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Stock Comparison

GHG vs CHH vs MAR vs H

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
GHG
GreenTree Hospitality Group Ltd.

Travel Lodging

Consumer CyclicalNYSE • CN
Market Cap$123M
5Y Perf.-90.9%
CHH
Choice Hotels International, Inc.

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$4.87B
5Y Perf.+31.8%
MAR
Marriott International, Inc.

Travel Lodging

Consumer CyclicalNASDAQ • US
Market Cap$93.23B
5Y Perf.+297.6%
H
Hyatt Hotels Corporation

Travel Lodging

Consumer CyclicalNYSE • US
Market Cap$16.28B
5Y Perf.+209.4%

GHG vs CHH vs MAR vs H — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
GHG logoGHG
CHH logoCHH
MAR logoMAR
H logoH
IndustryTravel LodgingTravel LodgingTravel LodgingTravel Lodging
Market Cap$123M$4.87B$93.23B$16.28B
Revenue (TTM)$921M$1.60B$26.58B$6.22B
Net Income (TTM)$254M$346M$2.58B$-34M
Gross Margin38.1%44.5%21.4%17.6%
Operating Margin17.5%27.0%16.0%9.2%
Forward P/E0.3x15.0x30.4x53.0x
Total Debt$1.47B$2.13B$17.08B$4.80B
Cash & Equiv.$1.66B$45M$358M$788M

GHG vs CHH vs MAR vs HLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

GHG
CHH
MAR
H
StockMay 20May 26Return
GreenTree Hospitali… (GHG)1009.1-90.9%
Choice Hotels Inter… (CHH)100131.8+31.8%
Marriott Internatio… (MAR)100397.6+297.6%
Hyatt Hotels Corpor… (H)100309.4+209.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: GHG vs CHH vs MAR vs H

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GHG leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Choice Hotels International, Inc. is the stronger pick specifically for operational efficiency and capital deployment. MAR and H also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
GHG
GreenTree Hospitality Group Ltd.
The Income Pick

GHG carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 0 yrs, beta 0.58, yield 5.0%
  • Lower volatility, beta 0.58, Low D/E 91.6%, current ratio 1.61x
  • Beta 0.58, yield 5.0%, current ratio 1.61x
  • Lower P/E (0.3x vs 53.0x)
Best for: income & stability and sleep-well-at-night
CHH
Choice Hotels International, Inc.
The Niche Pick

CHH is the #2 pick in this set and the best alternative if efficiency is your priority.

  • 12.1% ROA vs H's -0.2%, ROIC 16.7% vs 5.8%
Best for: efficiency
MAR
Marriott International, Inc.
The Long-Run Compounder

MAR is the clearest fit if your priority is long-term compounding.

  • 430.3% 10Y total return vs H's 254.9%
  • +38.5% vs GHG's -34.9%
Best for: long-term compounding
H
Hyatt Hotels Corporation
The Growth Play

H is the clearest fit if your priority is growth exposure.

  • Rev growth 117.0%, EPS growth -104.3%, 3Y rev CAGR 29.8%
  • 117.0% revenue growth vs GHG's -88.6%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthH logoH117.0% revenue growth vs GHG's -88.6%
ValueGHG logoGHGLower P/E (0.3x vs 53.0x)
Quality / MarginsGHG logoGHG27.6% margin vs H's -0.5%
Stability / SafetyGHG logoGHGBeta 0.58 vs H's 1.39, lower leverage
DividendsGHG logoGHG5.0% yield, vs MAR's 0.8%
Momentum (1Y)MAR logoMAR+38.5% vs GHG's -34.9%
Efficiency (ROA)CHH logoCHH12.1% ROA vs H's -0.2%, ROIC 16.7% vs 5.8%

