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MED vs HIMS vs NVO vs LLY vs PFE

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MED
Medifast, Inc.

Personal Products & Services

Consumer CyclicalNYSE • US
Market Cap$141M
5Y Perf.-87.6%
HIMS
Hims & Hers Health, Inc.

Medical - Equipment & Services

HealthcareNYSE • US
Market Cap$6.63B
5Y Perf.+158.4%
NVO
Novo Nordisk A/S

Drug Manufacturers - General

HealthcareNYSE • DK
Market Cap$203.48B
5Y Perf.+38.9%
LLY
Eli Lilly and Company

Drug Manufacturers - General

HealthcareNYSE • US
Market Cap$921.16B
5Y Perf.+537.4%
PFE
Pfizer Inc.

Drug Manufacturers - General

HealthcareNYSE • US
Market Cap$150.63B
5Y Perf.-26.9%

MED vs HIMS vs NVO vs LLY vs PFE — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MED logoMED
HIMS logoHIMS
NVO logoNVO
LLY logoLLY
PFE logoPFE
IndustryPersonal Products & ServicesMedical - Equipment & ServicesDrug Manufacturers - GeneralDrug Manufacturers - GeneralDrug Manufacturers - General
Market Cap$141M$6.63B$203.48B$921.16B$150.63B
Revenue (TTM)$346M$2.35B$327.80B$72.25B$63.31B
Net Income (TTM)$-20M$128M$121.96B$25.27B$7.49B
Gross Margin70.1%69.7%81.8%83.5%69.3%
Operating Margin-4.7%4.6%45.3%45.9%23.4%
Forward P/E51.5x2.1x28.2x8.9x
Total Debt$17M$1.12B$130.96B$42.50B$67.42B
Cash & Equiv.$89M$229M$26.46B$7.16B$1.14B

MED vs HIMS vs NVO vs LLY vs PFELong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MED
HIMS
NVO
LLY
PFE
StockMay 20May 26Return
Medifast, Inc. (MED)10012.4-87.6%
Hims & Hers Health,… (HIMS)100258.4+158.4%
Novo Nordisk A/S (NVO)100138.9+38.9%
Eli Lilly and Compa… (LLY)100637.4+537.4%
Pfizer Inc. (PFE)10073.1-26.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: MED vs HIMS vs NVO vs LLY vs PFE

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NVO leads in 3 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Pfizer Inc. is the stronger pick specifically for capital preservation and lower volatility and dividend income and shareholder returns. HIMS and LLY also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
MED
Medifast, Inc.
The Defensive Pick

MED is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 0.94, Low D/E 8.4%, current ratio 4.69x
Best for: sleep-well-at-night
HIMS
Hims & Hers Health, Inc.
The Growth Leader

HIMS ranks third and is worth considering specifically for growth.

  • 59.0% revenue growth vs MED's -36.0%
Best for: growth
NVO
Novo Nordisk A/S
The Value Pick

NVO carries the broadest edge in this set and is the clearest fit for valuation efficiency.

  • PEG 0.10 vs LLY's 0.98
  • Lower P/E (2.1x vs 28.2x), PEG 0.10 vs 0.98
  • 37.2% margin vs MED's -5.8%
  • 23.3% ROA vs MED's -7.7%, ROIC 36.2% vs -8.1%
Best for: valuation efficiency
LLY
Eli Lilly and Company
The Growth Play

LLY is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 44.7%, EPS growth 96.0%, 3Y rev CAGR 31.7%
  • 12.4% 10Y total return vs HIMS's 161.9%
  • +26.3% vs HIMS's -51.0%
Best for: growth exposure and long-term compounding
PFE
Pfizer Inc.
The Income Pick

PFE is the #2 pick in this set and the best alternative if income & stability and defensive is your priority.

  • Dividend streak 15 yrs, beta 0.54, yield 6.5%
  • Beta 0.54, yield 6.5%, current ratio 1.16x
  • Beta 0.54 vs HIMS's 2.40, lower leverage
  • 6.5% yield, 15-year raise streak, vs NVO's 4.0%, (1 stock pays no dividend)
Best for: income & stability and defensive
See the full category breakdown
CategoryWinnerWhy
GrowthHIMS logoHIMS59.0% revenue growth vs MED's -36.0%
ValueNVO logoNVOLower P/E (2.1x vs 28.2x), PEG 0.10 vs 0.98
Quality / MarginsNVO logoNVO37.2% margin vs MED's -5.8%
Stability / SafetyPFE logoPFEBeta 0.54 vs HIMS's 2.40, lower leverage
DividendsPFE logoPFE6.5% yield, 15-year raise streak, vs NVO's 4.0%, (1 stock pays no dividend)
Momentum (1Y)LLY logoLLY+26.3% vs HIMS's -51.0%
Efficiency (ROA)NVO logoNVO23.3% ROA vs MED's -7.7%, ROIC 36.2% vs -8.1%

