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Stock Comparison

MNSO vs FIVE vs DG vs GO vs WSM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MNSO
MINISO Group Holding Limited

Specialty Retail

Consumer CyclicalNYSE • CN
Market Cap$4.49B
5Y Perf.-22.4%
FIVE
Five Below, Inc.

Discount Stores

Consumer CyclicalNASDAQ • US
Market Cap$12.93B
5Y Perf.+75.6%
DG
Dollar General Corporation

Discount Stores

Consumer DefensiveNYSE • US
Market Cap$25.59B
5Y Perf.-44.2%
GO
Grocery Outlet Holding Corp.

Grocery Stores

Consumer DefensiveNASDAQ • US
Market Cap$781M
5Y Perf.-81.9%
WSM
Williams-Sonoma, Inc.

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$22.96B
5Y Perf.+308.8%

MNSO vs FIVE vs DG vs GO vs WSM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MNSO logoMNSO
FIVE logoFIVE
DG logoDG
GO logoGO
WSM logoWSM
IndustrySpecialty RetailDiscount StoresDiscount StoresGrocery StoresSpecialty Retail
Market Cap$4.49B$12.93B$25.59B$781M$22.96B
Revenue (TTM)$18.63B$4.76B$42.72B$4.69B$7.81B
Net Income (TTM)$2.35B$359M$1.51B$-225M$1.09B
Gross Margin45.1%35.0%30.7%30.3%46.2%
Operating Margin18.1%9.6%5.2%-4.7%18.1%
Forward P/E1.6x36.7x16.0x16.0x21.4x
Total Debt$3.11B$2.03B$15.72B$1.81B$1.46B
Cash & Equiv.$6.33B$724M$1.14B$70M$1.02B

MNSO vs FIVE vs DG vs GO vs WSMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MNSO
FIVE
DG
GO
WSM
StockOct 20May 26Return
MINISO Group Holdin… (MNSO)10077.6-22.4%
Five Below, Inc. (FIVE)100175.6+75.6%
Dollar General Corp… (DG)10055.8-44.2%
Grocery Outlet Hold… (GO)10018.1-81.9%
Williams-Sonoma, In… (WSM)100408.8+308.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: MNSO vs FIVE vs DG vs GO vs WSM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MNSO leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Williams-Sonoma, Inc. is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. FIVE and DG also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
MNSO
MINISO Group Holding Limited
The Income Pick

MNSO carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 0 yrs, beta 1.24, yield 3.9%
  • Rev growth 6.9%, EPS growth 6.5%, 3Y rev CAGR 121.6%
  • Lower volatility, beta 1.24, Low D/E 30.0%, current ratio 2.04x
  • Beta 1.24, yield 3.9%, current ratio 2.04x
Best for: income & stability and growth exposure
FIVE
Five Below, Inc.
The Momentum Pick

FIVE ranks third and is worth considering specifically for momentum.

  • +189.0% vs GO's -51.3%
Best for: momentum
DG
Dollar General Corporation
The Defensive Choice

DG is the clearest fit if your priority is stability.

  • Beta 0.43 vs FIVE's 2.02
Best for: stability
GO
Grocery Outlet Holding Corp.
The Lower-Volatility Pick

Among these 5 stocks, GO doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
WSM
Williams-Sonoma, Inc.
The Long-Run Compounder

WSM is the #2 pick in this set and the best alternative if long-term compounding and valuation efficiency is your priority.

  • 6.0% 10Y total return vs FIVE's 485.3%
  • PEG 1.38 vs FIVE's 1.53
  • 13.9% margin vs GO's -4.8%
  • 20.6% ROA vs GO's -6.9%, ROIC 44.3% vs -6.0%
Best for: long-term compounding and valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthMNSO logoMNSO6.9% revenue growth vs WSM's 1.2%
ValueMNSO logoMNSOLower P/E (1.6x vs 16.0x)
Quality / MarginsWSM logoWSM13.9% margin vs GO's -4.8%
Stability / SafetyDG logoDGBeta 0.43 vs FIVE's 2.02
DividendsMNSO logoMNSO3.9% yield, vs WSM's 1.4%, (2 stocks pay no dividend)
Momentum (1Y)FIVE logoFIVE+189.0% vs GO's -51.3%
Efficiency (ROA)WSM logoWSM20.6% ROA vs GO's -6.9%, ROIC 44.3% vs -6.0%

