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HNST vs NWL
Revenue, margins, valuation, and 5-year total return — side by side.
Household & Personal Products
HNST vs NWL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Specialty Retail | Household & Personal Products |
| Market Cap | $420M | $1.89B |
| Revenue (TTM) | $352M | $7.19B |
| Net Income (TTM) | $-19M | $-281M |
| Gross Margin | 33.9% | 34.0% |
| Operating Margin | -6.1% | 6.4% |
| Forward P/E | 35.3x | 7.9x |
| Total Debt | $5M | $5.65B |
| Cash & Equiv. | $90M | $203M |
HNST vs NWL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 21 | May 26 | Return |
|---|---|---|---|
| The Honest Company,… (HNST) | 100 | 23.6 | -76.4% |
| Newell Brands Inc. (NWL) | 100 | 15.5 | -84.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: HNST vs NWL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
HNST is the clearest fit if your priority is income & stability and growth exposure.
- Dividend streak 1 yrs, beta 1.64
- Rev growth -1.9%, EPS growth -129.1%, 3Y rev CAGR 5.8%
- Lower volatility, beta 1.64, Low D/E 2.9%, current ratio 3.98x
NWL carries the broadest edge in this set and is the clearest fit for long-term compounding.
- -75.8% 10Y total return vs HNST's -76.7%
- Lower P/E (7.9x vs 35.3x)
- -3.9% margin vs HNST's -5.4%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | -1.9% revenue growth vs NWL's -5.0% | |
| Value | Lower P/E (7.9x vs 35.3x) | |
| Quality / Margins | -3.9% margin vs HNST's -5.4% | |
| Stability / Safety | Beta 1.64 vs NWL's 1.91, lower leverage | |
| Dividends | 6.4% yield; 1-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | -5.4% vs HNST's -22.3% | |
| Efficiency (ROA) | -2.5% ROA vs HNST's -8.2%, ROIC 4.3% vs -13.5% |
HNST vs NWL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
HNST vs NWL — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
NWL leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
NWL is the larger business by revenue, generating $7.2B annually — 20.4x HNST's $352M. Profitability is closely matched — net margins range from -3.9% (NWL) to -5.4% (HNST). On growth, NWL holds the edge at -1.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $352M | $7.2B |
| EBITDAEarnings before interest/tax | -$14M | $696M |
| Net IncomeAfter-tax profit | -$19M | -$281M |
| Free Cash FlowCash after capex | $20M | $19M |
| Gross MarginGross profit ÷ Revenue | +33.9% | +34.0% |
| Operating MarginEBIT ÷ Revenue | -6.1% | +6.4% |
| Net MarginNet income ÷ Revenue | -5.4% | -3.9% |
| FCF MarginFCF ÷ Revenue | +5.8% | +0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | -19.7% | -1.1% |
| EPS Growth (YoY)Latest quarter vs prior year | -101.3% | +9.9% |
Valuation Metrics
NWL leads this category, winning 3 of 5 comparable metrics.
Valuation Metrics
| Metric | ||
|---|---|---|
| Market CapShares × price | $420M | $1.9B |
| Enterprise ValueMkt cap + debt − cash | $335M | $7.3B |
| Trailing P/EPrice ÷ TTM EPS | -26.64x | -6.54x |
| Forward P/EPrice ÷ next-FY EPS est. | 35.29x | 7.93x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | 9.68x |
| Price / SalesMarket cap ÷ Revenue | 1.13x | 0.26x |
| Price / BookPrice ÷ Book value/share | 2.44x | 0.78x |
| Price / FCFMarket cap ÷ FCF | 30.82x | 111.23x |
Profitability & Efficiency
HNST leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
HNST delivers a -10.6% return on equity — every $100 of shareholder capital generates $-11 in annual profit, vs $-11 for NWL. HNST carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to NWL's 2.36x. On the Piotroski fundamental quality scale (0–9), HNST scores 5/9 vs NWL's 3/9, reflecting solid financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | -10.6% | -11.1% |
| ROA (TTM)Return on assets | -8.2% | -2.5% |
| ROICReturn on invested capital | -13.5% | +4.3% |
| ROCEReturn on capital employed | -10.2% | +5.3% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 3 |
| Debt / EquityFinancial leverage | 0.03x | 2.36x |
| Net DebtTotal debt minus cash | -$85M | $5.4B |
| Cash & Equiv.Liquid assets | $90M | $203M |
| Total DebtShort + long-term debt | $5M | $5.7B |
| Interest CoverageEBIT ÷ Interest expense | -16.04x | 0.01x |
Total Returns (Dividends Reinvested)
Evenly matched — HNST and NWL each lead in 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in NWL five years ago would be worth $2,453 today (with dividends reinvested), compared to $1,955 for HNST. Over the past 12 months, NWL leads with a -5.4% total return vs HNST's -22.3%. The 3-year compound annual growth rate (CAGR) favors HNST at 32.6% vs NWL's -19.5% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +42.9% | +21.5% |
