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Stock Comparison

LZ vs INTU vs HRB vs BILL vs PAYC

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
LZ
LegalZoom.com, Inc.

Specialty Business Services

IndustrialsNASDAQ • US
Market Cap$1.05B
5Y Perf.-83.8%
INTU
Intuit Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$110.62B
5Y Perf.-19.1%
HRB
H&R Block, Inc.

Personal Products & Services

Consumer CyclicalNYSE • US
Market Cap$4.69B
5Y Perf.+57.4%
BILL
Bill.com Holdings, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$4.14B
5Y Perf.-77.2%
PAYC
Paycom Software, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$7.47B
5Y Perf.-62.3%

LZ vs INTU vs HRB vs BILL vs PAYC — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
LZ logoLZ
INTU logoINTU
HRB logoHRB
BILL logoBILL
PAYC logoPAYC
IndustrySpecialty Business ServicesSoftware - ApplicationPersonal Products & ServicesSoftware - ApplicationSoftware - Application
Market Cap$1.05B$110.62B$4.69B$4.14B$7.47B
Revenue (TTM)$780M$20.12B$1.52B$1.60B$2.09B
Net Income (TTM)$11M$4.34B$300M$-7M$470M
Gross Margin65.9%81.2%50.5%80.7%79.7%
Operating Margin2.6%27.1%-1.5%-1.8%28.3%
Forward P/E8.4x17.1x7.2x17.4x12.6x
Total Debt$24M$6.64B$2.35B$1.77B$152M
Cash & Equiv.$203M$2.88B$1.00B$1.14B$370M

LZ vs INTU vs HRB vs BILL vs PAYCLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

LZ
INTU
HRB
BILL
PAYC
StockJun 21May 26Return
LegalZoom.com, Inc. (LZ)10016.2-83.8%
Intuit Inc. (INTU)10080.9-19.1%
H&R Block, Inc. (HRB)100157.4+57.4%
Bill.com Holdings, … (BILL)10022.8-77.2%
Paycom Software, In… (PAYC)10037.7-62.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: LZ vs INTU vs HRB vs BILL vs PAYC

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: INTU and HRB are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. H&R Block, Inc. is the stronger pick specifically for valuation and capital efficiency and operational efficiency and capital deployment. PAYC and BILL also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
LZ
LegalZoom.com, Inc.
The Value Angle

Among these 5 stocks, LZ doesn't own a clear edge in any measured category.

Best for: industrials exposure
INTU
Intuit Inc.
The Long-Run Compounder

INTU has the current edge in this matchup, primarily because of its strength in long-term compounding.

  • 316.1% 10Y total return vs HRB's 144.0%
  • 15.6% revenue growth vs HRB's 4.2%
  • 1.1% yield, 14-year raise streak, vs HRB's 3.9%, (2 stocks pay no dividend)
Best for: long-term compounding
HRB
H&R Block, Inc.
The Value Play

HRB is the #2 pick in this set and the best alternative if value and efficiency is your priority.

  • Lower P/E (7.2x vs 17.4x)
  • 13.6% ROA vs BILL's -0.1%, ROIC 46.4% vs -1.4%
Best for: value and efficiency
BILL
Bill.com Holdings, Inc.
The Growth Play

BILL is the clearest fit if your priority is growth exposure.

  • Rev growth 13.4%, EPS growth 185.2%, 3Y rev CAGR 31.6%
  • -12.1% vs PAYC's -44.5%
Best for: growth exposure
PAYC
Paycom Software, Inc.
The Income Pick

PAYC ranks third and is worth considering specifically for income & stability and sleep-well-at-night.

  • Dividend streak 3 yrs, beta 0.49, yield 1.1%
  • Lower volatility, beta 0.49, Low D/E 8.8%, current ratio 1.09x
  • PEG 0.47 vs INTU's 1.17
  • Beta 0.49, yield 1.1%, current ratio 1.09x
Best for: income & stability and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthINTU logoINTU15.6% revenue growth vs HRB's 4.2%
ValueHRB logoHRBLower P/E (7.2x vs 17.4x)
Quality / MarginsPAYC logoPAYC22.4% margin vs BILL's -0.4%
Stability / SafetyPAYC logoPAYCBeta 0.49 vs BILL's 1.88, lower leverage
DividendsINTU logoINTU1.1% yield, 14-year raise streak, vs HRB's 3.9%, (2 stocks pay no dividend)
Momentum (1Y)BILL logoBILL-12.1% vs PAYC's -44.5%
Efficiency (ROA)HRB logoHRB13.6% ROA vs BILL's -0.1%, ROIC 46.4% vs -1.4%

LZ vs INTU vs HRB vs BILL vs PAYC — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

