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HOG vs FOXF vs PII vs LCII vs BC

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HOG
Harley-Davidson, Inc.

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$2.64B
5Y Perf.+10.7%
FOXF
Fox Factory Holding Corp.

Auto - Parts

Consumer CyclicalNASDAQ • US
Market Cap$779M
5Y Perf.-74.2%
PII
Polaris Inc.

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$3.80B
5Y Perf.-23.2%
LCII
LCI Industries

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$2.83B
5Y Perf.+17.7%
BC
Brunswick Corporation

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$5.26B
5Y Perf.+46.8%

HOG vs FOXF vs PII vs LCII vs BC — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HOG logoHOG
FOXF logoFOXF
PII logoPII
LCII logoLCII
BC logoBC
IndustryAuto - Recreational VehiclesAuto - PartsAuto - Recreational VehiclesAuto - Recreational VehiclesAuto - Recreational Vehicles
Market Cap$2.64B$779M$3.80B$2.83B$5.26B
Revenue (TTM)$4.32B$1.48B$7.27B$4.17B$5.52B
Net Income (TTM)$230M$-300M$-446M$202M$-137M
Gross Margin23.0%29.7%19.6%24.1%18.0%
Operating Margin5.9%-18.0%-0.5%7.0%5.2%
Forward P/E57.5x18.4x37.3x13.4x19.0x
Total Debt$3.05B$780M$1.54B$1.24B$2.43B
Cash & Equiv.$3.09B$58M$138M$223M$275M

HOG vs FOXF vs PII vs LCII vs BCLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HOG
FOXF
PII
LCII
BC
StockMay 20May 26Return
Harley-Davidson, In… (HOG)100110.7+10.7%
Fox Factory Holding… (FOXF)10025.8-74.2%
Polaris Inc. (PII)10076.8-23.2%
LCI Industries (LCII)100117.7+17.7%
Brunswick Corporati… (BC)100146.8+46.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: HOG vs FOXF vs PII vs LCII vs BC

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: HOG and LCII are tied at the top with 3 categories each (5-stock set) — the right choice depends on your priorities. LCI Industries is the stronger pick specifically for growth and revenue expansion and dividend income and shareholder returns. PII also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
HOG
Harley-Davidson, Inc.
The Defensive Pick

HOG carries the broadest edge in this set and is the clearest fit for sleep-well-at-night and valuation efficiency.

  • Lower volatility, beta 0.96, Low D/E 96.7%, current ratio 2.10x
  • PEG 0.26 vs LCII's 3.48
  • Better valuation composite
  • 5.3% margin vs FOXF's -20.2%
Best for: sleep-well-at-night and valuation efficiency
FOXF
Fox Factory Holding Corp.
The Consumer Cyclical Pick

FOXF lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
PII
Polaris Inc.
The Momentum Pick

PII ranks third and is worth considering specifically for momentum.

  • +107.0% vs FOXF's -8.6%
Best for: momentum
LCII
LCI Industries
The Income Pick

LCII is the #2 pick in this set and the best alternative if income & stability and growth exposure is your priority.

  • Dividend streak 9 yrs, beta 0.99, yield 3.9%
  • Rev growth 10.2%, EPS growth 35.2%, 3Y rev CAGR -7.5%
  • 111.5% 10Y total return vs BC's 96.4%
  • Beta 0.99, yield 3.9%, current ratio 2.85x
Best for: income & stability and growth exposure
BC
Brunswick Corporation
The Income Angle

Among these 5 stocks, BC doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
See the full category breakdown
CategoryWinnerWhy
GrowthLCII logoLCII10.2% revenue growth vs HOG's -13.8%
ValueHOG logoHOGBetter valuation composite
Quality / MarginsHOG logoHOG5.3% margin vs FOXF's -20.2%
Stability / SafetyHOG logoHOGBeta 0.96 vs BC's 1.69, lower leverage
DividendsLCII logoLCII3.9% yield, 9-year raise streak, vs PII's 3.9%, (1 stock pays no dividend)
Momentum (1Y)PII logoPII+107.0% vs FOXF's -8.6%
Efficiency (ROA)LCII logoLCII6.3% ROA vs FOXF's -16.5%, ROIC 9.1% vs -24.2%

