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HSY vs MDLZ vs CPB vs TR vs GIS

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HSY
The Hershey Company

Food Confectioners

Consumer DefensiveNYSE • US
Market Cap$37.89B
5Y Perf.+37.8%
MDLZ
Mondelez International, Inc.

Food Confectioners

Consumer DefensiveNASDAQ • US
Market Cap$78.70B
5Y Perf.+17.6%
CPB
Campbell Soup Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$6.34B
5Y Perf.-58.3%
TR
Tootsie Roll Industries, Inc.

Food Confectioners

Consumer DefensiveNYSE • US
Market Cap$3.21B
5Y Perf.+47.6%
GIS
General Mills, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$19.05B
5Y Perf.-43.4%

HSY vs MDLZ vs CPB vs TR vs GIS — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HSY logoHSY
MDLZ logoMDLZ
CPB logoCPB
TR logoTR
GIS logoGIS
IndustryFood ConfectionersFood ConfectionersPackaged FoodsFood ConfectionersPackaged Foods
Market Cap$37.89B$78.70B$6.34B$3.21B$19.05B
Revenue (TTM)$11.99B$39.30B$10.04B$733M$18.37B
Net Income (TTM)$1.09B$2.61B$550M$100M$2.21B
Gross Margin34.8%28.8%29.3%35.5%33.0%
Operating Margin14.1%9.4%12.1%14.0%19.1%
Forward P/E22.2x20.1x9.7x22.7x10.4x
Total Debt$5.40B$22.40B$7.21B$14M$15.30B
Cash & Equiv.$926M$2.13B$132M$128M$364M

HSY vs MDLZ vs CPB vs TR vs GISLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HSY
MDLZ
CPB
TR
GIS
StockMay 20May 26Return
The Hershey Company (HSY)100137.8+37.8%
Mondelez Internatio… (MDLZ)100117.6+17.6%
Campbell Soup Compa… (CPB)10041.7-58.3%
Tootsie Roll Indust… (TR)100147.6+47.6%
General Mills, Inc. (GIS)10056.6-43.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: HSY vs MDLZ vs CPB vs TR vs GIS

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: TR leads in 4 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Campbell Soup Company is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. HSY also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
HSY
The Hershey Company
The Long-Run Compounder

HSY ranks third and is worth considering specifically for long-term compounding.

  • 142.6% 10Y total return vs TR's 76.8%
  • 2.9% yield, 34-year raise streak, vs CPB's 7.2%
Best for: long-term compounding
MDLZ
Mondelez International, Inc.
The Income Angle

MDLZ lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer defensive exposure
CPB
Campbell Soup Company
The Income Pick

CPB is the #2 pick in this set and the best alternative if income & stability and growth exposure is your priority.

  • Dividend streak 1 yrs, beta -0.02, yield 7.2%
  • Rev growth 6.4%, EPS growth 6.3%, 3Y rev CAGR 6.2%
  • Beta -0.02, yield 7.2%, current ratio 0.77x
  • 6.4% revenue growth vs GIS's -1.9%
Best for: income & stability and growth exposure
TR
Tootsie Roll Industries, Inc.
The Defensive Pick

TR carries the broadest edge in this set and is the clearest fit for sleep-well-at-night and valuation efficiency.

  • Lower volatility, beta -0.03, Low D/E 1.5%, current ratio 3.27x
  • PEG 1.95 vs GIS's 3.64
  • 13.7% margin vs CPB's 5.5%
  • Lower D/E ratio (1.5% vs 184.7%)
Best for: sleep-well-at-night and valuation efficiency
GIS
General Mills, Inc.
The Income Angle

Among these 5 stocks, GIS doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
See the full category breakdown
CategoryWinnerWhy
GrowthCPB logoCPB6.4% revenue growth vs GIS's -1.9%
ValueCPB logoCPBLower P/E (9.7x vs 20.1x)
Quality / MarginsTR logoTR13.7% margin vs CPB's 5.5%
Stability / SafetyTR logoTRLower D/E ratio (1.5% vs 184.7%)
DividendsHSY logoHSY2.9% yield, 34-year raise streak, vs CPB's 7.2%
Momentum (1Y)TR logoTR+38.5% vs CPB's -35.4%
Efficiency (ROA)TR logoTR8.3% ROA vs CPB's 3.7%, ROIC 9.8% vs 9.1%