MNSO vs FIVE vs DG vs GO vs WSM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MNSOMINISO Group Holding Limited
FY 2024
- Product sales to franchisees
46.6%$7.9B
- Sales to offline distributors
19.8%$3.4B
- Retail sales in self-operated stores
18.6%$3.2B
- Online sales
5.5%$941M
-Others
4.0%$684M
- Sales-based management and consultation service fees
3.8%$641M
- Sales-based royalties
0.8%$131M
Other (2)
0.9%$145M
FIVEFive Below, Inc.
FY 2025
Leisure
44.5%$2.1B
Fashion And Home
30.9%$1.5B
Party And Snack
24.6%$1.2B
DGDollar General Corporation
FY 2024
Consumables
82.2%$33.4B
Seasonal
10.0%$4.1B
Home Products
5.1%$2.1B
Apparel
2.7%$1.1B
GOGrocery Outlet Holding Corp.
FY 2025
Non-Perishable
62.3%$2.9B
Perishable
37.7%$1.8B
WSMWilliams-Sonoma, Inc.
FY 2024
Pottery Barn Segment
39.4%$3.0B
West Elm Segment
23.9%$1.8B
Williams Sonoma Segment
16.9%$1.3B
Pottery Barn Kids And Teen Segment
14.4%$1.1B
Other Segments
5.5%$421M

MNSO vs FIVE vs DG vs GO vs WSM — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLWSMLAGGINGDG

Income & Cash Flow (Last 12 Months)

WSM leads this category, winning 4 of 6 comparable metrics.

DG is the larger business by revenue, generating $42.7B annually — 9.1x GO's $4.7B. WSM is the more profitable business, keeping 13.9% of every revenue dollar as net income compared to GO's -4.8%. On growth, FIVE holds the edge at +24.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMNSO logoMNSOMINISO Group Hold…FIVE logoFIVEFive Below, Inc.DG logoDGDollar General Co…GO logoGOGrocery Outlet Ho…WSM logoWSMWilliams-Sonoma, …
RevenueTrailing 12 months$18.6B$4.8B$42.7B$4.7B$7.8B
EBITDAEarnings before interest/tax$3.3B$650M$3.2B-$91M$1.5B
Net IncomeAfter-tax profit$2.4B$359M$1.5B-$225M$1.1B
Free Cash FlowCash after capex$0$412M$3.1B-$9M$1.1B
Gross MarginGross profit ÷ Revenue+45.1%+35.0%+30.7%+30.3%+46.2%
Operating MarginEBIT ÷ Revenue+18.1%+9.6%+5.2%-4.7%+18.1%
Net MarginNet income ÷ Revenue+12.6%+7.5%+3.5%-4.8%+13.9%
FCF MarginFCF ÷ Revenue+8.3%+8.6%+7.2%-0.2%+13.6%
Rev. Growth (YoY)Latest quarter vs prior year+23.1%+24.3%+5.9%+10.7%-4.3%
EPS Growth (YoY)Latest quarter vs prior year-14.9%+26.3%+121.8%-112.5%-1.1%
WSM leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

GO leads this category, winning 3 of 7 comparable metrics.

At 12.0x trailing earnings, MNSO trades at a 67% valuation discount to FIVE's 36.3x P/E. Adjusting for growth (PEG ratio), WSM offers better value at 1.36x vs FIVE's 1.51x — a lower PEG means you pay less per unit of expected earnings growth.

MetricMNSO logoMNSOMINISO Group Hold…FIVE logoFIVEFive Below, Inc.DG logoDGDollar General Co…GO logoGOGrocery Outlet Ho…WSM logoWSMWilliams-Sonoma, …
Market CapShares × price$4.5B$12.9B$25.6B$781M$23.0B
Enterprise ValueMkt cap + debt − cash$4.0B$14.2B$40.2B$2.5B$23.4B
Trailing P/EPrice ÷ TTM EPS12.04x36.25x16.99x-3.46x21.09x
Forward P/EPrice ÷ next-FY EPS est.1.59x36.74x16.01x15.96x21.41x
PEG RatioP/E ÷ EPS growth rate1.51x1.36x
EV / EBITDAEnterprise value multiple8.09x21.93x12.36x14.20x
Price / SalesMarket cap ÷ Revenue1.80x2.71x0.60x0.17x2.94x
Price / BookPrice ÷ Book value/share3.04x5.94x3.02x0.79x11.03x
Price / FCFMarket cap ÷ FCF21.79x31.42x10.69x32.83x21.75x
GO leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — MNSO and WSM each lead in 4 of 9 comparable metrics.

WSM delivers a 51.5% return on equity — every $100 of shareholder capital generates $51 in annual profit, vs $-20 for GO. MNSO carries lower financial leverage with a 0.30x debt-to-equity ratio, signaling a more conservative balance sheet compared to DG's 1.85x. On the Piotroski fundamental quality scale (0–9), DG scores 7/9 vs WSM's 4/9, reflecting strong financial health.

