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NUS vs MED vs HIMS vs HLF vs USNA

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
NUS
Nu Skin Enterprises, Inc.

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$345M
5Y Perf.-81.1%
MED
Medifast, Inc.

Personal Products & Services

Consumer CyclicalNYSE • US
Market Cap$141M
5Y Perf.-87.6%
HIMS
Hims & Hers Health, Inc.

Medical - Equipment & Services

HealthcareNYSE • US
Market Cap$6.63B
5Y Perf.+158.4%
HLF
Herbalife Nutrition Ltd.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$1.50B
5Y Perf.-66.9%
USNA
USANA Health Sciences, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$359M
5Y Perf.-77.0%

NUS vs MED vs HIMS vs HLF vs USNA — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
NUS logoNUS
MED logoMED
HIMS logoHIMS
HLF logoHLF
USNA logoUSNA
IndustryHousehold & Personal ProductsPersonal Products & ServicesMedical - Equipment & ServicesPackaged FoodsPackaged Foods
Market Cap$345M$141M$6.63B$1.50B$359M
Revenue (TTM)$1.49B$346M$2.35B$5.13B$925M
Net Income (TTM)$160M$-20M$128M$240M$11M
Gross Margin69.4%70.1%69.7%76.5%76.6%
Operating Margin4.4%-4.7%4.6%6.4%5.5%
Forward P/E7.0x51.5x5.6x11.2x
Total Debt$364M$17M$1.12B$2.34B$14M
Cash & Equiv.$239M$89M$229M$353M$158M

NUS vs MED vs HIMS vs HLF vs USNALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

NUS
MED
HIMS
HLF
USNA
StockMay 20May 26Return
Nu Skin Enterprises… (NUS)10018.9-81.1%
Medifast, Inc. (MED)10012.4-87.6%
Hims & Hers Health,… (HIMS)100258.4+158.4%
Herbalife Nutrition… (HLF)10033.1-66.9%
USANA Health Scienc… (USNA)10023.0-77.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: NUS vs MED vs HIMS vs HLF vs USNA

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NUS leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and dividend income and shareholder returns. Herbalife Nutrition Ltd. is the stronger pick specifically for valuation and capital efficiency and recent price momentum and sentiment. MED and HIMS also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
NUS
Nu Skin Enterprises, Inc.
The Income Pick

NUS carries the broadest edge in this set and is the clearest fit for income & stability.

  • Dividend streak 0 yrs, beta 1.49, yield 3.4%
  • 10.8% margin vs MED's -5.8%
  • 3.4% yield, vs MED's 0.1%, (3 stocks pay no dividend)
  • 11.3% ROA vs MED's -7.7%, ROIC 7.3% vs -8.1%
Best for: income & stability
MED
Medifast, Inc.
The Defensive Pick

MED ranks third and is worth considering specifically for sleep-well-at-night and defensive.

  • Lower volatility, beta 0.94, Low D/E 8.4%, current ratio 4.69x
  • Beta 0.94, yield 0.1%, current ratio 4.69x
  • Beta 0.94 vs HIMS's 2.40, lower leverage
Best for: sleep-well-at-night and defensive
HIMS
Hims & Hers Health, Inc.
The Growth Play

HIMS is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 59.0%, EPS growth -3.8%, 3Y rev CAGR 64.5%
  • 161.9% 10Y total return vs NUS's -48.8%
  • 59.0% revenue growth vs MED's -36.0%
Best for: growth exposure and long-term compounding
HLF
Herbalife Nutrition Ltd.
The Value Play

HLF is the #2 pick in this set and the best alternative if value and momentum is your priority.

  • Lower P/E (5.6x vs 11.2x)
  • +113.4% vs HIMS's -51.0%
Best for: value and momentum
USNA
USANA Health Sciences, Inc.
The Value Angle

Among these 5 stocks, USNA doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
See the full category breakdown
CategoryWinnerWhy
GrowthHIMS logoHIMS59.0% revenue growth vs MED's -36.0%
ValueHLF logoHLFLower P/E (5.6x vs 11.2x)
Quality / MarginsNUS logoNUS10.8% margin vs MED's -5.8%
Stability / SafetyMED logoMEDBeta 0.94 vs HIMS's 2.40, lower leverage
DividendsNUS logoNUS3.4% yield, vs MED's 0.1%, (3 stocks pay no dividend)
Momentum (1Y)HLF logoHLF+113.4% vs HIMS's -51.0%
Efficiency (ROA)NUS logoNUS11.3% ROA vs MED's -7.7%, ROIC 7.3% vs -8.1%

NUS vs MED vs HIMS vs HLF vs USNA — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

NUSNu Skin Enterprises, Inc.
FY 2025
Manufacturing Segment
91.6%$206M
Rhyz Other Segment
7.9%$18M
Nu Skin
0.5%$1M
MEDMedifast, Inc.
FY 2017
Optavia
85.1%$257M
Medifast Direct
10.6%$32M
Franchise Weight Control Centers
4.0%$12M
Medifast Wholesale Physicans
0.3%$931,000
HIMSHims & Hers Health, Inc.