HSY vs MDLZ vs CPB vs TR vs GIS — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HSYThe Hershey Company
FY 2025
North America Confectionery Segment
88.2%$9.5B
North America Salty Snacks Segment
11.8%$1.3B
MDLZMondelez International, Inc.
FY 2025
Biscuits
47.7%$18.4B
Chocolate
32.9%$12.7B
Gum and Candy
10.5%$4.1B
Cheese and Grocery
6.2%$2.4B
Beverages
2.6%$1.0B
CPBCampbell Soup Company
FY 2025
Baked Snacks
43.2%$4.4B
Beverages
29.7%$3.0B
Soups
27.1%$2.8B
TRTootsie Roll Industries, Inc.
FY 2025
Product
98.9%$725M
Rental and Royalty
1.1%$8M
GISGeneral Mills, Inc.
FY 2025
Snacks
21.5%$4.2B
Cereal
15.8%$3.1B
Convenient meals
14.5%$2.8B
Pet Segment
13.3%$2.6B
Dough
12.2%$2.4B
Baking mixes and ingredients
10.0%$1.9B
Yogurt
7.1%$1.4B
Other (2)
5.7%$1.1B

HSY vs MDLZ vs CPB vs TR vs GIS — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLTRLAGGINGGIS

Income & Cash Flow (Last 12 Months)

HSY leads this category, winning 3 of 6 comparable metrics.

MDLZ is the larger business by revenue, generating $39.3B annually — 53.7x TR's $733M. TR is the more profitable business, keeping 13.7% of every revenue dollar as net income compared to CPB's 5.5%. On growth, HSY holds the edge at +10.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHSY logoHSYThe Hershey Compa…MDLZ logoMDLZMondelez Internat…CPB logoCPBCampbell Soup Com…TR logoTRTootsie Roll Indu…GIS logoGISGeneral Mills, In…
RevenueTrailing 12 months$12.0B$39.3B$10.0B$733M$18.4B
EBITDAEarnings before interest/tax$2.0B$4.9B$1.6B$122M$3.9B
Net IncomeAfter-tax profit$1.1B$2.6B$550M$100M$2.2B
Free Cash FlowCash after capex$2.2B$2.6B$919M$96M$1.7B
Gross MarginGross profit ÷ Revenue+34.8%+28.8%+29.3%+35.5%+33.0%
Operating MarginEBIT ÷ Revenue+14.1%+9.4%+12.1%+14.0%+19.1%
Net MarginNet income ÷ Revenue+9.1%+6.6%+5.5%+13.7%+12.1%
FCF MarginFCF ÷ Revenue+18.1%+6.6%+9.2%+13.2%+9.0%
Rev. Growth (YoY)Latest quarter vs prior year+10.6%+8.2%-4.5%+1.5%-8.4%
EPS Growth (YoY)Latest quarter vs prior year+93.6%+38.7%-17.2%+21.9%-50.0%
HSY leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

CPB leads this category, winning 4 of 7 comparable metrics.

At 8.7x trailing earnings, GIS trades at a 80% valuation discount to HSY's 43.1x P/E. Adjusting for growth (PEG ratio), TR offers better value at 2.68x vs GIS's 3.04x — a lower PEG means you pay less per unit of expected earnings growth.

MetricHSY logoHSYThe Hershey Compa…MDLZ logoMDLZMondelez Internat…CPB logoCPBCampbell Soup Com…TR logoTRTootsie Roll Indu…GIS logoGISGeneral Mills, In…
Market CapShares × price$37.9B$78.7B$6.3B$3.2B$19.1B
Enterprise ValueMkt cap + debt − cash$42.4B$99.0B$13.4B$3.1B$34.0B
Trailing P/EPrice ÷ TTM EPS43.07x32.44x10.57x31.20x8.71x
Forward P/EPrice ÷ next-FY EPS est.22.23x20.06x9.74x22.73x10.43x
PEG RatioP/E ÷ EPS growth rate2.68x3.04x
EV / EBITDAEnterprise value multiple29.24x19.88x7.51x25.44x8.84x
Price / SalesMarket cap ÷ Revenue3.24x2.04x0.62x4.39x0.98x
Price / BookPrice ÷ Book value/share8.19x3.07x1.63x3.31x2.16x
Price / FCFMarket cap ÷ FCF21.66x24.33x8.99x33.35x8.31x
CPB leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

TR leads this category, winning 6 of 9 comparable metrics.

HSY delivers a 23.7% return on equity — every $100 of shareholder capital generates $24 in annual profit, vs $10 for MDLZ. TR carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to CPB's 1.85x. On the Piotroski fundamental quality scale (0–9), CPB scores 7/9 vs GIS's 5/9, reflecting strong financial health.