| 1-Year ReturnPast 12 months | -22.3% | -5.4% |
| 3-Year ReturnCumulative with dividends | +133.1% | -47.8% |
| 5-Year ReturnCumulative with dividends | -80.5% | -75.5% |
| 10-Year ReturnCumulative with dividends | -76.7% | -75.8% |
| CAGR (3Y)Annualised 3-year return | +32.6% | -19.5% |
Risk & Volatility
HNST leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
HNST is the less volatile stock with a 1.64 beta — it tends to amplify market swings less than NWL's 1.91 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.64x | 1.91x |
| 52-Week HighHighest price in past year | $5.55 | $6.64 |
| 52-Week LowLowest price in past year | $2.07 | $3.07 |
| % of 52W HighCurrent price vs 52-week peak | +67.2% | +67.0% |
| RSI (14)Momentum oscillator 0–100 | 56.1 | 64.6 |
| Avg Volume (50D)Average daily shares traded | 1.9M | 5.9M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates HNST as "Hold" and NWL as "Hold". Consensus price targets imply 23.6% upside for NWL (target: $6) vs -19.6% for HNST (target: $3). NWL is the only dividend payer here at 6.45% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold |
| Price TargetConsensus 12-month target | $3.00 | $5.50 |
| # AnalystsCovering analysts | 10 | 26 |
| Dividend YieldAnnual dividend ÷ price | — | +6.4% |
| Dividend StreakConsecutive years of raises | 1 | 1 |
| Dividend / ShareAnnual DPS | — | $0.29 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% |
NWL leads in 2 of 6 categories (Income & Cash Flow, Valuation Metrics). HNST leads in 2 (Profitability & Efficiency, Risk & Volatility). 1 tied.
HNST vs NWL: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is HNST or NWL a better buy right now?
For growth investors, The Honest Company, Inc.
(HNST) is the stronger pick with -1. 9% revenue growth year-over-year, versus -5. 0% for Newell Brands Inc. (NWL). Analysts rate The Honest Company, Inc. (HNST) a "Hold" — based on 10 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — HNST or NWL?
Over the past 5 years, Newell Brands Inc.
(NWL) delivered a total return of -75. 5%, compared to -80. 5% for The Honest Company, Inc. (HNST). Over 10 years, the gap is even starker: NWL returned -75. 8% versus HNST's -76. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — HNST or NWL?
By beta (market sensitivity over 5 years), The Honest Company, Inc.
(HNST) is the lower-risk stock at 1. 64β versus Newell Brands Inc. 's 1. 91β — meaning NWL is approximately 17% more volatile than HNST relative to the S&P 500. On balance sheet safety, The Honest Company, Inc. (HNST) carries a lower debt/equity ratio of 3% versus 2% for Newell Brands Inc. — giving it more financial flexibility in a downturn.
04Which is growing faster — HNST or NWL?
By revenue growth (latest reported year), The Honest Company, Inc.
(HNST) is pulling ahead at -1. 9% versus -5. 0% for Newell Brands Inc. (NWL). On earnings-per-share growth, the picture is similar: Newell Brands Inc. grew EPS -30. 8% year-over-year, compared to -129. 1% for The Honest Company, Inc.. Over a 3-year CAGR, HNST leads at 5. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — HNST or NWL?
Newell Brands Inc.
(NWL) is the more profitable company, earning -4. 0% net margin versus -4. 2% for The Honest Company, Inc. — meaning it keeps -4. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NWL leads at 6. 2% versus -5. 0% for HNST. At the gross margin level — before operating expenses — NWL leads at 33. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is HNST or NWL more undervalued right now?
On forward earnings alone, Newell Brands Inc.
(NWL) trades at 7. 9x forward P/E versus 35. 3x for The Honest Company, Inc. — 27. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NWL: 23. 6% to $5. 50.
07Which pays a better dividend — HNST or NWL?
In this comparison, NWL (6.
4% yield) pays a dividend. HNST does not pay a meaningful dividend and should not be held primarily for income.
08Is HNST or NWL better for a retirement portfolio?
For long-horizon retirement investors, Newell Brands Inc.
(NWL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (6. 4% yield). The Honest Company, Inc. (HNST) carries a higher beta of 1. 64 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (NWL: -75. 8%, HNST: -76. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between HNST and NWL?
These companies operate in different sectors (HNST (Consumer Cyclical) and NWL (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: HNST is a small-cap quality compounder stock; NWL is a small-cap income-oriented stock. NWL pays a dividend while HNST does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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