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LCID vs AMZN vs MSFT vs RIVN vs AAPL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
LCID
Lucid Group, Inc.

Auto - Manufacturers

Consumer CyclicalNASDAQ • US
Market Cap$2.00B
5Y Perf.-98.9%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+54.6%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+27.3%
RIVN
Rivian Automotive, Inc.

Auto - Manufacturers

Consumer CyclicalNASDAQ • US
Market Cap$17.56B
5Y Perf.-88.1%
AAPL
Apple Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$4.22T
5Y Perf.+73.9%

LCID vs AMZN vs MSFT vs RIVN vs AAPL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
LCID logoLCID
AMZN logoAMZN
MSFT logoMSFT
RIVN logoRIVN
AAPL logoAAPL
IndustryAuto - ManufacturersSpecialty RetailSoftware - InfrastructureAuto - ManufacturersConsumer Electronics
Market Cap$2.00B$2.92T$3.13T$17.56B$4.22T
Revenue (TTM)$1.12B$742.78B$318.27B$5.53B$451.44B
Net Income (TTM)$-3.36B$90.80B$125.22B$-3.52B$122.58B
Gross Margin-145.0%50.6%68.3%-1.7%47.9%
Operating Margin-339.6%11.5%46.8%-68.9%32.6%
Forward P/E34.8x25.3x33.8x
Total Debt$861M$152.99B$112.18B$6.65B$112.38B
Cash & Equiv.$998M$86.81B$30.24B$3.58B$35.93B

LCID vs AMZN vs MSFT vs RIVN vs AAPLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

LCID
AMZN
MSFT
RIVN
AAPL
StockNov 21May 26Return
Lucid Group, Inc. (LCID)1001.1-98.9%
Amazon.com, Inc. (AMZN)100154.6+54.6%
Microsoft Corporati… (MSFT)100127.3+27.3%
Rivian Automotive, … (RIVN)10011.9-88.1%
Apple Inc. (AAPL)100173.9+73.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: LCID vs AMZN vs MSFT vs RIVN vs AAPL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Apple Inc. is the stronger pick specifically for recent price momentum and sentiment and operational efficiency and capital deployment. LCID and AMZN also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
LCID
Lucid Group, Inc.
The Growth Play

LCID ranks third and is worth considering specifically for growth exposure.

  • Rev growth 67.6%, EPS growth 3.3%, 3Y rev CAGR 30.6%
  • 67.6% revenue growth vs AAPL's 6.4%
Best for: growth exposure
AMZN
Amazon.com, Inc.
The Value Pick

AMZN is the clearest fit if your priority is valuation efficiency.

  • PEG 1.24 vs AAPL's 1.89
  • Better valuation composite
Best for: valuation efficiency
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • 39.3% margin vs LCID's -300.4%
Best for: income & stability and sleep-well-at-night
RIVN
Rivian Automotive, Inc.
The Consumer Cyclical Pick

Among these 5 stocks, RIVN doesn't own a clear edge in any measured category.

Best for: consumer cyclical exposure
AAPL
Apple Inc.
The Long-Run Compounder

AAPL is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • 11.7% 10Y total return vs MSFT's 7.9%
  • +47.0% vs LCID's -73.1%
  • 34.0% ROA vs LCID's -40.0%, ROIC 67.4% vs -98.7%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthLCID logoLCID67.6% revenue growth vs AAPL's 6.4%
ValueAMZN logoAMZNBetter valuation composite
Quality / MarginsMSFT logoMSFT39.3% margin vs LCID's -300.4%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs LCID's 2.03, lower leverage
DividendsMSFT logoMSFT0.8% yield, 19-year raise streak, vs AAPL's 0.4%, (3 stocks pay no dividend)
Momentum (1Y)AAPL logoAAPL+47.0% vs LCID's -73.1%
Efficiency (ROA)AAPL logoAAPL34.0% ROA vs LCID's -40.0%, ROIC 67.4% vs -98.7%

LCID vs AMZN vs MSFT vs RIVN vs AAPL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

LCIDLucid Group, Inc.
FY 2025
Regulatory Credits
100.0%$96M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
RIVNRivian Automotive, Inc.
FY 2025
Automotive
71.1%$3.8B
Software And Services
28.9%$1.6B
AAPLApple Inc.
FY 2025
iPhone
50.4%$209.6B
Service
26.2%$109.2B
Wearables, Home and Accessories
8.6%$35.7B
Mac
8.1%$33.7B
iPad
6.7%$28.0B

LCID vs AMZN vs MSFT vs RIVN vs AAPL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGRIVN

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 663.9x LCID's $1.1B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to LCID's -3.0%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricLCID logoLCIDLucid Group, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…RIVN logoRIVNRivian Automotive…AAPL logoAAPLApple Inc.
RevenueTrailing 12 months$1.1B$742.8B$318.3B$5.5B$451.4B
EBITDAEarnings before interest/tax-$3.6B$155.9B$192.6B-$3.2B$160.0B
Net IncomeAfter-tax profit-$3.4B$90.8B$125.2B-$3.5B$122.6B
Free Cash FlowCash after capex-$4.7B-$2.5B$72.9B-$2.5B$129.2B
Gross MarginGross profit ÷ Revenue-145.0%+50.6%+68.3%-1.7%+47.9%
Operating MarginEBIT ÷ Revenue-3.4%+11.5%+46.8%-68.9%+32.6%
Net MarginNet income ÷ Revenue-3.0%+12.2%+39.3%-63.6%+27.2%
FCF MarginFCF ÷ Revenue-4.2%-0.3%+22.9%-45.0%+28.6%
Rev. Growth (YoY)Latest quarter vs prior year-100.0%+16.6%+18.3%+11.4%+16.6%
EPS Growth (YoY)Latest quarter vs prior year-44.2%+74.8%+23.4%+31.3%+21.8%
MSFT leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

Evenly matched — LCID and MSFT each lead in 2 of 7 comparable metrics.

At 30.9x trailing earnings, MSFT trades at a 20% valuation discount to AAPL's 38.5x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs AAPL's 2.16x — a lower PEG means you pay less per unit of expected earnings growth.

MetricLCID logoLCIDLucid Group, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…RIVN logoRIVNRivian Automotive…AAPL logoAAPLApple Inc.
Market CapShares × price$2.0B$2.92T$3.13T$17.6B$4.22T
Enterprise ValueMkt cap + debt − cash$1.9B$2.98T$3.21T$20.6B$4.30T
Trailing P/EPrice ÷ TTM EPS-0.50x37.82x30.86x-4.62x38.53x
Forward P/EPrice ÷ next-FY EPS est.34.77x25.34x33.78x
PEG RatioP/E ÷ EPS growth rate1.35x1.64x2.16x
EV / EBITDAEnterprise value multiple20.47x19.72x29.68x
Price / SalesMarket cap ÷ Revenue1.48x4.07x11.10x3.26x10.14x
Price / BookPrice ÷ Book value/share2.64x7.14x9.15x3.66x58.49x
Price / FCFMarket cap ÷ FCF378.98x43.66x42.72x
Evenly matched — LCID and MSFT each lead in 2 of 7 comparable metrics.

Profitability & Efficiency

AAPL leads this category, winning 5 of 9 comparable metrics.

AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $-193 for LCID. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.52x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs LCID's 3/9, reflecting strong financial health.

MetricLCID logoLCIDLucid Group, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…RIVN logoRIVNRivian Automotive…AAPL logoAAPLApple Inc.
ROE (TTM)Return on equity-193.0%+23.3%+33.1%-69.6%+146.7%
ROA (TTM)Return on assets-40.0%+11.5%+19.2%-23.5%+34.0%
ROICReturn on invested capital-98.7%+14.7%+24.9%-36.7%+67.4%
ROCEReturn on capital employed-49.2%+15.3%+29.7%-29.5%+69.6%
Piotroski ScoreFundamental quality 0–936648
Debt / EquityFinancial leverage1.20x0.37x0.33x1.45x1.52x
Net DebtTotal debt minus cash-$137M$66.2B$81.9B$3.1B$76.4B
Cash & Equiv.Liquid assets$998M$86.8B$30.2B$3.6B$35.9B
Total DebtShort + long-term debt$861M$153.0B$112.2B$6.7B$112.4B
Interest CoverageEBIT ÷ Interest expense-146.67x39.96x55.65x-27.31x
AAPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — AMZN and AAPL each lead in 3 of 6 comparable metrics.

A $10,000 investment in AAPL five years ago would be worth $22,442 today (with dividends reinvested), compared to $314 for LCID. Over the past 12 months, AAPL leads with a +47.0% total return vs LCID's -73.1%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs LCID's -57.2% — a key indicator of consistent wealth creation.

