIX vs DLR vs CSCO vs MSFT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGDSLAGGINGCSCO

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 4 of 6 comparable metrics.

MSFT is the larger business by revenue, generating $318.3B annually — 51.4x DLR's $6.2B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to GDS's 8.4%. On growth, DLR holds the edge at +19.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricGDS logoGDSGDS Holdings Limi…EQIX logoEQIXEquinix, Inc.DLR logoDLRDigital Realty Tr…CSCO logoCSCOCisco Systems, In…MSFT logoMSFTMicrosoft Corpora…
RevenueTrailing 12 months$11.4B$9.5B$6.2B$59.1B$318.3B
EBITDAEarnings before interest/tax$4.9B$4.1B$2.7B$16.1B$192.6B
Net IncomeAfter-tax profit$956M$1.4B$1.3B$11.1B$125.2B
Free Cash FlowCash after capex-$1.3B$888M$233M$12.8B$72.9B
Gross MarginGross profit ÷ Revenue+22.1%+51.3%+40.0%+64.4%+68.3%
Operating MarginEBIT ÷ Revenue+13.2%+20.8%+13.7%+23.0%+46.8%
Net MarginNet income ÷ Revenue+8.4%+15.0%+21.1%+18.8%+39.3%
FCF MarginFCF ÷ Revenue-11.0%+9.4%+3.8%+21.8%+22.9%
Rev. Growth (YoY)Latest quarter vs prior year+7.1%+9.8%+19.3%+9.7%+18.3%
EPS Growth (YoY)Latest quarter vs prior year-158.3%+20.0%-51.0%+29.5%+23.4%
MSFT leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

GDS leads this category, winning 4 of 7 comparable metrics.

At 30.4x trailing earnings, MSFT trades at a 61% valuation discount to EQIX's 77.9x P/E. Adjusting for growth (PEG ratio), MSFT offers better value at 1.62x vs EQIX's 2.90x — a lower PEG means you pay less per unit of expected earnings growth.

MetricGDS logoGDSGDS Holdings Limi…EQIX logoEQIXEquinix, Inc.DLR logoDLRDigital Realty Tr…CSCO logoCSCOCisco Systems, In…MSFT logoMSFTMicrosoft Corpora…
Market CapShares × price$8.1B$105.7B$67.1B$382.4B$3.08T
Enterprise ValueMkt cap + debt − cash$13.0B$126.7B$87.8B$402.6B$3.17T
Trailing P/EPrice ÷ TTM EPS71.00x77.91x54.56x37.87x30.43x
Forward P/EPrice ÷ next-FY EPS est.14.92x63.01x96.53x23.24x24.77x
PEG RatioP/E ÷ EPS growth rate2.90x1.88x1.62x
EV / EBITDAEnterprise value multiple18.32x32.38x34.41x27.53x19.46x
Price / SalesMarket cap ÷ Revenue4.97x11.42x10.98x6.75x10.94x
Price / BookPrice ÷ Book value/share2.23x7.42x2.76x8.24x9.02x
Price / FCFMarket cap ÷ FCF27.82x28.78x43.06x
GDS leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

MSFT leads this category, winning 6 of 9 comparable metrics.

MSFT delivers a 33.1% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $4 for GDS. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to GDS's 1.71x. On the Piotroski fundamental quality scale (0–9), CSCO scores 8/9 vs EQIX's 5/9, reflecting strong financial health.