MED vs HIMS vs NVO vs LLY vs PFE — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MEDMedifast, Inc.
FY 2017
Optavia
85.1%$257M
Medifast Direct
10.6%$32M
Franchise Weight Control Centers
4.0%$12M
Medifast Wholesale Physicans
0.3%$931,000
HIMSHims & Hers Health, Inc.

Segment breakdown not available.

NVONovo Nordisk A/S

Segment breakdown not available.

LLYEli Lilly and Company
FY 2025
Product
93.5%$61.0B
Collaboration and Other Revenue
6.5%$4.2B
PFEPfizer Inc.
FY 2025
Biopharma Segment
97.8%$61.2B
Segment Reporting, Reconciling Item, Corporate Nonsegment
2.2%$1.4B

MED vs HIMS vs NVO vs LLY vs PFE — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLLLYLAGGINGNVO

Income & Cash Flow (Last 12 Months)

LLY leads this category, winning 5 of 6 comparable metrics.

NVO is the larger business by revenue, generating $327.8B annually — 947.1x MED's $346M. NVO is the more profitable business, keeping 37.2% of every revenue dollar as net income compared to MED's -5.8%. On growth, LLY holds the edge at +55.5% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMED logoMEDMedifast, Inc.HIMS logoHIMSHims & Hers Healt…NVO logoNVONovo Nordisk A/SLLY logoLLYEli Lilly and Com…PFE logoPFEPfizer Inc.
RevenueTrailing 12 months$346M$2.3B$327.8B$72.2B$63.3B
EBITDAEarnings before interest/tax-$5M$164M$170.2B$34.7B$21.0B
Net IncomeAfter-tax profit-$20M$128M$122.0B$25.3B$7.5B
Free Cash FlowCash after capex-$1M$73M$31.0B$13.6B$9.5B
Gross MarginGross profit ÷ Revenue+70.1%+69.7%+81.8%+83.5%+69.3%
Operating MarginEBIT ÷ Revenue-4.7%+4.6%+45.3%+45.9%+23.4%
Net MarginNet income ÷ Revenue-5.8%+5.5%+37.2%+35.0%+11.8%
FCF MarginFCF ÷ Revenue-0.4%+3.1%+9.5%+18.8%+15.0%
Rev. Growth (YoY)Latest quarter vs prior year-34.3%+28.4%+24.0%+55.5%+5.4%
EPS Growth (YoY)Latest quarter vs prior year-171.4%-27.3%+67.1%+169.9%-9.5%
LLY leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

Evenly matched — MED and NVO each lead in 3 of 7 comparable metrics.

At 12.6x trailing earnings, NVO trades at a 75% valuation discount to HIMS's 50.3x P/E. Adjusting for growth (PEG ratio), NVO offers better value at 0.61x vs LLY's 1.47x — a lower PEG means you pay less per unit of expected earnings growth.

MetricMED logoMEDMedifast, Inc.HIMS logoHIMSHims & Hers Healt…NVO logoNVONovo Nordisk A/SLLY logoLLYEli Lilly and Com…PFE logoPFEPfizer Inc.
Market CapShares × price$141M$6.6B$203.5B$921.2B$150.6B
Enterprise ValueMkt cap + debt − cash$69M$7.5B$219.9B$956.5B$216.9B
Trailing P/EPrice ÷ TTM EPS-7.46x50.32x12.64x42.48x19.47x
Forward P/EPrice ÷ next-FY EPS est.51.51x2.15x28.24x8.94x
PEG RatioP/E ÷ EPS growth rate0.61x1.47x
EV / EBITDAEnterprise value multiple42.68x9.34x30.60x10.66x
Price / SalesMarket cap ÷ Revenue0.37x2.82x4.19x14.13x2.41x
Price / BookPrice ÷ Book value/share0.70x12.25x6.67x32.99x1.74x
Price / FCFMarket cap ÷ FCF112.97x89.61x44.63x102.67x16.60x
Evenly matched — MED and NVO each lead in 3 of 7 comparable metrics.

Profitability & Efficiency

LLY leads this category, winning 5 of 9 comparable metrics.

