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Stock Comparison

HNST vs NWL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HNST
The Honest Company, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$420M
5Y Perf.-76.4%
NWL
Newell Brands Inc.

Household & Personal Products

Consumer DefensiveNASDAQ • US
Market Cap$1.89B
5Y Perf.-84.5%

HNST vs NWL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HNST logoHNST
NWL logoNWL
IndustrySpecialty RetailHousehold & Personal Products
Market Cap$420M$1.89B
Revenue (TTM)$352M$7.19B
Net Income (TTM)$-19M$-281M
Gross Margin33.9%34.0%
Operating Margin-6.1%6.4%
Forward P/E35.3x7.9x
Total Debt$5M$5.65B
Cash & Equiv.$90M$203M

HNST vs NWLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HNST
NWL
StockMay 21May 26Return
The Honest Company,… (HNST)10023.6-76.4%
Newell Brands Inc. (NWL)10015.5-84.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: HNST vs NWL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NWL leads in 5 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. The Honest Company, Inc. is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
HNST
The Honest Company, Inc.
The Income Pick

HNST is the clearest fit if your priority is income & stability and growth exposure.

  • Dividend streak 1 yrs, beta 1.64
  • Rev growth -1.9%, EPS growth -129.1%, 3Y rev CAGR 5.8%
  • Lower volatility, beta 1.64, Low D/E 2.9%, current ratio 3.98x
Best for: income & stability and growth exposure
NWL
Newell Brands Inc.
The Long-Run Compounder

NWL carries the broadest edge in this set and is the clearest fit for long-term compounding.

  • -75.8% 10Y total return vs HNST's -76.7%
  • Lower P/E (7.9x vs 35.3x)
  • -3.9% margin vs HNST's -5.4%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthHNST logoHNST-1.9% revenue growth vs NWL's -5.0%
ValueNWL logoNWLLower P/E (7.9x vs 35.3x)
Quality / MarginsNWL logoNWL-3.9% margin vs HNST's -5.4%
Stability / SafetyHNST logoHNSTBeta 1.64 vs NWL's 1.91, lower leverage
DividendsNWL logoNWL6.4% yield; 1-year raise streak; the other pay no meaningful dividend
Momentum (1Y)NWL logoNWL-5.4% vs HNST's -22.3%
Efficiency (ROA)NWL logoNWL-2.5% ROA vs HNST's -8.2%, ROIC 4.3% vs -13.5%

HNST vs NWL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HNSTThe Honest Company, Inc.
FY 2023
Diapers and Wipes
63.4%$218M
Skin and Personal Care
25.6%$88M
Household and Wellness
11.0%$38M
NWLNewell Brands Inc.
FY 2025
Home And Commercial
52.4%$3.8B
Learning And Development
37.4%$2.7B
Outdoor And Recreation
10.3%$741M

HNST vs NWL — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLHNSTLAGGINGNWL

Income & Cash Flow (Last 12 Months)

NWL leads this category, winning 5 of 6 comparable metrics.

NWL is the larger business by revenue, generating $7.2B annually — 20.4x HNST's $352M. Profitability is closely matched — net margins range from -3.9% (NWL) to -5.4% (HNST). On growth, NWL holds the edge at -1.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHNST logoHNSTThe Honest Compan…NWL logoNWLNewell Brands Inc.
RevenueTrailing 12 months$352M$7.2B
EBITDAEarnings before interest/tax-$14M$696M
Net IncomeAfter-tax profit-$19M-$281M
Free Cash FlowCash after capex$20M$19M
Gross MarginGross profit ÷ Revenue+33.9%+34.0%
Operating MarginEBIT ÷ Revenue-6.1%+6.4%
Net MarginNet income ÷ Revenue-5.4%-3.9%
FCF MarginFCF ÷ Revenue+5.8%+0.3%
Rev. Growth (YoY)Latest quarter vs prior year-19.7%-1.1%
EPS Growth (YoY)Latest quarter vs prior year-101.3%+9.9%
NWL leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

