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NRC vs QNST vs SATS vs TREE vs UPST

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
NRC
National Research Corporation

Medical - Healthcare Information Services

HealthcareNASDAQ • US
Market Cap$440M
5Y Perf.-54.3%
QNST
QuinStreet, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$719M
5Y Perf.-41.6%
SATS
EchoStar Corporation

Communication Equipment

TechnologyNASDAQ • US
Market Cap$37.23B
5Y Perf.+509.7%
TREE
LendingTree, Inc.

Financial - Conglomerates

Financial ServicesNASDAQ • US
Market Cap$529M
5Y Perf.-86.0%
UPST
Upstart Holdings, Inc.

Financial - Credit Services

Financial ServicesNASDAQ • US
Market Cap$3.23B
5Y Perf.-17.1%

NRC vs QNST vs SATS vs TREE vs UPST — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
NRC logoNRC
QNST logoQNST
SATS logoSATS
TREE logoTREE
UPST logoUPST
IndustryMedical - Healthcare Information ServicesAdvertising AgenciesCommunication EquipmentFinancial - ConglomeratesFinancial - Credit Services
Market Cap$440M$719M$37.23B$529M$3.23B
Revenue (TTM)$139M$1.18B$14.80B$1.12B$1.08B
Net Income (TTM)$9M$65M$-23.27B$181M$49M
Gross Margin55.9%10.5%39.1%94.3%95.2%
Operating Margin14.1%1.7%-116.5%7.3%5.1%
Forward P/E22.2x10.3x6.8x14.6x
Total Debt$79M$10M$31.01B$435M$1.85B
Cash & Equiv.$4M$101M$1.88B$81M$657M

NRC vs QNST vs SATS vs TREE vs UPSTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

NRC
QNST
SATS
TREE
UPST
StockDec 20May 26Return
National Research C… (NRC)10045.7-54.3%
QuinStreet, Inc. (QNST)10058.4-41.6%
EchoStar Corporation (SATS)100609.7+509.7%
LendingTree, Inc. (TREE)10014.0-86.0%
Upstart Holdings, I… (UPST)10082.9-17.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: NRC vs QNST vs SATS vs TREE vs UPST

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: TREE leads in 3 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. National Research Corporation is the stronger pick specifically for capital preservation and lower volatility and dividend income and shareholder returns. QNST and SATS also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
NRC
National Research Corporation
The Income Pick

NRC is the #2 pick in this set and the best alternative if income & stability and defensive is your priority.

  • Dividend streak 1 yrs, beta 0.80, yield 2.5%
  • Beta 0.80, yield 2.5%, current ratio 0.55x
  • Beta 0.80 vs UPST's 2.86
  • 2.5% yield; 1-year raise streak; the other 4 pay no meaningful dividend
Best for: income & stability and defensive
QNST
QuinStreet, Inc.
The Growth Play

QNST ranks third and is worth considering specifically for growth exposure and long-term compounding.

  • Rev growth 78.3%, EPS growth 114.2%, 3Y rev CAGR 23.4%
  • 238.4% 10Y total return vs SATS's 222.7%
  • Lower volatility, beta 1.16, Low D/E 4.2%, current ratio 1.51x
  • 78.3% revenue growth vs SATS's -5.2%
Best for: growth exposure and long-term compounding
SATS
EchoStar Corporation
The Momentum Pick

SATS is the clearest fit if your priority is momentum.

  • +5.4% vs UPST's -27.6%
Best for: momentum
TREE
LendingTree, Inc.
The Banking Pick

TREE carries the broadest edge in this set and is the clearest fit for value and quality.

  • Lower P/E (6.8x vs 14.6x)
  • 13.5% margin vs SATS's -157.2%
  • 21.8% ROA vs SATS's -49.1%, ROIC 9.0% vs -32.9%
Best for: value and quality
UPST
Upstart Holdings, Inc.
The Financial Play

Among these 5 stocks, UPST doesn't own a clear edge in any measured category.

Best for: financial services exposure
See the full category breakdown
CategoryWinnerWhy
GrowthQNST logoQNST78.3% revenue growth vs SATS's -5.2%
ValueTREE logoTREELower P/E (6.8x vs 14.6x)
Quality / MarginsTREE logoTREE13.5% margin vs SATS's -157.2%
Stability / SafetyNRC logoNRCBeta 0.80 vs UPST's 2.86
DividendsNRC logoNRC2.5% yield; 1-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)SATS logoSATS+5.4% vs UPST's -27.6%
Efficiency (ROA)TREE logoTREE21.8% ROA vs SATS's -49.1%, ROIC 9.0% vs -32.9%

NRC vs QNST vs SATS vs TREE vs UPST — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

NRCNational Research Corporation

Segment breakdown not available.