GHG vs CHH vs MAR vs H — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

GHGGreenTree Hospitality Group Ltd.
FY 2023
Initial Franchise Fee
42.9%$169M
Membership Fees
32.2%$127M
Greentree Reward Membership Program
14.5%$57M
Cash Received for Prepaid Card and Sublease
10.4%$41M
CHHChoice Hotels International, Inc.
FY 2025
Franchising And Management
42.2%$673M
Revenue For Reimbursable Costs From Franchised And Managed Properties
38.6%$616M
Owned Hotels
7.6%$121M
Partnership Services And Fees
7.1%$114M
Other Revenue Topic 606 And Not Topic 606
4.5%$72M
MARMarriott International, Inc.
FY 2025
Reimbursements
60.8%$19.5B
Fee Service
17.0%$5.4B
Franchise
10.4%$3.3B
Management Service, Base
6.6%$2.1B
Owned, Leased and Other
5.2%$1.7B
HHyatt Hotels Corporation
FY 2025
Management and Franchising
68.0%$4.8B
Owned And Leased Segment
19.7%$1.4B
Distribution Segment
13.3%$946M
Segment Revenues
-1.0%$-73,000,000

GHG vs CHH vs MAR vs H — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGHGLAGGINGH

Income & Cash Flow (Last 12 Months)

CHH leads this category, winning 3 of 6 comparable metrics.

MAR is the larger business by revenue, generating $26.6B annually — 28.9x GHG's $921M. GHG is the more profitable business, keeping 27.6% of every revenue dollar as net income compared to H's -0.5%. On growth, H holds the edge at +108.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricGHG logoGHGGreenTree Hospita…CHH logoCHHChoice Hotels Int…MAR logoMARMarriott Internat…H logoHHyatt Hotels Corp…
RevenueTrailing 12 months$921M$1.6B$26.6B$6.2B
EBITDAEarnings before interest/tax$242M$533M$4.5B$899M
Net IncomeAfter-tax profit$254M$346M$2.6B-$34M
Free Cash FlowCash after capex$21M$263M$3.1B$63M
Gross MarginGross profit ÷ Revenue+38.1%+44.5%+21.4%+17.6%
Operating MarginEBIT ÷ Revenue+17.5%+27.0%+16.0%+9.2%
Net MarginNet income ÷ Revenue+27.6%+21.5%+9.7%-0.5%
FCF MarginFCF ÷ Revenue+2.3%+16.4%+11.7%+1.0%
Rev. Growth (YoY)Latest quarter vs prior year-89.4%+2.3%+6.2%+108.7%
EPS Growth (YoY)Latest quarter vs prior year+89.7%-53.2%+0.8%+95.0%
CHH leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — GHG and H each lead in 2 of 6 comparable metrics.

At 13.5x trailing earnings, CHH trades at a 64% valuation discount to MAR's 37.1x P/E. On an enterprise value basis, CHH's 12.3x EV/EBITDA is more attractive than MAR's 24.8x.

MetricGHG logoGHGGreenTree Hospita…CHH logoCHHChoice Hotels Int…MAR logoMARMarriott Internat…H logoHHyatt Hotels Corp…
Market CapShares × price$123M$4.9B$93.2B$16.3B
Enterprise ValueMkt cap + debt − cash$95M$7.0B$110.0B$20.3B
Trailing P/EPrice ÷ TTM EPS35.80x13.48x37.08x-315.69x
Forward P/EPrice ÷ next-FY EPS est.0.28x14.98x30.38x52.98x
PEG RatioP/E ÷ EPS growth rate0.32x
EV / EBITDAEnterprise value multiple22.86x12.33x24.77x22.90x
Price / SalesMarket cap ÷ Revenue5.46x3.05x3.56x2.28x
Price / BookPrice ÷ Book value/share0.52x27.38x4.45x
Price / FCFMarket cap ÷ FCF41.56x39.10x35.75x102.39x
Evenly matched — GHG and H each lead in 2 of 6 comparable metrics.

Profitability & Efficiency

GHG leads this category, winning 4 of 9 comparable metrics.

CHH delivers a 3.1% return on equity — every $100 of shareholder capital generates $3 in annual profit, vs $-1 for H. GHG carries lower financial leverage with a 0.92x debt-to-equity ratio, signaling a more conservative balance sheet compared to CHH's 11.76x. On the Piotroski fundamental quality scale (0–9), MAR scores 7/9 vs H's 5/9, reflecting strong financial health.

