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Stock Comparison

NAII vs HLF vs NATR vs MGPI vs USNA

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
NAII
Natural Alternatives International, Inc.

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$25M
5Y Perf.-60.9%
HLF
Herbalife Nutrition Ltd.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$1.48B
5Y Perf.-67.4%
NATR
Nature's Sunshine Products, Inc.

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$424M
5Y Perf.+149.8%
MGPI
MGP Ingredients, Inc.

Beverages - Wineries & Distilleries

Consumer DefensiveNASDAQ • US
Market Cap$421M
5Y Perf.-47.5%
USNA
USANA Health Sciences, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$350M
5Y Perf.-77.6%

NAII vs HLF vs NATR vs MGPI vs USNA — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
NAII logoNAII
HLF logoHLF
NATR logoNATR
MGPI logoMGPI
USNA logoUSNA
IndustryPackaged FoodsPackaged FoodsPackaged FoodsBeverages - Wineries & DistilleriesPackaged Foods
Market Cap$25M$1.48B$424M$421M$350M
Revenue (TTM)$131M$5.13B$490M$521M$925M
Net Income (TTM)$-19M$240M$20M$-240M$11M
Gross Margin8.5%76.5%72.7%36.4%76.6%
Operating Margin-6.1%6.4%5.7%-51.2%5.5%
Forward P/E5.4x21.8x12.3x10.9x
Total Debt$59M$2.34B$19M$267M$14M
Cash & Equiv.$12M$353M$94M$18M$158M

NAII vs HLF vs NATR vs MGPI vs USNALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

NAII
HLF
NATR
MGPI
USNA
StockMay 20May 26Return
Natural Alternative… (NAII)10039.1-60.9%
Herbalife Nutrition… (HLF)10032.6-67.4%
Nature's Sunshine P… (NATR)100249.8+149.8%
MGP Ingredients, In… (MGPI)10052.5-47.5%
USANA Health Scienc… (USNA)10022.4-77.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: NAII vs HLF vs NATR vs MGPI vs USNA

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: HLF leads in 4 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Natural Alternatives International, Inc. is the stronger pick specifically for growth and revenue expansion. NATR and MGPI also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
NAII
Natural Alternatives International, Inc.
The Growth Leader

NAII is the #2 pick in this set and the best alternative if growth is your priority.

  • 14.1% revenue growth vs MGPI's -23.8%
Best for: growth
HLF
Herbalife Nutrition Ltd.
The Value Play

HLF carries the broadest edge in this set and is the clearest fit for value and quality.

  • Lower P/E (5.4x vs 10.9x)
  • 4.7% margin vs MGPI's -46.0%
  • +104.6% vs MGPI's -38.7%
  • 8.6% ROA vs MGPI's -19.1%, ROIC 24.3% vs -6.7%
Best for: value and quality
NATR
Nature's Sunshine Products, Inc.
The Growth Play

NATR ranks third and is worth considering specifically for growth exposure and long-term compounding.

  • Rev growth 5.7%, EPS growth 165.0%, 3Y rev CAGR 4.4%
  • 176.8% 10Y total return vs MGPI's -15.2%
  • Lower volatility, beta 0.59, Low D/E 11.7%, current ratio 2.28x
  • Beta 0.59, current ratio 2.28x
Best for: growth exposure and long-term compounding
MGPI
MGP Ingredients, Inc.
The Income Pick

MGPI is the clearest fit if your priority is income & stability.

  • Dividend streak 2 yrs, beta 0.61, yield 2.5%
  • 2.5% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Best for: income & stability
USNA
USANA Health Sciences, Inc.
The Value Angle

Among these 5 stocks, USNA doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
See the full category breakdown
CategoryWinnerWhy
GrowthNAII logoNAII14.1% revenue growth vs MGPI's -23.8%
ValueHLF logoHLFLower P/E (5.4x vs 10.9x)
Quality / MarginsHLF logoHLF4.7% margin vs MGPI's -46.0%
Stability / SafetyNATR logoNATRBeta 0.59 vs HLF's 1.71
DividendsMGPI logoMGPI2.5% yield; 2-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)HLF logoHLF+104.6% vs MGPI's -38.7%
Efficiency (ROA)HLF logoHLF8.6% ROA vs MGPI's -19.1%, ROIC 24.3% vs -6.7%

NAII vs HLF vs NATR vs MGPI vs USNA — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