MetricGDS logoGDSGDS Holdings Limi…EQIX logoEQIXEquinix, Inc.DLR logoDLRDigital Realty Tr…CSCO logoCSCOCisco Systems, In…MSFT logoMSFTMicrosoft Corpora…
ROE (TTM)Return on equity+3.7%+10.0%+5.3%+23.2%+33.1%
ROA (TTM)Return on assets+1.2%+3.6%+2.7%+9.0%+19.2%
ROICReturn on invested capital+1.8%+4.3%+1.2%+13.0%+24.9%
ROCEReturn on capital employed+2.1%+5.4%+1.5%+13.7%+29.7%
Piotroski ScoreFundamental quality 0–955786
Debt / EquityFinancial leverage1.71x1.60x0.97x0.63x0.33x
Net DebtTotal debt minus cash$33.2B$21.0B$20.7B$20.2B$81.9B
Cash & Equiv.Liquid assets$14.3B$1.7B$3.5B$9.5B$30.2B
Total DebtShort + long-term debt$47.6B$22.7B$24.2B$29.6B$112.2B
Interest CoverageEBIT ÷ Interest expense1.97x3.53x3.87x9.64x55.65x
MSFT leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GDS leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in CSCO five years ago would be worth $19,643 today (with dividends reinvested), compared to $6,243 for GDS. Over the past 12 months, GDS leads with a +67.3% total return vs MSFT's -4.5%. The 3-year compound annual growth rate (CAGR) favors GDS at 44.3% vs MSFT's 11.2% — a key indicator of consistent wealth creation.

MetricGDS logoGDSGDS Holdings Limi…EQIX logoEQIXEquinix, Inc.DLR logoDLRDigital Realty Tr…CSCO logoCSCOCisco Systems, In…MSFT logoMSFTMicrosoft Corpora…
YTD ReturnYear-to-date+15.4%+41.0%+26.8%+28.1%-12.0%
1-Year ReturnPast 12 months+67.3%+26.8%+20.1%+64.5%-4.5%
3-Year ReturnCumulative with dividends+200.2%+51.9%+115.6%+118.8%+37.6%
5-Year ReturnCumulative with dividends-37.6%+59.5%+45.4%+96.4%+73.8%
10-Year ReturnCumulative with dividends+325.1%+250.2%+157.5%+318.3%+776.0%
CAGR (3Y)Annualised 3-year return+44.3%+14.9%+29.2%+29.8%+11.2%
GDS leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — EQIX and CSCO each lead in 1 of 2 comparable metrics.

EQIX is the less volatile stock with a 0.43 beta — it tends to amplify market swings less than GDS's 2.13 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CSCO currently trades 99.5% from its 52-week high vs MSFT's 74.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricGDS logoGDSGDS Holdings Limi…EQIX logoEQIXEquinix, Inc.DLR logoDLRDigital Realty Tr…CSCO logoCSCOCisco Systems, In…MSFT logoMSFTMicrosoft Corpora…
Beta (5Y)Sensitivity to S&P 5002.13x0.43x0.79x0.90x0.85x
52-Week HighHighest price in past year$48.61$1128.68$208.09$97.02$555.45
52-Week LowLowest price in past year$22.53$710.52$146.23$59.43$356.28
% of 52W HighCurrent price vs 52-week peak+91.0%+95.0%+93.9%+99.5%+74.7%
RSI (14)Momentum oscillator 0–10052.053.351.865.057.9
Avg Volume (50D)Average daily shares traded1.6M551K1.9M19.0M32.5M
Evenly matched — EQIX and CSCO each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — DLR and MSFT each lead in 1 of 2 comparable metrics.

Analyst consensus: GDS as "Buy", EQIX as "Buy", DLR as "Buy", CSCO as "Buy", MSFT as "Buy". Consensus price targets imply 40.5% upside for GDS (target: $62) vs 2.5% for CSCO (target: $99). For income investors, DLR offers the higher dividend yield at 2.52% vs MSFT's 0.78%.

MetricGDS logoGDSGDS Holdings Limi…EQIX logoEQIXEquinix, Inc.DLR logoDLRDigital Realty Tr…CSCO logoCSCOCisco Systems, In…MSFT logoMSFTMicrosoft Corpora…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$62.17$1136.87$209.00$99.00$556.88
# AnalystsCovering analysts2052487381
Dividend YieldAnnual dividend ÷ price+1.8%+2.5%+1.7%+0.8%
Dividend StreakConsecutive years of raises3901519
Dividend / ShareAnnual DPS$18.92$4.92$1.61$3.23
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%0.0%+1.9%+0.6%
Evenly matched — DLR and MSFT each lead in 1 of 2 comparable metrics.
Key Takeaway

MSFT leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). GDS leads in 2 (Valuation Metrics, Total Returns). 2 tied.