NWL leads this category, winning 3 of 5 comparable metrics.
MetricHNST logoHNSTThe Honest Compan…NWL logoNWLNewell Brands Inc.
Market CapShares × price$420M$1.9B
Enterprise ValueMkt cap + debt − cash$335M$7.3B
Trailing P/EPrice ÷ TTM EPS-26.64x-6.54x
Forward P/EPrice ÷ next-FY EPS est.35.29x7.93x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple9.68x
Price / SalesMarket cap ÷ Revenue1.13x0.26x
Price / BookPrice ÷ Book value/share2.44x0.78x
Price / FCFMarket cap ÷ FCF30.82x111.23x
NWL leads this category, winning 3 of 5 comparable metrics.

Profitability & Efficiency

HNST leads this category, winning 5 of 9 comparable metrics.

HNST delivers a -10.6% return on equity — every $100 of shareholder capital generates $-11 in annual profit, vs $-11 for NWL. HNST carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to NWL's 2.36x. On the Piotroski fundamental quality scale (0–9), HNST scores 5/9 vs NWL's 3/9, reflecting solid financial health.

MetricHNST logoHNSTThe Honest Compan…NWL logoNWLNewell Brands Inc.
ROE (TTM)Return on equity-10.6%-11.1%
ROA (TTM)Return on assets-8.2%-2.5%
ROICReturn on invested capital-13.5%+4.3%
ROCEReturn on capital employed-10.2%+5.3%
Piotroski ScoreFundamental quality 0–953
Debt / EquityFinancial leverage0.03x2.36x
Net DebtTotal debt minus cash-$85M$5.4B
Cash & Equiv.Liquid assets$90M$203M
Total DebtShort + long-term debt$5M$5.7B
Interest CoverageEBIT ÷ Interest expense-16.04x0.01x
HNST leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — HNST and NWL each lead in 3 of 6 comparable metrics.

A $10,000 investment in NWL five years ago would be worth $2,453 today (with dividends reinvested), compared to $1,955 for HNST. Over the past 12 months, NWL leads with a -5.4% total return vs HNST's -22.3%. The 3-year compound annual growth rate (CAGR) favors HNST at 32.6% vs NWL's -19.5% — a key indicator of consistent wealth creation.

MetricHNST logoHNSTThe Honest Compan…NWL logoNWLNewell Brands Inc.
YTD ReturnYear-to-date+42.9%+21.5%
1-Year ReturnPast 12 months-22.3%-5.4%
3-Year ReturnCumulative with dividends+133.1%-47.8%
5-Year ReturnCumulative with dividends-80.5%-75.5%
10-Year ReturnCumulative with dividends-76.7%-75.8%
CAGR (3Y)Annualised 3-year return+32.6%-19.5%
Evenly matched — HNST and NWL each lead in 3 of 6 comparable metrics.

Risk & Volatility

HNST leads this category, winning 2 of 2 comparable metrics.

HNST is the less volatile stock with a 1.64 beta — it tends to amplify market swings less than NWL's 1.91 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.

MetricHNST logoHNSTThe Honest Compan…NWL logoNWLNewell Brands Inc.
Beta (5Y)Sensitivity to S&P 5001.64x1.91x
52-Week HighHighest price in past year$5.55$6.64
52-Week LowLowest price in past year$2.07$3.07
% of 52W HighCurrent price vs 52-week peak+67.2%+67.0%
RSI (14)Momentum oscillator 0–10056.164.6
Avg Volume (50D)Average daily shares traded1.9M5.9M
HNST leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates HNST as "Hold" and NWL as "Hold". Consensus price targets imply 23.6% upside for NWL (target: $6) vs -19.6% for HNST (target: $3). NWL is the only dividend payer here at 6.45% yield — a key consideration for income-focused portfolios.

