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HNST vs SPB vs NWL vs CHD vs PG

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HNST
The Honest Company, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$401M
5Y Perf.-76.9%
SPB
Spectrum Brands Holdings, Inc.

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$1.90B
5Y Perf.-8.3%
NWL
Newell Brands Inc.

Household & Personal Products

Consumer DefensiveNASDAQ • US
Market Cap$1.93B
5Y Perf.-84.2%
CHD
Church & Dwight Co., Inc.

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$22.12B
5Y Perf.+8.9%
PG
The Procter & Gamble Company

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$342.14B
5Y Perf.+8.6%

HNST vs SPB vs NWL vs CHD vs PG — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HNST logoHNST
SPB logoSPB
NWL logoNWL
CHD logoCHD
PG logoPG
IndustrySpecialty RetailHousehold & Personal ProductsHousehold & Personal ProductsHousehold & Personal ProductsHousehold & Personal Products
Market Cap$401M$1.90B$1.93B$22.12B$342.14B
Revenue (TTM)$352M$2.82B$7.19B$6.21B$86.72B
Net Income (TTM)$-19M$126M$-281M$733M$12.72B
Gross Margin33.9%36.9%34.0%45.1%50.3%
Operating Margin-5.0%5.4%6.4%17.3%23.2%
Forward P/E50.8x15.5x8.1x24.9x21.2x
Total Debt$5M$654M$5.65B$2.21B$35.46B
Cash & Equiv.$90M$124M$203M$409M$9.56B

HNST vs SPB vs NWL vs CHD vs PGLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HNST
SPB
NWL
CHD
PG
StockMay 21May 26Return
The Honest Company,… (HNST)10023.1-76.9%
Spectrum Brands Hol… (SPB)10091.7-8.3%
Newell Brands Inc. (NWL)10015.8-84.2%
Church & Dwight Co.… (CHD)100108.9+8.9%
The Procter & Gambl… (PG)100108.6+8.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: HNST vs SPB vs NWL vs CHD vs PG

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: PG leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Spectrum Brands Holdings, Inc. is the stronger pick specifically for valuation and capital efficiency and recent price momentum and sentiment. NWL and CHD also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
HNST
The Honest Company, Inc.
The Defensive Pick

HNST is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 1.63, Low D/E 2.9%, current ratio 3.98x
Best for: sleep-well-at-night
SPB
Spectrum Brands Holdings, Inc.
The Value Pick

SPB is the #2 pick in this set and the best alternative if valuation efficiency is your priority.

  • PEG 1.20 vs PG's 3.80
  • Lower P/E (15.5x vs 21.2x), PEG 1.20 vs 3.80
  • +30.0% vs HNST's -16.9%
Best for: valuation efficiency
NWL
Newell Brands Inc.
The Income Pick

NWL ranks third and is worth considering specifically for dividends.

  • 6.3% yield, 1-year raise streak, vs PG's 2.7%, (1 stock pays no dividend)
Best for: dividends
CHD
Church & Dwight Co., Inc.
The Growth Play

CHD is the clearest fit if your priority is growth exposure.

  • Rev growth 1.6%, EPS growth 27.4%, 3Y rev CAGR 4.9%
  • 1.6% revenue growth vs SPB's -5.2%
Best for: growth exposure
PG
The Procter & Gamble Company
The Income Pick

PG carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 36 yrs, beta 0.13, yield 2.7%
  • 119.7% 10Y total return vs CHD's 112.6%
  • Beta 0.13, yield 2.7%, current ratio 0.70x
  • 14.7% margin vs HNST's -5.4%
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthCHD logoCHD1.6% revenue growth vs SPB's -5.2%
ValueSPB logoSPBLower P/E (15.5x vs 21.2x), PEG 1.20 vs 3.80
Quality / MarginsPG logoPG14.7% margin vs HNST's -5.4%
Stability / SafetyPG logoPGBeta 0.13 vs NWL's 1.89, lower leverage
DividendsNWL logoNWL6.3% yield, 1-year raise streak, vs PG's 2.7%, (1 stock pays no dividend)
Momentum (1Y)SPB logoSPB+30.0% vs HNST's -16.9%
Efficiency (ROA)PG logoPG10.0% ROA vs HNST's -8.2%, ROIC 20.1% vs -13.5%

