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Stock Comparison

MDLZ vs HSY vs CPB vs TR

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MDLZ
Mondelez International, Inc.

Food Confectioners

Consumer DefensiveNASDAQ • US
Market Cap$78.76B
5Y Perf.+17.7%
HSY
The Hershey Company

Food Confectioners

Consumer DefensiveNYSE • US
Market Cap$37.48B
5Y Perf.+36.3%
CPB
Campbell Soup Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$6.23B
5Y Perf.-59.0%
TR
Tootsie Roll Industries, Inc.

Food Confectioners

Consumer DefensiveNYSE • US
Market Cap$3.18B
5Y Perf.+45.9%

MDLZ vs HSY vs CPB vs TR — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MDLZ logoMDLZ
HSY logoHSY
CPB logoCPB
TR logoTR
IndustryFood ConfectionersFood ConfectionersPackaged FoodsFood Confectioners
Market Cap$78.76B$37.48B$6.23B$3.18B
Revenue (TTM)$39.30B$11.99B$10.04B$733M
Net Income (TTM)$2.61B$1.09B$550M$100M
Gross Margin28.8%34.8%29.3%35.5%
Operating Margin9.4%14.1%12.1%14.0%
Forward P/E20.1x22.0x9.6x22.5x
Total Debt$22.40B$5.40B$7.21B$14M
Cash & Equiv.$2.13B$926M$132M$128M

MDLZ vs HSY vs CPB vs TRLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MDLZ
HSY
CPB
TR
StockMay 20May 26Return
Mondelez Internatio… (MDLZ)100117.7+17.7%
The Hershey Company (HSY)100136.3+36.3%
Campbell Soup Compa… (CPB)10041.0-59.0%
Tootsie Roll Indust… (TR)100145.9+45.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: MDLZ vs HSY vs CPB vs TR

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: TR leads in 4 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Campbell Soup Company is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. HSY also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
MDLZ
Mondelez International, Inc.
The Income Angle

MDLZ lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer defensive exposure
HSY
The Hershey Company
The Long-Run Compounder

HSY is the clearest fit if your priority is long-term compounding.

  • 141.9% 10Y total return vs TR's 77.5%
  • 2.9% yield, 34-year raise streak, vs CPB's 7.3%
Best for: long-term compounding
CPB
Campbell Soup Company
The Income Pick

CPB is the #2 pick in this set and the best alternative if income & stability and growth exposure is your priority.

  • Dividend streak 1 yrs, beta -0.02, yield 7.3%
  • Rev growth 6.4%, EPS growth 6.3%, 3Y rev CAGR 6.2%
  • Beta -0.02, yield 7.3%, current ratio 0.77x
  • 6.4% revenue growth vs TR's 1.3%
Best for: income & stability and growth exposure
TR
Tootsie Roll Industries, Inc.
The Defensive Pick

TR carries the broadest edge in this set and is the clearest fit for sleep-well-at-night.

  • Lower volatility, beta -0.03, Low D/E 1.5%, current ratio 3.27x
  • 13.7% margin vs CPB's 5.5%
  • Lower D/E ratio (1.5% vs 184.7%)
  • +32.9% vs CPB's -36.8%
Best for: sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthCPB logoCPB6.4% revenue growth vs TR's 1.3%
ValueCPB logoCPBLower P/E (9.6x vs 22.5x)
Quality / MarginsTR logoTR13.7% margin vs CPB's 5.5%
Stability / SafetyTR logoTRLower D/E ratio (1.5% vs 184.7%)
DividendsHSY logoHSY2.9% yield, 34-year raise streak, vs CPB's 7.3%
Momentum (1Y)TR logoTR+32.9% vs CPB's -36.8%
Efficiency (ROA)TR logoTR8.3% ROA vs CPB's 3.7%, ROIC 9.8% vs 9.1%

