Travel Lodging
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4 / 10Stock Comparison
GHG vs CHH vs MAR vs H
Revenue, margins, valuation, and 5-year total return — side by side.
Travel Lodging
Travel Lodging
Travel Lodging
GHG vs CHH vs MAR vs H — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Travel Lodging | Travel Lodging | Travel Lodging | Travel Lodging |
| Market Cap | $123M | $4.87B | $93.23B | $16.28B |
| Revenue (TTM) | $921M | $1.60B | $26.58B | $6.22B |
| Net Income (TTM) | $254M | $346M | $2.58B | $-34M |
| Gross Margin | 38.1% | 44.5% | 21.4% | 17.6% |
| Operating Margin | 17.5% | 27.0% | 16.0% | 9.2% |
| Forward P/E | 0.3x | 15.0x | 30.4x | 53.0x |
| Total Debt | $1.47B | $2.13B | $17.08B | $4.80B |
| Cash & Equiv. | $1.66B | $45M | $358M | $788M |
GHG vs CHH vs MAR vs H — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| GreenTree Hospitali… (GHG) | 100 | 9.1 | -90.9% |
| Choice Hotels Inter… (CHH) | 100 | 131.8 | +31.8% |
| Marriott Internatio… (MAR) | 100 | 397.6 | +297.6% |
| Hyatt Hotels Corpor… (H) | 100 | 309.4 | +209.4% |
Price return only. Dividends and distributions are not included.
Quick Verdict: GHG vs CHH vs MAR vs H
Each card shows where this stock fits in a portfolio — not just who wins on paper.
GHG carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 0 yrs, beta 0.58, yield 5.0%
- Lower volatility, beta 0.58, Low D/E 91.6%, current ratio 1.61x
- Beta 0.58, yield 5.0%, current ratio 1.61x
- Lower P/E (0.3x vs 53.0x)
CHH is the #2 pick in this set and the best alternative if efficiency is your priority.
- 12.1% ROA vs H's -0.2%, ROIC 16.7% vs 5.8%
MAR is the clearest fit if your priority is long-term compounding.
- 430.3% 10Y total return vs H's 254.9%
- +38.5% vs GHG's -34.9%
H is the clearest fit if your priority is growth exposure.
- Rev growth 117.0%, EPS growth -104.3%, 3Y rev CAGR 29.8%
- 117.0% revenue growth vs GHG's -88.6%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 117.0% revenue growth vs GHG's -88.6% | |
| Value | Lower P/E (0.3x vs 53.0x) | |
| Quality / Margins | 27.6% margin vs H's -0.5% | |
| Stability / Safety | Beta 0.58 vs H's 1.39, lower leverage | |
| Dividends | 5.0% yield, vs MAR's 0.8% | |
| Momentum (1Y) | +38.5% vs GHG's -34.9% | |
| Efficiency (ROA) | 12.1% ROA vs H's -0.2%, ROIC 16.7% vs 5.8% |
GHG vs CHH vs MAR vs H — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
GHG vs CHH vs MAR vs H — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
CHH leads in 1 of 6 categories
GHG leads 1 • MAR leads 1 • H leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
CHH leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MAR is the larger business by revenue, generating $26.6B annually — 28.9x GHG's $921M. GHG is the more profitable business, keeping 27.6% of every revenue dollar as net income compared to H's -0.5%. On growth, H holds the edge at +108.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $921M | $1.6B | $26.6B | $6.2B |
| EBITDAEarnings before interest/tax | $242M | $533M | $4.5B | $899M |
| Net IncomeAfter-tax profit | $254M | $346M | $2.6B | -$34M |
| Free Cash FlowCash after capex | $21M | $263M | $3.1B | $63M |
| Gross MarginGross profit ÷ Revenue | +38.1% | +44.5% | +21.4% | +17.6% |
| Operating MarginEBIT ÷ Revenue | +17.5% | +27.0% | +16.0% | +9.2% |
| Net MarginNet income ÷ Revenue | +27.6% | +21.5% | +9.7% | -0.5% |
| FCF MarginFCF ÷ Revenue | +2.3% | +16.4% | +11.7% | +1.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | -89.4% | +2.3% | +6.2% | +108.7% |
| EPS Growth (YoY)Latest quarter vs prior year | +89.7% | -53.2% | +0.8% | +95.0% |
Valuation Metrics
Evenly matched — GHG and H each lead in 2 of 6 comparable metrics.
