Software - Application
Compare Stocks
5 / 10Stock Comparison
PD vs NOW vs DDOG vs MSFT vs GOOGL
Revenue, margins, valuation, and 5-year total return — side by side.
Software - Application
Software - Application
Software - Infrastructure
Internet Content & Information
PD vs NOW vs DDOG vs MSFT vs GOOGL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Software - Application | Software - Application | Software - Application | Software - Infrastructure | Internet Content & Information |
| Market Cap | $669M | $94.48B | $71.25B | $3.08T | $4.85T |
| Revenue (TTM) | $493M | $13.96B | $3.67B | $318.27B | $422.57B |
| Net Income (TTM) | $174M | $1.76B | $136M | $125.22B | $160.21B |
| Gross Margin | 84.9% | 76.6% | 79.9% | 68.3% | 60.4% |
| Operating Margin | 0.7% | 13.4% | -0.7% | 46.8% | 32.7% |
| Forward P/E | 6.5x | 21.9x | 86.9x | 24.8x | 28.9x |
| Total Debt | $413M | $3.20B | $1.54B | $112.18B | $59.29B |
| Cash & Equiv. | $237M | $3.73B | $401M | $30.24B | $30.71B |
PD vs NOW vs DDOG vs MSFT vs GOOGL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| PagerDuty, Inc. (PD) | 100 | 27.5 | -72.5% |
| ServiceNow, Inc. (NOW) | 100 | 23.5 | -76.5% |
| Datadog, Inc. (DDOG) | 100 | 280.8 | +180.8% |
| Microsoft Corporati… (MSFT) | 100 | 226.5 | +126.5% |
| Alphabet Inc. (GOOGL) | 100 | 559.0 | +459.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: PD vs NOW vs DDOG vs MSFT vs GOOGL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
PD ranks third and is worth considering specifically for value.
- Lower P/E (6.5x vs 28.9x)
NOW is the clearest fit if your priority is valuation efficiency.
- PEG 0.32 vs MSFT's 1.32
DDOG is the clearest fit if your priority is growth exposure.
- Rev growth 27.7%, EPS growth -41.2%, 3Y rev CAGR 26.9%
- 27.7% revenue growth vs PD's 5.4%
MSFT carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 19 yrs, beta 0.85, yield 0.8%
- Lower volatility, beta 0.85, Low D/E 32.7%, current ratio 1.35x
- Beta 0.85, yield 0.8%, current ratio 1.35x
- 39.3% margin vs DDOG's 3.7%
GOOGL is the #2 pick in this set and the best alternative if long-term compounding is your priority.
- 10.0% 10Y total return vs MSFT's 7.8%
- +160.3% vs NOW's -90.6%
- 27.4% ROA vs DDOG's 2.1%, ROIC 25.1% vs -0.8%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 27.7% revenue growth vs PD's 5.4% | |
| Value | Lower P/E (6.5x vs 28.9x) | |
| Quality / Margins | 39.3% margin vs DDOG's 3.7% | |
| Stability / Safety | Beta 0.85 vs NOW's 1.39 | |
| Dividends | 0.8% yield, 19-year raise streak, vs GOOGL's 0.2%, (3 stocks pay no dividend) | |
| Momentum (1Y) | +160.3% vs NOW's -90.6% | |
| Efficiency (ROA) | 27.4% ROA vs DDOG's 2.1%, ROIC 25.1% vs -0.8% |
PD vs NOW vs DDOG vs MSFT vs GOOGL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Segment breakdown not available.
PD vs NOW vs DDOG vs MSFT vs GOOGL — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
GOOGL leads in 2 of 6 categories
PD leads 1 • MSFT leads 1 • NOW leads 0 • DDOG leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
Evenly matched — PD and MSFT each lead in 2 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
GOOGL is the larger business by revenue, generating $422.6B annually — 857.9x PD's $493M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to DDOG's 3.7%. On growth, DDOG holds the edge at +32.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $493M | $14.0B | $3.7B | $318.3B | $422.6B |
| EBITDAEarnings before interest/tax | $22M | $2.7B | $73M | $192.6B | $161.3B |
| Net IncomeAfter-tax profit | $174M | $1.8B | $136M | $125.2B | $160.2B |
| Free Cash FlowCash after capex | $111M | $4.6B | $1.1B | $72.9B | $73.3B |
| Gross MarginGross profit ÷ Revenue | +84.9% | +76.6% | +79.9% | +68.3% | +60.4% |
| Operating MarginEBIT ÷ Revenue | +0.7% | +13.4% | -0.7% | +46.8% | +32.7% |
| Net MarginNet income ÷ Revenue | +35.3% | +12.6% | +3.7% | +39.3% | +37.9% |
| FCF MarginFCF ÷ Revenue | +22.5% | +33.2% | +29.4% | +22.9% | +17.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +2.7% | +22.1% | +32.2% | +18.3% | +21.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +2.0% | +2.3% | +120.9% | +23.4% | +81.9% |
Valuation Metrics
PD leads this category, winning 5 of 7 comparable metrics.
