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NCPL vs SHOP vs BILL vs WIX vs PYPL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
NCPL
Netcapital Inc.

Financial - Capital Markets

Financial ServicesNASDAQ • US
Market Cap$3M
5Y Perf.-99.9%
SHOP
Shopify Inc.

Software - Application

TechnologyNASDAQ • CA
Market Cap$143.40B
5Y Perf.+45.8%
BILL
Bill.com Holdings, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$4.14B
5Y Perf.-39.9%
WIX
Wix.com Ltd.

Software - Infrastructure

TechnologyNASDAQ • IL
Market Cap$4.40B
5Y Perf.-64.0%
PYPL
PayPal Holdings, Inc.

Financial - Credit Services

Financial ServicesNASDAQ • US
Market Cap$40.02B
5Y Perf.-70.7%

NCPL vs SHOP vs BILL vs WIX vs PYPL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
NCPL logoNCPL
SHOP logoSHOP
BILL logoBILL
WIX logoWIX
PYPL logoPYPL
IndustryFinancial - Capital MarketsSoftware - ApplicationSoftware - ApplicationSoftware - InfrastructureFinancial - Credit Services
Market Cap$3M$143.40B$4.14B$4.40B$40.02B
Revenue (TTM)$869K$12.37B$1.60B$1.99B$33.17B
Net Income (TTM)$-28M$1.33B$-7M$51M$5.06B
Gross Margin95.4%48.0%80.7%68.1%46.6%
Operating Margin-9.5%13.3%-1.8%0.1%18.3%
Forward P/E60.1x17.4x13.2x8.5x
Total Debt$3M$188M$1.77B$1.59B$9.99B
Cash & Equiv.$289K$1.53B$1.14B$312M$8.05B

NCPL vs SHOP vs BILL vs WIX vs PYPLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

NCPL
SHOP
BILL
WIX
PYPL
StockMay 20May 26Return
Netcapital Inc. (NCPL)1000.1-99.9%
Shopify Inc. (SHOP)100145.8+45.8%
Bill.com Holdings, … (BILL)10060.1-39.9%
Wix.com Ltd. (WIX)10036.0-64.0%
PayPal Holdings, In… (PYPL)10029.3-70.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: NCPL vs SHOP vs BILL vs WIX vs PYPL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SHOP and PYPL are tied at the top with 3 categories each (5-stock set) — the right choice depends on your priorities. PayPal Holdings, Inc. is the stronger pick specifically for valuation and capital efficiency and profitability and margin quality. WIX also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
NCPL
Netcapital Inc.
The Financial Play

NCPL lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: financial services exposure
SHOP
Shopify Inc.
The Long-Run Compounder

SHOP carries the broadest edge in this set and is the clearest fit for long-term compounding.

  • 40.8% 10Y total return vs WIX's 211.9%
  • 30.1% revenue growth vs NCPL's -82.4%
  • +17.6% vs NCPL's -79.1%
  • 9.0% ROA vs NCPL's -111.6%, ROIC 9.4% vs -21.4%
Best for: long-term compounding
BILL
Bill.com Holdings, Inc.
The Growth Play

BILL is the clearest fit if your priority is growth exposure.

  • Rev growth 13.4%, EPS growth 185.2%, 3Y rev CAGR 31.6%
Best for: growth exposure
WIX
Wix.com Ltd.
The Income Pick

WIX ranks third and is worth considering specifically for income & stability and defensive.

  • beta 0.87
  • Beta 0.87, current ratio 1.19x
  • Beta 0.87 vs SHOP's 2.49
Best for: income & stability and defensive
PYPL
PayPal Holdings, Inc.
The Banking Pick

PYPL is the #2 pick in this set and the best alternative if sleep-well-at-night and valuation efficiency is your priority.

  • Lower volatility, beta 1.32, Low D/E 49.3%, current ratio 1.29x
  • PEG 0.96 vs SHOP's 2.05
  • Lower P/E (8.5x vs 13.2x)
  • 15.8% margin vs NCPL's -32.6%
Best for: sleep-well-at-night and valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthSHOP logoSHOP30.1% revenue growth vs NCPL's -82.4%
ValuePYPL logoPYPLLower P/E (8.5x vs 13.2x)
Quality / MarginsPYPL logoPYPL15.8% margin vs NCPL's -32.6%
Stability / SafetyWIX logoWIXBeta 0.87 vs SHOP's 2.49
DividendsPYPL logoPYPL0.3% yield; 1-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)SHOP logoSHOP+17.6% vs NCPL's -79.1%
Efficiency (ROA)SHOP logoSHOP9.0% ROA vs NCPL's -111.6%, ROIC 9.4% vs -21.4%