MetricGHG logoGHGGreenTree Hospita…CHH logoCHHChoice Hotels Int…MAR logoMARMarriott Internat…H logoHHyatt Hotels Corp…
ROE (TTM)Return on equity+15.1%+3.1%-0.9%
ROA (TTM)Return on assets+5.0%+12.1%+9.3%-0.2%
ROICReturn on invested capital+0.8%+16.7%+25.0%+5.8%
ROCEReturn on capital employed+0.4%+20.1%+22.6%+4.7%
Piotroski ScoreFundamental quality 0–96675
Debt / EquityFinancial leverage0.92x11.76x1.31x
Net DebtTotal debt minus cash-$186M$2.1B$16.7B$4.0B
Cash & Equiv.Liquid assets$1.7B$45M$358M$788M
Total DebtShort + long-term debt$1.5B$2.1B$17.1B$4.8B
Interest CoverageEBIT ÷ Interest expense83.77x5.55x5.20x1.28x
GHG leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

MAR leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in MAR five years ago would be worth $24,578 today (with dividends reinvested), compared to $2,004 for GHG. Over the past 12 months, MAR leads with a +38.5% total return vs GHG's -34.9%. The 3-year compound annual growth rate (CAGR) favors MAR at 26.4% vs GHG's -32.7% — a key indicator of consistent wealth creation.

MetricGHG logoGHGGreenTree Hospita…CHH logoCHHChoice Hotels Int…MAR logoMARMarriott Internat…H logoHHyatt Hotels Corp…
YTD ReturnYear-to-date-28.8%+11.4%+12.5%+3.1%
1-Year ReturnPast 12 months-34.9%-14.4%+38.5%+38.1%
3-Year ReturnCumulative with dividends-69.6%-15.3%+101.8%+46.3%
5-Year ReturnCumulative with dividends-80.0%-3.0%+145.8%+114.1%
10-Year ReturnCumulative with dividends-75.5%+141.9%+430.3%+254.9%
CAGR (3Y)Annualised 3-year return-32.7%-5.4%+26.4%+13.5%
MAR leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GHG and H each lead in 1 of 2 comparable metrics.

GHG is the less volatile stock with a 0.58 beta — it tends to amplify market swings less than H's 1.39 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. H currently trades 94.4% from its 52-week high vs GHG's 43.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricGHG logoGHGGreenTree Hospita…CHH logoCHHChoice Hotels Int…MAR logoMARMarriott Internat…H logoHHyatt Hotels Corp…
Beta (5Y)Sensitivity to S&P 5000.58x0.62x1.09x1.39x
52-Week HighHighest price in past year$2.78$136.45$380.00$180.53
52-Week LowLowest price in past year$1.14$84.04$250.79$121.94
% of 52W HighCurrent price vs 52-week peak+43.5%+78.1%+92.6%+94.4%
RSI (14)Momentum oscillator 0–10044.144.453.759.9
Avg Volume (50D)Average daily shares traded22K599K1.5M785K
Evenly matched — GHG and H each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — GHG and MAR each lead in 1 of 2 comparable metrics.

Analyst consensus: GHG as "Buy", CHH as "Hold", MAR as "Hold", H as "Hold". Consensus price targets imply 313.2% upside for GHG (target: $5) vs 2.7% for CHH (target: $109). For income investors, GHG offers the higher dividend yield at 5.03% vs H's 0.35%.

MetricGHG logoGHGGreenTree Hospita…CHH logoCHHChoice Hotels Int…MAR logoMARMarriott Internat…H logoHHyatt Hotels Corp…
Analyst RatingConsensus buy/hold/sellBuyHoldHoldHold
Price TargetConsensus 12-month target$5.00$109.38$372.50$190.80
# AnalystsCovering analysts5285249
Dividend YieldAnnual dividend ÷ price+5.0%+1.1%+0.8%+0.4%
Dividend StreakConsecutive years of raises0043
Dividend / ShareAnnual DPS$0.41$1.15$2.67$0.60
Buyback YieldShare repurchases ÷ mkt cap0.0%+2.8%+3.5%+2.0%
Evenly matched — GHG and MAR each lead in 1 of 2 comparable metrics.
Key Takeaway

CHH leads in 1 of 6 categories (Income & Cash Flow). GHG leads in 1 (Profitability & Efficiency). 3 tied.

Best OverallGreenTree Hospitality Group… (GHG)Leads 1 of 6 categories
Loading custom metrics...