QNSTQuinStreet, Inc.
FY 2025
Financial Service
74.7%$817M
Home Services
23.9%$262M
Service, Other
1.3%$15M
SATSEchoStar Corporation
FY 2024
Service revenue
94.5%$15.0B
Equipment sales and other revenue
5.5%$869M
TREELendingTree, Inc.
FY 2025
Other Products And Services
100.0%$310,000
UPSTUpstart Holdings, Inc.
FY 2025
Servicing Fees, Net
51.7%$157M
Servicing Fees
33.0%$100M
Borrower Fees
9.7%$29M
Collection Agency Fees
4.8%$14M
Other Fees
0.9%$3M

NRC vs QNST vs SATS vs TREE vs UPST — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNRCLAGGINGUPST

Income & Cash Flow (Last 12 Months)

Evenly matched — NRC and TREE each lead in 2 of 6 comparable metrics.

SATS is the larger business by revenue, generating $14.8B annually — 106.8x NRC's $139M. TREE is the more profitable business, keeping 13.5% of every revenue dollar as net income compared to SATS's -157.2%. On growth, QNST holds the edge at +28.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricNRC logoNRCNational Research…QNST logoQNSTQuinStreet, Inc.SATS logoSATSEchoStar Corporat…TREE logoTREELendingTree, Inc.UPST logoUPSTUpstart Holdings,…
RevenueTrailing 12 months$139M$1.2B$14.8B$1.1B$1.1B
EBITDAEarnings before interest/tax$28M$43M-$16.0B$120M$68M
Net IncomeAfter-tax profit$9M$65M-$23.3B$181M$49M
Free Cash FlowCash after capex$17M$99M-$909M$73M-$146M
Gross MarginGross profit ÷ Revenue+55.9%+10.5%+39.1%+94.3%+95.2%
Operating MarginEBIT ÷ Revenue+14.1%+1.7%-116.5%+7.3%+5.1%
Net MarginNet income ÷ Revenue+6.5%+5.5%-157.2%+13.5%+5.0%
FCF MarginFCF ÷ Revenue+12.6%+8.4%-6.1%+5.4%-15.4%
Rev. Growth (YoY)Latest quarter vs prior year+3.7%+28.3%-5.2%
EPS Growth (YoY)Latest quarter vs prior year-44.0%+72.6%+28.2%+2.3%-169.2%
Evenly matched — NRC and TREE each lead in 2 of 6 comparable metrics.

Valuation Metrics

TREE leads this category, winning 4 of 6 comparable metrics.

At 3.5x trailing earnings, TREE trades at a 98% valuation discount to QNST's 155.1x P/E. On an enterprise value basis, TREE's 8.5x EV/EBITDA is more attractive than UPST's 55.9x.

MetricNRC logoNRCNational Research…QNST logoQNSTQuinStreet, Inc.SATS logoSATSEchoStar Corporat…TREE logoTREELendingTree, Inc.UPST logoUPSTUpstart Holdings,…
Market CapShares × price$440M$719M$37.2B$529M$3.2B
Enterprise ValueMkt cap + debt − cash$515M$628M$66.4B$883M$4.4B
Trailing P/EPrice ÷ TTM EPS37.56x155.14x-2.56x3.54x75.09x
Forward P/EPrice ÷ next-FY EPS est.22.19x10.33x6.83x14.59x
PEG RatioP/E ÷ EPS growth rate5.23x
EV / EBITDAEnterprise value multiple17.05x20.47x8.51x55.92x
Price / SalesMarket cap ÷ Revenue3.20x0.66x2.48x0.47x3.01x
Price / BookPrice ÷ Book value/share31.26x2.99x6.39x1.87x4.55x
Price / FCFMarket cap ÷ FCF27.96x8.67x8.72x
TREE leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

QNST leads this category, winning 5 of 9 comparable metrics.

TREE delivers a 86.0% return on equity — every $100 of shareholder capital generates $86 in annual profit, vs $-2 for SATS. QNST carries lower financial leverage with a 0.04x debt-to-equity ratio, signaling a more conservative balance sheet compared to NRC's 5.65x. On the Piotroski fundamental quality scale (0–9), QNST scores 8/9 vs SATS's 3/9, reflecting strong financial health.