NCPL vs SHOP vs BILL vs WIX vs PYPL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

NCPLNetcapital Inc.
FY 2023
Consulting Services
0.0%$0
SHOPShopify Inc.
FY 2025
Service
76.2%$8.8B
Subscription and Circulation
23.8%$2.8B
BILLBill.com Holdings, Inc.
FY 2025
Subscription And Transaction Fees
88.9%$1.3B
Interest On Funds Held For Customers
11.1%$162M
WIXWix.com Ltd.
FY 2024
Creative Subscription
71.8%$1.3B
Business Solutions
28.2%$496M
PYPLPayPal Holdings, Inc.
FY 2025
Transaction Revenue
89.8%$29.8B
Other Value Added Services
10.2%$3.4B

NCPL vs SHOP vs BILL vs WIX vs PYPL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLPYPLLAGGINGWIX

Income & Cash Flow (Last 12 Months)

PYPL leads this category, winning 2 of 6 comparable metrics.

PYPL is the larger business by revenue, generating $33.2B annually — 38152.4x NCPL's $869,460. PYPL is the more profitable business, keeping 15.8% of every revenue dollar as net income compared to NCPL's -32.6%. On growth, SHOP holds the edge at +34.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricNCPL logoNCPLNetcapital Inc.SHOP logoSHOPShopify Inc.BILL logoBILLBill.com Holdings…WIX logoWIXWix.com Ltd.PYPL logoPYPLPayPal Holdings, …
RevenueTrailing 12 months$869,460$12.4B$1.6B$2.0B$33.2B
EBITDAEarnings before interest/tax-$9M$1.7B$30M$33M$6.7B
Net IncomeAfter-tax profit-$28M$1.3B-$7M$51M$5.1B
Free Cash FlowCash after capex-$8M$2.1B$383M$607M$5.5B
Gross MarginGross profit ÷ Revenue+95.4%+48.0%+80.7%+68.1%+46.6%
Operating MarginEBIT ÷ Revenue-9.5%+13.3%-1.8%+0.1%+18.3%
Net MarginNet income ÷ Revenue-32.6%+10.8%-0.4%+2.5%+15.8%
FCF MarginFCF ÷ Revenue-6.1%+17.2%+23.9%+30.5%+16.8%
Rev. Growth (YoY)Latest quarter vs prior year+34.3%+13.5%+13.9%
EPS Growth (YoY)Latest quarter vs prior year+79.6%+15.1%+2.1%-192.4%-6.2%
PYPL leads this category, winning 2 of 6 comparable metrics.

Valuation Metrics

PYPL leads this category, winning 5 of 7 comparable metrics.

At 8.4x trailing earnings, PYPL trades at a 95% valuation discount to BILL's 181.9x P/E. Adjusting for growth (PEG ratio), PYPL offers better value at 0.95x vs SHOP's 4.01x — a lower PEG means you pay less per unit of expected earnings growth.

MetricNCPL logoNCPLNetcapital Inc.SHOP logoSHOPShopify Inc.BILL logoBILLBill.com Holdings…WIX logoWIXWix.com Ltd.PYPL logoPYPLPayPal Holdings, …
Market CapShares × price$3M$143.4B$4.1B$4.4B$40.0B
Enterprise ValueMkt cap + debt − cash$5M$142.1B$4.8B$5.7B$42.0B
Trailing P/EPrice ÷ TTM EPS-0.02x117.56x181.87x91.05x8.39x
Forward P/EPrice ÷ next-FY EPS est.60.15x17.41x13.17x8.54x
PEG RatioP/E ÷ EPS growth rate4.01x0.95x
EV / EBITDAEnterprise value multiple94.76x539.80x170.78x5.97x
Price / SalesMarket cap ÷ Revenue3.49x12.41x2.83x2.21x1.21x
Price / BookPrice ÷ Book value/share0.04x10.70x1.11x2.17x
Price / FCFMarket cap ÷ FCF71.45x13.37x7.65x7.19x
PYPL leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

PYPL leads this category, winning 5 of 9 comparable metrics.