Valuation Metrics
At 3.9x trailing earnings, PD trades at a 99% valuation discount to DDOG's 667.2x P/E. Adjusting for growth (PEG ratio), NOW offers better value at 0.79x vs MSFT's 1.62x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $669M | $94.5B | $71.2B | $3.08T | $4.85T |
| Enterprise ValueMkt cap + debt − cash | $845M | $94.0B | $72.4B | $3.17T | $4.88T |
| Trailing P/EPrice ÷ TTM EPS | 3.90x | 54.60x | 667.20x | 30.43x | 37.07x |
| Forward P/EPrice ÷ next-FY EPS est. | 6.48x | 21.94x | 86.87x | 24.77x | 28.90x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.79x | — | 1.62x | 1.24x |
| EV / EBITDAEnterprise value multiple | 144.69x | 36.67x | 926.09x | 19.46x | 32.44x |
| Price / SalesMarket cap ÷ Revenue | 1.36x | 7.12x | 20.79x | 10.94x | 12.03x |
| Price / BookPrice ÷ Book value/share | 2.50x | 7.36x | 19.49x | 9.02x | 11.80x |
| Price / FCFMarket cap ÷ FCF | 5.98x | 20.65x | 71.21x | 43.06x | 66.17x |
Profitability & Efficiency
GOOGL leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
PD delivers a 71.6% return on equity — every $100 of shareholder capital generates $72 in annual profit, vs $4 for DDOG. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to PD's 1.53x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs NOW's 3/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +71.6% | +15.0% | +3.8% | +33.1% | +39.0% |
| ROA (TTM)Return on assets | +18.1% | +7.5% | +2.1% | +19.2% | +27.4% |
| ROICReturn on invested capital | +1.2% | +12.4% | -0.8% | +24.9% | +25.1% |
| ROCEReturn on capital employed | +0.9% | +13.2% | -1.0% | +29.7% | +30.3% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 3 | 6 | 6 | 7 |
| Debt / EquityFinancial leverage | 1.53x | 0.25x | 0.41x | 0.33x | 0.14x |
| Net DebtTotal debt minus cash | $176M | -$523M | $1.1B | $81.9B | $28.6B |
| Cash & Equiv.Liquid assets | $237M | $3.7B | $401M | $30.2B | $30.7B |
| Total DebtShort + long-term debt | $413M | $3.2B | $1.5B | $112.2B | $59.3B |
| Interest CoverageEBIT ÷ Interest expense | 3.47x | 185.08x | 4.46x | 55.65x | 392.15x |
Total Returns (Dividends Reinvested)
GOOGL leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GOOGL five years ago would be worth $35,112 today (with dividends reinvested), compared to $1,953 for NOW. Over the past 12 months, GOOGL leads with a +160.3% total return vs NOW's -90.6%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 55.1% vs NOW's -40.8% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -41.2% | -38.2% | +49.6% | -12.0% | +27.2% |
| 1-Year ReturnPast 12 months | -53.5% | -90.6% | +83.3% | -4.5% | +160.3% |
| 3-Year ReturnCumulative with dividends | -75.0% | -79.2% | +154.9% | +37.6% | +273.3% |
| 5-Year ReturnCumulative with dividends | -79.5% | -80.5% | +160.4% | +73.8% | +251.1% |
| 10-Year ReturnCumulative with dividends | -80.9% | +35.2% | +433.0% | +776.0% | +1003.5% |
| CAGR (3Y)Annualised 3-year return | -37.0% | -40.8% | +36.6% | +11.2% | +55.1% |
Risk & Volatility
Evenly matched — MSFT and GOOGL each lead in 1 of 2 comparable metrics.
