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INUV vs MGNI vs PERI vs KXIN vs CDLX

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
INUV
Inuvo, Inc.

Advertising Agencies

Communication ServicesAMEX • US
Market Cap$27M
5Y Perf.-56.8%
MGNI
Magnite, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$2.01B
5Y Perf.+123.3%
PERI
Perion Network Ltd.

Internet Content & Information

Communication ServicesNASDAQ • IL
Market Cap$483M
5Y Perf.+95.6%
KXIN
Kaixin Auto Holdings

Auto - Dealerships

Consumer CyclicalNASDAQ • CN
Market Cap$5M
5Y Perf.-100.0%
CDLX
Cardlytics, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$43M
5Y Perf.-98.9%

INUV vs MGNI vs PERI vs KXIN vs CDLX — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
INUV logoINUV
MGNI logoMGNI
PERI logoPERI
KXIN logoKXIN
CDLX logoCDLX
IndustryAdvertising AgenciesAdvertising AgenciesInternet Content & InformationAuto - DealershipsAdvertising Agencies
Market Cap$27M$2.01B$483M$5M$43M
Revenue (TTM)$86M$723M$440M$95K$206M
Net Income (TTM)$-5M$159M$-8M$-66M$-95M
Gross Margin74.5%63.4%33.3%-20.4%38.9%
Operating Margin-7.8%14.8%-3.4%-303.1%-22.8%
Forward P/E13.4x8.9x
Total Debt$738.00B$279M$42M$1M$215M
Cash & Equiv.$3M$553M$91M$2M$49M

INUV vs MGNI vs PERI vs KXIN vs CDLXLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

INUV
MGNI
PERI
KXIN
CDLX
StockMay 20May 26Return
Inuvo, Inc. (INUV)10043.2-56.8%
Magnite, Inc. (MGNI)100223.3+123.3%
Perion Network Ltd. (PERI)100195.6+95.6%
Kaixin Auto Holdings (KXIN)1000.0-100.0%
Cardlytics, Inc. (CDLX)1001.1-98.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: INUV vs MGNI vs PERI vs KXIN vs CDLX

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MGNI and PERI are tied at the top with 3 categories each (5-stock set) — the right choice depends on your priorities. Perion Network Ltd. is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
INUV
Inuvo, Inc.
The Income Pick

INUV ranks third and is worth considering specifically for income & stability.

  • Dividend streak 0 yrs, beta 1.66
Best for: income & stability
MGNI
Magnite, Inc.
The Growth Play

MGNI carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 6.9%, EPS growth 493.8%, 3Y rev CAGR 7.4%
  • 6.9% revenue growth vs KXIN's -100.0%
  • 22.0% margin vs KXIN's -694.9%
  • 5.3% ROA vs KXIN's -317.8%, ROIC 9.5% vs -36.0%
Best for: growth exposure
PERI
Perion Network Ltd.
The Long-Run Compounder

PERI is the #2 pick in this set and the best alternative if long-term compounding and sleep-well-at-night is your priority.

  • 139.6% 10Y total return vs MGNI's -4.7%
  • Lower volatility, beta 0.94, Low D/E 6.3%, current ratio 2.76x
  • Beta 0.94, current ratio 2.76x
  • Better valuation composite
Best for: long-term compounding and sleep-well-at-night
KXIN
Kaixin Auto Holdings
The Consumer Cyclical Pick

KXIN lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
CDLX
Cardlytics, Inc.
The Communication Services Pick

Among these 5 stocks, CDLX doesn't own a clear edge in any measured category.

Best for: communication services exposure
See the full category breakdown
CategoryWinnerWhy
GrowthMGNI logoMGNI6.9% revenue growth vs KXIN's -100.0%
ValuePERI logoPERIBetter valuation composite
Quality / MarginsMGNI logoMGNI22.0% margin vs KXIN's -694.9%
Stability / SafetyPERI logoPERIBeta 0.94 vs CDLX's 3.18
DividendsTieNone of these 5 stocks pay a meaningful dividend
Momentum (1Y)PERI logoPERI+16.9% vs KXIN's -98.8%
Efficiency (ROA)MGNI logoMGNI5.3% ROA vs KXIN's -317.8%, ROIC 9.5% vs -36.0%

INUV vs MGNI vs PERI vs KXIN vs CDLX — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

INUVInuvo, Inc.
FY 2019
Mobile
60.3%$37M
Desktop
38.0%$23M
Other Revenue
1.6%$1M
MGNIMagnite, Inc.

