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Stock Comparison

HBAN vs FITB vs RF vs CFG

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HBAN
Huntington Bancshares Incorporated

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$25.63B
5Y Perf.+82.1%
FITB
Fifth Third Bancorp

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$33.27B
5Y Perf.+156.2%
RF
Regions Financial Corporation

Banks - Regional

Financial ServicesNYSE • US
Market Cap$24.27B
5Y Perf.+147.2%
CFG
Citizens Financial Group, Inc.

Banks - Regional

Financial ServicesNYSE • US
Market Cap$27.70B
5Y Perf.+166.4%

HBAN vs FITB vs RF vs CFG — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HBAN logoHBAN
FITB logoFITB
RF logoRF
CFG logoCFG
IndustryBanks - RegionalBanks - RegionalBanks - RegionalBanks - Regional
Market Cap$25.63B$33.27B$24.27B$27.70B
Revenue (TTM)$12.48B$13.05B$9.61B$12.35B
Net Income (TTM)$2.21B$2.41B$2.16B$1.70B
Gross Margin61.7%59.2%74.6%57.6%
Operating Margin21.5%22.3%28.5%15.3%
Forward P/E11.1x16.1x10.7x12.4x
Total Debt$18.48B$18.97B$4.88B$12.40B
Cash & Equiv.$1.78B$3.01B$10.91B$11.24B

HBAN vs FITB vs RF vs CFGLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HBAN
FITB
RF
CFG
StockMay 20May 26Return
Huntington Bancshar… (HBAN)100182.1+82.1%
Fifth Third Bancorp (FITB)100256.2+156.2%
Regions Financial C… (RF)100247.2+147.2%
Citizens Financial … (CFG)100266.4+166.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: HBAN vs FITB vs RF vs CFG

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: FITB leads in 3 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Huntington Bancshares Incorporated is the stronger pick specifically for capital preservation and lower volatility and dividend income and shareholder returns. RF and CFG also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
HBAN
Huntington Bancshares Incorporated
The Banking Pick

HBAN is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 0 yrs, beta 1.09, yield 3.7%
  • Lower volatility, beta 1.09, Low D/E 75.8%, current ratio 0.19x
  • Beta 1.09, yield 3.7%, current ratio 0.19x
  • Beta 1.09 vs CFG's 1.33
Best for: income & stability and sleep-well-at-night
FITB
Fifth Third Bancorp
The Banking Pick

FITB carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 5.6%, EPS growth -2.5%
  • 5.6% NII/revenue growth vs CFG's 1.3%
  • Efficiency ratio 0.4% vs RF's 0.5% (lower = leaner)
  • Efficiency ratio 0.4% vs RF's 0.5%
Best for: growth exposure
RF
Regions Financial Corporation
The Banking Pick

RF is the clearest fit if your priority is long-term compounding and valuation efficiency.

  • 283.3% 10Y total return vs CFG's 257.8%
  • PEG 0.62 vs HBAN's 0.74
  • NIM 3.1% vs CFG's 2.6%
  • Lower P/E (10.7x vs 12.4x)
Best for: long-term compounding and valuation efficiency
CFG
Citizens Financial Group, Inc.
The Banking Pick

CFG is the clearest fit if your priority is momentum.

  • +73.3% vs HBAN's +12.4%
Best for: momentum
See the full category breakdown
CategoryWinnerWhy
GrowthFITB logoFITB5.6% NII/revenue growth vs CFG's 1.3%
ValueRF logoRFLower P/E (10.7x vs 12.4x)
Quality / MarginsFITB logoFITBEfficiency ratio 0.4% vs RF's 0.5% (lower = leaner)
Stability / SafetyHBAN logoHBANBeta 1.09 vs CFG's 1.33
DividendsHBAN logoHBAN3.7% yield, vs FITB's 3.4%
Momentum (1Y)CFG logoCFG+73.3% vs HBAN's +12.4%
Efficiency (ROA)FITB logoFITBEfficiency ratio 0.4% vs RF's 0.5%