LZLegalZoom.com, Inc.
FY 2025
Reportable Segment
100.0%$756M
INTUIntuit Inc.
FY 2025
Global Business Solutions Segment
58.8%$11.1B
Consumer Segment
25.9%$4.9B
Credit Karma, Inc
12.0%$2.3B
Professional Tax Segment
3.3%$621M
HRBH&R Block, Inc.
FY 2025
Service
92.4%$3.5B
Royalty
7.6%$287M
BILLBill.com Holdings, Inc.
FY 2025
Subscription And Transaction Fees
88.9%$1.3B
Interest On Funds Held For Customers
11.1%$162M
PAYCPaycom Software, Inc.
FY 2025
Recurring
98.7%$1.9B
Implementation And Other
1.3%$26M

LZ vs INTU vs HRB vs BILL vs PAYC — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLHRBLAGGINGPAYC

Income & Cash Flow (Last 12 Months)

Evenly matched — INTU and PAYC each lead in 2 of 6 comparable metrics.

INTU is the larger business by revenue, generating $20.1B annually — 25.8x LZ's $780M. PAYC is the more profitable business, keeping 22.4% of every revenue dollar as net income compared to BILL's -0.4%. On growth, INTU holds the edge at +17.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricLZ logoLZLegalZoom.com, In…INTU logoINTUIntuit Inc.HRB logoHRBH&R Block, Inc.BILL logoBILLBill.com Holdings…PAYC logoPAYCPaycom Software, …
RevenueTrailing 12 months$780M$20.1B$1.5B$1.6B$2.1B
EBITDAEarnings before interest/tax$56M$5.9B$7M$30M$780M
Net IncomeAfter-tax profit$11M$4.3B$300M-$7M$470M
Free Cash FlowCash after capex$148M$6.8B$761M$383M$443M
Gross MarginGross profit ÷ Revenue+65.9%+81.2%+50.5%+80.7%+79.7%
Operating MarginEBIT ÷ Revenue+2.6%+27.1%-1.5%-1.8%+28.3%
Net MarginNet income ÷ Revenue+1.5%+21.6%+19.8%-0.4%+22.4%
FCF MarginFCF ÷ Revenue+18.9%+34.0%+50.2%+23.9%+21.1%
Rev. Growth (YoY)Latest quarter vs prior year+12.9%+17.4%-99.9%+13.5%+7.8%
EPS Growth (YoY)Latest quarter vs prior year-64.8%+47.9%+23.5%+2.1%+22.6%
Evenly matched — INTU and PAYC each lead in 2 of 6 comparable metrics.

Valuation Metrics

HRB leads this category, winning 4 of 7 comparable metrics.

At 8.4x trailing earnings, HRB trades at a 95% valuation discount to BILL's 181.9x P/E. Adjusting for growth (PEG ratio), PAYC offers better value at 0.63x vs LZ's 4.58x — a lower PEG means you pay less per unit of expected earnings growth.

MetricLZ logoLZLegalZoom.com, In…INTU logoINTUIntuit Inc.HRB logoHRBH&R Block, Inc.BILL logoBILLBill.com Holdings…PAYC logoPAYCPaycom Software, …
Market CapShares × price$1.1B$110.6B$4.7B$4.1B$7.5B
Enterprise ValueMkt cap + debt − cash$873M$114.4B$6.0B$4.8B$7.3B
Trailing P/EPrice ÷ TTM EPS76.63x28.99x8.42x181.87x16.94x
Forward P/EPrice ÷ next-FY EPS est.8.35x17.07x7.16x17.41x12.56x
PEG RatioP/E ÷ EPS growth rate4.58x1.99x0.63x
EV / EBITDAEnterprise value multiple14.14x19.95x6.38x539.80x9.75x
Price / SalesMarket cap ÷ Revenue1.39x5.87x1.25x2.83x3.64x
Price / BookPrice ÷ Book value/share6.59x5.69x57.10x1.11x4.43x
Price / FCFMarket cap ÷ FCF7.11x18.19x7.82x13.37x18.31x
HRB leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

HRB leads this category, winning 4 of 9 comparable metrics.

HRB delivers a 6.7% return on equity — every $100 of shareholder capital generates $7 in annual profit, vs $-0 for BILL. PAYC carries lower financial leverage with a 0.09x debt-to-equity ratio, signaling a more conservative balance sheet compared to HRB's 26.41x. On the Piotroski fundamental quality scale (0–9), INTU scores 9/9 vs PAYC's 4/9, reflecting strong financial health.

