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JD vs BABA vs PDD vs AMZN vs VIPS

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
JD
JD.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • CN
Market Cap$45.65B
5Y Perf.-45.4%
BABA
Alibaba Group Holding Limited

Specialty Retail

Consumer CyclicalNYSE • CN
Market Cap$319.30B
5Y Perf.-36.2%
PDD
PDD Holdings Inc.

Specialty Retail

Consumer CyclicalNASDAQ • IE
Market Cap$143.11B
5Y Perf.+44.7%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.94T
5Y Perf.+124.0%
VIPS
Vipshop Holdings Limited

Specialty Retail

Consumer CyclicalNYSE • CN
Market Cap$7.61B
5Y Perf.-18.6%

JD vs BABA vs PDD vs AMZN vs VIPS — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
JD logoJD
BABA logoBABA
PDD logoPDD
AMZN logoAMZN
VIPS logoVIPS
IndustrySpecialty RetailSpecialty RetailSpecialty RetailSpecialty RetailSpecialty Retail
Market Cap$45.65B$319.30B$143.11B$2.94T$7.61B
Revenue (TTM)$1.30T$1.01T$418.54B$742.78B$105.97B
Net Income (TTM)$32.20B$123.35B$102.27B$90.80B$6.92B
Gross Margin12.7%41.2%56.6%50.6%23.3%
Operating Margin1.3%10.9%22.1%11.5%7.7%
Forward P/E1.4x3.9x1.2x35.1x0.8x
Total Debt$89.77B$248.49B$10.61B$152.99B$3.25B
Cash & Equiv.$108.35B$181.73B$57.77B$86.81B$26.35B

JD vs BABA vs PDD vs AMZN vs VIPSLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

JD
BABA
PDD
AMZN
VIPS
StockMay 20May 26Return
JD.com, Inc. (JD)10054.6-45.4%
Alibaba Group Holdi… (BABA)10063.8-36.2%
PDD Holdings Inc. (PDD)100144.7+44.7%
Amazon.com, Inc. (AMZN)100224.0+124.0%
Vipshop Holdings Li… (VIPS)10081.4-18.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: JD vs BABA vs PDD vs AMZN vs VIPS

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: PDD leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. Vipshop Holdings Limited is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. BABA and AMZN also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
JD
JD.com, Inc.
The Income Angle

Among these 5 stocks, JD doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
BABA
Alibaba Group Holding Limited
The Income Pick

BABA ranks third and is worth considering specifically for dividends.

  • 1.3% yield, 2-year raise streak, vs VIPS's 3.2%, (2 stocks pay no dividend)
Best for: dividends
PDD
PDD Holdings Inc.
The Growth Play

PDD carries the broadest edge in this set and is the clearest fit for growth exposure and sleep-well-at-night.

  • Rev growth 59.0%, EPS growth 84.8%, 3Y rev CAGR 61.2%
  • Lower volatility, beta 1.14, Low D/E 3.4%, current ratio 2.21x
  • 59.0% revenue growth vs VIPS's -3.9%
  • 24.4% margin vs JD's 2.5%
Best for: growth exposure and sleep-well-at-night
AMZN
Amazon.com, Inc.
The Long-Run Compounder

AMZN is the clearest fit if your priority is long-term compounding.

  • 7.3% 10Y total return vs PDD's 262.4%
  • +46.8% vs PDD's -12.7%
Best for: long-term compounding
VIPS
Vipshop Holdings Limited
The Income Pick

VIPS is the #2 pick in this set and the best alternative if income & stability and valuation efficiency is your priority.

  • Dividend streak 1 yrs, beta 0.95, yield 3.2%
  • PEG 0.04 vs AMZN's 1.25
  • Beta 0.95, yield 3.2%, current ratio 1.26x
  • Lower P/E (0.8x vs 35.1x), PEG 0.04 vs 1.25
Best for: income & stability and valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthPDD logoPDD59.0% revenue growth vs VIPS's -3.9%
ValueVIPS logoVIPSLower P/E (0.8x vs 35.1x), PEG 0.04 vs 1.25
Quality / MarginsPDD logoPDD24.4% margin vs JD's 2.5%
Stability / SafetyVIPS logoVIPSBeta 0.95 vs AMZN's 1.51, lower leverage
DividendsBABA logoBABA1.3% yield, 2-year raise streak, vs VIPS's 3.2%, (2 stocks pay no dividend)
Momentum (1Y)AMZN logoAMZN+46.8% vs PDD's -12.7%
Efficiency (ROA)PDD logoPDD16.7% ROA vs JD's 4.6%, ROIC 40.3% vs 9.9%

JD vs BABA vs PDD vs AMZN vs VIPS — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

