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LSF vs SMPL vs HAIN vs FLNT vs MGPI

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
LSF
Laird Superfood, Inc.

Packaged Foods

Consumer DefensiveAMEX • US
Market Cap$34M
5Y Perf.-93.1%
SMPL
The Simply Good Foods Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$1.24B
5Y Perf.-43.6%
HAIN
The Hain Celestial Group, Inc.

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$84M
5Y Perf.-97.9%
FLNT
Fluent, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$82M
5Y Perf.-81.4%
MGPI
MGP Ingredients, Inc.

Beverages - Wineries & Distilleries

Consumer DefensiveNASDAQ • US
Market Cap$408M
5Y Perf.-52.0%

LSF vs SMPL vs HAIN vs FLNT vs MGPI — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
LSF logoLSF
SMPL logoSMPL
HAIN logoHAIN
FLNT logoFLNT
MGPI logoMGPI
IndustryPackaged FoodsPackaged FoodsPackaged FoodsAdvertising AgenciesBeverages - Wineries & Distilleries
Market Cap$34M$1.24B$84M$82M$408M
Revenue (TTM)$38M$1.45B$1.51B$209M$521M
Net Income (TTM)$-2M$91M$-544M$-27M$-240M
Gross Margin49.2%34.0%20.0%24.5%36.4%
Operating Margin-9.9%14.4%-31.8%-9.7%-51.2%
Forward P/E7.5x12.1x
Total Debt$246K$304M$779M$38M$267M
Cash & Equiv.$8M$98M$54M$13M$18M

LSF vs SMPL vs HAIN vs FLNT vs MGPILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

LSF
SMPL
HAIN
FLNT
MGPI
StockSep 20May 26Return
Laird Superfood, In… (LSF)1006.9-93.1%
The Simply Good Foo… (SMPL)10056.4-43.6%
The Hain Celestial … (HAIN)1002.1-97.9%
Fluent, Inc. (FLNT)10018.6-81.4%
MGP Ingredients, In… (MGPI)10048.0-52.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: LSF vs SMPL vs HAIN vs FLNT vs MGPI

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SMPL leads in 4 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Laird Superfood, Inc. is the stronger pick specifically for growth and revenue expansion. FLNT and MGPI also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
LSF
Laird Superfood, Inc.
The Growth Play

LSF is the #2 pick in this set and the best alternative if growth exposure is your priority.

  • Rev growth 26.5%, EPS growth 83.5%, 3Y rev CAGR 5.6%
  • 26.5% revenue growth vs MGPI's -23.8%
Best for: growth exposure
SMPL
The Simply Good Foods Company
The Income Pick

SMPL carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • beta 0.38
  • 3.7% 10Y total return vs MGPI's -17.3%
  • Lower volatility, beta 0.38, Low D/E 16.8%, current ratio 3.64x
  • Beta 0.38, current ratio 3.64x
Best for: income & stability and long-term compounding
HAIN
The Hain Celestial Group, Inc.
The Consumer Defensive Pick

Among these 5 stocks, HAIN doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
FLNT
Fluent, Inc.
The Momentum Pick

FLNT ranks third and is worth considering specifically for momentum.

  • +19.9% vs SMPL's -64.8%
Best for: momentum
MGPI
MGP Ingredients, Inc.
The Income Pick

MGPI is the clearest fit if your priority is dividends.

  • 2.5% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Best for: dividends
See the full category breakdown
CategoryWinnerWhy
GrowthLSF logoLSF26.5% revenue growth vs MGPI's -23.8%
ValueSMPL logoSMPLBetter valuation composite
Quality / MarginsSMPL logoSMPL6.3% margin vs MGPI's -46.0%
Stability / SafetySMPL logoSMPLBeta 0.38 vs HAIN's 2.12, lower leverage
DividendsMGPI logoMGPI2.5% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)FLNT logoFLNT+19.9% vs SMPL's -64.8%
Efficiency (ROA)SMPL logoSMPL3.7% ROA vs HAIN's -36.8%, ROIC 8.1% vs -23.7%

LSF vs SMPL vs HAIN vs FLNT vs MGPI — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