Risk & Volatility
MSFT is the less volatile stock with a 0.85 beta — it tends to amplify market swings less than NOW's 1.39 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.7% from its 52-week high vs NOW's 8.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.16x | 1.39x | 1.33x | 0.85x | 1.28x |
| 52-Week HighHighest price in past year | $18.00 | $1057.39 | $201.69 | $555.45 | $402.00 |
| 52-Week LowLowest price in past year | $5.70 | $81.24 | $98.01 | $356.28 | $152.20 |
| % of 52W HighCurrent price vs 52-week peak | +40.5% | +8.6% | +99.2% | +74.7% | +99.7% |
| RSI (14)Momentum oscillator 0–100 | 58.4 | 48.0 | 83.9 | 57.9 | 83.5 |
| Avg Volume (50D)Average daily shares traded | 2.7M | 21.1M | 5.1M | 32.5M | 28.0M |
Analyst Outlook
MSFT leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: PD as "Hold", NOW as "Buy", DDOG as "Buy", MSFT as "Buy", GOOGL as "Buy". Consensus price targets imply 103.0% upside for PD (target: $15) vs 1.4% for DDOG (target: $203). For income investors, MSFT offers the higher dividend yield at 0.78% vs GOOGL's 0.21%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $14.80 | $154.08 | $202.92 | $556.88 | $406.28 |
| # AnalystsCovering analysts | 23 | 68 | 47 | 81 | 82 |
| Dividend YieldAnnual dividend ÷ price | — | — | — | +0.8% | +0.2% |
| Dividend StreakConsecutive years of raises | — | — | — | 19 | 2 |
| Dividend / ShareAnnual DPS | — | — | — | $3.23 | $0.82 |
| Buyback YieldShare repurchases ÷ mkt cap | +20.2% | +1.9% | 0.0% | +0.6% | +0.9% |
GOOGL leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). PD leads in 1 (Valuation Metrics). 2 tied.
PD vs NOW vs DDOG vs MSFT vs GOOGL: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is PD or NOW or DDOG or MSFT or GOOGL a better buy right now?
For growth investors, Datadog, Inc.
(DDOG) is the stronger pick with 27. 7% revenue growth year-over-year, versus 5. 4% for PagerDuty, Inc. (PD). PagerDuty, Inc. (PD) offers the better valuation at 3. 9x trailing P/E (6. 5x forward), making it the more compelling value choice. Analysts rate ServiceNow, Inc. (NOW) a "Buy" — based on 68 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — PD or NOW or DDOG or MSFT or GOOGL?
On trailing P/E, PagerDuty, Inc.
(PD) is the cheapest at 3. 9x versus Datadog, Inc. at 667. 2x. On forward P/E, PagerDuty, Inc. is actually cheaper at 6. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: ServiceNow, Inc. wins at 0. 32x versus Microsoft Corporation's 1. 32x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — PD or NOW or DDOG or MSFT or GOOGL?
Over the past 5 years, Alphabet Inc.
(GOOGL) delivered a total return of +251. 1%, compared to -80. 5% for ServiceNow, Inc. (NOW). Over 10 years, the gap is even starker: GOOGL returned +1004% versus PD's -80. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — PD or NOW or DDOG or MSFT or GOOGL?
By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.
85β versus ServiceNow, Inc. 's 1. 39β — meaning NOW is approximately 63% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 153% for PagerDuty, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — PD or NOW or DDOG or MSFT or GOOGL?
By revenue growth (latest reported year), Datadog, Inc.
(DDOG) is pulling ahead at 27. 7% versus 5. 4% for PagerDuty, Inc. (PD). On earnings-per-share growth, the picture is similar: PagerDuty, Inc. grew EPS 416. 9% year-over-year, compared to -41. 2% for Datadog, Inc.. Over a 3-year CAGR, DDOG leads at 26. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — PD or NOW or DDOG or MSFT or GOOGL?
Microsoft Corporation (MSFT) is the more profitable company, earning 36.
1% net margin versus 3. 1% for Datadog, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -1. 3% for DDOG. At the gross margin level — before operating expenses — PD leads at 84. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is PD or NOW or DDOG or MSFT or GOOGL more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, ServiceNow, Inc. (NOW) is the more undervalued stock at a PEG of 0. 32x versus Microsoft Corporation's 1. 32x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, PagerDuty, Inc. (PD) trades at 6. 5x forward P/E versus 86. 9x for Datadog, Inc. — 80. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PD: 103. 0% to $14. 80.
08Which pays a better dividend — PD or NOW or DDOG or MSFT or GOOGL?
In this comparison, MSFT (0.
8% yield), GOOGL (0. 2% yield) pay a dividend. PD, NOW, DDOG do not pay a meaningful dividend and should not be held primarily for income.
09Is PD or NOW or DDOG or MSFT or GOOGL better for a retirement portfolio?
For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
85), 0. 8% yield, +776. 0% 10Y return). Both have compounded well over 10 years (MSFT: +776. 0%, NOW: +35. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between PD and NOW and DDOG and MSFT and GOOGL?
These companies operate in different sectors (PD (Technology) and NOW (Technology) and DDOG (Technology) and MSFT (Technology) and GOOGL (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: PD is a small-cap deep-value stock; NOW is a mid-cap high-growth stock; DDOG is a mid-cap high-growth stock; MSFT is a mega-cap quality compounder stock; GOOGL is a mega-cap high-growth stock. MSFT pays a dividend while PD, NOW, DDOG, GOOGL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.
You Might Also Compare
Based on how these companies actually compete and overlap — not just which sector they're filed under.