MetricHNST logoHNSTThe Honest Compan…NWL logoNWLNewell Brands Inc.
Analyst RatingConsensus buy/hold/sellHoldHold
Price TargetConsensus 12-month target$3.00$5.50
# AnalystsCovering analysts1026
Dividend YieldAnnual dividend ÷ price+6.4%
Dividend StreakConsecutive years of raises11
Dividend / ShareAnnual DPS$0.29
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

NWL leads in 2 of 6 categories (Income & Cash Flow, Valuation Metrics). HNST leads in 2 (Profitability & Efficiency, Risk & Volatility). 1 tied.

Best OverallThe Honest Company, Inc. (HNST)Leads 2 of 6 categories
Loading custom metrics...

HNST vs NWL: Frequently Asked Questions

9 questions · data-driven answers · updated daily

01

Is HNST or NWL a better buy right now?

For growth investors, The Honest Company, Inc.

(HNST) is the stronger pick with -1. 9% revenue growth year-over-year, versus -5. 0% for Newell Brands Inc. (NWL). Analysts rate The Honest Company, Inc. (HNST) a "Hold" — based on 10 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which is the better long-term investment — HNST or NWL?

Over the past 5 years, Newell Brands Inc.

(NWL) delivered a total return of -75. 5%, compared to -80. 5% for The Honest Company, Inc. (HNST). Over 10 years, the gap is even starker: NWL returned -75. 8% versus HNST's -76. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

03

Which is safer — HNST or NWL?

By beta (market sensitivity over 5 years), The Honest Company, Inc.

(HNST) is the lower-risk stock at 1. 64β versus Newell Brands Inc. 's 1. 91β — meaning NWL is approximately 17% more volatile than HNST relative to the S&P 500. On balance sheet safety, The Honest Company, Inc. (HNST) carries a lower debt/equity ratio of 3% versus 2% for Newell Brands Inc. — giving it more financial flexibility in a downturn.

04

Which is growing faster — HNST or NWL?

By revenue growth (latest reported year), The Honest Company, Inc.

(HNST) is pulling ahead at -1. 9% versus -5. 0% for Newell Brands Inc. (NWL). On earnings-per-share growth, the picture is similar: Newell Brands Inc. grew EPS -30. 8% year-over-year, compared to -129. 1% for The Honest Company, Inc.. Over a 3-year CAGR, HNST leads at 5. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

05

Which has better profit margins — HNST or NWL?

Newell Brands Inc.

(NWL) is the more profitable company, earning -4. 0% net margin versus -4. 2% for The Honest Company, Inc. — meaning it keeps -4. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NWL leads at 6. 2% versus -5. 0% for HNST. At the gross margin level — before operating expenses — NWL leads at 33. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

06

Is HNST or NWL more undervalued right now?

On forward earnings alone, Newell Brands Inc.

(NWL) trades at 7. 9x forward P/E versus 35. 3x for The Honest Company, Inc. — 27. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NWL: 23. 6% to $5. 50.

07

Which pays a better dividend — HNST or NWL?

In this comparison, NWL (6.

4% yield) pays a dividend. HNST does not pay a meaningful dividend and should not be held primarily for income.

08

Is HNST or NWL better for a retirement portfolio?

For long-horizon retirement investors, Newell Brands Inc.

(NWL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (6. 4% yield). The Honest Company, Inc. (HNST) carries a higher beta of 1. 64 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (NWL: -75. 8%, HNST: -76. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

09

What are the main differences between HNST and NWL?

These companies operate in different sectors (HNST (Consumer Cyclical) and NWL (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: HNST is a small-cap quality compounder stock; NWL is a small-cap income-oriented stock. NWL pays a dividend while HNST does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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HNST

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 20%
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NWL

Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Gross Margin > 20%
  • Dividend Yield > 2.5%
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Revenue Growth>
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(HNST: -19.7% · NWL: -1.1%)

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