MetricMNSO logoMNSOMINISO Group Hold…FIVE logoFIVEFive Below, Inc.DG logoDGDollar General Co…GO logoGOGrocery Outlet Ho…WSM logoWSMWilliams-Sonoma, …
ROE (TTM)Return on equity+22.7%+18.1%+18.7%-19.8%+51.5%
ROA (TTM)Return on assets+10.8%+7.4%+4.8%-6.9%+20.6%
ROICReturn on invested capital+44.5%+9.9%+7.0%-6.0%+44.3%
ROCEReturn on capital employed+29.5%+11.2%+9.1%-8.0%+41.4%
Piotroski ScoreFundamental quality 0–956754
Debt / EquityFinancial leverage0.30x0.93x1.85x1.84x0.70x
Net DebtTotal debt minus cash-$3.2B$1.3B$14.6B$1.7B$437M
Cash & Equiv.Liquid assets$6.3B$724M$1.1B$70M$1.0B
Total DebtShort + long-term debt$3.1B$2.0B$15.7B$1.8B$1.5B
Interest CoverageEBIT ÷ Interest expense11.65x9.56x-6.45x
Evenly matched — MNSO and WSM each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WSM leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in WSM five years ago would be worth $21,458 today (with dividends reinvested), compared to $1,894 for GO. Over the past 12 months, FIVE leads with a +189.0% total return vs GO's -51.3%. The 3-year compound annual growth rate (CAGR) favors WSM at 49.2% vs GO's -35.9% — a key indicator of consistent wealth creation.

MetricMNSO logoMNSOMINISO Group Hold…FIVE logoFIVEFive Below, Inc.DG logoDGDollar General Co…GO logoGOGrocery Outlet Ho…WSM logoWSMWilliams-Sonoma, …
YTD ReturnYear-to-date-22.0%+21.1%-14.1%-21.7%+0.0%
1-Year ReturnPast 12 months-16.7%+189.0%+26.8%-51.3%+22.5%
3-Year ReturnCumulative with dividends+3.3%+19.1%-43.9%-73.6%+232.1%
5-Year ReturnCumulative with dividends-33.8%+21.7%-41.7%-81.1%+114.6%
10-Year ReturnCumulative with dividends-18.0%+485.3%+60.4%-72.1%+599.0%
CAGR (3Y)Annualised 3-year return+1.1%+6.0%-17.5%-35.9%+49.2%
WSM leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — FIVE and DG each lead in 1 of 2 comparable metrics.

DG is the less volatile stock with a 0.43 beta — it tends to amplify market swings less than FIVE's 2.02 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. FIVE currently trades 93.1% from its 52-week high vs GO's 41.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMNSO logoMNSOMINISO Group Hold…FIVE logoFIVEFive Below, Inc.DG logoDGDollar General Co…GO logoGOGrocery Outlet Ho…WSM logoWSMWilliams-Sonoma, …
Beta (5Y)Sensitivity to S&P 5001.24x2.02x0.43x0.62x1.49x
52-Week HighHighest price in past year$26.74$251.63$158.23$19.41$221.81
52-Week LowLowest price in past year$14.48$80.20$86.25$5.66$147.39
% of 52W HighCurrent price vs 52-week peak+55.5%+93.1%+73.5%+41.0%+84.1%
RSI (14)Momentum oscillator 0–10036.047.542.053.841.2
Avg Volume (50D)Average daily shares traded449K1.1M2.9M4.0M1.2M
Evenly matched — FIVE and DG each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — MNSO and WSM each lead in 1 of 2 comparable metrics.

Analyst consensus: MNSO as "Buy", FIVE as "Buy", DG as "Buy", GO as "Hold", WSM as "Hold". Consensus price targets imply 51.8% upside for GO (target: $12) vs -6.3% for FIVE (target: $219). For income investors, MNSO offers the higher dividend yield at 3.95% vs WSM's 1.38%.

MetricMNSO logoMNSOMINISO Group Hold…FIVE logoFIVEFive Below, Inc.DG logoDGDollar General Co…GO logoGOGrocery Outlet Ho…WSM logoWSMWilliams-Sonoma, …
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHoldHold
Price TargetConsensus 12-month target$22.35$219.47$145.00$12.08$200.25
# AnalystsCovering analysts450502356
Dividend YieldAnnual dividend ÷ price+3.9%+2.0%+1.4%
Dividend StreakConsecutive years of raises000020
Dividend / ShareAnnual DPS$3.99$2.35$2.57
Buyback YieldShare repurchases ÷ mkt cap+1.0%0.0%0.0%0.0%+3.7%
Evenly matched — MNSO and WSM each lead in 1 of 2 comparable metrics.
Key Takeaway

WSM leads in 2 of 6 categories (Income & Cash Flow, Total Returns). GO leads in 1 (Valuation Metrics). 3 tied.

