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HHS vs STGW vs IPG vs OMC
Revenue, margins, valuation, and 5-year total return — side by side.
Advertising Agencies
Advertising Agencies
Advertising Agencies
HHS vs STGW vs IPG vs OMC — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Advertising Agencies | Advertising Agencies | Advertising Agencies | Advertising Agencies |
| Market Cap | $21M | $1.64B | $8.93B | $23.87B |
| Revenue (TTM) | $160M | $2.96B | $10.21B | $19.82B |
| Net Income (TTM) | $-811K | $19M | $552M | $63M |
| Gross Margin | 41.2% | 34.6% | 18.2% | 16.8% |
| Operating Margin | 0.7% | 5.1% | 9.7% | 13.7% |
| Forward P/E | — | 6.2x | 7.8x | 7.2x |
| Total Debt | $22M | $1.61B | $4.25B | $12.78B |
| Cash & Equiv. | $6M | $105M | $2.19B | $6.88B |
HHS vs STGW vs IPG vs OMC — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Harte Hanks, Inc. (HHS) | 100 | 121.9 | +21.9% |
| Stagwell Inc. (STGW) | 100 | 489.4 | +389.4% |
| The Interpublic Gro… (IPG) | 100 | 150.0 | +50.0% |
| Omnicom Group Inc. (OMC) | 100 | 140.4 | +40.4% |
Price return only. Dividends and distributions are not included.
Quick Verdict: HHS vs STGW vs IPG vs OMC
Each card shows where this stock fits in a portfolio — not just who wins on paper.
HHS lags the leaders in this set but could rank higher in a more targeted comparison.
STGW is the #2 pick in this set and the best alternative if growth exposure is your priority.
- Rev growth 2.4%, EPS growth 464.1%, 3Y rev CAGR 2.7%
- Lower P/E (6.2x vs 7.2x)
- +11.2% vs HHS's -42.2%
IPG carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 16 yrs, beta 0.65, yield 5.4%
- 45.7% 10Y total return vs OMC's 23.5%
- Beta 0.65, yield 5.4%, current ratio 1.09x
- 5.4% margin vs HHS's -0.5%
OMC is the clearest fit if your priority is sleep-well-at-night.
- Lower volatility, beta 0.60, Low D/E 97.9%, current ratio 0.93x
- 10.1% revenue growth vs HHS's -13.9%
- Beta 0.60 vs STGW's 1.17, lower leverage
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 10.1% revenue growth vs HHS's -13.9% | |
| Value | Lower P/E (6.2x vs 7.2x) | |
| Quality / Margins | 5.4% margin vs HHS's -0.5% | |
| Stability / Safety | Beta 0.60 vs STGW's 1.17, lower leverage | |
| Dividends | 5.4% yield, 16-year raise streak, vs OMC's 3.5%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +11.2% vs HHS's -42.2% | |
| Efficiency (ROA) | 3.2% ROA vs HHS's -0.9%, ROIC 14.7% vs 4.4% |
HHS vs STGW vs IPG vs OMC — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
HHS vs STGW vs IPG vs OMC — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
OMC leads in 2 of 6 categories
IPG leads 2 • HHS leads 1 • STGW leads 1
Explore the data ↓Income & Cash Flow (Last 12 Months)
OMC leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
OMC is the larger business by revenue, generating $19.8B annually — 124.2x HHS's $160M. IPG is the more profitable business, keeping 5.4% of every revenue dollar as net income compared to HHS's -0.5%. On growth, OMC holds the edge at +69.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $160M | $3.0B | $10.2B | $19.8B |
| EBITDAEarnings before interest/tax | $6M | $358M | $1.2B | $3.1B |
| Net IncomeAfter-tax profit | -$811,000 | $19M | $552M | $63M |
| Free Cash FlowCash after capex | -$4M | $275M | $807M | $3.0B |
| Gross MarginGross profit ÷ Revenue | +41.2% | +34.6% | +18.2% | +16.8% |
| Operating MarginEBIT ÷ Revenue | +0.7% | +5.1% | +9.7% | +13.7% |
| Net MarginNet income ÷ Revenue | -0.5% | +0.6% | +5.4% | +0.3% |
| FCF MarginFCF ÷ Revenue | -2.3% | +9.3% | +7.9% | +15.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | -15.4% | +8.0% | -5.1% | +69.2% |
| EPS Growth (YoY)Latest quarter vs prior year | +190.9% | -29.3% | +5.4% | +40.7% |
Valuation Metrics
HHS leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
At 13.4x trailing earnings, IPG trades at a 77% valuation discount to STGW's 58.7x P/E. On an enterprise value basis, HHS's 5.6x EV/EBITDA is more attractive than OMC's 10.4x.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $21M | $1.6B | $8.9B | $23.9B |