Segment breakdown not available.

HLFHerbalife Nutrition Ltd.
FY 2025
Weight Management
54.5%$2.7B
Targeted Nutrition
30.0%$1.5B
Energy Sports And Fitness
12.3%$617M
Outer Nutrition
1.7%$85M
Literature Promotional And Other
1.6%$79M
USNAUSANA Health Sciences, Inc.
FY 2025
All Other
100.0%$18M

NUS vs MED vs HIMS vs HLF vs USNA — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNUSLAGGINGHLF

Income & Cash Flow (Last 12 Months)

Evenly matched — NUS and HLF each lead in 2 of 6 comparable metrics.

HLF is the larger business by revenue, generating $5.1B annually — 14.8x MED's $346M. NUS is the more profitable business, keeping 10.8% of every revenue dollar as net income compared to MED's -5.8%. On growth, HIMS holds the edge at +28.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricNUS logoNUSNu Skin Enterpris…MED logoMEDMedifast, Inc.HIMS logoHIMSHims & Hers Healt…HLF logoHLFHerbalife Nutriti…USNA logoUSNAUSANA Health Scie…
RevenueTrailing 12 months$1.5B$346M$2.3B$5.1B$925M
EBITDAEarnings before interest/tax$118M-$5M$164M$417M$91M
Net IncomeAfter-tax profit$160M-$20M$128M$240M$11M
Free Cash FlowCash after capex$46M-$1M$73M$374M$9M
Gross MarginGross profit ÷ Revenue+69.4%+70.1%+69.7%+76.5%+76.6%
Operating MarginEBIT ÷ Revenue+4.4%-4.7%+4.6%+6.4%+5.5%
Net MarginNet income ÷ Revenue+10.8%-5.8%+5.5%+4.7%+1.2%
FCF MarginFCF ÷ Revenue+3.1%-0.4%+3.1%+7.3%+0.9%
Rev. Growth (YoY)Latest quarter vs prior year-16.9%-34.3%+28.4%+7.8%+5.9%
EPS Growth (YoY)Latest quarter vs prior year+139.7%-171.4%-27.3%+16.3%-142.2%
Evenly matched — NUS and HLF each lead in 2 of 6 comparable metrics.

Valuation Metrics

Evenly matched — NUS and HLF each lead in 2 of 6 comparable metrics.

At 2.2x trailing earnings, NUS trades at a 96% valuation discount to HIMS's 50.3x P/E. On an enterprise value basis, USNA's 2.4x EV/EBITDA is more attractive than HIMS's 42.7x.

MetricNUS logoNUSNu Skin Enterpris…MED logoMEDMedifast, Inc.HIMS logoHIMSHims & Hers Healt…HLF logoHLFHerbalife Nutriti…USNA logoUSNAUSANA Health Scie…
Market CapShares × price$345M$141M$6.6B$1.5B$359M
Enterprise ValueMkt cap + debt − cash$471M$69M$7.5B$3.5B$215M
Trailing P/EPrice ÷ TTM EPS2.21x-7.46x50.32x6.59x33.55x
Forward P/EPrice ÷ next-FY EPS est.7.02x51.51x5.63x11.18x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple3.29x42.68x6.19x2.37x
Price / SalesMarket cap ÷ Revenue0.23x0.37x2.82x0.30x0.39x
Price / BookPrice ÷ Book value/share0.44x0.70x12.25x0.62x
Price / FCFMarket cap ÷ FCF7.50x112.97x89.61x5.92x42.13x
Evenly matched — NUS and HLF each lead in 2 of 6 comparable metrics.

Profitability & Efficiency

USNA leads this category, winning 5 of 9 comparable metrics.