LLY delivers a 101.2% return on equity — every $100 of shareholder capital generates $101 in annual profit, vs $-10 for MED. MED carries lower financial leverage with a 0.08x debt-to-equity ratio, signaling a more conservative balance sheet compared to HIMS's 2.07x. On the Piotroski fundamental quality scale (0–9), LLY scores 8/9 vs MED's 3/9, reflecting strong financial health.

MetricMED logoMEDMedifast, Inc.HIMS logoHIMSHims & Hers Healt…NVO logoNVONovo Nordisk A/SLLY logoLLYEli Lilly and Com…PFE logoPFEPfizer Inc.
ROE (TTM)Return on equity-9.7%+23.7%+66.4%+101.2%+8.3%
ROA (TTM)Return on assets-7.7%+6.0%+23.3%+22.7%+3.6%
ROICReturn on invested capital-8.1%+10.7%+36.2%+41.8%+7.5%
ROCEReturn on capital employed-6.5%+10.9%+44.4%+46.6%+9.0%
Piotroski ScoreFundamental quality 0–934587
Debt / EquityFinancial leverage0.08x2.07x0.67x1.60x0.78x
Net DebtTotal debt minus cash-$73M$892M$104.5B$35.3B$66.3B
Cash & Equiv.Liquid assets$89M$229M$26.5B$7.2B$1.1B
Total DebtShort + long-term debt$17M$1.1B$131.0B$42.5B$67.4B
Interest CoverageEBIT ÷ Interest expense18.90x35.68x4.02x
LLY leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

LLY leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in LLY five years ago would be worth $51,115 today (with dividends reinvested), compared to $1,023 for MED. Over the past 12 months, LLY leads with a +26.3% total return vs HIMS's -51.0%. The 3-year compound annual growth rate (CAGR) favors LLY at 31.8% vs MED's -43.7% — a key indicator of consistent wealth creation.

MetricMED logoMEDMedifast, Inc.HIMS logoHIMSHims & Hers Healt…NVO logoNVONovo Nordisk A/SLLY logoLLYEli Lilly and Com…PFE logoPFEPfizer Inc.
YTD ReturnYear-to-date+22.0%-23.2%-10.2%-9.6%+6.9%
1-Year ReturnPast 12 months-2.0%-51.0%-29.5%+26.3%+23.7%
3-Year ReturnCumulative with dividends-82.2%+116.6%-40.7%+129.1%-18.4%
5-Year ReturnCumulative with dividends-89.8%+137.6%+36.4%+411.1%-13.3%
10-Year ReturnCumulative with dividends+23.4%+161.9%+99.6%+1237.7%+29.6%
CAGR (3Y)Annualised 3-year return-43.7%+29.4%-16.0%+31.8%-6.6%
LLY leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

PFE leads this category, winning 2 of 2 comparable metrics.

PFE is the less volatile stock with a 0.54 beta — it tends to amplify market swings less than HIMS's 2.40 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PFE currently trades 92.1% from its 52-week high vs HIMS's 36.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMED logoMEDMedifast, Inc.HIMS logoHIMSHims & Hers Healt…NVO logoNVONovo Nordisk A/SLLY logoLLYEli Lilly and Com…PFE logoPFEPfizer Inc.
Beta (5Y)Sensitivity to S&P 5000.94x2.40x1.56x0.71x0.54x
52-Week HighHighest price in past year$15.46$70.43$81.44$1133.95$28.75
52-Week LowLowest price in past year$9.22$13.74$35.12$623.78$21.97
% of 52W HighCurrent price vs 52-week peak+82.1%+36.4%+56.2%+86.0%+92.1%
RSI (14)Momentum oscillator 0–10071.554.573.461.444.2
Avg Volume (50D)Average daily shares traded234K34.9M18.4M2.6M33.3M
PFE leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

PFE leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: MED as "Hold", HIMS as "Hold", NVO as "Buy", LLY as "Buy", PFE as "Hold". Consensus price targets imply 29.1% upside for LLY (target: $1258) vs -5.4% for MED (target: $12). For income investors, PFE offers the higher dividend yield at 6.49% vs MED's 0.14%.

MetricMED logoMEDMedifast, Inc.HIMS logoHIMSHims & Hers Healt…NVO logoNVONovo Nordisk A/SLLY logoLLYEli Lilly and Com…PFE logoPFEPfizer Inc.
Analyst RatingConsensus buy/hold/sellHoldHoldBuyBuyHold
Price TargetConsensus 12-month target$12.00$29.67$47.00$1258.47$27.27
# AnalystsCovering analysts1219394539
Dividend YieldAnnual dividend ÷ price+0.1%+4.0%+0.6%+6.5%
Dividend StreakConsecutive years of raises081115
Dividend / ShareAnnual DPS$0.02$11.64$6.00$1.72
Buyback YieldShare repurchases ÷ mkt cap+0.3%+1.4%+0.1%+0.4%0.0%
PFE leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

LLY leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). PFE leads in 2 (Risk & Volatility, Analyst Outlook). 1 tied.