| Enterprise ValueMkt cap + debt − cash | $37M | $3.1B | $11.0B | $29.8B |
| Trailing P/EPrice ÷ TTM EPS | -25.27x | 58.73x | 13.43x | -284.89x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 6.18x | 7.78x | 7.24x |
| PEG RatioP/E ÷ EPS growth rate | — | — | 7.78x | — |
| EV / EBITDAEnterprise value multiple | 5.64x | 7.89x | 7.52x | 10.40x |
| Price / SalesMarket cap ÷ Revenue | 0.13x | 0.56x | 0.83x | 1.38x |
| Price / BookPrice ÷ Book value/share | 1.00x | 2.13x | 2.37x | 1.21x |
| Price / FCFMarket cap ÷ FCF | — | 6.62x | 9.77x | 8.56x |
Profitability & Efficiency
IPG leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
IPG delivers a 14.6% return on equity — every $100 of shareholder capital generates $15 in annual profit, vs $-4 for HHS. OMC carries lower financial leverage with a 0.98x debt-to-equity ratio, signaling a more conservative balance sheet compared to STGW's 2.00x. On the Piotroski fundamental quality scale (0–9), IPG scores 8/9 vs OMC's 2/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | -3.9% | +2.5% | +14.6% | +0.7% |
| ROA (TTM)Return on assets | -0.9% | +0.4% | +3.2% | +0.2% |
| ROICReturn on invested capital | +4.4% | +5.2% | +14.7% | +14.5% |
| ROCEReturn on capital employed | +3.4% | +6.0% | +13.7% | +13.5% |
| Piotroski ScoreFundamental quality 0–9 | 2 | 6 | 8 | 2 |
| Debt / EquityFinancial leverage | 1.09x | 2.00x | 1.09x | 0.98x |
| Net DebtTotal debt minus cash | $17M | $1.5B | $2.1B | $5.9B |
| Cash & Equiv.Liquid assets | $6M | $105M | $2.2B | $6.9B |
| Total DebtShort + long-term debt | $22M | $1.6B | $4.3B | $12.8B |
| Interest CoverageEBIT ÷ Interest expense | 0.69x | 1.52x | 4.90x | 2.51x |
Total Returns (Dividends Reinvested)
STGW leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in STGW five years ago would be worth $13,184 today (with dividends reinvested), compared to $5,388 for HHS. Over the past 12 months, STGW leads with a +11.2% total return vs HHS's -42.2%. The 3-year compound annual growth rate (CAGR) favors STGW at 3.4% vs HHS's -21.9% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -9.2% | +36.6% | — | -4.4% |
| 1-Year ReturnPast 12 months | -42.2% | +11.2% | +1.0% | +5.3% |
| 3-Year ReturnCumulative with dividends | -52.3% | +10.6% | -23.0% | -7.0% |
| 5-Year ReturnCumulative with dividends | -46.1% | +31.8% | -10.1% | +7.2% |
| 10-Year ReturnCumulative with dividends | -82.7% | -60.6% | +45.7% | +23.5% |
| CAGR (3Y)Annualised 3-year return | -21.9% | +3.4% | -8.4% | -2.4% |
Risk & Volatility
OMC leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
OMC is the less volatile stock with a 0.60 beta — it tends to amplify market swings less than STGW's 1.17 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. OMC currently trades 88.2% from its 52-week high vs HHS's 51.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.71x | 1.17x | 0.65x | 0.60x |
| 52-Week HighHighest price in past year | $5.39 | $7.52 | $28.42 | $87.17 |
| 52-Week LowLowest price in past year | $2.22 | $4.03 | $22.55 | $66.33 |
| % of 52W HighCurrent price vs 52-week peak | +51.6% | +85.9% | +86.5% | +88.2% |
| RSI (14)Momentum oscillator 0–100 | 57.0 | 47.8 | 45.1 | 50.1 |
| Avg Volume (50D)Average daily shares traded | 9K | 1.7M | 81.3M | 4.3M |
Analyst Outlook
IPG leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: STGW as "Buy", IPG as "Hold", OMC as "Hold". Consensus price targets imply 48.8% upside for IPG (target: $37) vs 21.8% for OMC (target: $94). For income investors, IPG offers the higher dividend yield at 5.35% vs OMC's 3.49%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy | Hold | Hold |
| Price TargetConsensus 12-month target | — | $8.00 | $36.57 | $93.67 |
| # AnalystsCovering analysts | — | 8 | 34 | 34 |
| Dividend YieldAnnual dividend ÷ price | — | — | +5.4% | +3.5% |
| Dividend StreakConsecutive years of raises | 0 | 3 | 16 | 0 |
| Dividend / ShareAnnual DPS | — | — | $1.31 | $2.68 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.3% | +8.2% | +2.6% | +3.0% |
OMC leads in 2 of 6 categories (Income & Cash Flow, Risk & Volatility). IPG leads in 2 (Profitability & Efficiency, Analyst Outlook).