Best OverallGDS Holdings Limited (GDS)Leads 2 of 6 categories
Loading custom metrics...

GDS vs EQIX vs DLR vs CSCO vs MSFT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is GDS or EQIX or DLR or CSCO or MSFT a better buy right now?

For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.

9% revenue growth year-over-year, versus 5. 3% for Cisco Systems, Inc. (CSCO). Microsoft Corporation (MSFT) offers the better valuation at 30. 4x trailing P/E (24. 8x forward), making it the more compelling value choice. Analysts rate GDS Holdings Limited (GDS) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — GDS or EQIX or DLR or CSCO or MSFT?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

4x versus Equinix, Inc. at 77. 9x. On forward P/E, GDS Holdings Limited is actually cheaper at 14. 9x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Microsoft Corporation wins at 1. 32x versus Digital Realty Trust, Inc. 's 3. 32x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — GDS or EQIX or DLR or CSCO or MSFT?

Over the past 5 years, Cisco Systems, Inc.

(CSCO) delivered a total return of +96. 4%, compared to -37. 6% for GDS Holdings Limited (GDS). Over 10 years, the gap is even starker: MSFT returned +776. 0% versus DLR's +157. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — GDS or EQIX or DLR or CSCO or MSFT?

By beta (market sensitivity over 5 years), Equinix, Inc.

(EQIX) is the lower-risk stock at 0. 43β versus GDS Holdings Limited's 2. 13β — meaning GDS is approximately 398% more volatile than EQIX relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 171% for GDS Holdings Limited — giving it more financial flexibility in a downturn.

05

Which is growing faster — GDS or EQIX or DLR or CSCO or MSFT?

By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.

9% versus 5. 3% for Cisco Systems, Inc. (CSCO). On earnings-per-share growth, the picture is similar: GDS Holdings Limited grew EPS 193. 0% year-over-year, compared to 0. 4% for Cisco Systems, Inc.. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — GDS or EQIX or DLR or CSCO or MSFT?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 8. 3% for GDS Holdings Limited — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 10. 8% for DLR. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is GDS or EQIX or DLR or CSCO or MSFT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Microsoft Corporation (MSFT) is the more undervalued stock at a PEG of 1. 32x versus Digital Realty Trust, Inc. 's 3. 32x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, GDS Holdings Limited (GDS) trades at 14. 9x forward P/E versus 96. 5x for Digital Realty Trust, Inc. — 81. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GDS: 40. 5% to $62. 17.

08

Which pays a better dividend — GDS or EQIX or DLR or CSCO or MSFT?

In this comparison, DLR (2.

5% yield), EQIX (1. 8% yield), CSCO (1. 7% yield), MSFT (0. 8% yield) pay a dividend. GDS does not pay a meaningful dividend and should not be held primarily for income.

09

Is GDS or EQIX or DLR or CSCO or MSFT better for a retirement portfolio?

For long-horizon retirement investors, Equinix, Inc.

(EQIX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 43), 1. 8% yield, +250. 2% 10Y return). GDS Holdings Limited (GDS) carries a higher beta of 2. 13 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (EQIX: +250. 2%, GDS: +325. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between GDS and EQIX and DLR and CSCO and MSFT?

These companies operate in different sectors (GDS (Technology) and EQIX (Real Estate) and DLR (Real Estate) and CSCO (Technology) and MSFT (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

EQIX, DLR, CSCO, MSFT pay a dividend while GDS does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

GDS

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
Run This Screen
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EQIX

Income & Dividend Stock

  • Sector: Real Estate
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 9%
Run This Screen
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DLR

High-Growth Quality Leader

  • Sector: Real Estate
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 12%
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CSCO

Income & Dividend Stock

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 11%
Run This Screen
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
Run This Screen
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Beat Both

Find stocks that outperform GDS and EQIX and DLR and CSCO and MSFT on the metrics below

Revenue Growth>
%
(GDS: 7.1% · EQIX: 9.8%)
Net Margin>
%
(GDS: 8.4% · EQIX: 15.0%)
P/E Ratio<
x
(GDS: 71.0x · EQIX: 77.9x)

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