HBAN vs FITB vs RF vs CFG — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HBANHuntington Bancshares Incorporated
FY 2025
Cards And Payment Processing Revenue
44.0%$613M
Trust And Investment Management Services Revenue
29.3%$408M
Service Charges Revenue
17.9%$250M
Insurance Revenue
5.8%$81M
Other Revenue
2.2%$30M
Leasing Revenue
0.9%$12M
FITBFifth Third Bancorp
FY 2024
Total interest income
78.5%$10.4B
Wealth and asset management revenue
4.9%$647M
Commercial payments revenue
4.6%$608M
Consumer banking revenue
4.2%$555M
Capital markets fees
3.2%$424M
Commercial banking revenue
2.8%$377M
Mortgage banking net revenue
1.6%$211M
Other (2)
0.2%$27M
RFRegions Financial Corporation
FY 2023
Consumer Bank
56.0%$3.1B
Corporate Bank
35.8%$2.0B
Wealth Management
8.2%$457M
CFGCitizens Financial Group, Inc.
FY 2024
Service Charges and Fees
53.5%$417M
Card Fees
46.5%$362M

HBAN vs FITB vs RF vs CFG — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLRFLAGGINGFITB

Income & Cash Flow (Last 12 Months)

RF leads this category, winning 4 of 5 comparable metrics.

FITB and RF operate at a comparable scale, with $13.0B and $9.6B in trailing revenue. RF is the more profitable business, keeping 22.4% of every revenue dollar as net income compared to CFG's 12.2%.

MetricHBAN logoHBANHuntington Bancsh…FITB logoFITBFifth Third Banco…RF logoRFRegions Financial…CFG logoCFGCitizens Financia…
RevenueTrailing 12 months$12.5B$13.0B$9.6B$12.3B
EBITDAEarnings before interest/tax$3.1B$3.6B$2.8B$2.6B
Net IncomeAfter-tax profit$2.2B$2.4B$2.2B$1.7B
Free Cash FlowCash after capex$2.3B$3.4B$2.1B$2.7B
Gross MarginGross profit ÷ Revenue+61.7%+59.2%+74.6%+57.6%
Operating MarginEBIT ÷ Revenue+21.5%+22.3%+28.5%+15.3%
Net MarginNet income ÷ Revenue+17.7%+17.7%+22.4%+12.2%
FCF MarginFCF ÷ Revenue+18.2%+18.5%+22.7%+15.2%
Rev. Growth (YoY)Latest quarter vs prior year
EPS Growth (YoY)Latest quarter vs prior year-11.8%+16.7%+3.6%+38.2%
RF leads this category, winning 4 of 5 comparable metrics.

Valuation Metrics

RF leads this category, winning 4 of 7 comparable metrics.

At 11.6x trailing earnings, HBAN trades at a 45% valuation discount to CFG's 21.2x P/E. Adjusting for growth (PEG ratio), RF offers better value at 0.70x vs HBAN's 0.77x — a lower PEG means you pay less per unit of expected earnings growth.

MetricHBAN logoHBANHuntington Bancsh…FITB logoFITBFifth Third Banco…RF logoRFRegions Financial…CFG logoCFGCitizens Financia…
Market CapShares × price$25.6B$33.3B$24.3B$27.7B
Enterprise ValueMkt cap + debt − cash$42.3B$49.2B$18.2B$28.9B
Trailing P/EPrice ÷ TTM EPS11.65x15.82x12.21x21.19x
Forward P/EPrice ÷ next-FY EPS est.11.10x16.12x10.70x12.39x
PEG RatioP/E ÷ EPS growth rate0.77x0.70x
EV / EBITDAEnterprise value multiple15.75x14.43x6.50x12.10x
Price / SalesMarket cap ÷ Revenue2.05x2.55x2.53x2.24x
Price / BookPrice ÷ Book value/share1.00x1.74x1.29x1.20x
Price / FCFMarket cap ÷ FCF11.25x13.81x11.13x14.74x
RF leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

RF leads this category, winning 8 of 9 comparable metrics.

FITB delivers a 11.4% return on equity — every $100 of shareholder capital generates $11 in annual profit, vs $7 for CFG. RF carries lower financial leverage with a 0.26x debt-to-equity ratio, signaling a more conservative balance sheet compared to FITB's 0.97x. On the Piotroski fundamental quality scale (0–9), RF scores 9/9 vs FITB's 6/9, reflecting strong financial health.

