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Stock Comparison

HNST vs NWL vs CHD vs HELE

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HNST
The Honest Company, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$420M
5Y Perf.-76.4%
NWL
Newell Brands Inc.

Household & Personal Products

Consumer DefensiveNASDAQ • US
Market Cap$1.89B
5Y Perf.-84.5%
CHD
Church & Dwight Co., Inc.

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$22.24B
5Y Perf.+9.5%
HELE
Helen of Troy Limited

Household & Personal Products

Consumer DefensiveNASDAQ • US
Market Cap$595M
5Y Perf.-87.7%

HNST vs NWL vs CHD vs HELE — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HNST logoHNST
NWL logoNWL
CHD logoCHD
HELE logoHELE
IndustrySpecialty RetailHousehold & Personal ProductsHousehold & Personal ProductsHousehold & Personal Products
Market Cap$420M$1.89B$22.24B$595M
Revenue (TTM)$352M$7.19B$6.21B$1.79B
Net Income (TTM)$-19M$-281M$733M$-899M
Gross Margin33.9%34.0%45.1%45.7%
Operating Margin-6.1%6.4%17.3%6.0%
Forward P/E35.3x7.9x25.0x7.5x
Total Debt$5M$5.65B$2.21B$78M
Cash & Equiv.$90M$203M$409M$19M

HNST vs NWL vs CHD vs HELELong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HNST
NWL
CHD
HELE
StockMay 21May 26Return
The Honest Company,… (HNST)10023.6-76.4%
Newell Brands Inc. (NWL)10015.5-84.5%
Church & Dwight Co.… (CHD)100109.5+9.5%
Helen of Troy Limit… (HELE)10012.3-87.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: HNST vs NWL vs CHD vs HELE

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: CHD leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Helen of Troy Limited is the stronger pick specifically for valuation and capital efficiency and recent price momentum and sentiment. NWL also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
HNST
The Honest Company, Inc.
The Defensive Pick

HNST is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 1.64, Low D/E 2.9%, current ratio 3.98x
Best for: sleep-well-at-night
NWL
Newell Brands Inc.
The Income Pick

NWL is the clearest fit if your priority is dividends.

  • 6.4% yield, 1-year raise streak, vs CHD's 1.3%, (2 stocks pay no dividend)
Best for: dividends
CHD
Church & Dwight Co., Inc.
The Income Pick

CHD carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 23 yrs, beta 0.14, yield 1.3%
  • Rev growth 1.6%, EPS growth 27.4%, 3Y rev CAGR 4.9%
  • 113.6% 10Y total return vs NWL's -75.8%
  • Beta 0.14, yield 1.3%, current ratio 1.07x
Best for: income & stability and growth exposure
HELE
Helen of Troy Limited
The Value Play

HELE is the #2 pick in this set and the best alternative if value and momentum is your priority.

  • Lower P/E (7.5x vs 25.0x)
  • +5.4% vs HNST's -22.3%
Best for: value and momentum
See the full category breakdown
CategoryWinnerWhy
GrowthCHD logoCHD1.6% revenue growth vs HELE's -6.4%
ValueHELE logoHELELower P/E (7.5x vs 25.0x)
Quality / MarginsCHD logoCHD11.8% margin vs HELE's -50.3%
Stability / SafetyCHD logoCHDBeta 0.14 vs NWL's 1.91, lower leverage
DividendsNWL logoNWL6.4% yield, 1-year raise streak, vs CHD's 1.3%, (2 stocks pay no dividend)
Momentum (1Y)HELE logoHELE+5.4% vs HNST's -22.3%
Efficiency (ROA)CHD logoCHD8.2% ROA vs HELE's -37.8%, ROIC 13.9% vs 4.6%

