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Stock Comparison

LNC vs PRU vs MET vs UNM vs PFG

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
LNC
Lincoln National Corporation

Insurance - Life

Financial ServicesNYSE • US
Market Cap$6.40B
5Y Perf.-0.8%
PRU
Prudential Financial, Inc.

Insurance - Life

Financial ServicesNYSE • US
Market Cap$34.89B
5Y Perf.+64.3%
MET
MetLife, Inc.

Insurance - Life

Financial ServicesNYSE • US
Market Cap$52.79B
5Y Perf.+122.6%
UNM
Unum Group

Insurance - Life

Financial ServicesNYSE • US
Market Cap$13.05B
5Y Perf.+429.8%
PFG
Principal Financial Group, Inc.

Insurance - Diversified

Financial ServicesNASDAQ • US
Market Cap$21.86B
5Y Perf.+161.3%

LNC vs PRU vs MET vs UNM vs PFG — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
LNC logoLNC
PRU logoPRU
MET logoMET
UNM logoUNM
PFG logoPFG
IndustryInsurance - LifeInsurance - LifeInsurance - LifeInsurance - LifeInsurance - Diversified
Market Cap$6.40B$34.89B$52.79B$13.05B$21.86B
Revenue (TTM)$18.46B$60.97B$70.76B$13.30B$15.63B
Net Income (TTM)$2.11B$3.58B$3.84B$781M$1.19B
Gross Margin26.0%31.1%24.1%33.9%45.2%
Operating Margin13.7%7.6%7.0%7.5%9.1%
Forward P/E4.9x7.4x8.2x9.2x10.8x
Total Debt$6.36B$33.28B$18.71B$3.90B$4.20B
Cash & Equiv.$5.80B$19.71B$20.07B$158M$4.43B

LNC vs PRU vs MET vs UNM vs PFGLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

LNC
PRU
MET
UNM
PFG
StockMay 20May 26Return
Lincoln National Co… (LNC)10099.2-0.8%
Prudential Financia… (PRU)100164.3+64.3%
MetLife, Inc. (MET)100222.6+122.6%
Unum Group (UNM)100529.8+429.8%
Principal Financial… (PFG)100261.3+161.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: LNC vs PRU vs MET vs UNM vs PFG

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: LNC leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Unum Group is the stronger pick specifically for capital preservation and lower volatility and operational efficiency and capital deployment. PRU and PFG also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
LNC
Lincoln National Corporation
The Insurance Pick

LNC carries the broadest edge in this set and is the clearest fit for growth exposure and valuation efficiency.

  • Rev growth 53.6%, EPS growth 474.2%, 3Y rev CAGR 0.7%
  • PEG 0.15 vs PFG's 13.90
  • Beta 1.34, yield 4.7%, current ratio 3.22x
  • 53.6% revenue growth vs PRU's -14.0%
Best for: growth exposure and valuation efficiency
PRU
Prudential Financial, Inc.
The Insurance Pick

PRU ranks third and is worth considering specifically for income & stability.

  • Dividend streak 8 yrs, beta 0.97, yield 5.5%
  • 5.5% yield, 8-year raise streak, vs UNM's 2.2%
Best for: income & stability
MET
MetLife, Inc.
The Insurance Play

Among these 5 stocks, MET doesn't own a clear edge in any measured category.

Best for: financial services exposure
UNM
Unum Group
The Insurance Pick

UNM is the #2 pick in this set and the best alternative if sleep-well-at-night is your priority.

  • Lower volatility, beta 0.48, Low D/E 35.1%
  • Beta 0.48 vs LNC's 1.34, lower leverage
  • 1.6% ROA vs PFG's 0.4%, ROIC 4.7% vs 9.0%
Best for: sleep-well-at-night
PFG
Principal Financial Group, Inc.
The Insurance Pick

PFG is the clearest fit if your priority is long-term compounding.

  • 195.4% 10Y total return vs UNM's 179.0%
  • +35.8% vs PRU's +3.0%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthLNC logoLNC53.6% revenue growth vs PRU's -14.0%
ValueLNC logoLNCLower P/E (4.9x vs 10.8x), PEG 0.15 vs 13.90
Quality / MarginsLNC logoLNCCombined ratio 0.8 vs UNM's 0.9 (lower = better underwriting)
Stability / SafetyUNM logoUNMBeta 0.48 vs LNC's 1.34, lower leverage
DividendsPRU logoPRU5.5% yield, 8-year raise streak, vs UNM's 2.2%
Momentum (1Y)PFG logoPFG+35.8% vs PRU's +3.0%
Efficiency (ROA)UNM logoUNM1.6% ROA vs PFG's 0.4%, ROIC 4.7% vs 9.0%