MetricHSY logoHSYThe Hershey Compa…MDLZ logoMDLZMondelez Internat…CPB logoCPBCampbell Soup Com…TR logoTRTootsie Roll Indu…GIS logoGISGeneral Mills, In…
ROE (TTM)Return on equity+23.7%+10.0%+14.0%+11.0%+23.7%
ROA (TTM)Return on assets+8.0%+3.7%+3.7%+8.3%+6.8%
ROICReturn on invested capital+11.5%+6.0%+9.1%+9.8%+10.6%
ROCEReturn on capital employed+14.4%+7.3%+11.4%+9.3%+13.3%
Piotroski ScoreFundamental quality 0–965775
Debt / EquityFinancial leverage1.17x0.87x1.85x0.01x1.66x
Net DebtTotal debt minus cash$4.5B$20.3B$7.1B-$114M$14.9B
Cash & Equiv.Liquid assets$926M$2.1B$132M$128M$364M
Total DebtShort + long-term debt$5.4B$22.4B$7.2B$14M$15.3B
Interest CoverageEBIT ÷ Interest expense7.99x10.01x3.14x276.65x5.01x
TR leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

TR leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in TR five years ago would be worth $16,652 today (with dividends reinvested), compared to $5,806 for CPB. Over the past 12 months, TR leads with a +38.5% total return vs CPB's -35.4%. The 3-year compound annual growth rate (CAGR) favors TR at 8.0% vs CPB's -22.0% — a key indicator of consistent wealth creation.

MetricHSY logoHSYThe Hershey Compa…MDLZ logoMDLZMondelez Internat…CPB logoCPBCampbell Soup Com…TR logoTRTootsie Roll Indu…GIS logoGISGeneral Mills, In…
YTD ReturnYear-to-date+3.3%+15.2%-20.5%+21.0%-19.2%
1-Year ReturnPast 12 months+14.1%-5.8%-35.4%+38.5%-29.9%
3-Year ReturnCumulative with dividends-26.2%-14.5%-52.6%+25.9%-52.3%
5-Year ReturnCumulative with dividends+24.8%+12.6%-41.9%+66.5%-25.3%
10-Year ReturnCumulative with dividends+142.6%+68.4%-44.9%+76.8%-9.2%
CAGR (3Y)Annualised 3-year return-9.6%-5.1%-22.0%+8.0%-21.8%
TR leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — TR and GIS each lead in 1 of 2 comparable metrics.

GIS is the less volatile stock with a -0.04 beta — it tends to amplify market swings less than MDLZ's 0.06 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TR currently trades 94.9% from its 52-week high vs CPB's 58.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHSY logoHSYThe Hershey Compa…MDLZ logoMDLZMondelez Internat…CPB logoCPBCampbell Soup Com…TR logoTRTootsie Roll Indu…GIS logoGISGeneral Mills, In…
Beta (5Y)Sensitivity to S&P 500-0.03x0.06x-0.02x-0.03x-0.04x
52-Week HighHighest price in past year$239.48$71.15$36.16$45.06$55.35
52-Week LowLowest price in past year$150.04$51.20$19.76$29.78$33.58
% of 52W HighCurrent price vs 52-week peak+78.1%+86.2%+58.8%+94.9%+64.5%
RSI (14)Momentum oscillator 0–10037.368.746.746.742.2
Avg Volume (50D)Average daily shares traded1.7M9.0M9.1M126K8.7M
Evenly matched — TR and GIS each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — HSY and CPB each lead in 1 of 2 comparable metrics.

Analyst consensus: HSY as "Hold", MDLZ as "Buy", CPB as "Hold", GIS as "Hold". Consensus price targets imply 30.4% upside for GIS (target: $47) vs 9.3% for MDLZ (target: $67). For income investors, CPB offers the higher dividend yield at 7.20% vs TR's 0.84%.

MetricHSY logoHSYThe Hershey Compa…MDLZ logoMDLZMondelez Internat…CPB logoCPBCampbell Soup Com…TR logoTRTootsie Roll Indu…GIS logoGISGeneral Mills, In…
Analyst RatingConsensus buy/hold/sellHoldBuyHoldHold
Price TargetConsensus 12-month target$226.29$67.00$25.83$46.58
# AnalystsCovering analysts35412934
Dividend YieldAnnual dividend ÷ price+2.9%+3.1%+7.2%+0.8%+6.7%
Dividend StreakConsecutive years of raises3412115
Dividend / ShareAnnual DPS$5.34$1.92$1.53$0.36$2.40
Buyback YieldShare repurchases ÷ mkt cap0.0%+3.0%+1.0%+0.2%+6.3%
Evenly matched — HSY and CPB each lead in 1 of 2 comparable metrics.
Key Takeaway

TR leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). HSY leads in 1 (Income & Cash Flow). 2 tied.