Segment breakdown not available.

PERIPerion Network Ltd.
FY 2024
Display and Social Advertising
67.3%$336M
Search Advertising and other
32.7%$163M
KXINKaixin Auto Holdings
FY 2023
New-car wholesales
95.3%$30M
Used-car sales
4.5%$1M
Technology Service
0.2%$67,000
CDLXCardlytics, Inc.
FY 2025
Cost per Redemption
50.9%$129M
Cost per Served Sales
31.1%$79M
Bridg Subscription Revenue
8.2%$21M
Bridg Total Revenue
8.2%$21M
Cost Other
1.6%$4M

INUV vs MGNI vs PERI vs KXIN vs CDLX — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMGNILAGGINGCDLX

Income & Cash Flow (Last 12 Months)

MGNI leads this category, winning 3 of 6 comparable metrics.

MGNI is the larger business by revenue, generating $723M annually — 7605.8x KXIN's $95,000. MGNI is the more profitable business, keeping 22.0% of every revenue dollar as net income compared to KXIN's -694.9%. On growth, PERI holds the edge at +5.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricINUV logoINUVInuvo, Inc.MGNI logoMGNIMagnite, Inc.PERI logoPERIPerion Network Lt…KXIN logoKXINKaixin Auto Holdi…CDLX logoCDLXCardlytics, Inc.
RevenueTrailing 12 months$86M$723M$440M$95,000$206M
EBITDAEarnings before interest/tax-$7M$145M$3M-$24M-$23M
Net IncomeAfter-tax profit-$5M$159M-$8M-$66M-$95M
Free Cash FlowCash after capex-$1.79T$44M$39M-$3M$6M
Gross MarginGross profit ÷ Revenue+74.5%+63.4%+33.3%-20.4%+38.9%
Operating MarginEBIT ÷ Revenue-7.8%+14.8%-3.4%-303.1%-22.8%
Net MarginNet income ÷ Revenue-5.9%+22.0%-1.8%-694.9%-46.0%
FCF MarginFCF ÷ Revenue-20720.5%+6.1%+8.9%-32.4%+2.9%
Rev. Growth (YoY)Latest quarter vs prior year-45.6%+5.5%+5.8%-44.6%
EPS Growth (YoY)Latest quarter vs prior year-5.0%+142.9%+72.7%+88.7%+3.8%
MGNI leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — PERI and CDLX each lead in 2 of 6 comparable metrics.

On an enterprise value basis, MGNI's 11.4x EV/EBITDA is more attractive than PERI's 106.0x.

MetricINUV logoINUVInuvo, Inc.MGNI logoMGNIMagnite, Inc.PERI logoPERIPerion Network Lt…KXIN logoKXINKaixin Auto Holdi…CDLX logoCDLXCardlytics, Inc.
Market CapShares × price$27M$2.0B$483M$5M$43M
Enterprise ValueMkt cap + debt − cash$738.0B$1.7B$434M$4M$210M
Trailing P/EPrice ÷ TTM EPS-6.61x14.74x-56.74x-0.10x-0.40x
Forward P/EPrice ÷ next-FY EPS est.13.45x8.89x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple11.43x106.04x
Price / SalesMarket cap ÷ Revenue0.32x2.81x1.10x0.18x
Price / BookPrice ÷ Book value/share2.70x2.33x0.67x0.30x
Price / FCFMarket cap ÷ FCF12.11x12.66x4.89x
Evenly matched — PERI and CDLX each lead in 2 of 6 comparable metrics.

Profitability & Efficiency

MGNI leads this category, winning 7 of 9 comparable metrics.