LSFLaird Superfood, Inc.
FY 2022
Gross Sales
53.0%$40M
Coffee Creamers
26.0%$20M
Harvest Snacks And Other Food Items
9.4%$7M
Coffee Tea and Hot Chocolate Products
8.7%$7M
Hydration and Beverage Enhancing Supplements
6.4%$5M
Other
2.4%$2M
Shipping income
1.4%$1M
SMPLThe Simply Good Foods Company
FY 2025
Shipping and Handling
100.0%$103M
HAINThe Hain Celestial Group, Inc.
FY 2025
Meal Preparation
41.0%$640M
Snacks
23.8%$371M
Grocery
15.7%$245M
Baby/Kids
15.5%$242M
Personal Care
4.0%$63M
FLNTFluent, Inc.
FY 2024
Fluent Segment
100.0%$241M
MGPIMGP Ingredients, Inc.
FY 2025
Branded Spirits
43.4%$233M
Distilling Solutions
33.8%$181M
Ingredient Solutions
22.8%$122M

LSF vs SMPL vs HAIN vs FLNT vs MGPI — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSMPLLAGGINGMGPI

Income & Cash Flow (Last 12 Months)

SMPL leads this category, winning 4 of 6 comparable metrics.

HAIN is the larger business by revenue, generating $1.5B annually — 39.4x LSF's $38M. SMPL is the more profitable business, keeping 6.3% of every revenue dollar as net income compared to MGPI's -46.0%. On growth, SMPL holds the edge at -0.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricLSF logoLSFLaird Superfood, …SMPL logoSMPLThe Simply Good F…HAIN logoHAINThe Hain Celestia…FLNT logoFLNTFluent, Inc.MGPI logoMGPIMGP Ingredients, …
RevenueTrailing 12 months$38M$1.4B$1.5B$209M$521M
EBITDAEarnings before interest/tax-$4M$231M-$430M-$11M-$249M
Net IncomeAfter-tax profit-$2M$91M-$544M-$27M-$240M
Free Cash FlowCash after capex-$3M$174M$5M-$5M$54M
Gross MarginGross profit ÷ Revenue+49.2%+34.0%+20.0%+24.5%+36.4%
Operating MarginEBIT ÷ Revenue-9.9%+14.4%-31.8%-9.7%-51.2%
Net MarginNet income ÷ Revenue-4.9%+6.3%-36.1%-13.0%-46.0%
FCF MarginFCF ÷ Revenue-6.6%+12.0%+0.3%-2.4%+10.4%
Rev. Growth (YoY)Latest quarter vs prior year-74.5%-0.3%-6.7%-5.5%-12.5%
EPS Growth (YoY)Latest quarter vs prior year-4.6%-31.6%-11.3%+31.6%-44.0%
SMPL leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

HAIN leads this category, winning 2 of 5 comparable metrics.
MetricLSF logoLSFLaird Superfood, …SMPL logoSMPLThe Simply Good F…HAIN logoHAINThe Hain Celestia…FLNT logoFLNTFluent, Inc.MGPI logoMGPIMGP Ingredients, …
Market CapShares × price$34M$1.2B$84M$82M$408M
Enterprise ValueMkt cap + debt − cash$26M$1.4B$808M$107M$656M
Trailing P/EPrice ÷ TTM EPS-17.50x12.20x-0.13x-2.64x-3.83x
Forward P/EPrice ÷ next-FY EPS est.7.45x12.10x
PEG RatioP/E ÷ EPS growth rate0.51x
EV / EBITDAEnterprise value multiple5.97x
Price / SalesMarket cap ÷ Revenue0.78x0.86x0.05x0.39x0.76x
Price / BookPrice ÷ Book value/share2.37x0.70x0.14x3.95x0.57x
Price / FCFMarket cap ÷ FCF39.99x7.86x5.37x
HAIN leads this category, winning 2 of 5 comparable metrics.

Profitability & Efficiency

SMPL leads this category, winning 5 of 9 comparable metrics.

SMPL delivers a 5.2% return on equity — every $100 of shareholder capital generates $5 in annual profit, vs $-165 for HAIN. LSF carries lower financial leverage with a 0.02x debt-to-equity ratio, signaling a more conservative balance sheet compared to FLNT's 2.07x. On the Piotroski fundamental quality scale (0–9), LSF scores 6/9 vs FLNT's 3/9, reflecting solid financial health.

