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JFU vs NTES vs BIDU vs BABA
Revenue, margins, valuation, and 5-year total return — side by side.
Electronic Gaming & Multimedia
Internet Content & Information
Specialty Retail
JFU vs NTES vs BIDU vs BABA — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Information Technology Services | Electronic Gaming & Multimedia | Internet Content & Information | Specialty Retail |
| Market Cap | $29M | $74.15B | $48.92B | $340.44B |
| Revenue (TTM) | $310M | $112.25B | $130.46B | $1.01T |
| Net Income (TTM) | $50M | $33.67B | $9.00B | $123.35B |
| Gross Margin | 65.2% | 64.3% | 44.7% | 41.2% |
| Operating Margin | -14.7% | 31.8% | -2.6% | 10.9% |
| Forward P/E | 5.3x | 1.9x | 2.6x | 4.1x |
| Total Debt | $10M | $6.39B | $79.32B | $248.49B |
| Cash & Equiv. | $379M | $51.52B | $24.83B | $181.73B |
JFU vs NTES vs BIDU vs BABA — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| 9F Inc. (JFU) | 100 | 2.6 | -97.4% |
| NetEase, Inc. (NTES) | 100 | 152.9 | +52.9% |
| Baidu, Inc. (BIDU) | 100 | 131.3 | +31.3% |
| Alibaba Group Holdi… (BABA) | 100 | 68.0 | -32.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: JFU vs NTES vs BIDU vs BABA
Each card shows where this stock fits in a portfolio — not just who wins on paper.
JFU is the #2 pick in this set and the best alternative if sleep-well-at-night is your priority.
- Lower volatility, beta 0.46, Low D/E 0.3%, current ratio 6.99x
- Beta 0.46 vs BIDU's 1.41, lower leverage
- +121.6% vs NTES's +12.8%
NTES carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 4 yrs, beta 0.74, yield 2.6%
- 375.8% 10Y total return vs BABA's 83.4%
- Beta 0.74, yield 2.6%, current ratio 3.45x
- Lower P/E (1.9x vs 4.1x)
BIDU is the clearest fit if your priority is valuation efficiency.
- PEG 0.04 vs NTES's 0.08
BABA is the clearest fit if your priority is growth exposure.
- Rev growth 5.9%, EPS growth 70.9%, 3Y rev CAGR 5.3%
- 5.9% revenue growth vs JFU's -24.8%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 5.9% revenue growth vs JFU's -24.8% | |
| Value | Lower P/E (1.9x vs 4.1x) | |
| Quality / Margins | 30.0% margin vs BIDU's 6.9% | |
| Stability / Safety | Beta 0.46 vs BIDU's 1.41, lower leverage | |
| Dividends | 2.6% yield, 4-year raise streak, vs BABA's 1.3%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +121.6% vs NTES's +12.8% | |
| Efficiency (ROA) | 15.2% ROA vs JFU's 1.2%, ROIC 23.3% vs -1.3% |
JFU vs NTES vs BIDU vs BABA — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
JFU vs NTES vs BIDU vs BABA — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
NTES leads in 2 of 6 categories
JFU leads 1 • BIDU leads 0 • BABA leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
Evenly matched — JFU and NTES each lead in 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
BABA is the larger business by revenue, generating $1.01T annually — 3265.0x JFU's $310M. NTES is the more profitable business, keeping 30.0% of every revenue dollar as net income compared to BIDU's 6.9%. On growth, JFU holds the edge at +9.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $310M | $112.2B | $130.5B | $1.01T |
| EBITDAEarnings before interest/tax | -$29M | $38.0B | $4.9B | $114.6B |
| Net IncomeAfter-tax profit | $50M | $33.7B | $9.0B | $123.4B |
| Free Cash FlowCash after capex | $0 | $48.5B | -$15.7B | $2.6B |
| Gross MarginGross profit ÷ Revenue | +65.2% | +64.3% | +44.7% | +41.2% |
| Operating MarginEBIT ÷ Revenue | -14.7% | +31.8% | -2.6% | +10.9% |
| Net MarginNet income ÷ Revenue | +16.1% | +30.0% | +6.9% | +12.2% |
| FCF MarginFCF ÷ Revenue | +14.6% | +43.2% | -12.0% | +0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +9.7% | +1.6% | -7.1% | +4.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +9.3% | -30.4% | -2.6% | -52.0% |
Valuation Metrics
JFU leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 5.3x trailing earnings, JFU trades at a 70% valuation discount to BABA's 17.9x P/E. Adjusting for growth (PEG ratio), BIDU offers better value at 0.24x vs NTES's 0.67x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $29M | $74.2B | $48.9B | $340.4B |