HIMS delivers a 23.7% return on equity — every $100 of shareholder capital generates $24 in annual profit, vs $-10 for MED. USNA carries lower financial leverage with a 0.02x debt-to-equity ratio, signaling a more conservative balance sheet compared to HIMS's 2.07x. On the Piotroski fundamental quality scale (0–9), USNA scores 7/9 vs MED's 3/9, reflecting strong financial health.

MetricNUS logoNUSNu Skin Enterpris…MED logoMEDMedifast, Inc.HIMS logoHIMSHims & Hers Healt…HLF logoHLFHerbalife Nutriti…USNA logoUSNAUSANA Health Scie…
ROE (TTM)Return on equity+20.4%-9.7%+23.7%+1.8%
ROA (TTM)Return on assets+11.3%-7.7%+6.0%+8.6%+1.5%
ROICReturn on invested capital+7.3%-8.1%+10.7%+24.3%+8.6%
ROCEReturn on capital employed+7.9%-6.5%+10.9%+27.0%+8.3%
Piotroski ScoreFundamental quality 0–963457
Debt / EquityFinancial leverage0.45x0.08x2.07x0.02x
Net DebtTotal debt minus cash$126M-$73M$892M$2.0B-$144M
Cash & Equiv.Liquid assets$239M$89M$229M$353M$158M
Total DebtShort + long-term debt$364M$17M$1.1B$2.3B$14M
Interest CoverageEBIT ÷ Interest expense15.14x1.64x50.32x
USNA leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

HIMS leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in HIMS five years ago would be worth $23,764 today (with dividends reinvested), compared to $1,023 for MED. Over the past 12 months, HLF leads with a +113.4% total return vs HIMS's -51.0%. The 3-year compound annual growth rate (CAGR) favors HIMS at 29.4% vs MED's -43.7% — a key indicator of consistent wealth creation.

MetricNUS logoNUSNu Skin Enterpris…MED logoMEDMedifast, Inc.HIMS logoHIMSHims & Hers Healt…HLF logoHLFHerbalife Nutriti…USNA logoUSNAUSANA Health Scie…
YTD ReturnYear-to-date-26.9%+22.0%-23.2%+13.0%+0.1%
1-Year ReturnPast 12 months+26.3%-2.0%-51.0%+113.4%-31.4%
3-Year ReturnCumulative with dividends-77.1%-82.2%+116.6%+3.1%-70.7%
5-Year ReturnCumulative with dividends-80.0%-89.8%+137.6%-71.1%-80.0%
10-Year ReturnCumulative with dividends-48.8%+23.4%+161.9%-53.6%-68.7%
CAGR (3Y)Annualised 3-year return-38.9%-43.7%+29.4%+1.0%-33.6%
HIMS leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

MED leads this category, winning 2 of 2 comparable metrics.

MED is the less volatile stock with a 0.94 beta — it tends to amplify market swings less than HIMS's 2.40 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MED currently trades 82.1% from its 52-week high vs HIMS's 36.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricNUS logoNUSNu Skin Enterpris…MED logoMEDMedifast, Inc.HIMS logoHIMSHims & Hers Healt…HLF logoHLFHerbalife Nutriti…USNA logoUSNAUSANA Health Scie…
Beta (5Y)Sensitivity to S&P 5001.49x0.94x2.40x1.79x1.34x
52-Week HighHighest price in past year$14.62$15.46$70.43$20.40$38.32
52-Week LowLowest price in past year$5.65$9.22$13.74$6.59$16.60
% of 52W HighCurrent price vs 52-week peak+48.0%+82.1%+36.4%+71.0%+50.8%
RSI (14)Momentum oscillator 0–10046.471.554.553.559.0
Avg Volume (50D)Average daily shares traded458K234K34.9M1.2M118K
MED leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

NUS leads this category, winning 1 of 1 comparable metric.

Analyst consensus: NUS as "Hold", MED as "Hold", HIMS as "Hold", HLF as "Buy", USNA as "Hold". Consensus price targets imply 79.9% upside for USNA (target: $35) vs -5.4% for MED (target: $12). For income investors, NUS offers the higher dividend yield at 3.35% vs MED's 0.14%.