JDJD.com, Inc.
FY 2024
Electronics And Home Appliance Products
48.8%$565.0B
General Merchandise Products
31.3%$363.0B
Logistics And Other Services
12.1%$140.7B
online marketplace and marketing services
7.8%$90.1B
BABAAlibaba Group Holding Limited
FY 2025
Customer Management Services
42.6%$424.9B
Sales Of Goods
27.5%$274.3B
Logistics Services
12.4%$123.4B
Cloud Services
8.5%$84.5B
Membership Fees and Value Added Services
4.7%$46.6B
Product and Service, Other
4.3%$42.7B
PDDPDD Holdings Inc.
FY 2024
Online marketing services and others
50.3%$197.9B
Transaction services
49.7%$195.9B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
VIPSVipshop Holdings Limited
FY 2024
Product
48.2%$100.7B
Womenswear And Menswear
16.7%$34.8B
Skincare And Cosmetics
6.7%$14.0B
Sportswear And Sporting Goods
6.6%$13.7B
Supermarkets And Other Products
5.9%$12.3B
Baby And Children Products
4.3%$9.0B
Home Goods And Other Lifestyle Products
4.1%$8.6B
Other (2)
7.6%$16.0B

JD vs BABA vs PDD vs AMZN vs VIPS — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLPDDLAGGINGVIPS

Income & Cash Flow (Last 12 Months)

PDD leads this category, winning 4 of 6 comparable metrics.

JD is the larger business by revenue, generating $1.30T annually — 12.3x VIPS's $106.0B. PDD is the more profitable business, keeping 24.4% of every revenue dollar as net income compared to JD's 2.5%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricJD logoJDJD.com, Inc.BABA logoBABAAlibaba Group Hol…PDD logoPDDPDD Holdings Inc.AMZN logoAMZNAmazon.com, Inc.VIPS logoVIPSVipshop Holdings …
RevenueTrailing 12 months$1.30T$1.01T$418.5B$742.8B$106.0B
EBITDAEarnings before interest/tax$23.8B$114.6B$93.0B$155.9B$9.5B
Net IncomeAfter-tax profit$32.2B$123.4B$102.3B$90.8B$6.9B
Free Cash FlowCash after capex$9.1B$2.6B$111.4B-$2.5B$0
Gross MarginGross profit ÷ Revenue+12.7%+41.2%+56.6%+50.6%+23.3%
Operating MarginEBIT ÷ Revenue+1.3%+10.9%+22.1%+11.5%+7.7%
Net MarginNet income ÷ Revenue+2.5%+12.2%+24.4%+12.2%+6.5%
FCF MarginFCF ÷ Revenue+0.7%+0.3%+26.6%-0.3%+5.1%
Rev. Growth (YoY)Latest quarter vs prior year+14.9%+4.8%+9.0%+16.6%-4.0%
EPS Growth (YoY)Latest quarter vs prior year-56.3%-52.0%+16.5%+74.8%-16.6%
PDD leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

JD leads this category, winning 4 of 7 comparable metrics.

At 6.7x trailing earnings, VIPS trades at a 82% valuation discount to AMZN's 38.1x P/E. Adjusting for growth (PEG ratio), JD offers better value at 0.28x vs AMZN's 1.36x — a lower PEG means you pay less per unit of expected earnings growth.

MetricJD logoJDJD.com, Inc.BABA logoBABAAlibaba Group Hol…PDD logoPDDPDD Holdings Inc.AMZN logoAMZNAmazon.com, Inc.VIPS logoVIPSVipshop Holdings …
Market CapShares × price$45.6B$319.3B$143.1B$2.94T$7.6B
Enterprise ValueMkt cap + debt − cash$42.9B$329.1B$136.2B$3.01T$4.2B
Trailing P/EPrice ÷ TTM EPS7.53x16.84x8.69x38.15x6.72x
Forward P/EPrice ÷ next-FY EPS est.1.41x3.87x1.18x35.07x0.79x
PEG RatioP/E ÷ EPS growth rate0.28x1.36x0.35x
EV / EBITDAEnterprise value multiple6.30x12.77x8.52x20.64x2.73x
Price / SalesMarket cap ÷ Revenue0.27x2.19x2.48x4.10x0.48x
Price / BookPrice ÷ Book value/share0.99x2.00x3.12x7.20x1.25x
Price / FCFMarket cap ÷ FCF7.04x27.89x8.08x382.27x9.34x
JD leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

PDD leads this category, winning 6 of 9 comparable metrics.

PDD delivers a 26.1% return on equity — every $100 of shareholder capital generates $26 in annual profit, vs $11 for JD. PDD carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to AMZN's 0.37x. On the Piotroski fundamental quality scale (0–9), BABA scores 7/9 vs VIPS's 6/9, reflecting strong financial health.