MetricLSF logoLSFLaird Superfood, …SMPL logoSMPLThe Simply Good F…HAIN logoHAINThe Hain Celestia…FLNT logoFLNTFluent, Inc.MGPI logoMGPIMGP Ingredients, …
ROE (TTM)Return on equity-14.8%+5.2%-164.7%-134.2%-32.1%
ROA (TTM)Return on assets-10.0%+3.7%-36.8%-34.3%-19.1%
ROICReturn on invested capital-28.8%+8.1%-23.7%-31.8%-6.7%
ROCEReturn on capital employed-16.1%+9.4%-29.2%-76.6%-8.1%
Piotroski ScoreFundamental quality 0–965334
Debt / EquityFinancial leverage0.02x0.17x1.64x2.07x0.37x
Net DebtTotal debt minus cash-$8M$206M$725M$25M$248M
Cash & Equiv.Liquid assets$8M$98M$54M$13M$18M
Total DebtShort + long-term debt$246,430$304M$779M$38M$267M
Interest CoverageEBIT ÷ Interest expense6.77x-8.60x-3.74x-40.23x
SMPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

LSF leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in SMPL five years ago would be worth $3,565 today (with dividends reinvested), compared to $182 for HAIN. Over the past 12 months, FLNT leads with a +19.9% total return vs SMPL's -64.8%. The 3-year compound annual growth rate (CAGR) favors LSF at 52.4% vs HAIN's -65.3% — a key indicator of consistent wealth creation.

MetricLSF logoLSFLaird Superfood, …SMPL logoSMPLThe Simply Good F…HAIN logoHAINThe Hain Celestia…FLNT logoFLNTFluent, Inc.MGPI logoMGPIMGP Ingredients, …
YTD ReturnYear-to-date+41.3%-36.4%-29.8%+9.5%-20.3%
1-Year ReturnPast 12 months-53.1%-64.8%-49.2%+19.9%-38.0%
3-Year ReturnCumulative with dividends+253.9%-67.8%-95.8%-37.8%-79.8%
5-Year ReturnCumulative with dividends-91.1%-64.3%-98.2%-86.6%-66.0%
10-Year ReturnCumulative with dividends-92.3%+3.7%-98.5%-90.7%-17.3%
CAGR (3Y)Annualised 3-year return+52.4%-31.5%-65.3%-14.6%-41.3%
LSF leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SMPL and FLNT each lead in 1 of 2 comparable metrics.

SMPL is the less volatile stock with a 0.38 beta — it tends to amplify market swings less than HAIN's 2.12 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. FLNT currently trades 66.7% from its 52-week high vs HAIN's 33.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricLSF logoLSFLaird Superfood, …SMPL logoSMPLThe Simply Good F…HAIN logoHAINThe Hain Celestia…FLNT logoFLNTFluent, Inc.MGPI logoMGPIMGP Ingredients, …
Beta (5Y)Sensitivity to S&P 5001.27x0.38x2.12x1.14x0.63x
52-Week HighHighest price in past year$7.94$36.92$2.22$4.15$34.99
52-Week LowLowest price in past year$1.96$10.21$0.55$1.50$16.45
% of 52W HighCurrent price vs 52-week peak+39.7%+33.7%+33.2%+66.7%+54.6%
RSI (14)Momentum oscillator 0–10053.842.947.838.947.6
Avg Volume (50D)Average daily shares traded47K2.8M1.2M33K279K
Evenly matched — SMPL and FLNT each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: SMPL as "Buy", HAIN as "Hold", FLNT as "Hold", MGPI as "Buy". Consensus price targets imply 62.1% upside for SMPL (target: $20) vs 26.4% for FLNT (target: $4). MGPI is the only dividend payer here at 2.53% yield — a key consideration for income-focused portfolios.

MetricLSF logoLSFLaird Superfood, …SMPL logoSMPLThe Simply Good F…HAIN logoHAINThe Hain Celestia…FLNT logoFLNTFluent, Inc.MGPI logoMGPIMGP Ingredients, …
Analyst RatingConsensus buy/hold/sellBuyHoldHoldBuy
Price TargetConsensus 12-month target$20.17$1.17$3.50$29.00
# AnalystsCovering analysts2444214
Dividend YieldAnnual dividend ÷ price+2.5%
Dividend StreakConsecutive years of raises2
Dividend / ShareAnnual DPS$0.48
Buyback YieldShare repurchases ÷ mkt cap+0.2%+4.1%+1.7%0.0%+0.3%
Insufficient data to determine a leader in this category.
Key Takeaway

SMPL leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). HAIN leads in 1 (Valuation Metrics). 1 tied.