LNC vs PRU vs MET vs UNM vs PFG — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

LNCLincoln National Corporation
FY 2024
Life Segment
34.5%$6.3B
Group Protection Segment
31.4%$5.7B
Annuities Segment
26.9%$4.9B
Retirement Plan Services Segment
7.2%$1.3B
PRUPrudential Financial, Inc.
FY 2025
Retirement
56.3%$16.7B
Group Insurance
22.9%$6.8B
Individual Life
20.7%$6.1B
METMetLife, Inc.
FY 2024
Prepaid legal plans and administrative-only contracts
25.5%$572M
Vision fee for service arrangements
23.9%$536M
Fee-based investment management services
17.6%$394M
Other revenue from service contracts from customers
14.2%$319M
Administrative Service
12.2%$273M
Distribution Service
6.7%$151M
UNMUnum Group
FY 2025
Unum US
60.7%$7.9B
Colonial Life
15.4%$2.0B
Closed Block
14.5%$1.9B
Unum International
9.5%$1.2B
PFGPrincipal Financial Group, Inc.
FY 2025
Segment Retirement and Investor Services
50.2%$8.2B
Benefits and Protection
30.5%$5.0B
Principal Asset Management
17.3%$2.8B
Corporate
2.0%$326M

LNC vs PRU vs MET vs UNM vs PFG — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLLNCLAGGINGMET

Income & Cash Flow (Last 12 Months)

Evenly matched — LNC and PRU and PFG each lead in 2 of 6 comparable metrics.

MET is the larger business by revenue, generating $70.8B annually — 5.3x UNM's $13.3B. LNC is the more profitable business, keeping 11.4% of every revenue dollar as net income compared to MET's 5.4%. On growth, PRU holds the edge at +24.0% YoY revenue growth, suggesting stronger near-term business momentum.

MetricLNC logoLNCLincoln National …PRU logoPRUPrudential Financ…MET logoMETMetLife, Inc.UNM logoUNMUnum GroupPFG logoPFGPrincipal Financi…
RevenueTrailing 12 months$18.5B$61.0B$70.8B$13.3B$15.6B
EBITDAEarnings before interest/tax$2.8B$4.8B$6.0B$1.1B$1.4B
Net IncomeAfter-tax profit$2.1B$3.6B$3.8B$781M$1.2B
Free Cash FlowCash after capex-$178M$6.3B$15.1B$539M$4.4B
Gross MarginGross profit ÷ Revenue+26.0%+31.1%+24.1%+33.9%+45.2%
Operating MarginEBIT ÷ Revenue+13.7%+7.6%+7.0%+7.5%+9.1%
Net MarginNet income ÷ Revenue+11.4%+5.9%+5.4%+5.9%+7.6%
FCF MarginFCF ÷ Revenue-1.0%+10.3%+21.4%+4.1%+28.4%
Rev. Growth (YoY)Latest quarter vs prior year+9.4%+24.0%-7.7%+9.0%-3.7%
EPS Growth (YoY)Latest quarter vs prior year+164.4%+17.2%-32.6%+33.0%-40.8%
Evenly matched — LNC and PRU and PFG each lead in 2 of 6 comparable metrics.

Valuation Metrics

LNC leads this category, winning 6 of 7 comparable metrics.

At 2.0x trailing earnings, LNC trades at a 89% valuation discount to PFG's 19.2x P/E. Adjusting for growth (PEG ratio), LNC offers better value at 0.06x vs PFG's 13.90x — a lower PEG means you pay less per unit of expected earnings growth.

MetricLNC logoLNCLincoln National …PRU logoPRUPrudential Financ…MET logoMETMetLife, Inc.UNM logoUNMUnum GroupPFG logoPFGPrincipal Financi…
Market CapShares × price$6.4B$34.9B$52.8B$13.1B$21.9B
Enterprise ValueMkt cap + debt − cash$7.0B$48.5B$51.4B$16.8B$21.6B
Trailing P/EPrice ÷ TTM EPS2.04x9.81x13.45x18.89x19.21x
Forward P/EPrice ÷ next-FY EPS est.4.88x7.41x8.16x9.24x10.84x
PEG RatioP/E ÷ EPS growth rate0.06x9.79x13.90x
EV / EBITDAEnterprise value multiple1.69x9.86x8.12x15.90x12.97x
Price / SalesMarket cap ÷ Revenue0.36x0.57x0.75x1.00x1.40x
Price / BookPrice ÷ Book value/share0.79x0.99x2.05x1.26x1.84x
Price / FCFMarket cap ÷ FCF5.56x3.49x23.50x4.92x
LNC leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

UNM leads this category, winning 3 of 9 comparable metrics.