MetricNRC logoNRCNational Research…QNST logoQNSTQuinStreet, Inc.SATS logoSATSEchoStar Corporat…TREE logoTREELendingTree, Inc.UPST logoUPSTUpstart Holdings,…
ROE (TTM)Return on equity+57.2%+23.9%-2.4%+86.0%+6.6%
ROA (TTM)Return on assets+6.6%+12.6%-49.1%+21.8%+1.7%
ROICReturn on invested capital+18.8%+2.8%-32.9%+9.0%+1.7%
ROCEReturn on capital employed+23.2%+2.4%-41.3%+13.2%+2.4%
Piotroski ScoreFundamental quality 0–958365
Debt / EquityFinancial leverage5.65x0.04x5.33x1.52x2.32x
Net DebtTotal debt minus cash$75M-$91M$29.1B$354M$1.2B
Cash & Equiv.Liquid assets$4M$101M$1.9B$81M$657M
Total DebtShort + long-term debt$79M$10M$31.0B$435M$1.9B
Interest CoverageEBIT ÷ Interest expense3.82x8.72x-9.93x4.45x1.66x
QNST leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

SATS leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in SATS five years ago would be worth $47,479 today (with dividends reinvested), compared to $1,882 for TREE. Over the past 12 months, SATS leads with a +540.5% total return vs UPST's -27.6%. The 3-year compound annual growth rate (CAGR) favors SATS at 99.7% vs NRC's -20.5% — a key indicator of consistent wealth creation.

MetricNRC logoNRCNational Research…QNST logoQNSTQuinStreet, Inc.SATS logoSATSEchoStar Corporat…TREE logoTREELendingTree, Inc.UPST logoUPSTUpstart Holdings,…
YTD ReturnYear-to-date+9.2%-11.1%+15.2%-25.8%-26.3%
1-Year ReturnPast 12 months+45.9%-19.6%+540.5%+7.3%-27.6%
3-Year ReturnCumulative with dividends-49.7%+34.6%+696.0%+101.6%+16.2%
5-Year ReturnCumulative with dividends-52.0%-31.7%+374.8%-81.2%-76.6%
10-Year ReturnCumulative with dividends+91.8%+238.4%+222.7%-54.1%+14.7%
CAGR (3Y)Annualised 3-year return-20.5%+10.4%+99.7%+26.3%+5.1%
SATS leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — NRC and SATS each lead in 1 of 2 comparable metrics.

NRC is the less volatile stock with a 0.80 beta — it tends to amplify market swings less than UPST's 2.86 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SATS currently trades 87.7% from its 52-week high vs UPST's 38.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricNRC logoNRCNational Research…QNST logoQNSTQuinStreet, Inc.SATS logoSATSEchoStar Corporat…TREE logoTREELendingTree, Inc.UPST logoUPSTUpstart Holdings,…
Beta (5Y)Sensitivity to S&P 5000.80x1.16x1.72x1.67x2.86x
52-Week HighHighest price in past year$22.79$17.13$147.25$77.35$87.30
52-Week LowLowest price in past year$11.01$10.29$14.90$32.65$23.96
% of 52W HighCurrent price vs 52-week peak+85.7%+73.1%+87.7%+49.4%+38.7%
RSI (14)Momentum oscillator 0–10065.052.253.746.361.2
Avg Volume (50D)Average daily shares traded89K761K6.6M243K4.5M
Evenly matched — NRC and SATS each lead in 1 of 2 comparable metrics.

Analyst Outlook

NRC leads this category, winning 1 of 1 comparable metric.

Analyst consensus: QNST as "Buy", SATS as "Buy", TREE as "Buy", UPST as "Buy". Consensus price targets imply 80.6% upside for TREE (target: $69) vs 5.6% for SATS (target: $136). NRC is the only dividend payer here at 2.51% yield — a key consideration for income-focused portfolios.

MetricNRC logoNRCNational Research…QNST logoQNSTQuinStreet, Inc.SATS logoSATSEchoStar Corporat…TREE logoTREELendingTree, Inc.UPST logoUPSTUpstart Holdings,…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$15.00$136.40$69.00$38.29
# AnalystsCovering analysts13112322
Dividend YieldAnnual dividend ÷ price+2.5%
Dividend StreakConsecutive years of raises100
Dividend / ShareAnnual DPS$0.49
Buyback YieldShare repurchases ÷ mkt cap+4.6%0.0%+0.1%0.0%0.0%
NRC leads this category, winning 1 of 1 comparable metric.
Key Takeaway

TREE leads in 1 of 6 categories (Valuation Metrics). QNST leads in 1 (Profitability & Efficiency). 2 tied.