HNST vs SPB vs NWL vs CHD vs PG — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HNSTThe Honest Company, Inc.
FY 2023
Diapers and Wipes
63.4%$218M
Skin and Personal Care
25.6%$88M
Household and Wellness
11.0%$38M
SPBSpectrum Brands Holdings, Inc.
FY 2025
Home And Personal Care
41.1%$1.2B
Global Pet Supplies
38.5%$1.1B
Home And Garden Business
20.4%$573M
NWLNewell Brands Inc.
FY 2025
Home And Commercial
52.4%$3.8B
Learning And Development
37.4%$2.7B
Outdoor And Recreation
10.3%$741M
CHDChurch & Dwight Co., Inc.
FY 2025
Specialty Products Division
100.0%$299M
PGThe Procter & Gamble Company
FY 2025
Fabric Care And Home Care Segment Member
35.5%$29.6B
Baby, Feminine and Family Care Segment Member
24.3%$20.2B
Beauty Segment
17.9%$15.0B
Health Care Segment Member
14.4%$12.0B
Grooming Segment Member
8.0%$6.7B

HNST vs SPB vs NWL vs CHD vs PG — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLPGLAGGINGCHD

Income & Cash Flow (Last 12 Months)

PG leads this category, winning 5 of 6 comparable metrics.

PG is the larger business by revenue, generating $86.7B annually — 246.2x HNST's $352M. PG is the more profitable business, keeping 14.7% of every revenue dollar as net income compared to HNST's -5.4%. On growth, PG holds the edge at +7.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHNST logoHNSTThe Honest Compan…SPB logoSPBSpectrum Brands H…NWL logoNWLNewell Brands Inc.CHD logoCHDChurch & Dwight C…PG logoPGThe Procter & Gam…
RevenueTrailing 12 months$352M$2.8B$7.2B$6.2B$86.7B
EBITDAEarnings before interest/tax-$10M$252M$696M$1.3B$21.9B
Net IncomeAfter-tax profit-$19M$126M-$281M$733M$12.7B
Free Cash FlowCash after capex$20M$290M$19M$1.1B$15.0B
Gross MarginGross profit ÷ Revenue+33.9%+36.9%+34.0%+45.1%+50.3%
Operating MarginEBIT ÷ Revenue-5.0%+5.4%+6.4%+17.3%+23.2%
Net MarginNet income ÷ Revenue-5.4%+4.5%-3.9%+11.8%+14.7%
FCF MarginFCF ÷ Revenue+5.8%+10.3%+0.3%+17.2%+17.3%
Rev. Growth (YoY)Latest quarter vs prior year-19.7%+4.9%-1.1%+0.1%+7.4%
EPS Growth (YoY)Latest quarter vs prior year-101.3%+26.6%+9.9%+2.2%+5.8%
PG leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

NWL leads this category, winning 4 of 7 comparable metrics.

At 21.1x trailing earnings, SPB trades at a 32% valuation discount to CHD's 30.9x P/E. Adjusting for growth (PEG ratio), SPB offers better value at 1.63x vs PG's 4.02x — a lower PEG means you pay less per unit of expected earnings growth.

MetricHNST logoHNSTThe Honest Compan…SPB logoSPBSpectrum Brands H…NWL logoNWLNewell Brands Inc.CHD logoCHDChurch & Dwight C…PG logoPGThe Procter & Gam…
Market CapShares × price$401M$1.9B$1.9B$22.1B$342.1B
Enterprise ValueMkt cap + debt − cash$316M$2.4B$7.4B$23.9B$368.1B
Trailing P/EPrice ÷ TTM EPS-26.00x21.11x-6.68x30.92x22.49x
Forward P/EPrice ÷ next-FY EPS est.50.77x15.48x8.07x24.90x21.24x
PEG RatioP/E ÷ EPS growth rate1.63x4.02x
EV / EBITDAEnterprise value multiple10.89x9.73x18.05x15.80x
Price / SalesMarket cap ÷ Revenue1.08x0.68x0.27x3.57x4.06x
Price / BookPrice ÷ Book value/share2.39x1.10x0.79x5.70x6.87x
Price / FCFMarket cap ÷ FCF29.44x11.44x113.48x20.24x24.36x
NWL leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

PG leads this category, winning 5 of 9 comparable metrics.

PG delivers a 23.8% return on equity — every $100 of shareholder capital generates $24 in annual profit, vs $-11 for NWL. HNST carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to NWL's 2.36x. On the Piotroski fundamental quality scale (0–9), CHD scores 7/9 vs NWL's 3/9, reflecting strong financial health.