HOG vs FOXF vs PII vs LCII vs BC — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HOGHarley-Davidson, Inc.
FY 2025
Motorcycles
59.8%$2.7B
Financial Services
19.5%$869M
Parts & Accessories
13.8%$614M
Apparel
4.9%$216M
Product and Service, Other
1.6%$69M
License
0.5%$22M
FOXFFox Factory Holding Corp.
FY 2025
Specialty Sports Group
34.7%$509M
Powered Vehicles Group
33.3%$488M
Aftermarket Applications Group
32.0%$470M
PIIPolaris Inc.
FY 2025
Wholegoods
73.8%$5.3B
PG&A
26.2%$1.9B
LCIILCI Industries
FY 2025
OEM Segment
43.6%$3.2B
Travel Trailer And Fifth Wheels
23.4%$1.7B
OEMs Adjacent Industries
17.0%$1.2B
Aftermarket Segment
12.8%$932M
Motorhomes
3.2%$236M
BCBrunswick Corporation
FY 2025
Propulsion
35.6%$1.9B
Boat
28.4%$1.5B
Parts and Accessories
22.6%$1.2B
Navico Group
13.4%$721M

HOG vs FOXF vs PII vs LCII vs BC — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLLCIILAGGINGBC

Income & Cash Flow (Last 12 Months)

Evenly matched — FOXF and BC each lead in 2 of 6 comparable metrics.

PII is the larger business by revenue, generating $7.3B annually — 4.9x FOXF's $1.5B. HOG is the more profitable business, keeping 5.3% of every revenue dollar as net income compared to FOXF's -20.2%. On growth, BC holds the edge at +12.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHOG logoHOGHarley-Davidson, …FOXF logoFOXFFox Factory Holdi…PII logoPIIPolaris Inc.LCII logoLCIILCI IndustriesBC logoBCBrunswick Corpora…
RevenueTrailing 12 months$4.3B$1.5B$7.3B$4.2B$5.5B
EBITDAEarnings before interest/tax$366M-$196M$178M$385M$511M
Net IncomeAfter-tax profit$230M-$300M-$446M$202M-$137M
Free Cash FlowCash after capex$44M$12M$161M$245M$341M
Gross MarginGross profit ÷ Revenue+23.0%+29.7%+19.6%+24.1%+18.0%
Operating MarginEBIT ÷ Revenue+5.9%-18.0%-0.5%+7.0%+5.2%
Net MarginNet income ÷ Revenue+5.3%-20.2%-6.1%+4.8%-2.5%
FCF MarginFCF ÷ Revenue+1.0%+0.8%+2.2%+5.9%+6.2%
Rev. Growth (YoY)Latest quarter vs prior year-11.8%+3.8%+8.0%+4.3%+12.8%
EPS Growth (YoY)Latest quarter vs prior year-79.4%+94.2%+29.1%+30.4%+6.7%
Evenly matched — FOXF and BC each lead in 2 of 6 comparable metrics.

Valuation Metrics

HOG leads this category, winning 4 of 7 comparable metrics.

At 8.5x trailing earnings, HOG trades at a 45% valuation discount to LCII's 15.4x P/E. Adjusting for growth (PEG ratio), HOG offers better value at 0.04x vs LCII's 4.01x — a lower PEG means you pay less per unit of expected earnings growth.

MetricHOG logoHOGHarley-Davidson, …FOXF logoFOXFFox Factory Holdi…PII logoPIIPolaris Inc.LCII logoLCIILCI IndustriesBC logoBCBrunswick Corpora…
Market CapShares × price$2.6B$779M$3.8B$2.8B$5.3B
Enterprise ValueMkt cap + debt − cash$2.6B$1.5B$5.2B$3.8B$7.4B
Trailing P/EPrice ÷ TTM EPS8.50x-1.42x-8.20x15.38x-38.82x
Forward P/EPrice ÷ next-FY EPS est.57.47x18.42x37.25x13.38x18.98x
PEG RatioP/E ÷ EPS growth rate0.04x4.01x
EV / EBITDAEnterprise value multiple5.29x20.20x9.57x29.31x
Price / SalesMarket cap ÷ Revenue0.59x0.53x0.53x0.69x0.98x
Price / BookPrice ÷ Book value/share0.91x1.16x4.54x2.13x3.26x
Price / FCFMarket cap ÷ FCF6.37x28.89x6.81x10.16x13.27x
HOG leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

LCII leads this category, winning 6 of 9 comparable metrics.

LCII delivers a 14.7% return on equity — every $100 of shareholder capital generates $15 in annual profit, vs $-45 for PII. LCII carries lower financial leverage with a 0.91x debt-to-equity ratio, signaling a more conservative balance sheet compared to PII's 1.83x. On the Piotroski fundamental quality scale (0–9), LCII scores 8/9 vs BC's 4/9, reflecting strong financial health.