MetricLZ logoLZLegalZoom.com, In…INTU logoINTUIntuit Inc.HRB logoHRBH&R Block, Inc.BILL logoBILLBill.com Holdings…PAYC logoPAYCPaycom Software, …
ROE (TTM)Return on equity+6.4%+22.8%+6.7%-0.2%+31.0%
ROA (TTM)Return on assets+2.2%+12.7%+13.6%-0.1%+9.1%
ROICReturn on invested capital+16.5%+46.4%-1.4%+30.7%
ROCEReturn on capital employed+9.0%+19.2%+39.4%-1.5%+27.1%
Piotroski ScoreFundamental quality 0–959574
Debt / EquityFinancial leverage0.14x0.34x26.41x0.45x0.09x
Net DebtTotal debt minus cash-$179M$3.8B$1.3B$633M-$218M
Cash & Equiv.Liquid assets$203M$2.9B$1.0B$1.1B$370M
Total DebtShort + long-term debt$24M$6.6B$2.3B$1.8B$152M
Interest CoverageEBIT ÷ Interest expense58.95x428.27x-7.05x1.88x95.85x
HRB leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

HRB leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in HRB five years ago would be worth $18,243 today (with dividends reinvested), compared to $1,620 for LZ. Over the past 12 months, BILL leads with a -12.1% total return vs PAYC's -44.5%. The 3-year compound annual growth rate (CAGR) favors HRB at 8.7% vs BILL's -24.5% — a key indicator of consistent wealth creation.

MetricLZ logoLZLegalZoom.com, In…INTU logoINTUIntuit Inc.HRB logoHRBH&R Block, Inc.BILL logoBILLBill.com Holdings…PAYC logoPAYCPaycom Software, …
YTD ReturnYear-to-date-36.1%-36.7%-12.3%-17.3%-9.9%
1-Year ReturnPast 12 months-31.6%-38.9%-33.9%-12.1%-44.5%
3-Year ReturnCumulative with dividends-23.4%-4.3%+28.4%-57.0%-48.3%
5-Year ReturnCumulative with dividends-83.8%+5.5%+82.4%-70.6%-55.3%
10-Year ReturnCumulative with dividends-83.8%+316.1%+144.0%+17.8%+267.8%
CAGR (3Y)Annualised 3-year return-8.5%-1.5%+8.7%-24.5%-19.8%
HRB leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — HRB and BILL each lead in 1 of 2 comparable metrics.

HRB is the less volatile stock with a -0.06 beta — it tends to amplify market swings less than BILL's 1.88 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BILL currently trades 73.1% from its 52-week high vs INTU's 48.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricLZ logoLZLegalZoom.com, In…INTU logoINTUIntuit Inc.HRB logoHRBH&R Block, Inc.BILL logoBILLBill.com Holdings…PAYC logoPAYCPaycom Software, …
Beta (5Y)Sensitivity to S&P 5001.16x0.52x-0.06x1.88x0.49x
52-Week HighHighest price in past year$12.40$813.70$64.62$57.21$267.76
52-Week LowLowest price in past year$5.28$342.11$28.16$34.44$104.90
% of 52W HighCurrent price vs 52-week peak+49.4%+48.7%+57.2%+73.1%+51.1%
RSI (14)Momentum oscillator 0–10042.551.867.846.363.4
Avg Volume (50D)Average daily shares traded2.5M3.4M2.1M1.9M1.4M
Evenly matched — HRB and BILL each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — INTU and HRB each lead in 1 of 2 comparable metrics.

Analyst consensus: LZ as "Buy", INTU as "Buy", HRB as "Hold", BILL as "Buy", PAYC as "Hold". Consensus price targets imply 68.2% upside for INTU (target: $667) vs 10.9% for PAYC (target: $152). For income investors, HRB offers the higher dividend yield at 3.89% vs INTU's 1.06%.

MetricLZ logoLZLegalZoom.com, In…INTU logoINTUIntuit Inc.HRB logoHRBH&R Block, Inc.BILL logoBILLBill.com Holdings…PAYC logoPAYCPaycom Software, …
Analyst RatingConsensus buy/hold/sellBuyBuyHoldBuyHold
Price TargetConsensus 12-month target$8.17$666.75$41.00$54.80$151.75
# AnalystsCovering analysts1243163236
Dividend YieldAnnual dividend ÷ price+1.1%+3.9%+1.1%
Dividend StreakConsecutive years of raises01443
Dividend / ShareAnnual DPS$4.20$1.44$1.51
Buyback YieldShare repurchases ÷ mkt cap+7.7%+2.5%+9.3%+10.4%+4.4%
Evenly matched — INTU and HRB each lead in 1 of 2 comparable metrics.
Key Takeaway

HRB leads in 3 of 6 categories — strongest in Valuation Metrics and Profitability & Efficiency. 3 categories are tied.

