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MSGS vs MANU vs FWONK vs BRLS vs TKO

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MSGS
Madison Square Garden Sports Corp.

Entertainment

Communication ServicesNYSE • US
Market Cap$8.00B
5Y Perf.+75.5%
MANU
Manchester United plc

Entertainment

Communication ServicesNYSE • GB
Market Cap$3.30B
5Y Perf.+17.4%
FWONK
Formula One Group

Entertainment

Communication ServicesNASDAQ • US
Market Cap$20.83B
5Y Perf.+70.4%
BRLS
Borealis Foods Inc.

Packaged Foods

Consumer DefensiveNASDAQ • CA
Market Cap$33M
5Y Perf.-84.5%
TKO
TKO Group Holdings, Inc.

Entertainment

Communication ServicesNYSE • US
Market Cap$36.50B
5Y Perf.+207.0%

MSGS vs MANU vs FWONK vs BRLS vs TKO — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MSGS logoMSGS
MANU logoMANU
FWONK logoFWONK
BRLS logoBRLS
TKO logoTKO
IndustryEntertainmentEntertainmentEntertainmentPackaged FoodsEntertainment
Market Cap$8.00B$3.30B$20.83B$33M$36.50B
Revenue (TTM)$1.07B$655M$1.02B$28M$5.06B
Net Income (TTM)$-17M$-9M$449M$-18M$385M
Gross Margin25.9%64.8%-18.4%9.7%34.5%
Operating Margin0.4%2.8%-3.4%-46.0%20.0%
Forward P/E57.5x38.1x
Total Debt$1.18B$645M$0.00$32M$4.06B
Cash & Equiv.$153M$86M$1.05B$653K$831M

MSGS vs MANU vs FWONK vs BRLS vs TKOLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MSGS
MANU
FWONK
BRLS
TKO
StockOct 21May 26Return
Madison Square Gard… (MSGS)100175.5+75.5%
Manchester United p… (MANU)100117.4+17.4%
Formula One Group (FWONK)100170.4+70.4%
Borealis Foods Inc. (BRLS)10015.5-84.5%
TKO Group Holdings,… (TKO)100307.0+207.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: MSGS vs MANU vs FWONK vs BRLS vs TKO

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: TKO leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Formula One Group is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. MSGS and BRLS also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
MSGS
Madison Square Garden Sports Corp.
The Momentum Pick

MSGS ranks third and is worth considering specifically for momentum.

  • +74.7% vs BRLS's -73.6%
Best for: momentum
MANU
Manchester United plc
The Communication Services Pick

Among these 5 stocks, MANU doesn't own a clear edge in any measured category.

Best for: communication services exposure
FWONK
Formula One Group
The Quality Compounder

FWONK is the #2 pick in this set and the best alternative if quality and efficiency is your priority.

  • 43.8% margin vs BRLS's -65.7%
  • 42.6% ROA vs BRLS's -31.6%
Best for: quality and efficiency
BRLS
Borealis Foods Inc.
The Defensive Choice

BRLS is the clearest fit if your priority is stability.

  • Beta 0.21 vs MANU's 0.92
Best for: stability
TKO
TKO Group Holdings, Inc.
The Income Pick

TKO carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 1 yrs, beta 0.64, yield 1.8%
  • Rev growth 68.9%, EPS growth 40.3%, 3Y rev CAGR 60.7%
  • 10.6% 10Y total return vs FWONK's 418.1%
  • Lower volatility, beta 0.64, Low D/E 43.9%, current ratio 1.26x
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthTKO logoTKO68.9% revenue growth vs FWONK's -100.0%
ValueTKO logoTKOBetter valuation composite
Quality / MarginsFWONK logoFWONK43.8% margin vs BRLS's -65.7%
Stability / SafetyBRLS logoBRLSBeta 0.21 vs MANU's 0.92
DividendsTKO logoTKO1.8% yield; 1-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)MSGS logoMSGS+74.7% vs BRLS's -73.6%
Efficiency (ROA)FWONK logoFWONK42.6% ROA vs BRLS's -31.6%

MSGS vs MANU vs FWONK vs BRLS vs TKO — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MSGSMadison Square Garden Sports Corp.
FY 2025
Event-related
44.5%$463M
Local Media Rights
27.5%$286M
Sponsorship, signage and suite licenses
22.1%$230M
League Distribution
5.9%$61M
MANUManchester United plc
FY 2025
Commercial
38.7%$333M
Sponsorship
21.9%$188M
Broadcasting
20.1%$173M
Matchday
18.6%$160M
Broadcasting Other
0.7%$6M
FWONKFormula One Group
FY 2024
Formula 1
90.8%$3.3B
Other
9.2%$335M
BRLSBorealis Foods Inc.