MDLZ vs HSY vs CPB vs TR — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MDLZMondelez International, Inc.
FY 2025
Biscuits
47.7%$18.4B
Chocolate
32.9%$12.7B
Gum and Candy
10.5%$4.1B
Cheese and Grocery
6.2%$2.4B
Beverages
2.6%$1.0B
HSYThe Hershey Company
FY 2025
North America Confectionery Segment
88.2%$9.5B
North America Salty Snacks Segment
11.8%$1.3B
CPBCampbell Soup Company
FY 2025
Baked Snacks
43.2%$4.4B
Beverages
29.7%$3.0B
Soups
27.1%$2.8B
TRTootsie Roll Industries, Inc.
FY 2025
Product
98.9%$725M
Rental and Royalty
1.1%$8M

MDLZ vs HSY vs CPB vs TR — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLTRLAGGINGMDLZ

Income & Cash Flow (Last 12 Months)

HSY leads this category, winning 4 of 6 comparable metrics.

MDLZ is the larger business by revenue, generating $39.3B annually — 53.7x TR's $733M. TR is the more profitable business, keeping 13.7% of every revenue dollar as net income compared to CPB's 5.5%. On growth, HSY holds the edge at +10.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMDLZ logoMDLZMondelez Internat…HSY logoHSYThe Hershey Compa…CPB logoCPBCampbell Soup Com…TR logoTRTootsie Roll Indu…
RevenueTrailing 12 months$39.3B$12.0B$10.0B$733M
EBITDAEarnings before interest/tax$4.9B$2.0B$1.6B$122M
Net IncomeAfter-tax profit$2.6B$1.1B$550M$100M
Free Cash FlowCash after capex$2.6B$2.2B$919M$96M
Gross MarginGross profit ÷ Revenue+28.8%+34.8%+29.3%+35.5%
Operating MarginEBIT ÷ Revenue+9.4%+14.1%+12.1%+14.0%
Net MarginNet income ÷ Revenue+6.6%+9.1%+5.5%+13.7%
FCF MarginFCF ÷ Revenue+6.6%+18.1%+9.2%+13.2%
Rev. Growth (YoY)Latest quarter vs prior year+8.2%+10.6%-4.5%+1.5%
EPS Growth (YoY)Latest quarter vs prior year+38.7%+93.6%-17.2%+21.9%
HSY leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

CPB leads this category, winning 6 of 6 comparable metrics.

At 10.4x trailing earnings, CPB trades at a 76% valuation discount to HSY's 42.6x P/E. On an enterprise value basis, CPB's 7.5x EV/EBITDA is more attractive than HSY's 29.0x.

MetricMDLZ logoMDLZMondelez Internat…HSY logoHSYThe Hershey Compa…CPB logoCPBCampbell Soup Com…TR logoTRTootsie Roll Indu…
Market CapShares × price$78.8B$37.5B$6.2B$3.2B
Enterprise ValueMkt cap + debt − cash$99.0B$42.0B$13.3B$3.1B
Trailing P/EPrice ÷ TTM EPS32.47x42.61x10.40x30.84x
Forward P/EPrice ÷ next-FY EPS est.20.07x21.99x9.58x22.47x
PEG RatioP/E ÷ EPS growth rate2.65x
EV / EBITDAEnterprise value multiple19.90x28.96x7.45x25.14x
Price / SalesMarket cap ÷ Revenue2.04x3.21x0.61x4.34x
Price / BookPrice ÷ Book value/share3.08x8.11x1.61x3.27x
Price / FCFMarket cap ÷ FCF24.35x21.43x8.84x32.96x
CPB leads this category, winning 6 of 6 comparable metrics.

Profitability & Efficiency

TR leads this category, winning 6 of 9 comparable metrics.

HSY delivers a 23.7% return on equity — every $100 of shareholder capital generates $24 in annual profit, vs $10 for MDLZ. TR carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to CPB's 1.85x. On the Piotroski fundamental quality scale (0–9), CPB scores 7/9 vs MDLZ's 5/9, reflecting strong financial health.