| Enterprise ValueMkt cap + debt − cash | -$26M | $67.5B | $56.9B | $350.3B |
| Trailing P/EPrice ÷ TTM EPS | 5.31x | 15.63x | 14.44x | 17.90x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 1.86x | 2.58x | 4.13x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.67x | 0.24x | — |
| EV / EBITDAEnterprise value multiple | — | 12.40x | 10.79x | 13.55x |
| Price / SalesMarket cap ÷ Revenue | 0.63x | 4.61x | 2.50x | 2.33x |
| Price / BookPrice ÷ Book value/share | 0.07x | 3.10x | 1.17x | 2.12x |
| Price / FCFMarket cap ÷ FCF | 4.29x | 10.44x | 25.41x | 29.64x |
Profitability & Efficiency
NTES leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
NTES delivers a 20.4% return on equity — every $100 of shareholder capital generates $20 in annual profit, vs $1 for JFU. JFU carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to BIDU's 0.28x. On the Piotroski fundamental quality scale (0–9), NTES scores 8/9 vs BIDU's 5/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +1.4% | +20.4% | +3.1% | +11.2% |
| ROA (TTM)Return on assets | +1.2% | +15.2% | +2.0% | +6.7% |
| ROICReturn on invested capital | -1.3% | +23.3% | +4.8% | +9.6% |
| ROCEReturn on capital employed | -1.3% | +22.1% | +6.3% | +10.4% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 8 | 5 | 7 |
| Debt / EquityFinancial leverage | 0.00x | 0.04x | 0.28x | 0.23x |
| Net DebtTotal debt minus cash | -$370M | -$45.1B | $54.5B | $66.8B |
| Cash & Equiv.Liquid assets | $379M | $51.5B | $24.8B | $181.7B |
| Total DebtShort + long-term debt | $10M | $6.4B | $79.3B | $248.5B |
| Interest CoverageEBIT ÷ Interest expense | — | — | 9.71x | 15.74x |
Total Returns (Dividends Reinvested)
Evenly matched — NTES and BABA each lead in 2 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in NTES five years ago would be worth $11,631 today (with dividends reinvested), compared to $1,131 for JFU. Over the past 12 months, JFU leads with a +121.6% total return vs NTES's +12.8%. The 3-year compound annual growth rate (CAGR) favors BABA at 20.5% vs JFU's -7.4% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -34.8% | -19.8% | -6.9% | -9.5% |
| 1-Year ReturnPast 12 months | +121.6% | +12.8% | +61.3% | +16.0% |
| 3-Year ReturnCumulative with dividends | -20.6% | +37.4% | +14.2% | +74.8% |
| 5-Year ReturnCumulative with dividends | -88.7% | +16.3% | -27.0% | -35.4% |
| 10-Year ReturnCumulative with dividends | -98.3% | +375.8% | -17.5% | +83.4% |
| CAGR (3Y)Annualised 3-year return | -7.4% | +11.2% | +4.5% | +20.5% |
Risk & Volatility
Evenly matched — JFU and BIDU each lead in 1 of 2 comparable metrics.
Risk & Volatility
JFU is the less volatile stock with a 0.46 beta — it tends to amplify market swings less than BIDU's 1.41 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BIDU currently trades 84.6% from its 52-week high vs JFU's 34.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.46x | 0.74x | 1.41x | 1.21x |
| 52-Week HighHighest price in past year | $9.48 | $159.55 | $165.30 | $192.67 |
| 52-Week LowLowest price in past year | $1.25 | $103.23 | $81.17 | $103.71 |
| % of 52W HighCurrent price vs 52-week peak | +34.6% | +73.4% | +84.6% | +73.2% |
| RSI (14)Momentum oscillator 0–100 | 53.3 | 58.5 | 69.1 | 61.8 |
| Avg Volume (50D)Average daily shares traded | 6K | 750K | 2.0M | 10.4M |
Analyst Outlook
NTES leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: NTES as "Buy", BIDU as "Buy", BABA as "Buy". Consensus price targets imply 37.8% upside for BABA (target: $194) vs 10.6% for BIDU (target: $155). For income investors, NTES offers the higher dividend yield at 2.62% vs BABA's 1.27%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | — | $149.75 | $154.70 | $194.23 |
| # AnalystsCovering analysts | — | 32 | 53 | 59 |
| Dividend YieldAnnual dividend ÷ price | — | +2.6% | — | +1.3% |
| Dividend StreakConsecutive years of raises | — | 4 | 3 | 2 |
| Dividend / ShareAnnual DPS | — | $20.90 | — | $12.14 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.1% | +1.9% | +3.8% |
NTES leads in 2 of 6 categories (Profitability & Efficiency, Analyst Outlook). JFU leads in 1 (Valuation Metrics). 3 tied.