Valuation Metrics
At 13.5x trailing earnings, CHH trades at a 64% valuation discount to MAR's 37.1x P/E. On an enterprise value basis, CHH's 12.3x EV/EBITDA is more attractive than MAR's 24.8x.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $123M | $4.9B | $93.2B | $16.3B |
| Enterprise ValueMkt cap + debt − cash | $95M | $7.0B | $110.0B | $20.3B |
| Trailing P/EPrice ÷ TTM EPS | 35.80x | 13.48x | 37.08x | -315.69x |
| Forward P/EPrice ÷ next-FY EPS est. | 0.28x | 14.98x | 30.38x | 52.98x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.32x | — | — |
| EV / EBITDAEnterprise value multiple | 22.86x | 12.33x | 24.77x | 22.90x |
| Price / SalesMarket cap ÷ Revenue | 5.46x | 3.05x | 3.56x | 2.28x |
| Price / BookPrice ÷ Book value/share | 0.52x | 27.38x | — | 4.45x |
| Price / FCFMarket cap ÷ FCF | 41.56x | 39.10x | 35.75x | 102.39x |
Profitability & Efficiency
GHG leads this category, winning 4 of 9 comparable metrics.
Profitability & Efficiency
CHH delivers a 3.1% return on equity — every $100 of shareholder capital generates $3 in annual profit, vs $-1 for H. GHG carries lower financial leverage with a 0.92x debt-to-equity ratio, signaling a more conservative balance sheet compared to CHH's 11.76x. On the Piotroski fundamental quality scale (0–9), MAR scores 7/9 vs H's 5/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +15.1% | +3.1% | — | -0.9% |
| ROA (TTM)Return on assets | +5.0% | +12.1% | +9.3% | -0.2% |
| ROICReturn on invested capital | +0.8% | +16.7% | +25.0% | +5.8% |
| ROCEReturn on capital employed | +0.4% | +20.1% | +22.6% | +4.7% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 | 7 | 5 |
| Debt / EquityFinancial leverage | 0.92x | 11.76x | — | 1.31x |
| Net DebtTotal debt minus cash | -$186M | $2.1B | $16.7B | $4.0B |
| Cash & Equiv.Liquid assets | $1.7B | $45M | $358M | $788M |
| Total DebtShort + long-term debt | $1.5B | $2.1B | $17.1B | $4.8B |
| Interest CoverageEBIT ÷ Interest expense | 83.77x | 5.55x | 5.20x | 1.28x |
Total Returns (Dividends Reinvested)
MAR leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MAR five years ago would be worth $24,578 today (with dividends reinvested), compared to $2,004 for GHG. Over the past 12 months, MAR leads with a +38.5% total return vs GHG's -34.9%. The 3-year compound annual growth rate (CAGR) favors MAR at 26.4% vs GHG's -32.7% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -28.8% | +11.4% | +12.5% | +3.1% |
| 1-Year ReturnPast 12 months | -34.9% | -14.4% | +38.5% | +38.1% |
| 3-Year ReturnCumulative with dividends | -69.6% | -15.3% | +101.8% | +46.3% |
| 5-Year ReturnCumulative with dividends | -80.0% | -3.0% | +145.8% | +114.1% |
| 10-Year ReturnCumulative with dividends | -75.5% | +141.9% | +430.3% | +254.9% |
| CAGR (3Y)Annualised 3-year return | -32.7% | -5.4% | +26.4% | +13.5% |
Risk & Volatility
Evenly matched — GHG and H each lead in 1 of 2 comparable metrics.
Risk & Volatility
GHG is the less volatile stock with a 0.58 beta — it tends to amplify market swings less than H's 1.39 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. H currently trades 94.4% from its 52-week high vs GHG's 43.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.58x | 0.62x | 1.09x | 1.39x |
| 52-Week HighHighest price in past year | $2.78 | $136.45 | $380.00 | $180.53 |
| 52-Week LowLowest price in past year | $1.14 | $84.04 | $250.79 | $121.94 |
| % of 52W HighCurrent price vs 52-week peak | +43.5% | +78.1% | +92.6% | +94.4% |
| RSI (14)Momentum oscillator 0–100 | 44.1 | 44.4 | 53.7 | 59.9 |
| Avg Volume (50D)Average daily shares traded | 22K | 599K | 1.5M | 785K |
Analyst Outlook
Evenly matched — GHG and MAR each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: GHG as "Buy", CHH as "Hold", MAR as "Hold", H as "Hold". Consensus price targets imply 313.2% upside for GHG (target: $5) vs 2.7% for CHH (target: $109). For income investors, GHG offers the higher dividend yield at 5.03% vs H's 0.35%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold | Hold | Hold |
| Price TargetConsensus 12-month target | $5.00 | $109.38 | $372.50 | $190.80 |
| # AnalystsCovering analysts | 5 | 28 | 52 | 49 |
| Dividend YieldAnnual dividend ÷ price | +5.0% | +1.1% | +0.8% | +0.4% |
| Dividend StreakConsecutive years of raises | 0 | 0 | 4 | 3 |
| Dividend / ShareAnnual DPS | $0.41 | $1.15 | $2.67 | $0.60 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +2.8% | +3.5% | +2.0% |
CHH leads in 1 of 6 categories (Income & Cash Flow). GHG leads in 1 (Profitability & Efficiency). 3 tied.