MetricNUS logoNUSNu Skin Enterpris…MED logoMEDMedifast, Inc.HIMS logoHIMSHims & Hers Healt…HLF logoHLFHerbalife Nutriti…USNA logoUSNAUSANA Health Scie…
Analyst RatingConsensus buy/hold/sellHoldHoldHoldBuyHold
Price TargetConsensus 12-month target$11.00$12.00$29.67$16.00$35.00
# AnalystsCovering analysts111219268
Dividend YieldAnnual dividend ÷ price+3.4%+0.1%
Dividend StreakConsecutive years of raises000
Dividend / ShareAnnual DPS$0.24$0.02
Buyback YieldShare repurchases ÷ mkt cap+5.8%+0.3%+1.4%+0.5%+7.7%
NUS leads this category, winning 1 of 1 comparable metric.
Key Takeaway

USNA leads in 1 of 6 categories (Profitability & Efficiency). HIMS leads in 1 (Total Returns). 2 tied.

Best OverallNu Skin Enterprises, Inc. (NUS)Leads 1 of 6 categories
Loading custom metrics...

NUS vs MED vs HIMS vs HLF vs USNA: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is NUS or MED or HIMS or HLF or USNA a better buy right now?

For growth investors, Hims & Hers Health, Inc.

(HIMS) is the stronger pick with 59. 0% revenue growth year-over-year, versus -36. 0% for Medifast, Inc. (MED). Nu Skin Enterprises, Inc. (NUS) offers the better valuation at 2. 2x trailing P/E (7. 0x forward), making it the more compelling value choice. Analysts rate Herbalife Nutrition Ltd. (HLF) a "Buy" — based on 26 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — NUS or MED or HIMS or HLF or USNA?

On trailing P/E, Nu Skin Enterprises, Inc.

(NUS) is the cheapest at 2. 2x versus Hims & Hers Health, Inc. at 50. 3x. On forward P/E, Herbalife Nutrition Ltd. is actually cheaper at 5. 6x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — NUS or MED or HIMS or HLF or USNA?

Over the past 5 years, Hims & Hers Health, Inc.

(HIMS) delivered a total return of +137. 6%, compared to -89. 8% for Medifast, Inc. (MED). Over 10 years, the gap is even starker: HIMS returned +161. 9% versus USNA's -68. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — NUS or MED or HIMS or HLF or USNA?

By beta (market sensitivity over 5 years), Medifast, Inc.

(MED) is the lower-risk stock at 0. 94β versus Hims & Hers Health, Inc. 's 2. 40β — meaning HIMS is approximately 155% more volatile than MED relative to the S&P 500. On balance sheet safety, USANA Health Sciences, Inc. (USNA) carries a lower debt/equity ratio of 2% versus 2% for Hims & Hers Health, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — NUS or MED or HIMS or HLF or USNA?

By revenue growth (latest reported year), Hims & Hers Health, Inc.

(HIMS) is pulling ahead at 59. 0% versus -36. 0% for Medifast, Inc. (MED). On earnings-per-share growth, the picture is similar: Nu Skin Enterprises, Inc. grew EPS 207. 8% year-over-year, compared to -994. 7% for Medifast, Inc.. Over a 3-year CAGR, HIMS leads at 64. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — NUS or MED or HIMS or HLF or USNA?

Nu Skin Enterprises, Inc.

(NUS) is the more profitable company, earning 10. 8% net margin versus -4. 8% for Medifast, Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HLF leads at 8. 8% versus -3. 7% for MED. At the gross margin level — before operating expenses — USNA leads at 78. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is NUS or MED or HIMS or HLF or USNA more undervalued right now?

On forward earnings alone, Herbalife Nutrition Ltd.

(HLF) trades at 5. 6x forward P/E versus 51. 5x for Hims & Hers Health, Inc. — 45. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for USNA: 79. 9% to $35. 00.

08

Which pays a better dividend — NUS or MED or HIMS or HLF or USNA?

In this comparison, NUS (3.

4% yield), MED (0. 1% yield) pay a dividend. HIMS, HLF, USNA do not pay a meaningful dividend and should not be held primarily for income.

09

Is NUS or MED or HIMS or HLF or USNA better for a retirement portfolio?

For long-horizon retirement investors, Medifast, Inc.

(MED) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 94)). Hims & Hers Health, Inc. (HIMS) carries a higher beta of 2. 40 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MED: +23. 4%, HIMS: +161. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between NUS and MED and HIMS and HLF and USNA?

These companies operate in different sectors (NUS (Consumer Defensive) and MED (Consumer Cyclical) and HIMS (Healthcare) and HLF (Consumer Defensive) and USNA (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: NUS is a small-cap deep-value stock; MED is a small-cap quality compounder stock; HIMS is a small-cap high-growth stock; HLF is a small-cap deep-value stock; USNA is a small-cap quality compounder stock. NUS pays a dividend while MED, HIMS, HLF, USNA do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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