HHS vs STGW

For growth investors, Stagwell Inc.

(STGW) is the stronger pick with 2. 4% revenue growth year-over-year, versus -13. 9% for Harte Hanks, Inc. (HHS). Stagwell Inc. (STGW) offers the better valuation at 58. 7x trailing P/E (6. 2x forward), making it the more compelling value choice. Analysts rate Stagwell Inc. (STGW) a "Buy" — based on 8 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

Over the past 5 years, Stagwell Inc.

(STGW) delivered a total return of +31. 8%, compared to -46. 1% for Harte Hanks, Inc. (HHS). Over 10 years, the gap is even starker: STGW returned -60. 6% versus HHS's -82. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Harte Hanks, Inc.

(HHS) is the lower-risk stock at 0. 71β versus Stagwell Inc. 's 1. 17β — meaning STGW is approximately 65% more volatile than HHS relative to the S&P 500. On balance sheet safety, Harte Hanks, Inc. (HHS) carries a lower debt/equity ratio of 109% versus 2% for Stagwell Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Stagwell Inc.

(STGW) is pulling ahead at 2. 4% versus -13. 9% for Harte Hanks, Inc. (HHS). On earnings-per-share growth, the picture is similar: Stagwell Inc. grew EPS 464. 1% year-over-year, compared to 97. 3% for Harte Hanks, Inc.. Over a 3-year CAGR, STGW leads at 2. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Stagwell Inc.

(STGW) is the more profitable company, earning 1. 0% net margin versus -0. 5% for Harte Hanks, Inc. — meaning it keeps 1. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: STGW leads at 5. 5% versus 1. 4% for HHS. At the gross margin level — before operating expenses — STGW leads at 36. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

For long-horizon retirement investors, Harte Hanks, Inc.

(HHS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 71)). Both have compounded well over 10 years (HHS: -82. 7%, STGW: -60. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.