Best OverallEli Lilly and Company (LLY)Leads 3 of 6 categories
Loading custom metrics...

MED vs HIMS vs NVO vs LLY vs PFE: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MED or HIMS or NVO or LLY or PFE a better buy right now?

For growth investors, Hims & Hers Health, Inc.

(HIMS) is the stronger pick with 59. 0% revenue growth year-over-year, versus -36. 0% for Medifast, Inc. (MED). Novo Nordisk A/S (NVO) offers the better valuation at 12. 6x trailing P/E (2. 1x forward), making it the more compelling value choice. Analysts rate Novo Nordisk A/S (NVO) a "Buy" — based on 39 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MED or HIMS or NVO or LLY or PFE?

On trailing P/E, Novo Nordisk A/S (NVO) is the cheapest at 12.

6x versus Hims & Hers Health, Inc. at 50. 3x. On forward P/E, Novo Nordisk A/S is actually cheaper at 2. 1x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Novo Nordisk A/S wins at 0. 10x versus Eli Lilly and Company's 0. 98x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — MED or HIMS or NVO or LLY or PFE?

Over the past 5 years, Eli Lilly and Company (LLY) delivered a total return of +411.

1%, compared to -89. 8% for Medifast, Inc. (MED). Over 10 years, the gap is even starker: LLY returned +1238% versus MED's +23. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MED or HIMS or NVO or LLY or PFE?

By beta (market sensitivity over 5 years), Pfizer Inc.

(PFE) is the lower-risk stock at 0. 54β versus Hims & Hers Health, Inc. 's 2. 40β — meaning HIMS is approximately 342% more volatile than PFE relative to the S&P 500. On balance sheet safety, Medifast, Inc. (MED) carries a lower debt/equity ratio of 8% versus 2% for Hims & Hers Health, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — MED or HIMS or NVO or LLY or PFE?

By revenue growth (latest reported year), Hims & Hers Health, Inc.

(HIMS) is pulling ahead at 59. 0% versus -36. 0% for Medifast, Inc. (MED). On earnings-per-share growth, the picture is similar: Eli Lilly and Company grew EPS 96. 0% year-over-year, compared to -994. 7% for Medifast, Inc.. Over a 3-year CAGR, HIMS leads at 64. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MED or HIMS or NVO or LLY or PFE?

Novo Nordisk A/S (NVO) is the more profitable company, earning 33.

1% net margin versus -4. 8% for Medifast, Inc. — meaning it keeps 33. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LLY leads at 45. 6% versus -3. 7% for MED. At the gross margin level — before operating expenses — LLY leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MED or HIMS or NVO or LLY or PFE more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Novo Nordisk A/S (NVO) is the more undervalued stock at a PEG of 0. 10x versus Eli Lilly and Company's 0. 98x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Novo Nordisk A/S (NVO) trades at 2. 1x forward P/E versus 51. 5x for Hims & Hers Health, Inc. — 49. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for LLY: 29. 1% to $1258. 47.

08

Which pays a better dividend — MED or HIMS or NVO or LLY or PFE?

In this comparison, PFE (6.

5% yield), NVO (4. 0% yield), LLY (0. 6% yield), MED (0. 1% yield) pay a dividend. HIMS does not pay a meaningful dividend and should not be held primarily for income.

09

Is MED or HIMS or NVO or LLY or PFE better for a retirement portfolio?

For long-horizon retirement investors, Eli Lilly and Company (LLY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

71), 0. 6% yield, +1238% 10Y return). Hims & Hers Health, Inc. (HIMS) carries a higher beta of 2. 40 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (LLY: +1238%, HIMS: +161. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MED and HIMS and NVO and LLY and PFE?

These companies operate in different sectors (MED (Consumer Cyclical) and HIMS (Healthcare) and NVO (Healthcare) and LLY (Healthcare) and PFE (Healthcare)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MED is a small-cap quality compounder stock; HIMS is a small-cap high-growth stock; NVO is a large-cap deep-value stock; LLY is a large-cap high-growth stock; PFE is a mid-cap income-oriented stock. NVO, LLY, PFE pay a dividend while MED, HIMS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Revenue Growth>
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(MED: -34.3% · HIMS: 28.4%)

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