Segment breakdown not available.

TKOTKO Group Holdings, Inc.

Segment breakdown not available.

MSGS vs MANU vs FWONK vs BRLS vs TKO — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLTKOLAGGINGBRLS

Income & Cash Flow (Last 12 Months)

TKO leads this category, winning 3 of 6 comparable metrics.

TKO is the larger business by revenue, generating $5.1B annually — 181.5x BRLS's $28M. FWONK is the more profitable business, keeping 43.8% of every revenue dollar as net income compared to BRLS's -65.7%. On growth, TKO holds the edge at +25.9% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMSGS logoMSGSMadison Square Ga…MANU logoMANUManchester United…FWONK logoFWONKFormula One GroupBRLS logoBRLSBorealis Foods In…TKO logoTKOTKO Group Holding…
RevenueTrailing 12 months$1.1B$655M$1.0B$28M$5.1B
EBITDAEarnings before interest/tax$8M$238M$231M-$11M$1.5B
Net IncomeAfter-tax profit-$17M-$9M$449M-$18M$385M
Free Cash FlowCash after capex$3M-$135M$279M-$5M$1.8B
Gross MarginGross profit ÷ Revenue+25.9%+64.8%-18.4%+9.7%+34.5%
Operating MarginEBIT ÷ Revenue+0.4%+2.8%-3.4%-46.0%+20.0%
Net MarginNet income ÷ Revenue-1.5%-1.4%+43.8%-65.7%+7.6%
FCF MarginFCF ÷ Revenue+0.3%-20.6%+27.3%-17.4%+35.0%
Rev. Growth (YoY)Latest quarter vs prior year+12.8%-4.2%-2.6%-7.6%+25.9%
EPS Growth (YoY)Latest quarter vs prior year+6.5%+115.1%+100.0%+21.7%+62.3%
TKO leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

TKO leads this category, winning 2 of 6 comparable metrics.

On an enterprise value basis, MANU's 15.4x EV/EBITDA is more attractive than MSGS's 501.2x.

MetricMSGS logoMSGSMadison Square Ga…MANU logoMANUManchester United…FWONK logoFWONKFormula One GroupBRLS logoBRLSBorealis Foods In…TKO logoTKOTKO Group Holding…
Market CapShares × price$8.0B$3.3B$20.8B$33M$36.5B
Enterprise ValueMkt cap + debt − cash$9.0B$4.1B$19.8B$65M$39.7B
Trailing P/EPrice ÷ TTM EPS-357.55x-74.04x-1.23x82.98x
Forward P/EPrice ÷ next-FY EPS est.57.49x38.12x
PEG RatioP/E ÷ EPS growth rate69.62x
EV / EBITDAEnterprise value multiple501.20x15.41x27.47x
Price / SalesMarket cap ÷ Revenue7.70x3.64x1.19x7.71x
Price / BookPrice ÷ Book value/share12.53x3.93x
Price / FCFMarket cap ÷ FCF90.96x86.79x22.94x31.50x
TKO leads this category, winning 2 of 6 comparable metrics.

Profitability & Efficiency

TKO leads this category, winning 6 of 9 comparable metrics.

TKO delivers a 4.1% return on equity — every $100 of shareholder capital generates $4 in annual profit, vs $-4 for BRLS. TKO carries lower financial leverage with a 0.44x debt-to-equity ratio, signaling a more conservative balance sheet compared to MANU's 3.33x. On the Piotroski fundamental quality scale (0–9), MSGS scores 5/9 vs FWONK's 3/9, reflecting solid financial health.