HNST vs NWL vs CHD vs HELE — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HNSTThe Honest Company, Inc.
FY 2023
Diapers and Wipes
63.4%$218M
Skin and Personal Care
25.6%$88M
Household and Wellness
11.0%$38M
NWLNewell Brands Inc.
FY 2025
Home And Commercial
52.4%$3.8B
Learning And Development
37.4%$2.7B
Outdoor And Recreation
10.3%$741M
CHDChurch & Dwight Co., Inc.
FY 2025
Specialty Products Division
100.0%$299M
HELEHelen of Troy Limited
FY 2025
Beauty & Wellness
52.5%$1.0B
Home & Outdoor
47.5%$906M

HNST vs NWL vs CHD vs HELE — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCHDLAGGINGNWL

Income & Cash Flow (Last 12 Months)

CHD leads this category, winning 4 of 6 comparable metrics.

NWL is the larger business by revenue, generating $7.2B annually — 20.4x HNST's $352M. CHD is the more profitable business, keeping 11.8% of every revenue dollar as net income compared to HELE's -50.3%. On growth, CHD holds the edge at +0.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHNST logoHNSTThe Honest Compan…NWL logoNWLNewell Brands Inc.CHD logoCHDChurch & Dwight C…HELE logoHELEHelen of Troy Lim…
RevenueTrailing 12 months$352M$7.2B$6.2B$1.8B
EBITDAEarnings before interest/tax-$14M$696M$1.3B$107M
Net IncomeAfter-tax profit-$19M-$281M$733M-$899M
Free Cash FlowCash after capex$20M$19M$1.1B$171M
Gross MarginGross profit ÷ Revenue+33.9%+34.0%+45.1%+45.7%
Operating MarginEBIT ÷ Revenue-6.1%+6.4%+17.3%+6.0%
Net MarginNet income ÷ Revenue-5.4%-3.9%+11.8%-50.3%
FCF MarginFCF ÷ Revenue+5.8%+0.3%+17.2%+9.6%
Rev. Growth (YoY)Latest quarter vs prior year-19.7%-1.1%+0.1%-3.3%
EPS Growth (YoY)Latest quarter vs prior year-101.3%+9.9%+2.2%-2.1%
CHD leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

HELE leads this category, winning 3 of 6 comparable metrics.

On an enterprise value basis, NWL's 9.7x EV/EBITDA is more attractive than CHD's 18.1x.

MetricHNST logoHNSTThe Honest Compan…NWL logoNWLNewell Brands Inc.CHD logoCHDChurch & Dwight C…HELE logoHELEHelen of Troy Lim…
Market CapShares × price$420M$1.9B$22.2B$595M
Enterprise ValueMkt cap + debt − cash$335M$7.3B$24.0B$654M
Trailing P/EPrice ÷ TTM EPS-26.64x-6.54x31.09x-0.66x
Forward P/EPrice ÷ next-FY EPS est.35.29x7.93x25.01x7.53x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple9.68x18.14x
Price / SalesMarket cap ÷ Revenue1.13x0.26x3.59x0.33x
Price / BookPrice ÷ Book value/share2.44x0.78x5.73x0.74x
Price / FCFMarket cap ÷ FCF30.82x111.23x20.35x3.48x
HELE leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

CHD leads this category, winning 6 of 9 comparable metrics.

CHD delivers a 17.4% return on equity — every $100 of shareholder capital generates $17 in annual profit, vs $-95 for HELE. HNST carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to NWL's 2.36x. On the Piotroski fundamental quality scale (0–9), CHD scores 7/9 vs NWL's 3/9, reflecting strong financial health.