MetricJD logoJDJD.com, Inc.BABA logoBABAAlibaba Group Hol…PDD logoPDDPDD Holdings Inc.AMZN logoAMZNAmazon.com, Inc.VIPS logoVIPSVipshop Holdings …
ROE (TTM)Return on equity+10.5%+11.2%+26.1%+23.3%+16.8%
ROA (TTM)Return on assets+4.6%+6.7%+16.7%+11.5%+9.4%
ROICReturn on invested capital+9.9%+9.6%+40.3%+14.7%+40.5%
ROCEReturn on capital employed+10.2%+10.4%+42.4%+15.3%+21.2%
Piotroski ScoreFundamental quality 0–967766
Debt / EquityFinancial leverage0.29x0.23x0.03x0.37x0.08x
Net DebtTotal debt minus cash-$18.6B$66.8B-$47.2B$66.2B-$23.1B
Cash & Equiv.Liquid assets$108.3B$181.7B$57.8B$86.8B$26.4B
Total DebtShort + long-term debt$89.8B$248.5B$10.6B$153.0B$3.3B
Interest CoverageEBIT ÷ Interest expense12.85x15.74x39.96x121.89x
PDD leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

AMZN leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in AMZN five years ago would be worth $16,726 today (with dividends reinvested), compared to $4,543 for JD. Over the past 12 months, AMZN leads with a +46.8% total return vs PDD's -12.7%. The 3-year compound annual growth rate (CAGR) favors AMZN at 37.3% vs JD's -3.3% — a key indicator of consistent wealth creation.

MetricJD logoJDJD.com, Inc.BABA logoBABAAlibaba Group Hol…PDD logoPDDPDD Holdings Inc.AMZN logoAMZNAmazon.com, Inc.VIPS logoVIPSVipshop Holdings …
YTD ReturnYear-to-date+3.9%-15.1%-16.4%+20.8%-16.8%
1-Year ReturnPast 12 months-9.9%+6.1%-12.7%+46.8%+3.4%
3-Year ReturnCumulative with dividends-9.6%+64.5%+53.4%+158.9%+5.1%
5-Year ReturnCumulative with dividends-54.6%-39.6%-26.2%+67.3%-46.6%
10-Year ReturnCumulative with dividends+38.1%+73.6%+262.4%+730.1%+21.0%
CAGR (3Y)Annualised 3-year return-3.3%+18.0%+15.3%+37.3%+1.7%
AMZN leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and VIPS each lead in 1 of 2 comparable metrics.

VIPS is the less volatile stock with a 0.95 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 98.2% from its 52-week high vs VIPS's 67.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricJD logoJDJD.com, Inc.BABA logoBABAAlibaba Group Hol…PDD logoPDDPDD Holdings Inc.AMZN logoAMZNAmazon.com, Inc.VIPS logoVIPSVipshop Holdings …
Beta (5Y)Sensitivity to S&P 5001.06x1.21x1.14x1.51x0.95x
52-Week HighHighest price in past year$38.08$192.67$139.41$278.56$21.08
52-Week LowLowest price in past year$24.51$103.71$95.24$183.85$13.36
% of 52W HighCurrent price vs 52-week peak+77.9%+68.6%+69.4%+98.2%+67.0%
RSI (14)Momentum oscillator 0–10053.251.243.579.838.5
Avg Volume (50D)Average daily shares traded10.0M10.1M6.5M45.6M2.0M
Evenly matched — AMZN and VIPS each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — BABA and VIPS each lead in 1 of 2 comparable metrics.

Analyst consensus: JD as "Buy", BABA as "Buy", PDD as "Buy", AMZN as "Buy", VIPS as "Buy". Consensus price targets imply 54.4% upside for VIPS (target: $22) vs 10.7% for JD (target: $33). For income investors, VIPS offers the higher dividend yield at 3.24% vs BABA's 1.34%.

MetricJD logoJDJD.com, Inc.BABA logoBABAAlibaba Group Hol…PDD logoPDDPDD Holdings Inc.AMZN logoAMZNAmazon.com, Inc.VIPS logoVIPSVipshop Holdings …
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$32.86$194.23$142.00$306.77$21.80
# AnalystsCovering analysts4559289428
Dividend YieldAnnual dividend ÷ price+2.7%+1.3%+3.2%
Dividend StreakConsecutive years of raises1211
Dividend / ShareAnnual DPS$5.37$12.14$3.12
Buyback YieldShare repurchases ÷ mkt cap+8.3%+4.0%0.0%0.0%+7.4%
Evenly matched — BABA and VIPS each lead in 1 of 2 comparable metrics.
Key Takeaway

PDD leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). JD leads in 1 (Valuation Metrics). 2 tied.