NAIINatural Alternatives International, Inc.
FY 2012
Private Label Contract Manufacturing
90.2%$57M
Patent And Trademark Licensing
7.6%$5M
Branded Products
2.1%$1M
HLFHerbalife Nutrition Ltd.
FY 2025
Weight Management
54.5%$2.7B
Targeted Nutrition
30.0%$1.5B
Energy Sports And Fitness
12.3%$617M
Outer Nutrition
1.7%$85M
Literature Promotional And Other
1.6%$79M
NATRNature's Sunshine Products, Inc.
FY 2025
Personal Care Products
100.0%$23M
MGPIMGP Ingredients, Inc.
FY 2025
Branded Spirits
43.4%$233M
Distilling Solutions
33.8%$181M
Ingredient Solutions
22.8%$122M
USNAUSANA Health Sciences, Inc.
FY 2025
All Other
100.0%$18M

NAII vs HLF vs NATR vs MGPI vs USNA — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNATRLAGGINGNAII

Income & Cash Flow (Last 12 Months)

HLF leads this category, winning 3 of 6 comparable metrics.

HLF is the larger business by revenue, generating $5.1B annually — 39.1x NAII's $131M. HLF is the more profitable business, keeping 4.7% of every revenue dollar as net income compared to MGPI's -46.0%. On growth, NATR holds the edge at +8.5% YoY revenue growth, suggesting stronger near-term business momentum.

MetricNAII logoNAIINatural Alternati…HLF logoHLFHerbalife Nutriti…NATR logoNATRNature's Sunshine…MGPI logoMGPIMGP Ingredients, …USNA logoUSNAUSANA Health Scie…
RevenueTrailing 12 months$131M$5.1B$490M$521M$925M
EBITDAEarnings before interest/tax-$3M$417M$38M-$249M$91M
Net IncomeAfter-tax profit-$19M$240M$20M-$240M$11M
Free Cash FlowCash after capex$2M$374M$23M$54M$9M
Gross MarginGross profit ÷ Revenue+8.5%+76.5%+72.7%+36.4%+76.6%
Operating MarginEBIT ÷ Revenue-6.1%+6.4%+5.7%-51.2%+5.5%
Net MarginNet income ÷ Revenue-14.6%+4.7%+4.1%-46.0%+1.2%
FCF MarginFCF ÷ Revenue+1.3%+7.3%+4.7%+10.4%+0.9%
Rev. Growth (YoY)Latest quarter vs prior year+2.1%+7.8%+8.5%-12.5%+5.9%
EPS Growth (YoY)Latest quarter vs prior year-13.5%+16.3%+16.0%-44.0%-142.2%
HLF leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

Evenly matched — NAII and MGPI each lead in 2 of 6 comparable metrics.

At 6.5x trailing earnings, HLF trades at a 80% valuation discount to USNA's 32.7x P/E. On an enterprise value basis, USNA's 2.3x EV/EBITDA is more attractive than NATR's 9.1x.

MetricNAII logoNAIINatural Alternati…HLF logoHLFHerbalife Nutriti…NATR logoNATRNature's Sunshine…MGPI logoMGPIMGP Ingredients, …USNA logoUSNAUSANA Health Scie…
Market CapShares × price$25M$1.5B$424M$421M$350M
Enterprise ValueMkt cap + debt − cash$72M$3.5B$349M$669M$206M
Trailing P/EPrice ÷ TTM EPS-1.17x6.50x22.86x-3.95x32.69x
Forward P/EPrice ÷ next-FY EPS est.5.36x21.82x12.31x10.90x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple6.17x9.05x2.27x
Price / SalesMarket cap ÷ Revenue0.20x0.29x0.88x0.78x0.38x
Price / BookPrice ÷ Book value/share0.23x2.77x0.59x0.60x
Price / FCFMarket cap ÷ FCF10.95x5.86x14.71x5.54x41.04x
Evenly matched — NAII and MGPI each lead in 2 of 6 comparable metrics.

Profitability & Efficiency

USNA leads this category, winning 4 of 9 comparable metrics.

NATR delivers a 12.1% return on equity — every $100 of shareholder capital generates $12 in annual profit, vs $-32 for MGPI. USNA carries lower financial leverage with a 0.02x debt-to-equity ratio, signaling a more conservative balance sheet compared to NAII's 0.86x. On the Piotroski fundamental quality scale (0–9), USNA scores 7/9 vs MGPI's 4/9, reflecting strong financial health.