Best OverallThe Simply Good Foods Compa… (SMPL)Leads 2 of 6 categories
Loading custom metrics...

LSF vs SMPL vs HAIN vs FLNT vs MGPI: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is LSF or SMPL or HAIN or FLNT or MGPI a better buy right now?

For growth investors, Laird Superfood, Inc.

(LSF) is the stronger pick with 26. 5% revenue growth year-over-year, versus -23. 8% for MGP Ingredients, Inc. (MGPI). The Simply Good Foods Company (SMPL) offers the better valuation at 12. 2x trailing P/E (7. 5x forward), making it the more compelling value choice. Analysts rate The Simply Good Foods Company (SMPL) a "Buy" — based on 24 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — LSF or SMPL or HAIN or FLNT or MGPI?

On forward P/E, The Simply Good Foods Company is actually cheaper at 7.

5x.

03

Which is the better long-term investment — LSF or SMPL or HAIN or FLNT or MGPI?

Over the past 5 years, The Simply Good Foods Company (SMPL) delivered a total return of -64.

3%, compared to -98. 2% for The Hain Celestial Group, Inc. (HAIN). Over 10 years, the gap is even starker: SMPL returned +3. 7% versus HAIN's -98. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — LSF or SMPL or HAIN or FLNT or MGPI?

By beta (market sensitivity over 5 years), The Simply Good Foods Company (SMPL) is the lower-risk stock at 0.

38β versus The Hain Celestial Group, Inc. 's 2. 12β — meaning HAIN is approximately 460% more volatile than SMPL relative to the S&P 500. On balance sheet safety, Laird Superfood, Inc. (LSF) carries a lower debt/equity ratio of 2% versus 2% for Fluent, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — LSF or SMPL or HAIN or FLNT or MGPI?

By revenue growth (latest reported year), Laird Superfood, Inc.

(LSF) is pulling ahead at 26. 5% versus -23. 8% for MGP Ingredients, Inc. (MGPI). On earnings-per-share growth, the picture is similar: Laird Superfood, Inc. grew EPS 83. 5% year-over-year, compared to -601. 2% for The Hain Celestial Group, Inc.. Over a 3-year CAGR, SMPL leads at 7. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — LSF or SMPL or HAIN or FLNT or MGPI?

The Simply Good Foods Company (SMPL) is the more profitable company, earning 7.

1% net margin versus -34. 0% for The Hain Celestial Group, Inc. — meaning it keeps 7. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SMPL leads at 15. 1% versus -29. 6% for HAIN. At the gross margin level — before operating expenses — LSF leads at 40. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is LSF or SMPL or HAIN or FLNT or MGPI more undervalued right now?

On forward earnings alone, The Simply Good Foods Company (SMPL) trades at 7.

5x forward P/E versus 12. 1x for MGP Ingredients, Inc. — 4. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SMPL: 62. 1% to $20. 17.

08

Which pays a better dividend — LSF or SMPL or HAIN or FLNT or MGPI?

In this comparison, MGPI (2.

5% yield) pays a dividend. LSF, SMPL, HAIN, FLNT do not pay a meaningful dividend and should not be held primarily for income.

09

Is LSF or SMPL or HAIN or FLNT or MGPI better for a retirement portfolio?

For long-horizon retirement investors, MGP Ingredients, Inc.

(MGPI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 63), 2. 5% yield). The Hain Celestial Group, Inc. (HAIN) carries a higher beta of 2. 12 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MGPI: -17. 3%, HAIN: -98. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between LSF and SMPL and HAIN and FLNT and MGPI?

These companies operate in different sectors (LSF (Consumer Defensive) and SMPL (Consumer Defensive) and HAIN (Consumer Defensive) and FLNT (Communication Services) and MGPI (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: LSF is a small-cap high-growth stock; SMPL is a small-cap deep-value stock; HAIN is a small-cap quality compounder stock; FLNT is a small-cap quality compounder stock; MGPI is a small-cap quality compounder stock. MGPI pays a dividend while LSF, SMPL, HAIN, FLNT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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