Best OverallPDD Holdings Inc. (PDD)Leads 2 of 6 categories
Loading custom metrics...

JD vs BABA vs PDD vs AMZN vs VIPS: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is JD or BABA or PDD or AMZN or VIPS a better buy right now?

For growth investors, PDD Holdings Inc.

(PDD) is the stronger pick with 59. 0% revenue growth year-over-year, versus -3. 9% for Vipshop Holdings Limited (VIPS). Vipshop Holdings Limited (VIPS) offers the better valuation at 6. 7x trailing P/E (0. 8x forward), making it the more compelling value choice. Analysts rate JD. com, Inc. (JD) a "Buy" — based on 45 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — JD or BABA or PDD or AMZN or VIPS?

On trailing P/E, Vipshop Holdings Limited (VIPS) is the cheapest at 6.

7x versus Amazon. com, Inc. at 38. 1x. On forward P/E, Vipshop Holdings Limited is actually cheaper at 0. 8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Vipshop Holdings Limited wins at 0. 04x versus Amazon. com, Inc. 's 1. 25x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — JD or BABA or PDD or AMZN or VIPS?

Over the past 5 years, Amazon.

com, Inc. (AMZN) delivered a total return of +67. 3%, compared to -54. 6% for JD. com, Inc. (JD). Over 10 years, the gap is even starker: AMZN returned +730. 1% versus VIPS's +21. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — JD or BABA or PDD or AMZN or VIPS?

By beta (market sensitivity over 5 years), Vipshop Holdings Limited (VIPS) is the lower-risk stock at 0.

95β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 59% more volatile than VIPS relative to the S&P 500. On balance sheet safety, PDD Holdings Inc. (PDD) carries a lower debt/equity ratio of 3% versus 37% for Amazon. com, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — JD or BABA or PDD or AMZN or VIPS?

By revenue growth (latest reported year), PDD Holdings Inc.

(PDD) is pulling ahead at 59. 0% versus -3. 9% for Vipshop Holdings Limited (VIPS). On earnings-per-share growth, the picture is similar: PDD Holdings Inc. grew EPS 84. 8% year-over-year, compared to -0. 5% for Vipshop Holdings Limited. Over a 3-year CAGR, PDD leads at 61. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — JD or BABA or PDD or AMZN or VIPS?

PDD Holdings Inc.

(PDD) is the more profitable company, earning 28. 5% net margin versus 3. 6% for JD. com, Inc. — meaning it keeps 28. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PDD leads at 27. 5% versus 3. 3% for JD. At the gross margin level — before operating expenses — PDD leads at 60. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is JD or BABA or PDD or AMZN or VIPS more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Vipshop Holdings Limited (VIPS) is the more undervalued stock at a PEG of 0. 04x versus Amazon. com, Inc. 's 1. 25x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Vipshop Holdings Limited (VIPS) trades at 0. 8x forward P/E versus 35. 1x for Amazon. com, Inc. — 34. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for VIPS: 54. 4% to $21. 80.

08

Which pays a better dividend — JD or BABA or PDD or AMZN or VIPS?

In this comparison, VIPS (3.

2% yield), JD (2. 7% yield), BABA (1. 3% yield) pay a dividend. PDD, AMZN do not pay a meaningful dividend and should not be held primarily for income.

09

Is JD or BABA or PDD or AMZN or VIPS better for a retirement portfolio?

For long-horizon retirement investors, Vipshop Holdings Limited (VIPS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

95), 3. 2% yield). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (VIPS: +21. 0%, AMZN: +730. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between JD and BABA and PDD and AMZN and VIPS?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: JD is a mid-cap deep-value stock; BABA is a large-cap deep-value stock; PDD is a mid-cap high-growth stock; AMZN is a mega-cap quality compounder stock; VIPS is a small-cap deep-value stock. JD, BABA, VIPS pay a dividend while PDD, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

JD

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 7%
  • Dividend Yield > 1.0%
Run This Screen
Stocks Like

BABA

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 7%
  • Dividend Yield > 0.5%
Run This Screen
Stocks Like

PDD

Quality Mega-Cap Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 14%
Run This Screen
Stocks Like

AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
Stocks Like

VIPS

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 1.2%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform JD and BABA and PDD and AMZN and VIPS on the metrics below

Revenue Growth>
%
(JD: 14.9% · BABA: 4.8%)
Net Margin>
%
(JD: 2.5% · BABA: 12.2%)
P/E Ratio<
x
(JD: 7.5x · BABA: 16.8x)

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