MetricMDLZ logoMDLZMondelez Internat…HSY logoHSYThe Hershey Compa…CPB logoCPBCampbell Soup Com…TR logoTRTootsie Roll Indu…
ROE (TTM)Return on equity+10.0%+23.7%+14.0%+11.0%
ROA (TTM)Return on assets+3.7%+8.0%+3.7%+8.3%
ROICReturn on invested capital+6.0%+11.5%+9.1%+9.8%
ROCEReturn on capital employed+7.3%+14.4%+11.4%+9.3%
Piotroski ScoreFundamental quality 0–95677
Debt / EquityFinancial leverage0.87x1.17x1.85x0.01x
Net DebtTotal debt minus cash$20.3B$4.5B$7.1B-$114M
Cash & Equiv.Liquid assets$2.1B$926M$132M$128M
Total DebtShort + long-term debt$22.4B$5.4B$7.2B$14M
Interest CoverageEBIT ÷ Interest expense10.01x7.99x3.14x276.65x
TR leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

TR leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in TR five years ago would be worth $16,431 today (with dividends reinvested), compared to $5,820 for CPB. Over the past 12 months, TR leads with a +32.9% total return vs CPB's -36.8%. The 3-year compound annual growth rate (CAGR) favors TR at 7.9% vs CPB's -22.5% — a key indicator of consistent wealth creation.

MetricMDLZ logoMDLZMondelez Internat…HSY logoHSYThe Hershey Compa…CPB logoCPBCampbell Soup Com…TR logoTRTootsie Roll Indu…
YTD ReturnYear-to-date+15.3%+2.2%-21.7%+19.6%
1-Year ReturnPast 12 months-6.6%+14.3%-36.8%+32.9%
3-Year ReturnCumulative with dividends-13.8%-27.1%-53.5%+25.5%
5-Year ReturnCumulative with dividends+14.0%+23.7%-41.8%+64.3%
10-Year ReturnCumulative with dividends+69.9%+141.9%-43.8%+77.5%
CAGR (3Y)Annualised 3-year return-4.8%-10.0%-22.5%+7.9%
TR leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

TR leads this category, winning 2 of 2 comparable metrics.

TR is the less volatile stock with a -0.03 beta — it tends to amplify market swings less than MDLZ's 0.06 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TR currently trades 93.8% from its 52-week high vs CPB's 57.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMDLZ logoMDLZMondelez Internat…HSY logoHSYThe Hershey Compa…CPB logoCPBCampbell Soup Com…TR logoTRTootsie Roll Indu…
Beta (5Y)Sensitivity to S&P 5000.06x-0.03x-0.02x-0.03x
52-Week HighHighest price in past year$71.15$239.48$36.16$45.06
52-Week LowLowest price in past year$51.20$150.04$19.76$29.78
% of 52W HighCurrent price vs 52-week peak+86.2%+77.2%+57.8%+93.8%
RSI (14)Momentum oscillator 0–10066.928.439.046.3
Avg Volume (50D)Average daily shares traded9.1M1.7M9.2M126K
TR leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — HSY and CPB each lead in 1 of 2 comparable metrics.

Analyst consensus: MDLZ as "Buy", HSY as "Hold", CPB as "Hold". Consensus price targets imply 23.5% upside for CPB (target: $26) vs 9.2% for MDLZ (target: $67). For income investors, CPB offers the higher dividend yield at 7.32% vs TR's 0.85%.

MetricMDLZ logoMDLZMondelez Internat…HSY logoHSYThe Hershey Compa…CPB logoCPBCampbell Soup Com…TR logoTRTootsie Roll Indu…
Analyst RatingConsensus buy/hold/sellBuyHoldHold
Price TargetConsensus 12-month target$67.00$226.29$25.83
# AnalystsCovering analysts413529
Dividend YieldAnnual dividend ÷ price+3.1%+2.9%+7.3%+0.8%
Dividend StreakConsecutive years of raises123411
Dividend / ShareAnnual DPS$1.92$5.34$1.53$0.36
Buyback YieldShare repurchases ÷ mkt cap+3.0%0.0%+1.0%+0.2%
Evenly matched — HSY and CPB each lead in 1 of 2 comparable metrics.
Key Takeaway

TR leads in 3 of 6 categories (Profitability & Efficiency, Total Returns). HSY leads in 1 (Income & Cash Flow). 1 tied.