MetricHNST logoHNSTThe Honest Compan…NWL logoNWLNewell Brands Inc.CHD logoCHDChurch & Dwight C…HELE logoHELEHelen of Troy Lim…
ROE (TTM)Return on equity-10.6%-11.1%+17.4%-94.5%
ROA (TTM)Return on assets-8.2%-2.5%+8.2%-37.8%
ROICReturn on invested capital-13.5%+4.3%+13.9%+4.6%
ROCEReturn on capital employed-10.2%+5.3%+14.4%+5.0%
Piotroski ScoreFundamental quality 0–95375
Debt / EquityFinancial leverage0.03x2.36x0.55x0.10x
Net DebtTotal debt minus cash-$85M$5.4B$1.8B$59M
Cash & Equiv.Liquid assets$90M$203M$409M$19M
Total DebtShort + long-term debt$5M$5.7B$2.2B$78M
Interest CoverageEBIT ÷ Interest expense-16.04x0.01x15.59x-5.02x
CHD leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

HNST leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in CHD five years ago would be worth $11,370 today (with dividends reinvested), compared to $1,142 for HELE. Over the past 12 months, HELE leads with a +5.4% total return vs HNST's -22.3%. The 3-year compound annual growth rate (CAGR) favors HNST at 32.6% vs HELE's -35.5% — a key indicator of consistent wealth creation.

MetricHNST logoHNSTThe Honest Compan…NWL logoNWLNewell Brands Inc.CHD logoCHDChurch & Dwight C…HELE logoHELEHelen of Troy Lim…
YTD ReturnYear-to-date+42.9%+21.5%+14.0%+25.2%
1-Year ReturnPast 12 months-22.3%-5.4%+3.4%+5.4%
3-Year ReturnCumulative with dividends+133.1%-47.8%+0.7%-73.2%
5-Year ReturnCumulative with dividends-80.5%-75.5%+13.7%-88.6%
10-Year ReturnCumulative with dividends-76.7%-75.8%+113.6%-74.4%
CAGR (3Y)Annualised 3-year return+32.6%-19.5%+0.2%-35.5%
HNST leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

CHD leads this category, winning 2 of 2 comparable metrics.

CHD is the less volatile stock with a 0.14 beta — it tends to amplify market swings less than NWL's 1.91 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CHD currently trades 88.5% from its 52-week high vs NWL's 67.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHNST logoHNSTThe Honest Compan…NWL logoNWLNewell Brands Inc.CHD logoCHDChurch & Dwight C…HELE logoHELEHelen of Troy Lim…
Beta (5Y)Sensitivity to S&P 5001.64x1.91x0.14x1.65x
52-Week HighHighest price in past year$5.55$6.64$106.04$33.76
52-Week LowLowest price in past year$2.07$3.07$81.33$13.85
% of 52W HighCurrent price vs 52-week peak+67.2%+67.0%+88.5%+76.5%
RSI (14)Momentum oscillator 0–10056.164.649.178.4
Avg Volume (50D)Average daily shares traded1.9M5.9M1.8M627K
CHD leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — NWL and CHD each lead in 1 of 2 comparable metrics.

Analyst consensus: HNST as "Hold", NWL as "Hold", CHD as "Buy", HELE as "Hold". Consensus price targets imply 23.6% upside for NWL (target: $6) vs -19.6% for HNST (target: $3). For income investors, NWL offers the higher dividend yield at 6.45% vs CHD's 1.25%.

MetricHNST logoHNSTThe Honest Compan…NWL logoNWLNewell Brands Inc.CHD logoCHDChurch & Dwight C…HELE logoHELEHelen of Troy Lim…
Analyst RatingConsensus buy/hold/sellHoldHoldBuyHold
Price TargetConsensus 12-month target$3.00$5.50$99.60$22.00
# AnalystsCovering analysts10263411
Dividend YieldAnnual dividend ÷ price+6.4%+1.3%
Dividend StreakConsecutive years of raises1123
Dividend / ShareAnnual DPS$0.29$1.18
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+4.0%+0.3%
Evenly matched — NWL and CHD each lead in 1 of 2 comparable metrics.
Key Takeaway

CHD leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). HELE leads in 1 (Valuation Metrics). 1 tied.

Best OverallChurch & Dwight Co., Inc. (CHD)Leads 3 of 6 categories
Loading custom metrics...