MetricLCID logoLCIDLucid Group, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…RIVN logoRIVNRivian Automotive…AAPL logoAAPLApple Inc.
YTD ReturnYear-to-date-45.7%+19.7%-10.8%-26.9%+6.2%
1-Year ReturnPast 12 months-73.1%+43.7%-2.1%+11.6%+47.0%
3-Year ReturnCumulative with dividends-92.2%+156.2%+39.5%+2.3%+67.4%
5-Year ReturnCumulative with dividends-96.9%+64.8%+72.5%-85.9%+124.4%
10-Year ReturnCumulative with dividends-93.9%+697.8%+787.7%-85.9%+1174.1%
CAGR (3Y)Annualised 3-year return-57.2%+36.8%+11.7%+0.8%+18.7%
Evenly matched — AMZN and AAPL each lead in 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MSFT and AAPL each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than LCID's 2.03 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AAPL currently trades 98.4% from its 52-week high vs LCID's 18.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricLCID logoLCIDLucid Group, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…RIVN logoRIVNRivian Automotive…AAPL logoAAPLApple Inc.
Beta (5Y)Sensitivity to S&P 5002.03x1.51x0.89x1.59x0.99x
52-Week HighHighest price in past year$33.70$278.56$555.45$22.69$292.13
52-Week LowLowest price in past year$5.62$185.01$356.28$11.57$193.25
% of 52W HighCurrent price vs 52-week peak+18.0%+97.3%+75.8%+62.5%+98.4%
RSI (14)Momentum oscillator 0–10034.481.154.038.169.4
Avg Volume (50D)Average daily shares traded12.9M45.5M32.5M26.7M39.8M
Evenly matched — MSFT and AAPL each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: LCID as "Hold", AMZN as "Buy", MSFT as "Buy", RIVN as "Buy", AAPL as "Buy". Consensus price targets imply 131.4% upside for LCID (target: $14) vs 10.3% for AAPL (target: $317). For income investors, MSFT offers the higher dividend yield at 0.77% vs AAPL's 0.36%.

MetricLCID logoLCIDLucid Group, Inc.AMZN logoAMZNAmazon.com, Inc.MSFT logoMSFTMicrosoft Corpora…RIVN logoRIVNRivian Automotive…AAPL logoAAPLApple Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuyBuy
Price TargetConsensus 12-month target$14.00$306.77$551.75$18.36$317.11
# AnalystsCovering analysts15948128110
Dividend YieldAnnual dividend ÷ price+0.8%+0.4%
Dividend StreakConsecutive years of raises1914
Dividend / ShareAnnual DPS$3.23$1.03
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+0.6%0.0%+2.1%
MSFT leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

MSFT leads in 2 of 6 categories (Income & Cash Flow, Analyst Outlook). AAPL leads in 1 (Profitability & Efficiency). 3 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 2 of 6 categories
Loading custom metrics...

LCID vs AMZN vs MSFT vs RIVN vs AAPL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is LCID or AMZN or MSFT or RIVN or AAPL a better buy right now?

For growth investors, Lucid Group, Inc.

(LCID) is the stronger pick with 67. 6% revenue growth year-over-year, versus 6. 4% for Apple Inc. (AAPL). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — LCID or AMZN or MSFT or RIVN or AAPL?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

9x versus Apple Inc. at 38. 5x. On forward P/E, Microsoft Corporation is actually cheaper at 25. 3x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Apple Inc. 's 1. 89x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — LCID or AMZN or MSFT or RIVN or AAPL?

Over the past 5 years, Apple Inc.

(AAPL) delivered a total return of +124. 4%, compared to -96. 9% for Lucid Group, Inc. (LCID). Over 10 years, the gap is even starker: AAPL returned +1174% versus LCID's -93. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — LCID or AMZN or MSFT or RIVN or AAPL?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Lucid Group, Inc. 's 2. 03β — meaning LCID is approximately 129% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — LCID or AMZN or MSFT or RIVN or AAPL?

By revenue growth (latest reported year), Lucid Group, Inc.

(LCID) is pulling ahead at 67. 6% versus 6. 4% for Apple Inc. (AAPL). On earnings-per-share growth, the picture is similar: Rivian Automotive, Inc. grew EPS 34. 5% year-over-year, compared to 3. 3% for Lucid Group, Inc.. Over a 3-year CAGR, RIVN leads at 48. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — LCID or AMZN or MSFT or RIVN or AAPL?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -199. 3% for Lucid Group, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -258. 7% for LCID. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is LCID or AMZN or MSFT or RIVN or AAPL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Apple Inc. 's 1. 89x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Microsoft Corporation (MSFT) trades at 25. 3x forward P/E versus 34. 8x for Amazon. com, Inc. — 9. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for LCID: 131. 4% to $14. 00.

08

Which pays a better dividend — LCID or AMZN or MSFT or RIVN or AAPL?

In this comparison, MSFT (0.

8% yield), AAPL (0. 4% yield) pay a dividend. LCID, AMZN, RIVN do not pay a meaningful dividend and should not be held primarily for income.

09

Is LCID or AMZN or MSFT or RIVN or AAPL better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Lucid Group, Inc. (LCID) carries a higher beta of 2. 03 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, LCID: -93. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between LCID and AMZN and MSFT and RIVN and AAPL?

These companies operate in different sectors (LCID (Consumer Cyclical) and AMZN (Consumer Cyclical) and MSFT (Technology) and RIVN (Consumer Cyclical) and AAPL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: LCID is a small-cap high-growth stock; AMZN is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; RIVN is a mid-cap quality compounder stock; AAPL is a mega-cap quality compounder stock. MSFT pays a dividend while LCID, AMZN, RIVN, AAPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

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Stocks Like

LCID

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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RIVN

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
Run This Screen
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AAPL

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 16%
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Revenue Growth>
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(LCID: -100.0% · AMZN: 16.6%)

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