MGNI delivers a 18.6% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $-9 for CDLX. PERI carries lower financial leverage with a 0.06x debt-to-equity ratio, signaling a more conservative balance sheet compared to INUV's 73631.03x. On the Piotroski fundamental quality scale (0–9), MGNI scores 6/9 vs INUV's 1/9, reflecting solid financial health.

MetricINUV logoINUVInuvo, Inc.MGNI logoMGNIMagnite, Inc.PERI logoPERIPerion Network Lt…KXIN logoKXINKaixin Auto Holdi…CDLX logoCDLXCardlytics, Inc.
ROE (TTM)Return on equity-44.3%+18.6%-1.2%-5.9%-8.7%
ROA (TTM)Return on assets-17.7%+5.3%-0.9%-3.2%-31.5%
ROICReturn on invested capital-0.0%+9.5%-1.7%-36.0%-18.3%
ROCEReturn on capital employed-53.8%+7.3%-1.8%-44.5%-20.9%
Piotroski ScoreFundamental quality 0–916336
Debt / EquityFinancial leverage73631.03x0.30x0.06x0.08x
Net DebtTotal debt minus cash$738.0B-$275M-$49M-$1M$167M
Cash & Equiv.Liquid assets$3M$553M$91M$2M$49M
Total DebtShort + long-term debt$738.0B$279M$42M$1M$215M
Interest CoverageEBIT ÷ Interest expense-30.49x4.03x-88.45x-14.37x
MGNI leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

PERI leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in PERI five years ago would be worth $6,282 today (with dividends reinvested), compared to $0 for KXIN. Over the past 12 months, PERI leads with a +16.9% total return vs KXIN's -98.8%. The 3-year compound annual growth rate (CAGR) favors MGNI at 16.7% vs KXIN's -96.7% — a key indicator of consistent wealth creation.

MetricINUV logoINUVInuvo, Inc.MGNI logoMGNIMagnite, Inc.PERI logoPERIPerion Network Lt…KXIN logoKXINKaixin Auto Holdi…CDLX logoCDLXCardlytics, Inc.
YTD ReturnYear-to-date-29.9%-12.8%+15.3%-95.0%-30.2%
1-Year ReturnPast 12 months-53.6%+12.6%+16.9%-98.8%-63.8%
3-Year ReturnCumulative with dividends-45.3%+58.7%-68.0%-100.0%-86.5%
5-Year ReturnCumulative with dividends-74.2%-60.9%-37.2%-100.0%-99.2%
10-Year ReturnCumulative with dividends-89.7%-4.7%+139.6%-100.0%-94.2%
CAGR (3Y)Annualised 3-year return-18.2%+16.7%-31.6%-96.7%-48.8%
PERI leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

PERI leads this category, winning 2 of 2 comparable metrics.

PERI is the less volatile stock with a 0.94 beta — it tends to amplify market swings less than CDLX's 3.18 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PERI currently trades 91.4% from its 52-week high vs KXIN's 0.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricINUV logoINUVInuvo, Inc.MGNI logoMGNIMagnite, Inc.PERI logoPERIPerion Network Lt…KXIN logoKXINKaixin Auto Holdi…CDLX logoCDLXCardlytics, Inc.
Beta (5Y)Sensitivity to S&P 5001.66x1.63x0.94x2.11x3.18x
52-Week HighHighest price in past year$6.27$26.65$11.79$832.50$3.28
52-Week LowLowest price in past year$1.62$10.82$8.07$4.10$0.66
% of 52W HighCurrent price vs 52-week peak+29.5%+52.5%+91.4%+0.5%+23.8%
RSI (14)Momentum oscillator 0–10039.455.459.133.036.6
Avg Volume (50D)Average daily shares traded296K2.1M321K38K1.2M
PERI leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: MGNI as "Buy", PERI as "Buy". Consensus price targets imply 29.9% upside for PERI (target: $14) vs 28.6% for MGNI (target: $18).

MetricINUV logoINUVInuvo, Inc.MGNI logoMGNIMagnite, Inc.PERI logoPERIPerion Network Lt…KXIN logoKXINKaixin Auto Holdi…CDLX logoCDLXCardlytics, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$18.00$14.00
# AnalystsCovering analysts3113
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises00
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap0.0%+2.3%+14.7%0.0%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

MGNI leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). PERI leads in 2 (Total Returns, Risk & Volatility). 1 tied.