MetricHNST logoHNSTThe Honest Compan…SPB logoSPBSpectrum Brands H…NWL logoNWLNewell Brands Inc.CHD logoCHDChurch & Dwight C…PG logoPGThe Procter & Gam…
ROE (TTM)Return on equity-10.6%+6.6%-11.1%+17.4%+23.8%
ROA (TTM)Return on assets-8.2%+3.7%-2.5%+8.2%+10.0%
ROICReturn on invested capital-13.5%+3.9%+4.3%+13.9%+20.1%
ROCEReturn on capital employed-10.2%+4.2%+5.3%+14.4%+23.0%
Piotroski ScoreFundamental quality 0–956375
Debt / EquityFinancial leverage0.03x0.34x2.36x0.55x0.68x
Net DebtTotal debt minus cash-$85M$531M$5.4B$1.8B$25.9B
Cash & Equiv.Liquid assets$90M$124M$203M$409M$9.6B
Total DebtShort + long-term debt$5M$654M$5.7B$2.2B$35.5B
Interest CoverageEBIT ÷ Interest expense-26.35x4.63x0.01x15.59x487.21x
PG leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

HNST leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in PG five years ago would be worth $12,042 today (with dividends reinvested), compared to $2,184 for HNST. Over the past 12 months, SPB leads with a +30.0% total return vs HNST's -16.9%. The 3-year compound annual growth rate (CAGR) favors HNST at 31.5% vs NWL's -19.0% — a key indicator of consistent wealth creation.

MetricHNST logoHNSTThe Honest Compan…SPB logoSPBSpectrum Brands H…NWL logoNWLNewell Brands Inc.CHD logoCHDChurch & Dwight C…PG logoPGThe Procter & Gam…
YTD ReturnYear-to-date+39.5%+36.5%+23.9%+13.4%+4.8%
1-Year ReturnPast 12 months-16.9%+30.0%-8.4%+2.6%-5.0%
3-Year ReturnCumulative with dividends+127.5%+18.1%-46.9%+0.2%+2.1%
5-Year ReturnCumulative with dividends-78.2%-5.0%-75.3%+10.6%+20.4%
10-Year ReturnCumulative with dividends-77.3%+15.3%-75.6%+112.6%+119.7%
CAGR (3Y)Annualised 3-year return+31.5%+5.7%-19.0%+0.1%+0.7%
HNST leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SPB and PG each lead in 1 of 2 comparable metrics.

PG is the less volatile stock with a 0.13 beta — it tends to amplify market swings less than NWL's 1.89 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SPB currently trades 93.7% from its 52-week high vs HNST's 65.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHNST logoHNSTThe Honest Compan…SPB logoSPBSpectrum Brands H…NWL logoNWLNewell Brands Inc.CHD logoCHDChurch & Dwight C…PG logoPGThe Procter & Gam…
Beta (5Y)Sensitivity to S&P 5001.63x0.87x1.89x0.15x0.13x
52-Week HighHighest price in past year$5.55$86.95$6.64$106.04$170.99
52-Week LowLowest price in past year$2.07$49.99$3.07$81.33$137.62
% of 52W HighCurrent price vs 52-week peak+65.6%+93.7%+68.4%+88.1%+85.6%
RSI (14)Momentum oscillator 0–10065.945.858.345.749.6
Avg Volume (50D)Average daily shares traded1.8M317K5.9M1.8M7.1M
Evenly matched — SPB and PG each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — NWL and PG each lead in 1 of 2 comparable metrics.

Analyst consensus: HNST as "Hold", SPB as "Buy", NWL as "Hold", CHD as "Buy", PG as "Buy". Consensus price targets imply 17.8% upside for NWL (target: $5) vs 4.4% for HNST (target: $4). For income investors, NWL offers the higher dividend yield at 6.32% vs CHD's 1.26%.

MetricHNST logoHNSTThe Honest Compan…SPB logoSPBSpectrum Brands H…NWL logoNWLNewell Brands Inc.CHD logoCHDChurch & Dwight C…PG logoPGThe Procter & Gam…
Analyst RatingConsensus buy/hold/sellHoldBuyHoldBuyBuy
Price TargetConsensus 12-month target$3.80$87.75$5.35$103.80$161.88
# AnalystsCovering analysts1021263452
Dividend YieldAnnual dividend ÷ price+2.3%+6.3%+1.3%+2.7%
Dividend StreakConsecutive years of raises1112336
Dividend / ShareAnnual DPS$1.86$0.29$1.18$4.02
Buyback YieldShare repurchases ÷ mkt cap0.0%+17.2%0.0%+4.1%+1.9%
Evenly matched — NWL and PG each lead in 1 of 2 comparable metrics.
Key Takeaway

PG leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). NWL leads in 1 (Valuation Metrics). 2 tied.

