Specialty Business Services
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5 / 10Stock Comparison
LZ vs INTU vs HRB vs BILL vs PAYC
Revenue, margins, valuation, and 5-year total return — side by side.
Software - Application
Personal Products & Services
Software - Application
Software - Application
LZ vs INTU vs HRB vs BILL vs PAYC — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Specialty Business Services | Software - Application | Personal Products & Services | Software - Application | Software - Application |
| Market Cap | $1.05B | $110.62B | $4.69B | $4.14B | $7.47B |
| Revenue (TTM) | $780M | $20.12B | $1.52B | $1.60B | $2.09B |
| Net Income (TTM) | $11M | $4.34B | $300M | $-7M | $470M |
| Gross Margin | 65.9% | 81.2% | 50.5% | 80.7% | 79.7% |
| Operating Margin | 2.6% | 27.1% | -1.5% | -1.8% | 28.3% |
| Forward P/E | 8.4x | 17.1x | 7.2x | 17.4x | 12.6x |
| Total Debt | $24M | $6.64B | $2.35B | $1.77B | $152M |
| Cash & Equiv. | $203M | $2.88B | $1.00B | $1.14B | $370M |
LZ vs INTU vs HRB vs BILL vs PAYC — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jun 21 | May 26 | Return |
|---|---|---|---|
| LegalZoom.com, Inc. (LZ) | 100 | 16.2 | -83.8% |
| Intuit Inc. (INTU) | 100 | 80.9 | -19.1% |
| H&R Block, Inc. (HRB) | 100 | 157.4 | +57.4% |
| Bill.com Holdings, … (BILL) | 100 | 22.8 | -77.2% |
| Paycom Software, In… (PAYC) | 100 | 37.7 | -62.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: LZ vs INTU vs HRB vs BILL vs PAYC
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Among these 5 stocks, LZ doesn't own a clear edge in any measured category.
INTU has the current edge in this matchup, primarily because of its strength in long-term compounding.
- 316.1% 10Y total return vs HRB's 144.0%
- 15.6% revenue growth vs HRB's 4.2%
- 1.1% yield, 14-year raise streak, vs HRB's 3.9%, (2 stocks pay no dividend)
HRB is the #2 pick in this set and the best alternative if value and efficiency is your priority.
- Lower P/E (7.2x vs 17.4x)
- 13.6% ROA vs BILL's -0.1%, ROIC 46.4% vs -1.4%
BILL is the clearest fit if your priority is growth exposure.
- Rev growth 13.4%, EPS growth 185.2%, 3Y rev CAGR 31.6%
- -12.1% vs PAYC's -44.5%
PAYC ranks third and is worth considering specifically for income & stability and sleep-well-at-night.
- Dividend streak 3 yrs, beta 0.49, yield 1.1%
- Lower volatility, beta 0.49, Low D/E 8.8%, current ratio 1.09x
- PEG 0.47 vs INTU's 1.17
- Beta 0.49, yield 1.1%, current ratio 1.09x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 15.6% revenue growth vs HRB's 4.2% | |
| Value | Lower P/E (7.2x vs 17.4x) | |
| Quality / Margins | 22.4% margin vs BILL's -0.4% | |
| Stability / Safety | Beta 0.49 vs BILL's 1.88, lower leverage | |
| Dividends | 1.1% yield, 14-year raise streak, vs HRB's 3.9%, (2 stocks pay no dividend) | |
| Momentum (1Y) | -12.1% vs PAYC's -44.5% | |
| Efficiency (ROA) | 13.6% ROA vs BILL's -0.1%, ROIC 46.4% vs -1.4% |
LZ vs INTU vs HRB vs BILL vs PAYC — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
LZ vs INTU vs HRB vs BILL vs PAYC — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
HRB leads in 3 of 6 categories
LZ leads 0 • INTU leads 0 • BILL leads 0 • PAYC leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
Evenly matched — INTU and PAYC each lead in 2 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
INTU is the larger business by revenue, generating $20.1B annually — 25.8x LZ's $780M. PAYC is the more profitable business, keeping 22.4% of every revenue dollar as net income compared to BILL's -0.4%. On growth, INTU holds the edge at +17.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $780M | $20.1B | $1.5B | $1.6B | $2.1B |
| EBITDAEarnings before interest/tax | $56M | $5.9B | $7M | $30M | $780M |