GHG vs CHH vs MAR vs H: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is GHG or CHH or MAR or H a better buy right now?

For growth investors, Hyatt Hotels Corporation (H) is the stronger pick with 117.

0% revenue growth year-over-year, versus -88. 6% for GreenTree Hospitality Group Ltd. (GHG). Choice Hotels International, Inc. (CHH) offers the better valuation at 13. 5x trailing P/E (15. 0x forward), making it the more compelling value choice. Analysts rate GreenTree Hospitality Group Ltd. (GHG) a "Buy" — based on 5 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — GHG or CHH or MAR or H?

On trailing P/E, Choice Hotels International, Inc.

(CHH) is the cheapest at 13. 5x versus Marriott International, Inc. at 37. 1x. On forward P/E, GreenTree Hospitality Group Ltd. is actually cheaper at 0. 3x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — GHG or CHH or MAR or H?

Over the past 5 years, Marriott International, Inc.

(MAR) delivered a total return of +145. 8%, compared to -80. 0% for GreenTree Hospitality Group Ltd. (GHG). Over 10 years, the gap is even starker: MAR returned +430. 3% versus GHG's -75. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — GHG or CHH or MAR or H?

By beta (market sensitivity over 5 years), GreenTree Hospitality Group Ltd.

(GHG) is the lower-risk stock at 0. 58β versus Hyatt Hotels Corporation's 1. 39β — meaning H is approximately 139% more volatile than GHG relative to the S&P 500. On balance sheet safety, GreenTree Hospitality Group Ltd. (GHG) carries a lower debt/equity ratio of 92% versus 12% for Choice Hotels International, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — GHG or CHH or MAR or H?

By revenue growth (latest reported year), Hyatt Hotels Corporation (H) is pulling ahead at 117.

0% versus -88. 6% for GreenTree Hospitality Group Ltd. (GHG). On earnings-per-share growth, the picture is similar: Choice Hotels International, Inc. grew EPS 27. 4% year-over-year, compared to -104. 3% for Hyatt Hotels Corporation. Over a 3-year CAGR, H leads at 29. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — GHG or CHH or MAR or H?

Choice Hotels International, Inc.

(CHH) is the more profitable company, earning 23. 2% net margin versus -0. 7% for Hyatt Hotels Corporation — meaning it keeps 23. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CHH leads at 28. 4% versus 7. 8% for H. At the gross margin level — before operating expenses — CHH leads at 40. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is GHG or CHH or MAR or H more undervalued right now?

On forward earnings alone, GreenTree Hospitality Group Ltd.

(GHG) trades at 0. 3x forward P/E versus 53. 0x for Hyatt Hotels Corporation — 52. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GHG: 313. 2% to $5. 00.

08

Which pays a better dividend — GHG or CHH or MAR or H?

All stocks in this comparison pay dividends.

GreenTree Hospitality Group Ltd. (GHG) offers the highest yield at 5. 0%, versus 0. 4% for Hyatt Hotels Corporation (H).

09

Is GHG or CHH or MAR or H better for a retirement portfolio?

For long-horizon retirement investors, Choice Hotels International, Inc.

(CHH) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 62), 1. 1% yield, +141. 9% 10Y return). Both have compounded well over 10 years (CHH: +141. 9%, H: +254. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between GHG and CHH and MAR and H?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: GHG is a small-cap income-oriented stock; CHH is a small-cap deep-value stock; MAR is a mid-cap quality compounder stock; H is a mid-cap high-growth stock. GHG, CHH, MAR pay a dividend while H does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

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Stocks Like

GHG

Dividend Mega-Cap Quality

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 16%
  • Dividend Yield > 2.0%
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CHH

Quality Mega-Cap Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 12%
  • Dividend Yield > 0.5%
Run This Screen
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MAR

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
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H

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 54%
  • Dividend Yield > 0.5%
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Custom Screen

Beat Both

Find stocks that outperform GHG and CHH and MAR and H on the metrics below

Revenue Growth>
%
(GHG: -89.4% · CHH: 2.3%)
Net Margin>
%
(GHG: 27.6% · CHH: 21.5%)
P/E Ratio<
x
(GHG: 35.8x · CHH: 13.5x)

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