MetricMSGS logoMSGSMadison Square Ga…MANU logoMANUManchester United…FWONK logoFWONKFormula One GroupBRLS logoBRLSBorealis Foods In…TKO logoTKOTKO Group Holding…
ROE (TTM)Return on equity-4.8%-3.7%+4.1%
ROA (TTM)Return on assets-1.1%-0.5%+42.6%-31.6%+2.5%
ROICReturn on invested capital+1.5%-2.0%-62.0%+6.1%
ROCEReturn on capital employed+1.5%-2.1%-0.5%-83.0%+7.5%
Piotroski ScoreFundamental quality 0–955345
Debt / EquityFinancial leverage3.33x0.44x
Net DebtTotal debt minus cash$1.0B$559M-$1.1B$32M$3.2B
Cash & Equiv.Liquid assets$153M$86M$1.1B$652,965$831M
Total DebtShort + long-term debt$1.2B$645M$0$32M$4.1B
Interest CoverageEBIT ÷ Interest expense0.68x0.62x3.35x-2.28x6.00x
TKO leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

TKO leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in TKO five years ago would be worth $35,640 today (with dividends reinvested), compared to $1,568 for BRLS. Over the past 12 months, MSGS leads with a +74.7% total return vs BRLS's -73.6%. The 3-year compound annual growth rate (CAGR) favors TKO at 22.3% vs BRLS's -47.3% — a key indicator of consistent wealth creation.

MetricMSGS logoMSGSMadison Square Ga…MANU logoMANUManchester United…FWONK logoFWONKFormula One GroupBRLS logoBRLSBorealis Foods In…TKO logoTKOTKO Group Holding…
YTD ReturnYear-to-date+28.5%+21.2%-4.7%-13.0%-9.0%
1-Year ReturnPast 12 months+74.7%+32.7%-0.1%-73.6%+12.1%
3-Year ReturnCumulative with dividends+62.8%+2.2%+30.5%-85.3%+83.0%
5-Year ReturnCumulative with dividends+84.5%+16.6%+117.7%-84.3%+256.4%
10-Year ReturnCumulative with dividends+321.1%+19.9%+418.1%-84.3%+1060.3%
CAGR (3Y)Annualised 3-year return+17.6%+0.7%+9.3%-47.3%+22.3%
TKO leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MANU and BRLS each lead in 1 of 2 comparable metrics.

BRLS is the less volatile stock with a 0.21 beta — it tends to amplify market swings less than MANU's 0.92 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MANU currently trades 97.4% from its 52-week high vs BRLS's 21.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMSGS logoMSGSMadison Square Ga…MANU logoMANUManchester United…FWONK logoFWONKFormula One GroupBRLS logoBRLSBorealis Foods In…TKO logoTKOTKO Group Holding…
Beta (5Y)Sensitivity to S&P 5000.61x0.92x0.35x0.21x0.64x
52-Week HighHighest price in past year$345.50$19.65$109.36$7.05$226.94
52-Week LowLowest price in past year$186.00$13.22$80.15$0.60$152.29
% of 52W HighCurrent price vs 52-week peak+96.2%+97.4%+85.5%+21.8%+82.6%
RSI (14)Momentum oscillator 0–10054.464.254.656.650.5
Avg Volume (50D)Average daily shares traded223K307K2.1M290K1.3M
Evenly matched — MANU and BRLS each lead in 1 of 2 comparable metrics.

Analyst Outlook

TKO leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: MSGS as "Buy", MANU as "Hold", FWONK as "Buy", TKO as "Buy". Consensus price targets imply 26.2% upside for TKO (target: $237) vs -6.2% for MANU (target: $18). TKO is the only dividend payer here at 1.76% yield — a key consideration for income-focused portfolios.

MetricMSGS logoMSGSMadison Square Ga…MANU logoMANUManchester United…FWONK logoFWONKFormula One GroupBRLS logoBRLSBorealis Foods In…TKO logoTKOTKO Group Holding…
Analyst RatingConsensus buy/hold/sellBuyHoldBuyBuy
Price TargetConsensus 12-month target$363.67$17.95$116.33$236.67
# AnalystsCovering analysts29102419
Dividend YieldAnnual dividend ÷ price+0.0%+1.8%
Dividend StreakConsecutive years of raises0111
Dividend / ShareAnnual DPS$0.03$3.30
Buyback YieldShare repurchases ÷ mkt cap+0.1%0.0%0.0%0.0%+2.4%
TKO leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

TKO leads in 5 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics. 1 category is tied.

Best OverallTKO Group Holdings, Inc. (TKO)Leads 5 of 6 categories
Loading custom metrics...