GHG vs CHH vs MAR vs H: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is GHG or CHH or MAR or H a better buy right now?
For growth investors, Hyatt Hotels Corporation (H) is the stronger pick with 117.
0% revenue growth year-over-year, versus -88. 6% for GreenTree Hospitality Group Ltd. (GHG). Choice Hotels International, Inc. (CHH) offers the better valuation at 13. 5x trailing P/E (15. 0x forward), making it the more compelling value choice. Analysts rate GreenTree Hospitality Group Ltd. (GHG) a "Buy" — based on 5 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — GHG or CHH or MAR or H?
On trailing P/E, Choice Hotels International, Inc.
(CHH) is the cheapest at 13. 5x versus Marriott International, Inc. at 37. 1x. On forward P/E, GreenTree Hospitality Group Ltd. is actually cheaper at 0. 3x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — GHG or CHH or MAR or H?
Over the past 5 years, Marriott International, Inc.
(MAR) delivered a total return of +145. 8%, compared to -80. 0% for GreenTree Hospitality Group Ltd. (GHG). Over 10 years, the gap is even starker: MAR returned +430. 3% versus GHG's -75. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — GHG or CHH or MAR or H?
By beta (market sensitivity over 5 years), GreenTree Hospitality Group Ltd.
(GHG) is the lower-risk stock at 0. 58β versus Hyatt Hotels Corporation's 1. 39β — meaning H is approximately 139% more volatile than GHG relative to the S&P 500. On balance sheet safety, GreenTree Hospitality Group Ltd. (GHG) carries a lower debt/equity ratio of 92% versus 12% for Choice Hotels International, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — GHG or CHH or MAR or H?
By revenue growth (latest reported year), Hyatt Hotels Corporation (H) is pulling ahead at 117.
0% versus -88. 6% for GreenTree Hospitality Group Ltd. (GHG). On earnings-per-share growth, the picture is similar: Choice Hotels International, Inc. grew EPS 27. 4% year-over-year, compared to -104. 3% for Hyatt Hotels Corporation. Over a 3-year CAGR, H leads at 29. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — GHG or CHH or MAR or H?
Choice Hotels International, Inc.
(CHH) is the more profitable company, earning 23. 2% net margin versus -0. 7% for Hyatt Hotels Corporation — meaning it keeps 23. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CHH leads at 28. 4% versus 7. 8% for H. At the gross margin level — before operating expenses — CHH leads at 40. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is GHG or CHH or MAR or H more undervalued right now?
On forward earnings alone, GreenTree Hospitality Group Ltd.
(GHG) trades at 0. 3x forward P/E versus 53. 0x for Hyatt Hotels Corporation — 52. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GHG: 313. 2% to $5. 00.
08Which pays a better dividend — GHG or CHH or MAR or H?
All stocks in this comparison pay dividends.
GreenTree Hospitality Group Ltd. (GHG) offers the highest yield at 5. 0%, versus 0. 4% for Hyatt Hotels Corporation (H).
09Is GHG or CHH or MAR or H better for a retirement portfolio?
For long-horizon retirement investors, Choice Hotels International, Inc.
(CHH) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 62), 1. 1% yield, +141. 9% 10Y return). Both have compounded well over 10 years (CHH: +141. 9%, H: +254. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between GHG and CHH and MAR and H?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: GHG is a small-cap income-oriented stock; CHH is a small-cap deep-value stock; MAR is a mid-cap quality compounder stock; H is a mid-cap high-growth stock. GHG, CHH, MAR pay a dividend while H does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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