JFU vs NTES vs BIDU vs BABA: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is JFU or NTES or BIDU or BABA a better buy right now?
For growth investors, Alibaba Group Holding Limited (BABA) is the stronger pick with 5.
9% revenue growth year-over-year, versus -24. 8% for 9F Inc. (JFU). 9F Inc. (JFU) offers the better valuation at 5. 3x trailing P/E, making it the more compelling value choice. Analysts rate NetEase, Inc. (NTES) a "Buy" — based on 32 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — JFU or NTES or BIDU or BABA?
On trailing P/E, 9F Inc.
(JFU) is the cheapest at 5. 3x versus Alibaba Group Holding Limited at 17. 9x. On forward P/E, NetEase, Inc. is actually cheaper at 1. 9x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Baidu, Inc. wins at 0. 04x versus NetEase, Inc. 's 0. 08x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — JFU or NTES or BIDU or BABA?
Over the past 5 years, NetEase, Inc.
(NTES) delivered a total return of +16. 3%, compared to -88. 7% for 9F Inc. (JFU). Over 10 years, the gap is even starker: NTES returned +375. 8% versus JFU's -98. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — JFU or NTES or BIDU or BABA?
By beta (market sensitivity over 5 years), 9F Inc.
(JFU) is the lower-risk stock at 0. 46β versus Baidu, Inc. 's 1. 41β — meaning BIDU is approximately 209% more volatile than JFU relative to the S&P 500. On balance sheet safety, 9F Inc. (JFU) carries a lower debt/equity ratio of 0% versus 28% for Baidu, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — JFU or NTES or BIDU or BABA?
By revenue growth (latest reported year), Alibaba Group Holding Limited (BABA) is pulling ahead at 5.
9% versus -24. 8% for 9F Inc. (JFU). On earnings-per-share growth, the picture is similar: 9F Inc. grew EPS 135. 0% year-over-year, compared to 11. 0% for NetEase, Inc.. Over a 3-year CAGR, BABA leads at 5. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — JFU or NTES or BIDU or BABA?
NetEase, Inc.
(NTES) is the more profitable company, earning 30. 0% net margin versus 13. 1% for Alibaba Group Holding Limited — meaning it keeps 30. 0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NTES leads at 31. 8% versus -14. 7% for JFU. At the gross margin level — before operating expenses — JFU leads at 65. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is JFU or NTES or BIDU or BABA more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Baidu, Inc. (BIDU) is the more undervalued stock at a PEG of 0. 04x versus NetEase, Inc. 's 0. 08x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, NetEase, Inc. (NTES) trades at 1. 9x forward P/E versus 4. 1x for Alibaba Group Holding Limited — 2. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BABA: 37. 8% to $194. 23.
08Which pays a better dividend — JFU or NTES or BIDU or BABA?
In this comparison, NTES (2.
6% yield), BABA (1. 3% yield) pay a dividend. JFU, BIDU do not pay a meaningful dividend and should not be held primarily for income.
09Is JFU or NTES or BIDU or BABA better for a retirement portfolio?
For long-horizon retirement investors, NetEase, Inc.
(NTES) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 74), 2. 6% yield, +375. 8% 10Y return). Both have compounded well over 10 years (NTES: +375. 8%, BIDU: -17. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between JFU and NTES and BIDU and BABA?
These companies operate in different sectors (JFU (Technology) and NTES (Technology) and BIDU (Communication Services) and BABA (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
NTES, BABA pay a dividend while JFU, BIDU do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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