Compare Stocks

5 / 10
Try these comparisons:

Stock Comparison

HUBS vs DDOG vs GOOGL vs AMZN vs MSFT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$12.58B
5Y Perf.+22.2%
DDOG
Datadog, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$67.18B
5Y Perf.+164.8%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+455.2%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+129.7%

HUBS vs DDOG vs GOOGL vs AMZN vs MSFT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
HUBS logoHUBS
DDOG logoDDOG
GOOGL logoGOOGL
AMZN logoAMZN
MSFT logoMSFT
IndustrySoftware - ApplicationSoftware - ApplicationInternet Content & InformationSpecialty RetailSoftware - Infrastructure
Market Cap$12.58B$67.18B$4.81T$2.92T$3.13T
Revenue (TTM)$3.30B$3.67B$422.57B$742.78B$318.27B
Net Income (TTM)$100M$136M$160.21B$90.80B$125.22B
Gross Margin83.7%79.9%60.4%50.6%68.3%
Operating Margin1.9%-0.7%32.7%11.5%46.8%
Forward P/E19.6x88.0x29.6x34.8x25.3x
Total Debt$485M$1.54B$59.29B$152.99B$112.18B
Cash & Equiv.$882M$401M$30.71B$86.81B$30.24B

HUBS vs DDOG vs GOOGL vs AMZN vs MSFTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

HUBS
DDOG
GOOGL
AMZN
MSFT
StockMay 20May 26Return
HubSpot, Inc. (HUBS)100122.2+22.2%
Datadog, Inc. (DDOG)100264.8+164.8%
Alphabet Inc. (GOOGL)100555.2+455.2%
Amazon.com, Inc. (AMZN)100222.1+122.1%
Microsoft Corporati… (MSFT)100229.7+129.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: HUBS vs DDOG vs GOOGL vs AMZN vs MSFT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Alphabet Inc. is the stronger pick specifically for recent price momentum and sentiment and operational efficiency and capital deployment. HUBS and DDOG also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
HUBS
HubSpot, Inc.
The Growth Play

HUBS ranks third and is worth considering specifically for growth exposure and sleep-well-at-night.

  • Rev growth 19.2%, EPS growth 8.6%, 3Y rev CAGR 21.8%
  • Lower volatility, beta 1.18, Low D/E 23.5%, current ratio 1.52x
  • Lower P/E (19.6x vs 25.3x)
Best for: growth exposure and sleep-well-at-night
DDOG
Datadog, Inc.
The Growth Leader

DDOG is the clearest fit if your priority is growth.

  • 27.7% revenue growth vs AMZN's 12.4%
Best for: growth
GOOGL
Alphabet Inc.
The Long-Run Compounder

GOOGL is the #2 pick in this set and the best alternative if long-term compounding and valuation efficiency is your priority.

  • 10.0% 10Y total return vs MSFT's 7.9%
  • PEG 0.99 vs MSFT's 1.35
  • +163.5% vs HUBS's -62.0%
  • 27.4% ROA vs DDOG's 2.1%, ROIC 25.1% vs -0.8%
Best for: long-term compounding and valuation efficiency
AMZN
Amazon.com, Inc.
The Consumer Cyclical Pick

Among these 5 stocks, AMZN doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and defensive.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • 39.3% margin vs HUBS's 3.0%
  • Beta 0.89 vs AMZN's 1.51, lower leverage
Best for: income & stability and defensive
See the full category breakdown
CategoryWinnerWhy
GrowthDDOG logoDDOG27.7% revenue growth vs AMZN's 12.4%
ValueHUBS logoHUBSLower P/E (19.6x vs 25.3x)
Quality / MarginsMSFT logoMSFT39.3% margin vs HUBS's 3.0%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs AMZN's 1.51, lower leverage
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs GOOGL's 0.2%, (3 stocks pay no dividend)
Momentum (1Y)GOOGL logoGOOGL+163.5% vs HUBS's -62.0%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs DDOG's 2.1%, ROIC 25.1% vs -0.8%

HUBS vs DDOG vs GOOGL vs AMZN vs MSFT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M
DDOGDatadog, Inc.

Segment breakdown not available.

GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B

HUBS vs DDOG vs GOOGL vs AMZN vs MSFT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

Evenly matched — HUBS and DDOG and MSFT each lead in 2 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 225.2x HUBS's $3.3B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to HUBS's 3.0%. On growth, DDOG holds the edge at +32.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricHUBS logoHUBSHubSpot, Inc.DDOG logoDDOGDatadog, Inc.GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
RevenueTrailing 12 months$3.3B$3.7B$422.6B$742.8B$318.3B
EBITDAEarnings before interest/tax$166M$73M$161.3B$155.9B$192.6B
Net IncomeAfter-tax profit$100M$136M$160.2B$90.8B$125.2B
Free Cash FlowCash after capex$712M$1.1B$73.3B-$2.5B$72.9B
Gross MarginGross profit ÷ Revenue+83.7%+79.9%+60.4%+50.6%+68.3%
Operating MarginEBIT ÷ Revenue+1.9%-0.7%+32.7%+11.5%+46.8%
Net MarginNet income ÷ Revenue+3.0%+3.7%+37.9%+12.2%+39.3%
FCF MarginFCF ÷ Revenue+21.6%+29.4%+17.3%-0.3%+22.9%
Rev. Growth (YoY)Latest quarter vs prior year+23.4%+32.2%+21.8%+16.6%+18.3%
EPS Growth (YoY)Latest quarter vs prior year+2.5%+120.9%+81.9%+74.8%+23.4%
Evenly matched — HUBS and DDOG and MSFT each lead in 2 of 6 comparable metrics.

Valuation Metrics

HUBS leads this category, winning 4 of 7 comparable metrics.

At 30.9x trailing earnings, MSFT trades at a 95% valuation discount to DDOG's 629.1x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs MSFT's 1.64x — a lower PEG means you pay less per unit of expected earnings growth.

MetricHUBS logoHUBSHubSpot, Inc.DDOG logoDDOGDatadog, Inc.GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
Market CapShares × price$12.6B$67.2B$4.81T$2.92T$3.13T
Enterprise ValueMkt cap + debt − cash$12.2B$68.3B$4.84T$2.98T$3.21T
Trailing P/EPrice ÷ TTM EPS284.08x629.10x36.82x37.82x30.86x
Forward P/EPrice ÷ next-FY EPS est.19.61x87.97x29.61x34.77x25.34x
PEG RatioP/E ÷ EPS growth rate1.23x1.35x1.64x
EV / EBITDAEnterprise value multiple69.24x874.03x32.22x20.47x19.72x
Price / SalesMarket cap ÷ Revenue4.02x19.60x11.95x4.07x11.10x
Price / BookPrice ÷ Book value/share6.29x18.38x11.72x7.14x9.15x
Price / FCFMarket cap ÷ FCF17.77x67.14x65.72x378.98x43.66x
HUBS leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 6 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $4 for DDOG. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to DDOG's 0.41x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs MSFT's 6/9, reflecting strong financial health.

MetricHUBS logoHUBSHubSpot, Inc.DDOG logoDDOGDatadog, Inc.GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
ROE (TTM)Return on equity+5.0%+3.8%+39.0%+23.3%+33.1%
ROA (TTM)Return on assets+2.7%+2.1%+27.4%+11.5%+19.2%
ROICReturn on invested capital+0.4%-0.8%+25.1%+14.7%+24.9%
ROCEReturn on capital employed+0.5%-1.0%+30.3%+15.3%+29.7%
Piotroski ScoreFundamental quality 0–966766
Debt / EquityFinancial leverage0.23x0.41x0.14x0.37x0.33x
Net DebtTotal debt minus cash-$397M$1.1B$28.6B$66.2B$81.9B
Cash & Equiv.Liquid assets$882M$401M$30.7B$86.8B$30.2B
Total DebtShort + long-term debt$485M$1.5B$59.3B$153.0B$112.2B
Interest CoverageEBIT ÷ Interest expense4753.07x4.03x392.15x39.96x55.65x
GOOGL leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $4,794 for HUBS. Over the past 12 months, GOOGL leads with a +163.5% total return vs HUBS's -62.0%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs HUBS's -18.1% — a key indicator of consistent wealth creation.

MetricHUBS logoHUBSHubSpot, Inc.DDOG logoDDOGDatadog, Inc.GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
YTD ReturnYear-to-date-36.1%+41.1%+26.4%+19.7%-10.8%
1-Year ReturnPast 12 months-62.0%+78.0%+163.5%+43.7%-2.1%
3-Year ReturnCumulative with dividends-45.1%+140.3%+270.8%+156.2%+39.5%
5-Year ReturnCumulative with dividends-52.1%+144.2%+239.8%+64.8%+72.5%
10-Year ReturnCumulative with dividends+469.1%+402.6%+996.1%+697.8%+787.7%
CAGR (3Y)Annualised 3-year return-18.1%+33.9%+54.8%+36.8%+11.7%
GOOGL leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — GOOGL and MSFT each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs HUBS's 35.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricHUBS logoHUBSHubSpot, Inc.DDOG logoDDOGDatadog, Inc.GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
Beta (5Y)Sensitivity to S&P 5001.18x1.40x1.26x1.51x0.89x
52-Week HighHighest price in past year$682.57$201.69$400.10$278.56$555.45
52-Week LowLowest price in past year$187.45$98.01$147.84$185.01$356.28
% of 52W HighCurrent price vs 52-week peak+35.8%+93.6%+99.5%+97.3%+75.8%
RSI (14)Momentum oscillator 0–10051.166.583.481.154.0
Avg Volume (50D)Average daily shares traded1.5M5.0M28.3M45.5M32.5M
Evenly matched — GOOGL and MSFT each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: HUBS as "Buy", DDOG as "Buy", GOOGL as "Buy", AMZN as "Buy", MSFT as "Buy". Consensus price targets imply 47.7% upside for HUBS (target: $361) vs -7.5% for DDOG (target: $175). For income investors, MSFT offers the higher dividend yield at 0.77% vs GOOGL's 0.21%.