LNC delivers a 20.2% return on equity — every $100 of shareholder capital generates $20 in annual profit, vs $7 for UNM. PFG carries lower financial leverage with a 0.34x debt-to-equity ratio, signaling a more conservative balance sheet compared to PRU's 0.94x. On the Piotroski fundamental quality scale (0–9), MET scores 7/9 vs UNM's 5/9, reflecting strong financial health.

MetricLNC logoLNCLincoln National …PRU logoPRUPrudential Financ…MET logoMETMetLife, Inc.UNM logoUNMUnum GroupPFG logoPFGPrincipal Financi…
ROE (TTM)Return on equity+20.2%+10.5%+13.2%+7.1%+9.9%
ROA (TTM)Return on assets+0.5%+0.5%+0.5%+1.6%+0.4%
ROICReturn on invested capital+32.7%+8.7%+15.4%+4.7%+9.0%
ROCEReturn on capital employed+1.1%+0.6%+0.8%+1.5%+0.4%
Piotroski ScoreFundamental quality 0–966756
Debt / EquityFinancial leverage0.77x0.94x0.68x0.35x0.34x
Net DebtTotal debt minus cash$554M$13.6B-$1.4B$3.7B-$227M
Cash & Equiv.Liquid assets$5.8B$19.7B$20.1B$158M$4.4B
Total DebtShort + long-term debt$6.4B$33.3B$18.7B$3.9B$4.2B
Interest CoverageEBIT ÷ Interest expense11.43x8.74x5.66x5.48x644.64x
UNM leads this category, winning 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

PFG leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in UNM five years ago would be worth $29,963 today (with dividends reinvested), compared to $7,007 for LNC. Over the past 12 months, PFG leads with a +35.8% total return vs PRU's +3.0%. The 3-year compound annual growth rate (CAGR) favors LNC at 28.0% vs PRU's 12.2% — a key indicator of consistent wealth creation.

MetricLNC logoLNCLincoln National …PRU logoPRUPrudential Financ…MET logoMETMetLife, Inc.UNM logoUNMUnum GroupPFG logoPFGPrincipal Financi…
YTD ReturnYear-to-date-14.6%-10.7%+0.2%+5.9%+13.7%
1-Year ReturnPast 12 months+19.5%+3.0%+6.1%+5.1%+35.8%
3-Year ReturnCumulative with dividends+109.9%+41.4%+58.1%+94.2%+53.2%
5-Year ReturnCumulative with dividends-29.9%+20.5%+38.1%+199.6%+74.5%
10-Year ReturnCumulative with dividends+30.6%+89.6%+158.4%+179.0%+195.4%
CAGR (3Y)Annualised 3-year return+28.0%+12.2%+16.5%+24.8%+15.3%
PFG leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — UNM and PFG each lead in 1 of 2 comparable metrics.

UNM is the less volatile stock with a 0.48 beta — it tends to amplify market swings less than LNC's 1.34 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PFG currently trades 99.0% from its 52-week high vs LNC's 80.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricLNC logoLNCLincoln National …PRU logoPRUPrudential Financ…MET logoMETMetLife, Inc.UNM logoUNMUnum GroupPFG logoPFGPrincipal Financi…
Beta (5Y)Sensitivity to S&P 5001.34x0.97x1.09x0.48x1.00x
52-Week HighHighest price in past year$46.82$119.76$83.64$83.13$101.90
52-Week LowLowest price in past year$31.61$91.89$67.33$68.28$75.00
% of 52W HighCurrent price vs 52-week peak+80.2%+83.7%+95.5%+97.2%+99.0%
RSI (14)Momentum oscillator 0–10053.951.163.262.364.3
Avg Volume (50D)Average daily shares traded2.1M2.2M3.5M1.5M1.5M
Evenly matched — UNM and PFG each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — PRU and UNM each lead in 1 of 2 comparable metrics.

Analyst consensus: LNC as "Hold", PRU as "Hold", MET as "Buy", UNM as "Hold", PFG as "Hold". Consensus price targets imply 21.2% upside for UNM (target: $98) vs -6.3% for PFG (target: $95). For income investors, PRU offers the higher dividend yield at 5.49% vs UNM's 2.19%.

