MYSZ vs SHOP vs CART vs ETSY vs AMZN

For growth investors, Shopify Inc.

(SHOP) is the stronger pick with 30. 1% revenue growth year-over-year, versus 2. 7% for Etsy, Inc. (ETSY). Instacart (Maplebear Inc. ) (CART) offers the better valuation at 23. 7x trailing P/E (16. 6x forward), making it the more compelling value choice. Analysts rate Shopify Inc. (SHOP) a "Buy" — based on 63 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Instacart (Maplebear Inc.

) (CART) is the cheapest at 23. 7x versus Shopify Inc. at 118. 9x. On forward P/E, Instacart (Maplebear Inc. ) is actually cheaper at 16. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 12x versus Shopify Inc. 's 2. 05x — a reasonable growth-adjusted valuation.

Over the past 5 years, Amazon.

com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -99. 8% for My Size, Inc. (MYSZ). Over 10 years, the gap is even starker: SHOP returned +40. 8% versus MYSZ's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Instacart (Maplebear Inc.

) (CART) is the lower-risk stock at 0. 26β versus Shopify Inc. 's 2. 49β — meaning SHOP is approximately 849% more volatile than CART relative to the S&P 500. On balance sheet safety, Shopify Inc. (SHOP) carries a lower debt/equity ratio of 1% versus 37% for Amazon. com, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Shopify Inc.

(SHOP) is pulling ahead at 30. 1% versus 2. 7% for Etsy, Inc. (ETSY). On earnings-per-share growth, the picture is similar: My Size, Inc. grew EPS 78. 1% year-over-year, compared to -40. 9% for Etsy, Inc.. Over a 3-year CAGR, MYSZ leads at 298. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Instacart (Maplebear Inc.

) (CART) is the more profitable company, earning 11. 9% net margin versus -48. 4% for My Size, Inc. — meaning it keeps 11. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CART leads at 15. 4% versus -47. 8% for MYSZ. At the gross margin level — before operating expenses — CART leads at 73. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 12x versus Shopify Inc. 's 2. 05x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Instacart (Maplebear Inc. ) (CART) trades at 16. 6x forward P/E versus 60. 1x for Shopify Inc. — 43. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SHOP: 40. 3% to $156. 79.

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

For long-horizon retirement investors, Instacart (Maplebear Inc.

) (CART) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 26)). Shopify Inc. (SHOP) carries a higher beta of 2. 49 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CART: +19. 7%, SHOP: +40. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (MYSZ (Technology) and SHOP (Technology) and CART (Consumer Cyclical) and ETSY (Consumer Cyclical) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MYSZ is a small-cap high-growth stock; SHOP is a mid-cap high-growth stock; CART is a small-cap quality compounder stock; ETSY is a small-cap quality compounder stock; AMZN is a mega-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.