Best OverallH&R Block, Inc. (HRB)Leads 3 of 6 categories
Loading custom metrics...

LZ vs INTU vs HRB vs BILL vs PAYC: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is LZ or INTU or HRB or BILL or PAYC a better buy right now?

For growth investors, Intuit Inc.

(INTU) is the stronger pick with 15. 6% revenue growth year-over-year, versus 4. 2% for H&R Block, Inc. (HRB). H&R Block, Inc. (HRB) offers the better valuation at 8. 4x trailing P/E (7. 2x forward), making it the more compelling value choice. Analysts rate LegalZoom. com, Inc. (LZ) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — LZ or INTU or HRB or BILL or PAYC?

On trailing P/E, H&R Block, Inc.

(HRB) is the cheapest at 8. 4x versus Bill. com Holdings, Inc. at 181. 9x. On forward P/E, H&R Block, Inc. is actually cheaper at 7. 2x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Paycom Software, Inc. wins at 0. 47x versus Intuit Inc. 's 1. 17x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — LZ or INTU or HRB or BILL or PAYC?

Over the past 5 years, H&R Block, Inc.

(HRB) delivered a total return of +82. 4%, compared to -83. 8% for LegalZoom. com, Inc. (LZ). Over 10 years, the gap is even starker: INTU returned +316. 1% versus LZ's -83. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — LZ or INTU or HRB or BILL or PAYC?

By beta (market sensitivity over 5 years), H&R Block, Inc.

(HRB) is the lower-risk stock at -0. 06β versus Bill. com Holdings, Inc. 's 1. 88β — meaning BILL is approximately -3251% more volatile than HRB relative to the S&P 500. On balance sheet safety, Paycom Software, Inc. (PAYC) carries a lower debt/equity ratio of 9% versus 26% for H&R Block, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — LZ or INTU or HRB or BILL or PAYC?

By revenue growth (latest reported year), Intuit Inc.

(INTU) is pulling ahead at 15. 6% versus 4. 2% for H&R Block, Inc. (HRB). On earnings-per-share growth, the picture is similar: Bill. com Holdings, Inc. grew EPS 185. 2% year-over-year, compared to -50. 0% for LegalZoom. com, Inc.. Over a 3-year CAGR, BILL leads at 31. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — LZ or INTU or HRB or BILL or PAYC?

Paycom Software, Inc.

(PAYC) is the more profitable company, earning 22. 1% net margin versus 1. 6% for Bill. com Holdings, Inc. — meaning it keeps 22. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PAYC leads at 27. 6% versus -5. 5% for BILL. At the gross margin level — before operating expenses — BILL leads at 81. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is LZ or INTU or HRB or BILL or PAYC more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Paycom Software, Inc. (PAYC) is the more undervalued stock at a PEG of 0. 47x versus Intuit Inc. 's 1. 17x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, H&R Block, Inc. (HRB) trades at 7. 2x forward P/E versus 17. 4x for Bill. com Holdings, Inc. — 10. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for INTU: 68. 2% to $666. 75.

08

Which pays a better dividend — LZ or INTU or HRB or BILL or PAYC?

In this comparison, HRB (3.

9% yield), PAYC (1. 1% yield), INTU (1. 1% yield) pay a dividend. LZ, BILL do not pay a meaningful dividend and should not be held primarily for income.

09

Is LZ or INTU or HRB or BILL or PAYC better for a retirement portfolio?

For long-horizon retirement investors, H&R Block, Inc.

(HRB) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 06), 3. 9% yield, +144. 0% 10Y return). Bill. com Holdings, Inc. (BILL) carries a higher beta of 1. 88 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HRB: +144. 0%, BILL: +17. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between LZ and INTU and HRB and BILL and PAYC?

These companies operate in different sectors (LZ (Industrials) and INTU (Technology) and HRB (Consumer Cyclical) and BILL (Technology) and PAYC (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: LZ is a small-cap quality compounder stock; INTU is a mid-cap high-growth stock; HRB is a small-cap deep-value stock; BILL is a small-cap quality compounder stock; PAYC is a small-cap deep-value stock. INTU, HRB, PAYC pay a dividend while LZ, BILL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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LZ

Quality Business

  • Sector: Industrials
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Gross Margin > 39%
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INTU

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 12%
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HRB

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 11%
  • Dividend Yield > 1.5%
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BILL

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Gross Margin > 48%
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PAYC

Quality Mega-Cap Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 13%
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Beat Both

Find stocks that outperform LZ and INTU and HRB and BILL and PAYC on the metrics below

Revenue Growth>
%
(LZ: 12.9% · INTU: 17.4%)
P/E Ratio<
x
(LZ: 76.6x · INTU: 29.0x)

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