Best OverallNational Research Corporati… (NRC)Leads 1 of 6 categories
Loading custom metrics...

NRC vs QNST vs SATS vs TREE vs UPST: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is NRC or QNST or SATS or TREE or UPST a better buy right now?

For growth investors, QuinStreet, Inc.

(QNST) is the stronger pick with 78. 3% revenue growth year-over-year, versus -5. 2% for EchoStar Corporation (SATS). LendingTree, Inc. (TREE) offers the better valuation at 3. 5x trailing P/E (6. 8x forward), making it the more compelling value choice. Analysts rate QuinStreet, Inc. (QNST) a "Buy" — based on 13 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — NRC or QNST or SATS or TREE or UPST?

On trailing P/E, LendingTree, Inc.

(TREE) is the cheapest at 3. 5x versus QuinStreet, Inc. at 155. 1x. On forward P/E, LendingTree, Inc. is actually cheaper at 6. 8x.

03

Which is the better long-term investment — NRC or QNST or SATS or TREE or UPST?

Over the past 5 years, EchoStar Corporation (SATS) delivered a total return of +374.

8%, compared to -81. 2% for LendingTree, Inc. (TREE). Over 10 years, the gap is even starker: QNST returned +238. 4% versus TREE's -54. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — NRC or QNST or SATS or TREE or UPST?

By beta (market sensitivity over 5 years), National Research Corporation (NRC) is the lower-risk stock at 0.

80β versus Upstart Holdings, Inc. 's 2. 86β — meaning UPST is approximately 257% more volatile than NRC relative to the S&P 500. On balance sheet safety, QuinStreet, Inc. (QNST) carries a lower debt/equity ratio of 4% versus 6% for National Research Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — NRC or QNST or SATS or TREE or UPST?

By revenue growth (latest reported year), QuinStreet, Inc.

(QNST) is pulling ahead at 78. 3% versus -5. 2% for EchoStar Corporation (SATS). On earnings-per-share growth, the picture is similar: LendingTree, Inc. grew EPS 443. 3% year-over-year, compared to -113. 6% for EchoStar Corporation. Over a 3-year CAGR, QNST leads at 23. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — NRC or QNST or SATS or TREE or UPST?

LendingTree, Inc.

(TREE) is the more profitable company, earning 13. 5% net margin versus -155. 1% for EchoStar Corporation — meaning it keeps 13. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NRC leads at 16. 4% versus -118. 1% for SATS. At the gross margin level — before operating expenses — UPST leads at 95. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is NRC or QNST or SATS or TREE or UPST more undervalued right now?

On forward earnings alone, LendingTree, Inc.

(TREE) trades at 6. 8x forward P/E versus 22. 2x for National Research Corporation — 15. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TREE: 80. 6% to $69. 00.

08

Which pays a better dividend — NRC or QNST or SATS or TREE or UPST?

In this comparison, NRC (2.

5% yield) pays a dividend. QNST, SATS, TREE, UPST do not pay a meaningful dividend and should not be held primarily for income.

09

Is NRC or QNST or SATS or TREE or UPST better for a retirement portfolio?

For long-horizon retirement investors, National Research Corporation (NRC) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

80), 2. 5% yield). Upstart Holdings, Inc. (UPST) carries a higher beta of 2. 86 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (NRC: +91. 8%, UPST: +14. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between NRC and QNST and SATS and TREE and UPST?

These companies operate in different sectors (NRC (Healthcare) and QNST (Communication Services) and SATS (Technology) and TREE (Financial Services) and UPST (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: NRC is a small-cap quality compounder stock; QNST is a small-cap high-growth stock; SATS is a mid-cap quality compounder stock; TREE is a small-cap high-growth stock; UPST is a small-cap high-growth stock. NRC pays a dividend while QNST, SATS, TREE, UPST do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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NRC

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  • Sector: Healthcare
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 1.0%
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QNST

High-Growth Disruptor

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 14%
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SATS

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Gross Margin > 23%
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TREE

High-Growth Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 12%
  • Net Margin > 8%
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UPST

High-Growth Disruptor

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 29%
  • Gross Margin > 57%
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Custom Screen

Beat Both

Find stocks that outperform NRC and QNST and SATS and TREE and UPST on the metrics below

Revenue Growth>
%
(NRC: 3.7% · QNST: 28.3%)
Net Margin>
%
(NRC: 6.5% · QNST: 5.5%)
P/E Ratio<
x
(NRC: 37.6x · QNST: 155.1x)

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