MSGS vs MANU vs FWONK vs BRLS vs TKO: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MSGS or MANU or FWONK or BRLS or TKO a better buy right now?

For growth investors, TKO Group Holdings, Inc.

(TKO) is the stronger pick with 68. 9% revenue growth year-over-year, versus -100. 0% for Formula One Group (FWONK). TKO Group Holdings, Inc. (TKO) offers the better valuation at 83. 0x trailing P/E (38. 1x forward), making it the more compelling value choice. Analysts rate Madison Square Garden Sports Corp. (MSGS) a "Buy" — based on 29 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MSGS or MANU or FWONK or BRLS or TKO?

On forward P/E, TKO Group Holdings, Inc.

is actually cheaper at 38. 1x.

03

Which is the better long-term investment — MSGS or MANU or FWONK or BRLS or TKO?

Over the past 5 years, TKO Group Holdings, Inc.

(TKO) delivered a total return of +256. 4%, compared to -84. 3% for Borealis Foods Inc. (BRLS). Over 10 years, the gap is even starker: TKO returned +1060% versus BRLS's -84. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MSGS or MANU or FWONK or BRLS or TKO?

By beta (market sensitivity over 5 years), Borealis Foods Inc.

(BRLS) is the lower-risk stock at 0. 21β versus Manchester United plc's 0. 92β — meaning MANU is approximately 346% more volatile than BRLS relative to the S&P 500. On balance sheet safety, TKO Group Holdings, Inc. (TKO) carries a lower debt/equity ratio of 44% versus 3% for Manchester United plc — giving it more financial flexibility in a downturn.

05

Which is growing faster — MSGS or MANU or FWONK or BRLS or TKO?

By revenue growth (latest reported year), TKO Group Holdings, Inc.

(TKO) is pulling ahead at 68. 9% versus -100. 0% for Formula One Group (FWONK). On earnings-per-share growth, the picture is similar: TKO Group Holdings, Inc. grew EPS 40. 3% year-over-year, compared to -733. 3% for Borealis Foods Inc.. Over a 3-year CAGR, TKO leads at 60. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MSGS or MANU or FWONK or BRLS or TKO?

Formula One Group (FWONK) is the more profitable company, earning 43.

8% net margin versus -91. 5% for Borealis Foods Inc. — meaning it keeps 43. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TKO leads at 20. 3% versus -73. 7% for BRLS. At the gross margin level — before operating expenses — MANU leads at 82. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MSGS or MANU or FWONK or BRLS or TKO more undervalued right now?

On forward earnings alone, TKO Group Holdings, Inc.

(TKO) trades at 38. 1x forward P/E versus 57. 5x for Formula One Group — 19. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TKO: 26. 2% to $236. 67.

08

Which pays a better dividend — MSGS or MANU or FWONK or BRLS or TKO?

In this comparison, TKO (1.

8% yield) pays a dividend. MSGS, MANU, FWONK, BRLS do not pay a meaningful dividend and should not be held primarily for income.

09

Is MSGS or MANU or FWONK or BRLS or TKO better for a retirement portfolio?

For long-horizon retirement investors, TKO Group Holdings, Inc.

(TKO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 64), 1. 8% yield, +1060% 10Y return). Both have compounded well over 10 years (TKO: +1060%, MANU: +19. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MSGS and MANU and FWONK and BRLS and TKO?

These companies operate in different sectors (MSGS (Communication Services) and MANU (Communication Services) and FWONK (Communication Services) and BRLS (Consumer Defensive) and TKO (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MSGS is a small-cap quality compounder stock; MANU is a small-cap quality compounder stock; FWONK is a mid-cap quality compounder stock; BRLS is a small-cap quality compounder stock; TKO is a mid-cap high-growth stock. TKO pays a dividend while MSGS, MANU, FWONK, BRLS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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MSGS

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  • Market Cap > $100B
  • Revenue Growth > 6%
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  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 38%
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  • Sector: Communication Services
  • Market Cap > $100B
  • Net Margin > 26%
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BRLS

Quality Business

  • Sector: Consumer Defensive
  • Market Cap > $100B
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High-Growth Disruptor

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 12%
  • Net Margin > 5%
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(MSGS: 12.8% · MANU: -4.2%)

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