MetricHUBS logoHUBSHubSpot, Inc.DDOG logoDDOGDatadog, Inc.GOOGL logoGOOGLAlphabet Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$360.89$174.63$406.28$306.77$551.75
# AnalystsCovering analysts4747829481
Dividend YieldAnnual dividend ÷ price+0.2%+0.8%
Dividend StreakConsecutive years of raises219
Dividend / ShareAnnual DPS$0.82$3.23
Buyback YieldShare repurchases ÷ mkt cap+4.0%0.0%+0.9%0.0%+0.6%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

GOOGL leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). HUBS leads in 1 (Valuation Metrics). 2 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 2 of 6 categories
Loading custom metrics...

HUBS vs DDOG vs GOOGL vs AMZN vs MSFT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is HUBS or DDOG or GOOGL or AMZN or MSFT a better buy right now?

For growth investors, Datadog, Inc.

(DDOG) is the stronger pick with 27. 7% revenue growth year-over-year, versus 12. 4% for Amazon. com, Inc. (AMZN). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate HubSpot, Inc. (HUBS) a "Buy" — based on 47 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — HUBS or DDOG or GOOGL or AMZN or MSFT?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

9x versus Datadog, Inc. at 629. 1x. On forward P/E, HubSpot, Inc. is actually cheaper at 19. 6x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus Microsoft Corporation's 1. 35x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — HUBS or DDOG or GOOGL or AMZN or MSFT?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -52. 1% for HubSpot, Inc. (HUBS). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus DDOG's +402. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — HUBS or DDOG or GOOGL or AMZN or MSFT?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 71% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 41% for Datadog, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — HUBS or DDOG or GOOGL or AMZN or MSFT?

By revenue growth (latest reported year), Datadog, Inc.

(DDOG) is pulling ahead at 27. 7% versus 12. 4% for Amazon. com, Inc. (AMZN). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -41. 2% for Datadog, Inc.. Over a 3-year CAGR, DDOG leads at 26. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — HUBS or DDOG or GOOGL or AMZN or MSFT?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 1. 5% for HubSpot, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -1. 3% for DDOG. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is HUBS or DDOG or GOOGL or AMZN or MSFT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus Microsoft Corporation's 1. 35x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, HubSpot, Inc. (HUBS) trades at 19. 6x forward P/E versus 88. 0x for Datadog, Inc. — 68. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HUBS: 47. 7% to $360. 89.

08

Which pays a better dividend — HUBS or DDOG or GOOGL or AMZN or MSFT?

In this comparison, MSFT (0.

8% yield), GOOGL (0. 2% yield) pay a dividend. HUBS, DDOG, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is HUBS or DDOG or GOOGL or AMZN or MSFT better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Both have compounded well over 10 years (MSFT: +787. 7%, DDOG: +402. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between HUBS and DDOG and GOOGL and AMZN and MSFT?

These companies operate in different sectors (HUBS (Technology) and DDOG (Technology) and GOOGL (Communication Services) and AMZN (Consumer Cyclical) and MSFT (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: HUBS is a mid-cap high-growth stock; DDOG is a mid-cap high-growth stock; GOOGL is a mega-cap high-growth stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock. MSFT pays a dividend while HUBS, DDOG, GOOGL, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

HUBS

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 50%
Run This Screen
Stocks Like

DDOG

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 16%
  • Gross Margin > 47%
Run This Screen
Stocks Like

GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
Stocks Like

AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
Stocks Like

MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform HUBS and DDOG and GOOGL and AMZN and MSFT on the metrics below

Revenue Growth>
%
(HUBS: 23.4% · DDOG: 32.2%)
Net Margin>
%
(HUBS: 3.0% · DDOG: 3.7%)
P/E Ratio<
x
(HUBS: 284.1x · DDOG: 629.1x)

You Might Also Compare

Based on how these companies actually compete and overlap — not just which sector they're filed under.