Best OverallTootsie Roll Industries, In… (TR)Leads 3 of 6 categories
Loading custom metrics...

MDLZ vs HSY vs CPB vs TR: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MDLZ or HSY or CPB or TR a better buy right now?

For growth investors, Campbell Soup Company (CPB) is the stronger pick with 6.

4% revenue growth year-over-year, versus 1. 3% for Tootsie Roll Industries, Inc. (TR). Campbell Soup Company (CPB) offers the better valuation at 10. 4x trailing P/E (9. 6x forward), making it the more compelling value choice. Analysts rate Mondelez International, Inc. (MDLZ) a "Buy" — based on 41 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MDLZ or HSY or CPB or TR?

On trailing P/E, Campbell Soup Company (CPB) is the cheapest at 10.

4x versus The Hershey Company at 42. 6x. On forward P/E, Campbell Soup Company is actually cheaper at 9. 6x.

03

Which is the better long-term investment — MDLZ or HSY or CPB or TR?

Over the past 5 years, Tootsie Roll Industries, Inc.

(TR) delivered a total return of +64. 3%, compared to -41. 8% for Campbell Soup Company (CPB). Over 10 years, the gap is even starker: HSY returned +141. 9% versus CPB's -43. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MDLZ or HSY or CPB or TR?

By beta (market sensitivity over 5 years), Tootsie Roll Industries, Inc.

(TR) is the lower-risk stock at -0. 03β versus Mondelez International, Inc. 's 0. 06β — meaning MDLZ is approximately -332% more volatile than TR relative to the S&P 500. On balance sheet safety, Tootsie Roll Industries, Inc. (TR) carries a lower debt/equity ratio of 1% versus 185% for Campbell Soup Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — MDLZ or HSY or CPB or TR?

By revenue growth (latest reported year), Campbell Soup Company (CPB) is pulling ahead at 6.

4% versus 1. 3% for Tootsie Roll Industries, Inc. (TR). On earnings-per-share growth, the picture is similar: Tootsie Roll Industries, Inc. grew EPS 16. 1% year-over-year, compared to -60. 3% for The Hershey Company. Over a 3-year CAGR, MDLZ leads at 7. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MDLZ or HSY or CPB or TR?

Tootsie Roll Industries, Inc.

(TR) is the more profitable company, earning 13. 7% net margin versus 5. 9% for Campbell Soup Company — meaning it keeps 13. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TR leads at 14. 0% versus 9. 4% for MDLZ. At the gross margin level — before operating expenses — TR leads at 35. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MDLZ or HSY or CPB or TR more undervalued right now?

On forward earnings alone, Campbell Soup Company (CPB) trades at 9.

6x forward P/E versus 22. 5x for Tootsie Roll Industries, Inc. — 12. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CPB: 23. 5% to $25. 83.

08

Which pays a better dividend — MDLZ or HSY or CPB or TR?

All stocks in this comparison pay dividends.

Campbell Soup Company (CPB) offers the highest yield at 7. 3%, versus 0. 8% for Tootsie Roll Industries, Inc. (TR).

09

Is MDLZ or HSY or CPB or TR better for a retirement portfolio?

For long-horizon retirement investors, The Hershey Company (HSY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

03), 2. 9% yield, +141. 9% 10Y return). Both have compounded well over 10 years (HSY: +141. 9%, CPB: -43. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MDLZ and HSY and CPB and TR?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: MDLZ is a mid-cap income-oriented stock; HSY is a mid-cap quality compounder stock; CPB is a small-cap deep-value stock; TR is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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MDLZ

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  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
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HSY

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  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
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CPB

Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 2.9%
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TR

Stable Dividend Mega-Cap

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Net Margin > 8%
  • Dividend Yield > 0.5%
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Beat Both

Find stocks that outperform MDLZ and HSY and CPB and TR on the metrics below

Revenue Growth>
%
(MDLZ: 8.2% · HSY: 10.6%)
Net Margin>
%
(MDLZ: 6.6% · HSY: 9.1%)
P/E Ratio<
x
(MDLZ: 32.5x · HSY: 42.6x)

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