LX vs MOGO vs SOFI vs AFRM

For growth investors, Affirm Holdings, Inc.

(AFRM) is the stronger pick with 38. 8% revenue growth year-over-year, versus 8. 8% for LexinFintech Holdings Ltd. (LX). LexinFintech Holdings Ltd. (LX) offers the better valuation at 2. 2x trailing P/E (0. 3x forward), making it the more compelling value choice. Analysts rate LexinFintech Holdings Ltd. (LX) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, LexinFintech Holdings Ltd.

(LX) is the cheapest at 2. 2x versus Affirm Holdings, Inc. at 449. 1x. On forward P/E, LexinFintech Holdings Ltd. is actually cheaper at 0. 3x.

Over the past 5 years, Affirm Holdings, Inc.

(AFRM) delivered a total return of +24. 7%, compared to -95. 7% for Mogo Inc. (MOGO). Over 10 years, the gap is even starker: SOFI returned +52. 7% versus MOGO's -83. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), LexinFintech Holdings Ltd.

(LX) is the lower-risk stock at 1. 25β versus Affirm Holdings, Inc. 's 2. 72β — meaning AFRM is approximately 118% more volatile than LX relative to the S&P 500. On balance sheet safety, SoFi Technologies, Inc. (SOFI) carries a lower debt/equity ratio of 17% versus 3% for Affirm Holdings, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Affirm Holdings, Inc.

(AFRM) is pulling ahead at 38. 8% versus 8. 8% for LexinFintech Holdings Ltd. (LX). On earnings-per-share growth, the picture is similar: Affirm Holdings, Inc. grew EPS 109. 0% year-over-year, compared to 0. 0% for SoFi Technologies, Inc.. Over a 3-year CAGR, AFRM leads at 33. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

SoFi Technologies, Inc.

(SOFI) is the more profitable company, earning 10. 1% net margin versus -19. 2% for Mogo Inc. — meaning it keeps 10. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LX leads at 16. 1% versus -5. 2% for MOGO. At the gross margin level — before operating expenses — SOFI leads at 75. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, LexinFintech Holdings Ltd.

(LX) trades at 0. 3x forward P/E versus 62. 5x for Affirm Holdings, Inc. — 62. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for LX: 69. 9% to $3. 50.

In this comparison, LX (6.

9% yield) pays a dividend. MOGO, SOFI, AFRM do not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, LexinFintech Holdings Ltd.

(LX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 25), 6. 9% yield). Affirm Holdings, Inc. (AFRM) carries a higher beta of 2. 72 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (LX: -74. 1%, AFRM: -30. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (LX (Financial Services) and MOGO (Technology) and SOFI (Financial Services) and AFRM (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: LX is a small-cap deep-value stock; MOGO is a small-cap quality compounder stock; SOFI is a mid-cap high-growth stock; AFRM is a mid-cap high-growth stock. LX pays a dividend while MOGO, SOFI, AFRM do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.