MetricNAII logoNAIINatural Alternati…HLF logoHLFHerbalife Nutriti…NATR logoNATRNature's Sunshine…MGPI logoMGPIMGP Ingredients, …USNA logoUSNAUSANA Health Scie…
ROE (TTM)Return on equity-28.6%+12.1%-32.1%+1.8%
ROA (TTM)Return on assets-12.5%+8.6%+7.6%-19.1%+1.5%
ROICReturn on invested capital-5.3%+24.3%+21.0%-6.7%+8.6%
ROCEReturn on capital employed-6.6%+27.0%+13.8%-8.1%+8.3%
Piotroski ScoreFundamental quality 0–945647
Debt / EquityFinancial leverage0.86x0.12x0.37x0.02x
Net DebtTotal debt minus cash$47M$2.0B-$75M$248M-$144M
Cash & Equiv.Liquid assets$12M$353M$94M$18M$158M
Total DebtShort + long-term debt$59M$2.3B$19M$267M$14M
Interest CoverageEBIT ÷ Interest expense-8.34x1.64x1422.13x-40.23x50.32x
USNA leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

NATR leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in NATR five years ago would be worth $11,883 today (with dividends reinvested), compared to $1,880 for NAII. Over the past 12 months, HLF leads with a +104.6% total return vs MGPI's -38.7%. The 3-year compound annual growth rate (CAGR) favors NATR at 31.2% vs MGPI's -40.7% — a key indicator of consistent wealth creation.

MetricNAII logoNAIINatural Alternati…HLF logoHLFHerbalife Nutriti…NATR logoNATRNature's Sunshine…MGPI logoMGPIMGP Ingredients, …USNA logoUSNAUSANA Health Scie…
YTD ReturnYear-to-date-25.6%+11.6%+15.5%-17.7%-2.5%
1-Year ReturnPast 12 months-15.8%+104.6%+69.2%-38.7%-35.0%
3-Year ReturnCumulative with dividends-65.5%+1.7%+126.0%-79.2%-71.4%
5-Year ReturnCumulative with dividends-81.2%-71.6%+18.8%-65.3%-80.8%
10-Year ReturnCumulative with dividends-76.8%-54.2%+176.8%-15.2%-69.5%
CAGR (3Y)Annualised 3-year return-29.9%+0.6%+31.2%-40.7%-34.1%
NATR leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

NATR leads this category, winning 2 of 2 comparable metrics.

NATR is the less volatile stock with a 0.59 beta — it tends to amplify market swings less than HLF's 1.71 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. NATR currently trades 86.1% from its 52-week high vs USNA's 49.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricNAII logoNAIINatural Alternati…HLF logoHLFHerbalife Nutriti…NATR logoNATRNature's Sunshine…MGPI logoMGPIMGP Ingredients, …USNA logoUSNAUSANA Health Scie…
Beta (5Y)Sensitivity to S&P 5000.76x1.71x0.59x0.61x1.34x
52-Week HighHighest price in past year$4.96$20.40$28.14$34.99$38.32
52-Week LowLowest price in past year$2.33$6.62$12.97$16.45$16.60
% of 52W HighCurrent price vs 52-week peak+53.8%+70.1%+86.1%+56.3%+49.5%
RSI (14)Momentum oscillator 0–10051.538.736.245.753.9
Avg Volume (50D)Average daily shares traded24K1.2M103K267K118K
NATR leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

MGPI leads this category, winning 1 of 1 comparable metric.

Analyst consensus: HLF as "Buy", NATR as "Buy", MGPI as "Buy", USNA as "Hold". Consensus price targets imply 84.6% upside for USNA (target: $35) vs 21.1% for HLF (target: $17). MGPI is the only dividend payer here at 2.45% yield — a key consideration for income-focused portfolios.

MetricNAII logoNAIINatural Alternati…HLF logoHLFHerbalife Nutriti…NATR logoNATRNature's Sunshine…MGPI logoMGPIMGP Ingredients, …USNA logoUSNAUSANA Health Scie…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHold
Price TargetConsensus 12-month target$17.33$37.00$29.00$35.00
# AnalystsCovering analysts264148
Dividend YieldAnnual dividend ÷ price+2.5%
Dividend StreakConsecutive years of raises012
Dividend / ShareAnnual DPS$0.48
Buyback YieldShare repurchases ÷ mkt cap+0.7%+0.6%+3.8%+0.2%+7.9%
MGPI leads this category, winning 1 of 1 comparable metric.
Key Takeaway

NATR leads in 2 of 6 categories (Total Returns, Risk & Volatility). HLF leads in 1 (Income & Cash Flow). 1 tied.