HNST vs NWL vs CHD vs HELE: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HNST or NWL or CHD or HELE a better buy right now?

For growth investors, Church & Dwight Co.

, Inc. (CHD) is the stronger pick with 1. 6% revenue growth year-over-year, versus -6. 4% for Helen of Troy Limited (HELE). Church & Dwight Co. , Inc. (CHD) offers the better valuation at 31. 1x trailing P/E (25. 0x forward), making it the more compelling value choice. Analysts rate Church & Dwight Co. , Inc. (CHD) a "Buy" — based on 34 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HNST or NWL or CHD or HELE?

On forward P/E, Helen of Troy Limited is actually cheaper at 7.

5x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — HNST or NWL or CHD or HELE?

Over the past 5 years, Church & Dwight Co.

, Inc. (CHD) delivered a total return of +13. 7%, compared to -88. 6% for Helen of Troy Limited (HELE). Over 10 years, the gap is even starker: CHD returned +113. 6% versus HNST's -76. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HNST or NWL or CHD or HELE?

By beta (market sensitivity over 5 years), Church & Dwight Co.

, Inc. (CHD) is the lower-risk stock at 0. 14β versus Newell Brands Inc. 's 1. 91β — meaning NWL is approximately 1276% more volatile than CHD relative to the S&P 500. On balance sheet safety, The Honest Company, Inc. (HNST) carries a lower debt/equity ratio of 3% versus 2% for Newell Brands Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — HNST or NWL or CHD or HELE?

By revenue growth (latest reported year), Church & Dwight Co.

, Inc. (CHD) is pulling ahead at 1. 6% versus -6. 4% for Helen of Troy Limited (HELE). On earnings-per-share growth, the picture is similar: Church & Dwight Co. , Inc. grew EPS 27. 4% year-over-year, compared to -827. 7% for Helen of Troy Limited. Over a 3-year CAGR, HNST leads at 5. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HNST or NWL or CHD or HELE?

Church & Dwight Co.

, Inc. (CHD) is the more profitable company, earning 11. 9% net margin versus -50. 3% for Helen of Troy Limited — meaning it keeps 11. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CHD leads at 17. 4% versus -5. 0% for HNST. At the gross margin level — before operating expenses — HELE leads at 45. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HNST or NWL or CHD or HELE more undervalued right now?

On forward earnings alone, Helen of Troy Limited (HELE) trades at 7.

5x forward P/E versus 35. 3x for The Honest Company, Inc. — 27. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NWL: 23. 6% to $5. 50.

08

Which pays a better dividend — HNST or NWL or CHD or HELE?

In this comparison, NWL (6.

4% yield), CHD (1. 3% yield) pay a dividend. HNST, HELE do not pay a meaningful dividend and should not be held primarily for income.

09

Is HNST or NWL or CHD or HELE better for a retirement portfolio?

For long-horizon retirement investors, Church & Dwight Co.

, Inc. (CHD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 14), 1. 3% yield, +113. 6% 10Y return). Helen of Troy Limited (HELE) carries a higher beta of 1. 65 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CHD: +113. 6%, HELE: -74. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HNST and NWL and CHD and HELE?

These companies operate in different sectors (HNST (Consumer Cyclical) and NWL (Consumer Defensive) and CHD (Consumer Defensive) and HELE (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: HNST is a small-cap quality compounder stock; NWL is a small-cap income-oriented stock; CHD is a mid-cap quality compounder stock; HELE is a small-cap quality compounder stock. NWL, CHD pay a dividend while HNST, HELE do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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HNST

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  • Sector: Consumer Defensive
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  • Dividend Yield > 2.5%
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  • Sector: Consumer Defensive
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HELE

Quality Business

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Gross Margin > 27%
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Beat Both

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Revenue Growth>
%
(HNST: -19.7% · NWL: -1.1%)

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