MetricHBAN logoHBANHuntington Bancsh…FITB logoFITBFifth Third Banco…RF logoRFRegions Financial…CFG logoCFGCitizens Financia…
ROE (TTM)Return on equity+10.0%+11.4%+11.3%+6.6%
ROA (TTM)Return on assets+1.0%+1.1%+1.4%+0.8%
ROICReturn on invested capital+5.1%+5.7%+8.5%+3.8%
ROCEReturn on capital employed+4.5%+7.0%+9.6%+4.4%
Piotroski ScoreFundamental quality 0–96697
Debt / EquityFinancial leverage0.76x0.97x0.26x0.51x
Net DebtTotal debt minus cash$16.7B$16.0B-$6.0B$1.2B
Cash & Equiv.Liquid assets$1.8B$3.0B$10.9B$11.2B
Total DebtShort + long-term debt$18.5B$19.0B$4.9B$12.4B
Interest CoverageEBIT ÷ Interest expense0.62x0.75x1.32x0.55x
RF leads this category, winning 8 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

CFG leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in CFG five years ago would be worth $14,687 today (with dividends reinvested), compared to $12,203 for HBAN. Over the past 12 months, CFG leads with a +73.3% total return vs HBAN's +12.4%. The 3-year compound annual growth rate (CAGR) favors CFG at 39.1% vs HBAN's 22.8% — a key indicator of consistent wealth creation.

MetricHBAN logoHBANHuntington Bancsh…FITB logoFITBFifth Third Banco…RF logoRFRegions Financial…CFG logoCFGCitizens Financia…
YTD ReturnYear-to-date-6.5%+4.9%+2.4%+9.7%
1-Year ReturnPast 12 months+12.4%+39.6%+39.6%+73.3%
3-Year ReturnCumulative with dividends+85.1%+121.5%+88.5%+169.3%
5-Year ReturnCumulative with dividends+22.0%+33.5%+41.3%+46.9%
10-Year ReturnCumulative with dividends+121.5%+249.5%+283.3%+257.8%
CAGR (3Y)Annualised 3-year return+22.8%+30.4%+23.5%+39.1%
CFG leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — HBAN and CFG each lead in 1 of 2 comparable metrics.

HBAN is the less volatile stock with a 1.09 beta — it tends to amplify market swings less than CFG's 1.33 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CFG currently trades 93.3% from its 52-week high vs HBAN's 83.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHBAN logoHBANHuntington Bancsh…FITB logoFITBFifth Third Banco…RF logoRFRegions Financial…CFG logoCFGCitizens Financia…
Beta (5Y)Sensitivity to S&P 5001.09x1.09x1.10x1.33x
52-Week HighHighest price in past year$19.46$55.44$31.53$68.79
52-Week LowLowest price in past year$14.87$36.55$20.67$37.93
% of 52W HighCurrent price vs 52-week peak+83.2%+89.6%+88.7%+93.3%
RSI (14)Momentum oscillator 0–10053.458.155.560.2
Avg Volume (50D)Average daily shares traded24.3M8.2M11.8M4.5M
Evenly matched — HBAN and CFG each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — HBAN and FITB each lead in 1 of 2 comparable metrics.

Analyst consensus: HBAN as "Buy", FITB as "Buy", RF as "Hold", CFG as "Buy". Consensus price targets imply 25.9% upside for HBAN (target: $20) vs 10.1% for RF (target: $31). For income investors, HBAN offers the higher dividend yield at 3.73% vs CFG's 2.64%.

MetricHBAN logoHBANHuntington Bancsh…FITB logoFITBFifth Third Banco…RF logoRFRegions Financial…CFG logoCFGCitizens Financia…
Analyst RatingConsensus buy/hold/sellBuyBuyHoldBuy
Price TargetConsensus 12-month target$20.38$56.50$30.78$72.42
# AnalystsCovering analysts48515238
Dividend YieldAnnual dividend ÷ price+3.7%+3.4%+3.7%+2.6%
Dividend StreakConsecutive years of raises015133
Dividend / ShareAnnual DPS$0.60$1.71$1.04$1.70
Buyback YieldShare repurchases ÷ mkt cap0.0%+1.9%+4.4%+4.9%
Evenly matched — HBAN and FITB each lead in 1 of 2 comparable metrics.
Key Takeaway

RF leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). CFG leads in 1 (Total Returns). 2 tied.

Best OverallRegions Financial Corporati… (RF)Leads 3 of 6 categories
Loading custom metrics...