Best OverallNature's Sunshine Products,… (NATR)Leads 2 of 6 categories
Loading custom metrics...

NAII vs HLF vs NATR vs MGPI vs USNA: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is NAII or HLF or NATR or MGPI or USNA a better buy right now?

For growth investors, Natural Alternatives International, Inc.

(NAII) is the stronger pick with 14. 1% revenue growth year-over-year, versus -23. 8% for MGP Ingredients, Inc. (MGPI). Herbalife Nutrition Ltd. (HLF) offers the better valuation at 6. 5x trailing P/E (5. 4x forward), making it the more compelling value choice. Analysts rate Herbalife Nutrition Ltd. (HLF) a "Buy" — based on 26 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — NAII or HLF or NATR or MGPI or USNA?

On trailing P/E, Herbalife Nutrition Ltd.

(HLF) is the cheapest at 6. 5x versus USANA Health Sciences, Inc. at 32. 7x. On forward P/E, Herbalife Nutrition Ltd. is actually cheaper at 5. 4x.

03

Which is the better long-term investment — NAII or HLF or NATR or MGPI or USNA?

Over the past 5 years, Nature's Sunshine Products, Inc.

(NATR) delivered a total return of +18. 8%, compared to -81. 2% for Natural Alternatives International, Inc. (NAII). Over 10 years, the gap is even starker: NATR returned +176. 8% versus NAII's -76. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — NAII or HLF or NATR or MGPI or USNA?

By beta (market sensitivity over 5 years), Nature's Sunshine Products, Inc.

(NATR) is the lower-risk stock at 0. 59β versus Herbalife Nutrition Ltd. 's 1. 71β — meaning HLF is approximately 192% more volatile than NATR relative to the S&P 500. On balance sheet safety, USANA Health Sciences, Inc. (USNA) carries a lower debt/equity ratio of 2% versus 86% for Natural Alternatives International, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — NAII or HLF or NATR or MGPI or USNA?

By revenue growth (latest reported year), Natural Alternatives International, Inc.

(NAII) is pulling ahead at 14. 1% versus -23. 8% for MGP Ingredients, Inc. (MGPI). On earnings-per-share growth, the picture is similar: Nature's Sunshine Products, Inc. grew EPS 165. 0% year-over-year, compared to -419. 9% for MGP Ingredients, Inc.. Over a 3-year CAGR, NATR leads at 4. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — NAII or HLF or NATR or MGPI or USNA?

Herbalife Nutrition Ltd.

(HLF) is the more profitable company, earning 4. 5% net margin versus -20. 1% for MGP Ingredients, Inc. — meaning it keeps 4. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HLF leads at 8. 8% versus -17. 6% for MGPI. At the gross margin level — before operating expenses — USNA leads at 78. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is NAII or HLF or NATR or MGPI or USNA more undervalued right now?

On forward earnings alone, Herbalife Nutrition Ltd.

(HLF) trades at 5. 4x forward P/E versus 21. 8x for Nature's Sunshine Products, Inc. — 16. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for USNA: 84. 6% to $35. 00.

08

Which pays a better dividend — NAII or HLF or NATR or MGPI or USNA?

In this comparison, MGPI (2.

5% yield) pays a dividend. NAII, HLF, NATR, USNA do not pay a meaningful dividend and should not be held primarily for income.

09

Is NAII or HLF or NATR or MGPI or USNA better for a retirement portfolio?

For long-horizon retirement investors, MGP Ingredients, Inc.

(MGPI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 61), 2. 5% yield). Herbalife Nutrition Ltd. (HLF) carries a higher beta of 1. 71 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MGPI: -15. 2%, HLF: -54. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between NAII and HLF and NATR and MGPI and USNA?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: NAII is a small-cap quality compounder stock; HLF is a small-cap deep-value stock; NATR is a small-cap quality compounder stock; MGPI is a small-cap quality compounder stock; USNA is a small-cap quality compounder stock. MGPI pays a dividend while NAII, HLF, NATR, USNA do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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(NAII: 2.1% · HLF: 7.8%)

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