| Net IncomeAfter-tax profit | $11M | $4.3B | $300M | -$7M | $470M |
| Free Cash FlowCash after capex | $148M | $6.8B | $761M | $383M | $443M |
| Gross MarginGross profit ÷ Revenue | +65.9% | +81.2% | +50.5% | +80.7% | +79.7% |
| Operating MarginEBIT ÷ Revenue | +2.6% | +27.1% | -1.5% | -1.8% | +28.3% |
| Net MarginNet income ÷ Revenue | +1.5% | +21.6% | +19.8% | -0.4% | +22.4% |
| FCF MarginFCF ÷ Revenue | +18.9% | +34.0% | +50.2% | +23.9% | +21.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | +12.9% | +17.4% | -99.9% | +13.5% | +7.8% |
| EPS Growth (YoY)Latest quarter vs prior year | -64.8% | +47.9% | +23.5% | +2.1% | +22.6% |
Valuation Metrics
HRB leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 8.4x trailing earnings, HRB trades at a 95% valuation discount to BILL's 181.9x P/E. Adjusting for growth (PEG ratio), PAYC offers better value at 0.63x vs LZ's 4.58x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $1.1B | $110.6B | $4.7B | $4.1B | $7.5B |
| Enterprise ValueMkt cap + debt − cash | $873M | $114.4B | $6.0B | $4.8B | $7.3B |
| Trailing P/EPrice ÷ TTM EPS | 76.63x | 28.99x | 8.42x | 181.87x | 16.94x |
| Forward P/EPrice ÷ next-FY EPS est. | 8.35x | 17.07x | 7.16x | 17.41x | 12.56x |
| PEG RatioP/E ÷ EPS growth rate | 4.58x | 1.99x | — | — | 0.63x |
| EV / EBITDAEnterprise value multiple | 14.14x | 19.95x | 6.38x | 539.80x | 9.75x |
| Price / SalesMarket cap ÷ Revenue | 1.39x | 5.87x | 1.25x | 2.83x | 3.64x |
| Price / BookPrice ÷ Book value/share | 6.59x | 5.69x | 57.10x | 1.11x | 4.43x |
| Price / FCFMarket cap ÷ FCF | 7.11x | 18.19x | 7.82x | 13.37x | 18.31x |
Profitability & Efficiency
HRB leads this category, winning 4 of 9 comparable metrics.
Profitability & Efficiency
HRB delivers a 6.7% return on equity — every $100 of shareholder capital generates $7 in annual profit, vs $-0 for BILL. PAYC carries lower financial leverage with a 0.09x debt-to-equity ratio, signaling a more conservative balance sheet compared to HRB's 26.41x. On the Piotroski fundamental quality scale (0–9), INTU scores 9/9 vs PAYC's 4/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +6.4% | +22.8% | +6.7% | -0.2% | +31.0% |
| ROA (TTM)Return on assets | +2.2% | +12.7% | +13.6% | -0.1% | +9.1% |
| ROICReturn on invested capital | — | +16.5% | +46.4% | -1.4% | +30.7% |
| ROCEReturn on capital employed | +9.0% | +19.2% | +39.4% | -1.5% | +27.1% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 9 | 5 | 7 | 4 |
| Debt / EquityFinancial leverage | 0.14x | 0.34x | 26.41x | 0.45x | 0.09x |
| Net DebtTotal debt minus cash | -$179M | $3.8B | $1.3B | $633M | -$218M |
| Cash & Equiv.Liquid assets | $203M | $2.9B | $1.0B | $1.1B | $370M |
| Total DebtShort + long-term debt | $24M | $6.6B | $2.3B | $1.8B | $152M |
| Interest CoverageEBIT ÷ Interest expense | 58.95x | 428.27x | -7.05x | 1.88x | 95.85x |
Total Returns (Dividends Reinvested)
HRB leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in HRB five years ago would be worth $18,243 today (with dividends reinvested), compared to $1,620 for LZ. Over the past 12 months, BILL leads with a -12.1% total return vs PAYC's -44.5%. The 3-year compound annual growth rate (CAGR) favors HRB at 8.7% vs BILL's -24.5% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -36.1% | -36.7% | -12.3% | -17.3% | -9.9% |
| 1-Year ReturnPast 12 months | -31.6% | -38.9% | -33.9% | -12.1% | -44.5% |
| 3-Year ReturnCumulative with dividends | -23.4% | -4.3% | +28.4% | -57.0% | -48.3% |
| 5-Year ReturnCumulative with dividends | -83.8% | +5.5% | +82.4% | -70.6% | -55.3% |
| 10-Year ReturnCumulative with dividends | -83.8% | +316.1% | +144.0% | +17.8% | +267.8% |
| CAGR (3Y)Annualised 3-year return | -8.5% | -1.5% | +8.7% | -24.5% | -19.8% |
Risk & Volatility
Evenly matched — HRB and BILL each lead in 1 of 2 comparable metrics.