HHS vs STGW vs IPG vs OMC: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is HHS or STGW or IPG or OMC a better buy right now?
For growth investors, Omnicom Group Inc.
(OMC) is the stronger pick with 10. 1% revenue growth year-over-year, versus -13. 9% for Harte Hanks, Inc. (HHS). The Interpublic Group of Companies, Inc. (IPG) offers the better valuation at 13. 4x trailing P/E (7. 8x forward), making it the more compelling value choice. Analysts rate Stagwell Inc. (STGW) a "Buy" — based on 8 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — HHS or STGW or IPG or OMC?
On trailing P/E, The Interpublic Group of Companies, Inc.
(IPG) is the cheapest at 13. 4x versus Stagwell Inc. at 58. 7x. On forward P/E, Stagwell Inc. is actually cheaper at 6. 2x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — HHS or STGW or IPG or OMC?
Over the past 5 years, Stagwell Inc.
(STGW) delivered a total return of +31. 8%, compared to -46. 1% for Harte Hanks, Inc. (HHS). Over 10 years, the gap is even starker: IPG returned +45. 7% versus HHS's -82. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — HHS or STGW or IPG or OMC?
By beta (market sensitivity over 5 years), Omnicom Group Inc.
(OMC) is the lower-risk stock at 0. 60β versus Stagwell Inc. 's 1. 17β — meaning STGW is approximately 95% more volatile than OMC relative to the S&P 500. On balance sheet safety, Omnicom Group Inc. (OMC) carries a lower debt/equity ratio of 98% versus 2% for Stagwell Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — HHS or STGW or IPG or OMC?
By revenue growth (latest reported year), Omnicom Group Inc.
(OMC) is pulling ahead at 10. 1% versus -13. 9% for Harte Hanks, Inc. (HHS). On earnings-per-share growth, the picture is similar: Stagwell Inc. grew EPS 464. 1% year-over-year, compared to -103. 6% for Omnicom Group Inc.. Over a 3-year CAGR, OMC leads at 6. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — HHS or STGW or IPG or OMC?
The Interpublic Group of Companies, Inc.
(IPG) is the more profitable company, earning 6. 4% net margin versus -0. 5% for Harte Hanks, Inc. — meaning it keeps 6. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: OMC leads at 15. 0% versus 1. 4% for HHS. At the gross margin level — before operating expenses — STGW leads at 36. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is HHS or STGW or IPG or OMC more undervalued right now?
On forward earnings alone, Stagwell Inc.
(STGW) trades at 6. 2x forward P/E versus 7. 8x for The Interpublic Group of Companies, Inc. — 1. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for IPG: 48. 8% to $36. 57.
08Which pays a better dividend — HHS or STGW or IPG or OMC?
In this comparison, IPG (5.
4% yield), OMC (3. 5% yield) pay a dividend. HHS, STGW do not pay a meaningful dividend and should not be held primarily for income.
09Is HHS or STGW or IPG or OMC better for a retirement portfolio?
For long-horizon retirement investors, Omnicom Group Inc.
(OMC) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 60), 3. 5% yield). Both have compounded well over 10 years (OMC: +23. 5%, STGW: -60. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between HHS and STGW and IPG and OMC?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: HHS is a small-cap quality compounder stock; STGW is a small-cap quality compounder stock; IPG is a small-cap deep-value stock; OMC is a mid-cap income-oriented stock. IPG, OMC pay a dividend while HHS, STGW do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 5%
- Gross Margin > 20%
- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 34%
- Dividend Yield > 1.3%
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