HBAN vs FITB vs RF vs CFG: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HBAN or FITB or RF or CFG a better buy right now?

For growth investors, Fifth Third Bancorp (FITB) is the stronger pick with 5.

6% revenue growth year-over-year, versus 1. 3% for Citizens Financial Group, Inc. (CFG). Huntington Bancshares Incorporated (HBAN) offers the better valuation at 11. 6x trailing P/E (11. 1x forward), making it the more compelling value choice. Analysts rate Huntington Bancshares Incorporated (HBAN) a "Buy" — based on 48 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HBAN or FITB or RF or CFG?

On trailing P/E, Huntington Bancshares Incorporated (HBAN) is the cheapest at 11.

6x versus Citizens Financial Group, Inc. at 21. 2x. On forward P/E, Regions Financial Corporation is actually cheaper at 10. 7x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Regions Financial Corporation wins at 0. 62x versus Huntington Bancshares Incorporated's 0. 74x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — HBAN or FITB or RF or CFG?

Over the past 5 years, Citizens Financial Group, Inc.

(CFG) delivered a total return of +46. 9%, compared to +22. 0% for Huntington Bancshares Incorporated (HBAN). Over 10 years, the gap is even starker: RF returned +283. 3% versus HBAN's +121. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HBAN or FITB or RF or CFG?

By beta (market sensitivity over 5 years), Huntington Bancshares Incorporated (HBAN) is the lower-risk stock at 1.

09β versus Citizens Financial Group, Inc. 's 1. 33β — meaning CFG is approximately 22% more volatile than HBAN relative to the S&P 500. On balance sheet safety, Regions Financial Corporation (RF) carries a lower debt/equity ratio of 26% versus 97% for Fifth Third Bancorp — giving it more financial flexibility in a downturn.

05

Which is growing faster — HBAN or FITB or RF or CFG?

By revenue growth (latest reported year), Fifth Third Bancorp (FITB) is pulling ahead at 5.

6% versus 1. 3% for Citizens Financial Group, Inc. (CFG). On earnings-per-share growth, the picture is similar: Regions Financial Corporation grew EPS 18. 7% year-over-year, compared to -3. 2% for Citizens Financial Group, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HBAN or FITB or RF or CFG?

Regions Financial Corporation (RF) is the more profitable company, earning 22.

4% net margin versus 12. 2% for Citizens Financial Group, Inc. — meaning it keeps 22. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RF leads at 28. 5% versus 15. 3% for CFG. At the gross margin level — before operating expenses — RF leads at 74. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HBAN or FITB or RF or CFG more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Regions Financial Corporation (RF) is the more undervalued stock at a PEG of 0. 62x versus Huntington Bancshares Incorporated's 0. 74x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Regions Financial Corporation (RF) trades at 10. 7x forward P/E versus 16. 1x for Fifth Third Bancorp — 5. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HBAN: 25. 9% to $20. 38.

08

Which pays a better dividend — HBAN or FITB or RF or CFG?

All stocks in this comparison pay dividends.

Huntington Bancshares Incorporated (HBAN) offers the highest yield at 3. 7%, versus 2. 6% for Citizens Financial Group, Inc. (CFG).

09

Is HBAN or FITB or RF or CFG better for a retirement portfolio?

For long-horizon retirement investors, Regions Financial Corporation (RF) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.

10), 3. 7% yield, +283. 3% 10Y return). Both have compounded well over 10 years (RF: +283. 3%, CFG: +257. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HBAN and FITB and RF and CFG?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: HBAN is a mid-cap deep-value stock; FITB is a mid-cap deep-value stock; RF is a mid-cap deep-value stock; CFG is a mid-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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HBAN

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 10%
  • Dividend Yield > 1.4%
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FITB

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 10%
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RF

Dividend Mega-Cap Quality

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 13%
  • Dividend Yield > 1.4%
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CFG

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 7%
  • Dividend Yield > 1.0%
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Beat Both

Find stocks that outperform HBAN and FITB and RF and CFG on the metrics below

Revenue Growth>
%
(HBAN: 4.4% · FITB: 5.6%)
Net Margin>
%
(HBAN: 17.7% · FITB: 17.7%)
P/E Ratio<
x
(HBAN: 11.6x · FITB: 15.8x)

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