MetricHOG logoHOGHarley-Davidson, …FOXF logoFOXFFox Factory Holdi…PII logoPIIPolaris Inc.LCII logoLCIILCI IndustriesBC logoBCBrunswick Corpora…
ROE (TTM)Return on equity+7.0%-37.0%-45.2%+14.7%-5.1%
ROA (TTM)Return on assets+2.4%-16.5%-8.6%+6.3%-2.5%
ROICReturn on invested capital+5.0%-24.2%-0.8%+9.1%-0.8%
ROCEReturn on capital employed+5.6%-30.9%-1.0%+10.8%-1.0%
Piotroski ScoreFundamental quality 0–974484
Debt / EquityFinancial leverage0.97x1.16x1.83x0.91x1.49x
Net DebtTotal debt minus cash-$38M$722M$1.4B$1.0B$2.2B
Cash & Equiv.Liquid assets$3.1B$58M$138M$223M$275M
Total DebtShort + long-term debt$3.1B$780M$1.5B$1.2B$2.4B
Interest CoverageEBIT ÷ Interest expense13.87x-5.17x-3.26x5.49x4.34x
LCII leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

LCII leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in LCII five years ago would be worth $9,386 today (with dividends reinvested), compared to $1,158 for FOXF. Over the past 12 months, PII leads with a +107.0% total return vs FOXF's -8.6%. The 3-year compound annual growth rate (CAGR) favors LCII at 3.6% vs FOXF's -42.1% — a key indicator of consistent wealth creation.

MetricHOG logoHOGHarley-Davidson, …FOXF logoFOXFFox Factory Holdi…PII logoPIIPolaris Inc.LCII logoLCIILCI IndustriesBC logoBCBrunswick Corpora…
YTD ReturnYear-to-date+15.4%+6.6%+1.9%-5.4%+7.0%
1-Year ReturnPast 12 months+6.0%-8.6%+107.0%+45.6%+79.7%
3-Year ReturnCumulative with dividends-27.8%-80.6%-29.0%+11.2%+3.8%
5-Year ReturnCumulative with dividends-45.8%-88.4%-44.6%-6.1%-23.5%
10-Year ReturnCumulative with dividends-28.0%+7.0%+4.3%+111.5%+96.4%
CAGR (3Y)Annualised 3-year return-10.3%-42.1%-10.8%+3.6%+1.2%
LCII leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — HOG and BC each lead in 1 of 2 comparable metrics.

HOG is the less volatile stock with a 0.96 beta — it tends to amplify market swings less than BC's 1.69 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BC currently trades 89.5% from its 52-week high vs FOXF's 59.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHOG logoHOGHarley-Davidson, …FOXF logoFOXFFox Factory Holdi…PII logoPIIPolaris Inc.LCII logoLCIILCI IndustriesBC logoBCBrunswick Corpora…
Beta (5Y)Sensitivity to S&P 5000.96x1.55x1.56x0.99x1.69x
52-Week HighHighest price in past year$31.25$31.18$75.25$159.66$90.23
52-Week LowLowest price in past year$17.09$13.08$33.23$82.29$45.52
% of 52W HighCurrent price vs 52-week peak+75.6%+59.6%+89.1%+72.9%+89.5%
RSI (14)Momentum oscillator 0–10057.157.062.245.657.6
Avg Volume (50D)Average daily shares traded3.5M658K1.3M352K886K
Evenly matched — HOG and BC each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — PII and LCII each lead in 1 of 2 comparable metrics.

Analyst consensus: HOG as "Hold", FOXF as "Buy", PII as "Hold", LCII as "Hold", BC as "Buy". Consensus price targets imply 29.3% upside for LCII (target: $151) vs -12.0% for HOG (target: $21). For income investors, LCII offers the higher dividend yield at 3.94% vs BC's 2.12%.