Best OverallWilliams-Sonoma, Inc. (WSM)Leads 2 of 6 categories
Loading custom metrics...

MNSO vs FIVE vs DG vs GO vs WSM: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MNSO or FIVE or DG or GO or WSM a better buy right now?

For growth investors, MINISO Group Holding Limited (MNSO) is the stronger pick with 688.

8% revenue growth year-over-year, versus 1. 2% for Williams-Sonoma, Inc. (WSM). MINISO Group Holding Limited (MNSO) offers the better valuation at 12. 0x trailing P/E (1. 6x forward), making it the more compelling value choice. Analysts rate MINISO Group Holding Limited (MNSO) a "Buy" — based on 4 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MNSO or FIVE or DG or GO or WSM?

On trailing P/E, MINISO Group Holding Limited (MNSO) is the cheapest at 12.

0x versus Five Below, Inc. at 36. 3x. On forward P/E, MINISO Group Holding Limited is actually cheaper at 1. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Williams-Sonoma, Inc. wins at 1. 38x versus Five Below, Inc. 's 1. 53x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — MNSO or FIVE or DG or GO or WSM?

Over the past 5 years, Williams-Sonoma, Inc.

(WSM) delivered a total return of +114. 6%, compared to -81. 1% for Grocery Outlet Holding Corp. (GO). Over 10 years, the gap is even starker: WSM returned +599. 0% versus GO's -72. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MNSO or FIVE or DG or GO or WSM?

By beta (market sensitivity over 5 years), Dollar General Corporation (DG) is the lower-risk stock at 0.

43β versus Five Below, Inc. 's 2. 02β — meaning FIVE is approximately 374% more volatile than DG relative to the S&P 500. On balance sheet safety, MINISO Group Holding Limited (MNSO) carries a lower debt/equity ratio of 30% versus 185% for Dollar General Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — MNSO or FIVE or DG or GO or WSM?

By revenue growth (latest reported year), MINISO Group Holding Limited (MNSO) is pulling ahead at 688.

8% versus 1. 2% for Williams-Sonoma, Inc. (WSM). On earnings-per-share growth, the picture is similar: MINISO Group Holding Limited grew EPS 650. 0% year-over-year, compared to -675. 0% for Grocery Outlet Holding Corp.. Over a 3-year CAGR, MNSO leads at 121. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MNSO or FIVE or DG or GO or WSM?

MINISO Group Holding Limited (MNSO) is the more profitable company, earning 15.

4% net margin versus -4. 8% for Grocery Outlet Holding Corp. — meaning it keeps 15. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MNSO leads at 19. 5% versus -4. 7% for GO. At the gross margin level — before operating expenses — WSM leads at 46. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MNSO or FIVE or DG or GO or WSM more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Williams-Sonoma, Inc. (WSM) is the more undervalued stock at a PEG of 1. 38x versus Five Below, Inc. 's 1. 53x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, MINISO Group Holding Limited (MNSO) trades at 1. 6x forward P/E versus 36. 7x for Five Below, Inc. — 35. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GO: 51. 8% to $12. 08.

08

Which pays a better dividend — MNSO or FIVE or DG or GO or WSM?

In this comparison, MNSO (3.

9% yield), DG (2. 0% yield), WSM (1. 4% yield) pay a dividend. FIVE, GO do not pay a meaningful dividend and should not be held primarily for income.

09

Is MNSO or FIVE or DG or GO or WSM better for a retirement portfolio?

For long-horizon retirement investors, Dollar General Corporation (DG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

43), 2. 0% yield). Five Below, Inc. (FIVE) carries a higher beta of 2. 02 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (DG: +60. 4%, FIVE: +485. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MNSO and FIVE and DG and GO and WSM?

These companies operate in different sectors (MNSO (Consumer Cyclical) and FIVE (Consumer Cyclical) and DG (Consumer Defensive) and GO (Consumer Defensive) and WSM (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MNSO is a small-cap high-growth stock; FIVE is a mid-cap high-growth stock; DG is a mid-cap deep-value stock; GO is a small-cap quality compounder stock; WSM is a mid-cap quality compounder stock. MNSO, DG, WSM pay a dividend while FIVE, GO do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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MNSO

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Net Margin > 7%
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FIVE

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 12%
  • Net Margin > 5%
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DG

Income & Dividend Stock

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 18%
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GO

Quality Business

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 18%
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WSM

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 8%
  • Dividend Yield > 0.5%
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Custom Screen

Beat Both

Find stocks that outperform MNSO and FIVE and DG and GO and WSM on the metrics below

Revenue Growth>
%
(MNSO: 23.1% · FIVE: 24.3%)
Net Margin>
%
(MNSO: 12.6% · FIVE: 7.5%)
P/E Ratio<
x
(MNSO: 12.0x · FIVE: 36.3x)

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