PYPL delivers a 25.1% return on equity — every $100 of shareholder capital generates $25 in annual profit, vs $-139 for NCPL. SHOP carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to PYPL's 0.49x. On the Piotroski fundamental quality scale (0–9), PYPL scores 8/9 vs NCPL's 1/9, reflecting strong financial health.

MetricNCPL logoNCPLNetcapital Inc.SHOP logoSHOPShopify Inc.BILL logoBILLBill.com Holdings…WIX logoWIXWix.com Ltd.PYPL logoPYPLPayPal Holdings, …
ROE (TTM)Return on equity-138.8%+10.5%-0.2%+25.1%
ROA (TTM)Return on assets-111.6%+9.0%-0.1%+2.3%+6.3%
ROICReturn on invested capital-21.4%+9.4%-1.4%+0.2%+15.0%
ROCEReturn on capital employed-30.8%+11.4%-1.5%+0.2%+18.1%
Piotroski ScoreFundamental quality 0–916768
Debt / EquityFinancial leverage0.18x0.01x0.45x0.49x
Net DebtTotal debt minus cash$2M-$1.3B$633M$1.3B$1.9B
Cash & Equiv.Liquid assets$289,428$1.5B$1.1B$312M$8.0B
Total DebtShort + long-term debt$3M$188M$1.8B$1.6B$10.0B
Interest CoverageEBIT ÷ Interest expense-1476.28x1.88x0.05x19.28x
PYPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

SHOP leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in SHOP five years ago would be worth $10,230 today (with dividends reinvested), compared to $4 for NCPL. Over the past 12 months, SHOP leads with a +17.6% total return vs NCPL's -79.1%. The 3-year compound annual growth rate (CAGR) favors SHOP at 19.7% vs NCPL's -84.8% — a key indicator of consistent wealth creation.

MetricNCPL logoNCPLNetcapital Inc.SHOP logoSHOPShopify Inc.BILL logoBILLBill.com Holdings…WIX logoWIXWix.com Ltd.PYPL logoPYPLPayPal Holdings, …
YTD ReturnYear-to-date-41.4%-29.7%-17.3%-20.6%-21.7%
1-Year ReturnPast 12 months-79.1%+17.6%-12.1%-53.5%-35.2%
3-Year ReturnCumulative with dividends-99.6%+71.6%-57.0%+2.8%-39.6%
5-Year ReturnCumulative with dividends-100.0%+2.3%-70.6%-71.5%-81.3%
10-Year ReturnCumulative with dividends-99.7%+4076.3%+17.8%+211.9%+15.2%
CAGR (3Y)Annualised 3-year return-84.8%+19.7%-24.5%+0.9%-15.4%
SHOP leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — BILL and WIX each lead in 1 of 2 comparable metrics.

WIX is the less volatile stock with a 0.87 beta — it tends to amplify market swings less than SHOP's 2.49 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BILL currently trades 73.1% from its 52-week high vs NCPL's 4.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricNCPL logoNCPLNetcapital Inc.SHOP logoSHOPShopify Inc.BILL logoBILLBill.com Holdings…WIX logoWIXWix.com Ltd.PYPL logoPYPLPayPal Holdings, …
Beta (5Y)Sensitivity to S&P 5001.76x2.49x1.88x0.87x1.32x
52-Week HighHighest price in past year$8.75$182.19$57.21$191.24$79.50
52-Week LowLowest price in past year$0.31$88.14$34.44$60.22$38.46
% of 52W HighCurrent price vs 52-week peak+4.4%+60.7%+73.1%+41.9%+57.1%
RSI (14)Momentum oscillator 0–10044.841.746.354.440.7
Avg Volume (50D)Average daily shares traded206K8.7M1.9M2.6M14.7M
Evenly matched — BILL and WIX each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: SHOP as "Buy", BILL as "Buy", WIX as "Buy", PYPL as "Hold". Consensus price targets imply 69.6% upside for WIX (target: $136) vs 12.8% for PYPL (target: $51). PYPL is the only dividend payer here at 0.30% yield — a key consideration for income-focused portfolios.

MetricNCPL logoNCPLNetcapital Inc.SHOP logoSHOPShopify Inc.BILL logoBILLBill.com Holdings…WIX logoWIXWix.com Ltd.PYPL logoPYPLPayPal Holdings, …
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHold
Price TargetConsensus 12-month target$156.79$54.80$135.92$51.19
# AnalystsCovering analysts63324170
Dividend YieldAnnual dividend ÷ price+0.3%
Dividend StreakConsecutive years of raises1
Dividend / ShareAnnual DPS$0.13
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+10.4%+13.1%+15.1%
Insufficient data to determine a leader in this category.
Key Takeaway

PYPL leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). SHOP leads in 1 (Total Returns). 1 tied.