MetricHOG logoHOGHarley-Davidson, …FOXF logoFOXFFox Factory Holdi…PII logoPIIPolaris Inc.LCII logoLCIILCI IndustriesBC logoBCBrunswick Corpora…
Analyst RatingConsensus buy/hold/sellHoldBuyHoldHoldBuy
Price TargetConsensus 12-month target$20.80$21.50$68.75$150.60$88.78
# AnalystsCovering analysts3518271431
Dividend YieldAnnual dividend ÷ price+3.0%+3.9%+3.9%+2.1%
Dividend StreakConsecutive years of raises5129913
Dividend / ShareAnnual DPS$0.71$2.64$4.59$1.71
Buyback YieldShare repurchases ÷ mkt cap+13.4%+0.2%+0.1%+4.5%+1.5%
Evenly matched — PII and LCII each lead in 1 of 2 comparable metrics.
Key Takeaway

LCII leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). HOG leads in 1 (Valuation Metrics). 3 tied.

Best OverallLCI Industries (LCII)Leads 2 of 6 categories
Loading custom metrics...

HOG vs FOXF vs PII vs LCII vs BC: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HOG or FOXF or PII or LCII or BC a better buy right now?

For growth investors, LCI Industries (LCII) is the stronger pick with 10.

2% revenue growth year-over-year, versus -13. 8% for Harley-Davidson, Inc. (HOG). Harley-Davidson, Inc. (HOG) offers the better valuation at 8. 5x trailing P/E (57. 5x forward), making it the more compelling value choice. Analysts rate Fox Factory Holding Corp. (FOXF) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HOG or FOXF or PII or LCII or BC?

On trailing P/E, Harley-Davidson, Inc.

(HOG) is the cheapest at 8. 5x versus LCI Industries at 15. 4x. On forward P/E, LCI Industries is actually cheaper at 13. 4x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Harley-Davidson, Inc. wins at 0. 26x versus LCI Industries's 3. 48x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — HOG or FOXF or PII or LCII or BC?

Over the past 5 years, LCI Industries (LCII) delivered a total return of -6.

1%, compared to -88. 4% for Fox Factory Holding Corp. (FOXF). Over 10 years, the gap is even starker: LCII returned +111. 5% versus HOG's -28. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HOG or FOXF or PII or LCII or BC?

By beta (market sensitivity over 5 years), Harley-Davidson, Inc.

(HOG) is the lower-risk stock at 0. 96β versus Brunswick Corporation's 1. 69β — meaning BC is approximately 75% more volatile than HOG relative to the S&P 500. On balance sheet safety, LCI Industries (LCII) carries a lower debt/equity ratio of 91% versus 183% for Polaris Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — HOG or FOXF or PII or LCII or BC?

By revenue growth (latest reported year), LCI Industries (LCII) is pulling ahead at 10.

2% versus -13. 8% for Harley-Davidson, Inc. (HOG). On earnings-per-share growth, the picture is similar: LCI Industries grew EPS 35. 2% year-over-year, compared to -82. 5% for Fox Factory Holding Corp.. Over a 3-year CAGR, FOXF leads at -2. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HOG or FOXF or PII or LCII or BC?

Harley-Davidson, Inc.

(HOG) is the more profitable company, earning 7. 6% net margin versus -37. 1% for Fox Factory Holding Corp. — meaning it keeps 7. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HOG leads at 8. 6% versus -35. 6% for FOXF. At the gross margin level — before operating expenses — HOG leads at 30. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HOG or FOXF or PII or LCII or BC more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Harley-Davidson, Inc. (HOG) is the more undervalued stock at a PEG of 0. 26x versus LCI Industries's 3. 48x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, LCI Industries (LCII) trades at 13. 4x forward P/E versus 57. 5x for Harley-Davidson, Inc. — 44. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for LCII: 29. 3% to $150. 60.

08

Which pays a better dividend — HOG or FOXF or PII or LCII or BC?

In this comparison, LCII (3.

9% yield), PII (3. 9% yield), HOG (3. 0% yield), BC (2. 1% yield) pay a dividend. FOXF does not pay a meaningful dividend and should not be held primarily for income.

09

Is HOG or FOXF or PII or LCII or BC better for a retirement portfolio?

For long-horizon retirement investors, LCI Industries (LCII) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

99), 3. 9% yield, +111. 5% 10Y return). Fox Factory Holding Corp. (FOXF) carries a higher beta of 1. 55 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (LCII: +111. 5%, FOXF: +7. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HOG and FOXF and PII and LCII and BC?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: HOG is a small-cap deep-value stock; FOXF is a small-cap quality compounder stock; PII is a small-cap income-oriented stock; LCII is a small-cap deep-value stock; BC is a small-cap quality compounder stock. HOG, PII, LCII, BC pay a dividend while FOXF does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Gross Margin > 14%
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  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 6%
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Revenue Growth>
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(HOG: -11.8% · FOXF: 3.8%)

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