Best OverallTootsie Roll Industries, In… (TR)Leads 2 of 6 categories
Loading custom metrics...

HSY vs MDLZ vs CPB vs TR vs GIS: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HSY or MDLZ or CPB or TR or GIS a better buy right now?

For growth investors, Campbell Soup Company (CPB) is the stronger pick with 6.

4% revenue growth year-over-year, versus -1. 9% for General Mills, Inc. (GIS). General Mills, Inc. (GIS) offers the better valuation at 8. 7x trailing P/E (10. 4x forward), making it the more compelling value choice. Analysts rate Mondelez International, Inc. (MDLZ) a "Buy" — based on 41 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HSY or MDLZ or CPB or TR or GIS?

On trailing P/E, General Mills, Inc.

(GIS) is the cheapest at 8. 7x versus The Hershey Company at 43. 1x. On forward P/E, Campbell Soup Company is actually cheaper at 9. 7x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Tootsie Roll Industries, Inc. wins at 1. 95x versus General Mills, Inc. 's 3. 64x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — HSY or MDLZ or CPB or TR or GIS?

Over the past 5 years, Tootsie Roll Industries, Inc.

(TR) delivered a total return of +66. 5%, compared to -41. 9% for Campbell Soup Company (CPB). Over 10 years, the gap is even starker: HSY returned +142. 6% versus CPB's -44. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HSY or MDLZ or CPB or TR or GIS?

By beta (market sensitivity over 5 years), General Mills, Inc.

(GIS) is the lower-risk stock at -0. 04β versus Mondelez International, Inc. 's 0. 06β — meaning MDLZ is approximately -267% more volatile than GIS relative to the S&P 500. On balance sheet safety, Tootsie Roll Industries, Inc. (TR) carries a lower debt/equity ratio of 1% versus 185% for Campbell Soup Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — HSY or MDLZ or CPB or TR or GIS?

By revenue growth (latest reported year), Campbell Soup Company (CPB) is pulling ahead at 6.

4% versus -1. 9% for General Mills, Inc. (GIS). On earnings-per-share growth, the picture is similar: Tootsie Roll Industries, Inc. grew EPS 16. 1% year-over-year, compared to -60. 3% for The Hershey Company. Over a 3-year CAGR, MDLZ leads at 7. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HSY or MDLZ or CPB or TR or GIS?

Tootsie Roll Industries, Inc.

(TR) is the more profitable company, earning 13. 7% net margin versus 5. 9% for Campbell Soup Company — meaning it keeps 13. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GIS leads at 17. 0% versus 9. 4% for MDLZ. At the gross margin level — before operating expenses — TR leads at 35. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HSY or MDLZ or CPB or TR or GIS more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Tootsie Roll Industries, Inc. (TR) is the more undervalued stock at a PEG of 1. 95x versus General Mills, Inc. 's 3. 64x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, Campbell Soup Company (CPB) trades at 9. 7x forward P/E versus 22. 7x for Tootsie Roll Industries, Inc. — 13. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GIS: 30. 4% to $46. 58.

08

Which pays a better dividend — HSY or MDLZ or CPB or TR or GIS?

All stocks in this comparison pay dividends.

Campbell Soup Company (CPB) offers the highest yield at 7. 2%, versus 0. 8% for Tootsie Roll Industries, Inc. (TR).

09

Is HSY or MDLZ or CPB or TR or GIS better for a retirement portfolio?

For long-horizon retirement investors, The Hershey Company (HSY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

03), 2. 9% yield, +142. 6% 10Y return). Both have compounded well over 10 years (HSY: +142. 6%, CPB: -44. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HSY and MDLZ and CPB and TR and GIS?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: HSY is a mid-cap quality compounder stock; MDLZ is a mid-cap income-oriented stock; CPB is a small-cap deep-value stock; TR is a small-cap quality compounder stock; GIS is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

Find stocks that outperform HSY and MDLZ and CPB and TR and GIS on the metrics below

Revenue Growth>
%
(HSY: 10.6% · MDLZ: 8.2%)
Net Margin>
%
(HSY: 9.1% · MDLZ: 6.6%)
P/E Ratio<
x
(HSY: 43.1x · MDLZ: 32.4x)

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