Risk & Volatility
HRB is the less volatile stock with a -0.06 beta — it tends to amplify market swings less than BILL's 1.88 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BILL currently trades 73.1% from its 52-week high vs INTU's 48.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.16x | 0.52x | -0.06x | 1.88x | 0.49x |
| 52-Week HighHighest price in past year | $12.40 | $813.70 | $64.62 | $57.21 | $267.76 |
| 52-Week LowLowest price in past year | $5.28 | $342.11 | $28.16 | $34.44 | $104.90 |
| % of 52W HighCurrent price vs 52-week peak | +49.4% | +48.7% | +57.2% | +73.1% | +51.1% |
| RSI (14)Momentum oscillator 0–100 | 42.5 | 51.8 | 67.8 | 46.3 | 63.4 |
| Avg Volume (50D)Average daily shares traded | 2.5M | 3.4M | 2.1M | 1.9M | 1.4M |
Analyst Outlook
Evenly matched — INTU and HRB each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: LZ as "Buy", INTU as "Buy", HRB as "Hold", BILL as "Buy", PAYC as "Hold". Consensus price targets imply 68.2% upside for INTU (target: $667) vs 10.9% for PAYC (target: $152). For income investors, HRB offers the higher dividend yield at 3.89% vs INTU's 1.06%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Hold | Buy | Hold |
| Price TargetConsensus 12-month target | $8.17 | $666.75 | $41.00 | $54.80 | $151.75 |
| # AnalystsCovering analysts | 12 | 43 | 16 | 32 | 36 |
| Dividend YieldAnnual dividend ÷ price | — | +1.1% | +3.9% | — | +1.1% |
| Dividend StreakConsecutive years of raises | 0 | 14 | 4 | — | 3 |
| Dividend / ShareAnnual DPS | — | $4.20 | $1.44 | — | $1.51 |
| Buyback YieldShare repurchases ÷ mkt cap | +7.7% | +2.5% | +9.3% | +10.4% | +4.4% |
HRB leads in 3 of 6 categories — strongest in Valuation Metrics and Profitability & Efficiency. 3 categories are tied.
LZ vs INTU vs HRB vs BILL vs PAYC: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is LZ or INTU or HRB or BILL or PAYC a better buy right now?
For growth investors, Intuit Inc.
(INTU) is the stronger pick with 15. 6% revenue growth year-over-year, versus 4. 2% for H&R Block, Inc. (HRB). H&R Block, Inc. (HRB) offers the better valuation at 8. 4x trailing P/E (7. 2x forward), making it the more compelling value choice. Analysts rate LegalZoom. com, Inc. (LZ) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — LZ or INTU or HRB or BILL or PAYC?
On trailing P/E, H&R Block, Inc.
(HRB) is the cheapest at 8. 4x versus Bill. com Holdings, Inc. at 181. 9x. On forward P/E, H&R Block, Inc. is actually cheaper at 7. 2x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Paycom Software, Inc. wins at 0. 47x versus Intuit Inc. 's 1. 17x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — LZ or INTU or HRB or BILL or PAYC?
Over the past 5 years, H&R Block, Inc.
(HRB) delivered a total return of +82. 4%, compared to -83. 8% for LegalZoom. com, Inc. (LZ). Over 10 years, the gap is even starker: INTU returned +316. 1% versus LZ's -83. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — LZ or INTU or HRB or BILL or PAYC?
By beta (market sensitivity over 5 years), H&R Block, Inc.
(HRB) is the lower-risk stock at -0. 06β versus Bill. com Holdings, Inc. 's 1. 88β — meaning BILL is approximately -3251% more volatile than HRB relative to the S&P 500. On balance sheet safety, Paycom Software, Inc. (PAYC) carries a lower debt/equity ratio of 9% versus 26% for H&R Block, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — LZ or INTU or HRB or BILL or PAYC?
By revenue growth (latest reported year), Intuit Inc.
(INTU) is pulling ahead at 15. 6% versus 4. 2% for H&R Block, Inc. (HRB). On earnings-per-share growth, the picture is similar: Bill. com Holdings, Inc. grew EPS 185. 2% year-over-year, compared to -50. 0% for LegalZoom. com, Inc.. Over a 3-year CAGR, BILL leads at 31. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — LZ or INTU or HRB or BILL or PAYC?
Paycom Software, Inc.
(PAYC) is the more profitable company, earning 22. 1% net margin versus 1. 6% for Bill. com Holdings, Inc. — meaning it keeps 22. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PAYC leads at 27. 6% versus -5. 5% for BILL. At the gross margin level — before operating expenses — BILL leads at 81. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is LZ or INTU or HRB or BILL or PAYC more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Paycom Software, Inc. (PAYC) is the more undervalued stock at a PEG of 0. 47x versus Intuit Inc. 's 1. 17x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, H&R Block, Inc. (HRB) trades at 7. 2x forward P/E versus 17. 4x for Bill. com Holdings, Inc. — 10. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for INTU: 68. 2% to $666. 75.
08Which pays a better dividend — LZ or INTU or HRB or BILL or PAYC?
In this comparison, HRB (3.
9% yield), PAYC (1. 1% yield), INTU (1. 1% yield) pay a dividend. LZ, BILL do not pay a meaningful dividend and should not be held primarily for income.
09Is LZ or INTU or HRB or BILL or PAYC better for a retirement portfolio?
For long-horizon retirement investors, H&R Block, Inc.
(HRB) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 06), 3. 9% yield, +144. 0% 10Y return). Bill. com Holdings, Inc. (BILL) carries a higher beta of 1. 88 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HRB: +144. 0%, BILL: +17. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between LZ and INTU and HRB and BILL and PAYC?
These companies operate in different sectors (LZ (Industrials) and INTU (Technology) and HRB (Consumer Cyclical) and BILL (Technology) and PAYC (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: LZ is a small-cap quality compounder stock; INTU is a mid-cap high-growth stock; HRB is a small-cap deep-value stock; BILL is a small-cap quality compounder stock; PAYC is a small-cap deep-value stock. INTU, HRB, PAYC pay a dividend while LZ, BILL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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