Best OverallThe Procter & Gamble Company (PG)Leads 2 of 6 categories
Loading custom metrics...

HNST vs SPB vs NWL vs CHD vs PG: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HNST or SPB or NWL or CHD or PG a better buy right now?

For growth investors, Church & Dwight Co.

, Inc. (CHD) is the stronger pick with 1. 6% revenue growth year-over-year, versus -5. 2% for Spectrum Brands Holdings, Inc. (SPB). Spectrum Brands Holdings, Inc. (SPB) offers the better valuation at 21. 1x trailing P/E (15. 5x forward), making it the more compelling value choice. Analysts rate Spectrum Brands Holdings, Inc. (SPB) a "Buy" — based on 21 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HNST or SPB or NWL or CHD or PG?

On trailing P/E, Spectrum Brands Holdings, Inc.

(SPB) is the cheapest at 21. 1x versus Church & Dwight Co. , Inc. at 30. 9x. On forward P/E, Newell Brands Inc. is actually cheaper at 8. 1x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Spectrum Brands Holdings, Inc. wins at 1. 20x versus The Procter & Gamble Company's 3. 80x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — HNST or SPB or NWL or CHD or PG?

Over the past 5 years, The Procter & Gamble Company (PG) delivered a total return of +20.

4%, compared to -78. 2% for The Honest Company, Inc. (HNST). Over 10 years, the gap is even starker: PG returned +119. 7% versus HNST's -77. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HNST or SPB or NWL or CHD or PG?

By beta (market sensitivity over 5 years), The Procter & Gamble Company (PG) is the lower-risk stock at 0.

13β versus Newell Brands Inc. 's 1. 89β — meaning NWL is approximately 1311% more volatile than PG relative to the S&P 500. On balance sheet safety, The Honest Company, Inc. (HNST) carries a lower debt/equity ratio of 3% versus 2% for Newell Brands Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — HNST or SPB or NWL or CHD or PG?

By revenue growth (latest reported year), Church & Dwight Co.

, Inc. (CHD) is pulling ahead at 1. 6% versus -5. 2% for Spectrum Brands Holdings, Inc. (SPB). On earnings-per-share growth, the picture is similar: Church & Dwight Co. , Inc. grew EPS 27. 4% year-over-year, compared to -129. 1% for The Honest Company, Inc.. Over a 3-year CAGR, HNST leads at 5. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HNST or SPB or NWL or CHD or PG?

The Procter & Gamble Company (PG) is the more profitable company, earning 19.

0% net margin versus -4. 2% for The Honest Company, Inc. — meaning it keeps 19. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PG leads at 24. 3% versus -5. 0% for HNST. At the gross margin level — before operating expenses — PG leads at 51. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HNST or SPB or NWL or CHD or PG more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Spectrum Brands Holdings, Inc. (SPB) is the more undervalued stock at a PEG of 1. 20x versus The Procter & Gamble Company's 3. 80x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Newell Brands Inc. (NWL) trades at 8. 1x forward P/E versus 50. 8x for The Honest Company, Inc. — 42. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NWL: 17. 8% to $5. 35.

08

Which pays a better dividend — HNST or SPB or NWL or CHD or PG?

In this comparison, NWL (6.

3% yield), PG (2. 7% yield), SPB (2. 3% yield), CHD (1. 3% yield) pay a dividend. HNST does not pay a meaningful dividend and should not be held primarily for income.

09

Is HNST or SPB or NWL or CHD or PG better for a retirement portfolio?

For long-horizon retirement investors, The Procter & Gamble Company (PG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

13), 2. 7% yield, +119. 7% 10Y return). The Honest Company, Inc. (HNST) carries a higher beta of 1. 63 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (PG: +119. 7%, HNST: -77. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HNST and SPB and NWL and CHD and PG?

These companies operate in different sectors (HNST (Consumer Cyclical) and SPB (Consumer Defensive) and NWL (Consumer Defensive) and CHD (Consumer Defensive) and PG (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: HNST is a small-cap quality compounder stock; SPB is a small-cap quality compounder stock; NWL is a small-cap income-oriented stock; CHD is a mid-cap quality compounder stock; PG is a large-cap quality compounder stock. SPB, NWL, CHD, PG pay a dividend while HNST does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Revenue Growth>
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(HNST: -19.7% · SPB: 4.9%)

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