Best OverallMagnite, Inc. (MGNI)Leads 2 of 6 categories
Loading custom metrics...

INUV vs MGNI vs PERI vs KXIN vs CDLX: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is INUV or MGNI or PERI or KXIN or CDLX a better buy right now?

For growth investors, Magnite, Inc.

(MGNI) is the stronger pick with 6. 9% revenue growth year-over-year, versus -100. 0% for Kaixin Auto Holdings (KXIN). Magnite, Inc. (MGNI) offers the better valuation at 14. 7x trailing P/E (13. 4x forward), making it the more compelling value choice. Analysts rate Magnite, Inc. (MGNI) a "Buy" — based on 31 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — INUV or MGNI or PERI or KXIN or CDLX?

On forward P/E, Perion Network Ltd.

is actually cheaper at 8. 9x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — INUV or MGNI or PERI or KXIN or CDLX?

Over the past 5 years, Perion Network Ltd.

(PERI) delivered a total return of -37. 2%, compared to -100. 0% for Kaixin Auto Holdings (KXIN). Over 10 years, the gap is even starker: PERI returned +139. 6% versus KXIN's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — INUV or MGNI or PERI or KXIN or CDLX?

By beta (market sensitivity over 5 years), Perion Network Ltd.

(PERI) is the lower-risk stock at 0. 94β versus Cardlytics, Inc. 's 3. 18β — meaning CDLX is approximately 238% more volatile than PERI relative to the S&P 500. On balance sheet safety, Perion Network Ltd. (PERI) carries a lower debt/equity ratio of 6% versus 73631% for Inuvo, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — INUV or MGNI or PERI or KXIN or CDLX?

By revenue growth (latest reported year), Magnite, Inc.

(MGNI) is pulling ahead at 6. 9% versus -100. 0% for Kaixin Auto Holdings (KXIN). On earnings-per-share growth, the picture is similar: Magnite, Inc. grew EPS 493. 8% year-over-year, compared to -176. 0% for Perion Network Ltd.. Over a 3-year CAGR, MGNI leads at 7. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — INUV or MGNI or PERI or KXIN or CDLX?

Magnite, Inc.

(MGNI) is the more profitable company, earning 20. 3% net margin versus -694. 9% for Kaixin Auto Holdings — meaning it keeps 20. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MGNI leads at 13. 7% versus -303. 1% for KXIN. At the gross margin level — before operating expenses — INUV leads at 74. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is INUV or MGNI or PERI or KXIN or CDLX more undervalued right now?

On forward earnings alone, Perion Network Ltd.

(PERI) trades at 8. 9x forward P/E versus 13. 4x for Magnite, Inc. — 4. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PERI: 29. 9% to $14. 00.

08

Which pays a better dividend — INUV or MGNI or PERI or KXIN or CDLX?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is INUV or MGNI or PERI or KXIN or CDLX better for a retirement portfolio?

For long-horizon retirement investors, Perion Network Ltd.

(PERI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 94), +139. 6% 10Y return). Kaixin Auto Holdings (KXIN) carries a higher beta of 2. 11 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (PERI: +139. 6%, KXIN: -100. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between INUV and MGNI and PERI and KXIN and CDLX?

These companies operate in different sectors (INUV (Communication Services) and MGNI (Communication Services) and PERI (Communication Services) and KXIN (Consumer Cyclical) and CDLX (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: INUV is a small-cap quality compounder stock; MGNI is a small-cap deep-value stock; PERI is a small-cap quality compounder stock; KXIN is a small-cap quality compounder stock; CDLX is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

INUV

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 44%
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MGNI

Quality Mega-Cap Compounder

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 13%
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PERI

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 20%
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KXIN

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
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CDLX

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 23%
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Beat Both

Find stocks that outperform INUV and MGNI and PERI and KXIN and CDLX on the metrics below

Revenue Growth>
%
(INUV: -45.6% · MGNI: 5.5%)

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