Best OverallPayPal Holdings, Inc. (PYPL)Leads 3 of 6 categories
Loading custom metrics...

NCPL vs SHOP vs BILL vs WIX vs PYPL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is NCPL or SHOP or BILL or WIX or PYPL a better buy right now?

For growth investors, Shopify Inc.

(SHOP) is the stronger pick with 30. 1% revenue growth year-over-year, versus -82. 4% for Netcapital Inc. (NCPL). PayPal Holdings, Inc. (PYPL) offers the better valuation at 8. 4x trailing P/E (8. 5x forward), making it the more compelling value choice. Analysts rate Shopify Inc. (SHOP) a "Buy" — based on 63 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — NCPL or SHOP or BILL or WIX or PYPL?

On trailing P/E, PayPal Holdings, Inc.

(PYPL) is the cheapest at 8. 4x versus Bill. com Holdings, Inc. at 181. 9x. On forward P/E, PayPal Holdings, Inc. is actually cheaper at 8. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: PayPal Holdings, Inc. wins at 0. 96x versus Shopify Inc. 's 2. 05x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — NCPL or SHOP or BILL or WIX or PYPL?

Over the past 5 years, Shopify Inc.

(SHOP) delivered a total return of +2. 3%, compared to -100. 0% for Netcapital Inc. (NCPL). Over 10 years, the gap is even starker: SHOP returned +40. 8% versus NCPL's -99. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — NCPL or SHOP or BILL or WIX or PYPL?

By beta (market sensitivity over 5 years), Wix.

com Ltd. (WIX) is the lower-risk stock at 0. 87β versus Shopify Inc. 's 2. 49β — meaning SHOP is approximately 185% more volatile than WIX relative to the S&P 500. On balance sheet safety, Shopify Inc. (SHOP) carries a lower debt/equity ratio of 1% versus 49% for PayPal Holdings, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — NCPL or SHOP or BILL or WIX or PYPL?

By revenue growth (latest reported year), Shopify Inc.

(SHOP) is pulling ahead at 30. 1% versus -82. 4% for Netcapital Inc. (NCPL). On earnings-per-share growth, the picture is similar: Bill. com Holdings, Inc. grew EPS 185. 2% year-over-year, compared to -62. 7% for Wix. com Ltd.. Over a 3-year CAGR, BILL leads at 31. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — NCPL or SHOP or BILL or WIX or PYPL?

PayPal Holdings, Inc.

(PYPL) is the more profitable company, earning 15. 8% net margin versus -32. 6% for Netcapital Inc. — meaning it keeps 15. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PYPL leads at 18. 3% versus -952. 4% for NCPL. At the gross margin level — before operating expenses — NCPL leads at 95. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is NCPL or SHOP or BILL or WIX or PYPL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, PayPal Holdings, Inc. (PYPL) is the more undervalued stock at a PEG of 0. 96x versus Shopify Inc. 's 2. 05x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, PayPal Holdings, Inc. (PYPL) trades at 8. 5x forward P/E versus 60. 1x for Shopify Inc. — 51. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WIX: 69. 6% to $135. 92.

08

Which pays a better dividend — NCPL or SHOP or BILL or WIX or PYPL?

In this comparison, PYPL (0.

3% yield) pays a dividend. NCPL, SHOP, BILL, WIX do not pay a meaningful dividend and should not be held primarily for income.

09

Is NCPL or SHOP or BILL or WIX or PYPL better for a retirement portfolio?

For long-horizon retirement investors, Wix.

com Ltd. (WIX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 87), +211. 9% 10Y return). Shopify Inc. (SHOP) carries a higher beta of 2. 49 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WIX: +211. 9%, SHOP: +40. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between NCPL and SHOP and BILL and WIX and PYPL?

These companies operate in different sectors (NCPL (Financial Services) and SHOP (Technology) and BILL (Technology) and WIX (Technology) and PYPL (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: NCPL is a small-cap quality compounder stock; SHOP is a mid-cap high-growth stock; BILL is a small-cap quality compounder stock; WIX is a small-cap quality compounder stock; PYPL is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Revenue Growth > 17%
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  • Market Cap > $100B
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Beat Both

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Revenue Growth>
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(NCPL: -82.4% · SHOP: 34.3%)

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