MetricLNC logoLNCLincoln National …PRU logoPRUPrudential Financ…MET logoMETMetLife, Inc.UNM logoUNMUnum GroupPFG logoPFGPrincipal Financi…
Analyst RatingConsensus buy/hold/sellHoldHoldBuyHoldHold
Price TargetConsensus 12-month target$43.50$104.13$96.50$98.00$94.50
# AnalystsCovering analysts2837333025
Dividend YieldAnnual dividend ÷ price+4.7%+5.5%+2.7%+2.2%+3.0%
Dividend StreakConsecutive years of raises08122017
Dividend / ShareAnnual DPS$1.77$5.50$2.15$1.77$3.03
Buyback YieldShare repurchases ÷ mkt cap0.0%+2.9%+6.1%+7.7%+4.1%
Evenly matched — PRU and UNM each lead in 1 of 2 comparable metrics.
Key Takeaway

LNC leads in 1 of 6 categories (Valuation Metrics). UNM leads in 1 (Profitability & Efficiency). 3 tied.

Best OverallLincoln National Corporation (LNC)Leads 1 of 6 categories
Loading custom metrics...

LNC vs PRU vs MET vs UNM vs PFG: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is LNC or PRU or MET or UNM or PFG a better buy right now?

For growth investors, Lincoln National Corporation (LNC) is the stronger pick with 53.

6% revenue growth year-over-year, versus -14. 0% for Prudential Financial, Inc. (PRU). Lincoln National Corporation (LNC) offers the better valuation at 2. 0x trailing P/E (4. 9x forward), making it the more compelling value choice. Analysts rate MetLife, Inc. (MET) a "Buy" — based on 33 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — LNC or PRU or MET or UNM or PFG?

On trailing P/E, Lincoln National Corporation (LNC) is the cheapest at 2.

0x versus Principal Financial Group, Inc. at 19. 2x. On forward P/E, Lincoln National Corporation is actually cheaper at 4. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Lincoln National Corporation wins at 0. 15x versus Principal Financial Group, Inc. 's 13. 90x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — LNC or PRU or MET or UNM or PFG?

Over the past 5 years, Unum Group (UNM) delivered a total return of +199.

6%, compared to -29. 9% for Lincoln National Corporation (LNC). Over 10 years, the gap is even starker: PFG returned +195. 4% versus LNC's +30. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — LNC or PRU or MET or UNM or PFG?

By beta (market sensitivity over 5 years), Unum Group (UNM) is the lower-risk stock at 0.

48β versus Lincoln National Corporation's 1. 34β — meaning LNC is approximately 179% more volatile than UNM relative to the S&P 500. On balance sheet safety, Principal Financial Group, Inc. (PFG) carries a lower debt/equity ratio of 34% versus 94% for Prudential Financial, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — LNC or PRU or MET or UNM or PFG?

By revenue growth (latest reported year), Lincoln National Corporation (LNC) is pulling ahead at 53.

6% versus -14. 0% for Prudential Financial, Inc. (PRU). On earnings-per-share growth, the picture is similar: Lincoln National Corporation grew EPS 474. 2% year-over-year, compared to -54. 8% for Unum Group. Over a 3-year CAGR, MET leads at 3. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — LNC or PRU or MET or UNM or PFG?

Lincoln National Corporation (LNC) is the more profitable company, earning 18.

2% net margin versus 5. 7% for Unum Group — meaning it keeps 18. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LNC leads at 22. 4% versus 7. 2% for UNM. At the gross margin level — before operating expenses — PFG leads at 45. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is LNC or PRU or MET or UNM or PFG more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Lincoln National Corporation (LNC) is the more undervalued stock at a PEG of 0. 15x versus Principal Financial Group, Inc. 's 13. 90x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Lincoln National Corporation (LNC) trades at 4. 9x forward P/E versus 10. 8x for Principal Financial Group, Inc. — 6. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for UNM: 21. 2% to $98. 00.

08

Which pays a better dividend — LNC or PRU or MET or UNM or PFG?

All stocks in this comparison pay dividends.

Prudential Financial, Inc. (PRU) offers the highest yield at 5. 5%, versus 2. 2% for Unum Group (UNM).

09

Is LNC or PRU or MET or UNM or PFG better for a retirement portfolio?

For long-horizon retirement investors, Unum Group (UNM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

48), 2. 2% yield, +179. 0% 10Y return). Both have compounded well over 10 years (UNM: +179. 0%, LNC: +30. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between LNC and PRU and MET and UNM and PFG?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: LNC is a small-cap high-growth stock; PRU is a mid-cap deep-value stock; MET is a mid-cap deep-value stock; UNM is a mid-cap quality compounder stock; PFG is a mid-cap income-oriented stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Beat Both

Find stocks that outperform LNC and PRU and MET and UNM and PFG on the metrics below

Revenue Growth>
%
(LNC: 9.4% · PRU: 24.0%)
Net Margin>
%
(LNC: 11.4% · PRU: 5.9%)
P/E Ratio<
x
(LNC: 2.0x · PRU: 9.8x)

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