Auto - Recreational Vehicles
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PII vs HOG
Revenue, margins, valuation, and 5-year total return — side by side.
Auto - Recreational Vehicles
PII vs HOG — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Auto - Recreational Vehicles | Auto - Recreational Vehicles |
| Market Cap | $3.80B | $2.64B |
| Revenue (TTM) | $7.27B | $4.32B |
| Net Income (TTM) | $-446M | $230M |
| Gross Margin | 19.6% | 23.0% |
| Operating Margin | -0.5% | 5.9% |
| Forward P/E | 37.3x | 57.5x |
| Total Debt | $1.54B | $3.05B |
| Cash & Equiv. | $138M | $3.09B |
PII vs HOG — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Polaris Inc. (PII) | 100 | 76.8 | -23.2% |
| Harley-Davidson, In… (HOG) | 100 | 110.7 | +10.7% |
Price return only. Dividends and distributions are not included.
Quick Verdict: PII vs HOG
Each card shows where this stock fits in a portfolio — not just who wins on paper.
PII carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 29 yrs, beta 1.56, yield 3.9%
- Rev growth -0.3%, EPS growth -5.2%, 3Y rev CAGR -5.9%
- 4.3% 10Y total return vs HOG's -28.0%
HOG is the clearest fit if your priority is sleep-well-at-night and defensive.
- Lower volatility, beta 0.96, Low D/E 96.7%, current ratio 2.10x
- Beta 0.96, yield 3.0%, current ratio 2.10x
- 5.3% margin vs PII's -6.1%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | -0.3% revenue growth vs HOG's -13.8% | |
| Value | Lower P/E (37.3x vs 57.5x) | |
| Quality / Margins | 5.3% margin vs PII's -6.1% | |
| Stability / Safety | Beta 0.96 vs PII's 1.56, lower leverage | |
| Dividends | 3.9% yield, 29-year raise streak, vs HOG's 3.0% | |
| Momentum (1Y) | +107.0% vs HOG's +6.0% | |
| Efficiency (ROA) | 2.4% ROA vs PII's -8.6%, ROIC 5.0% vs -0.8% |
PII vs HOG — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
PII vs HOG — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
Evenly matched — PII and HOG each lead in 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
PII is the larger business by revenue, generating $7.3B annually — 1.7x HOG's $4.3B. HOG is the more profitable business, keeping 5.3% of every revenue dollar as net income compared to PII's -6.1%. On growth, PII holds the edge at +8.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $7.3B | $4.3B |
| EBITDAEarnings before interest/tax | $178M | $366M |
| Net IncomeAfter-tax profit | -$446M | $230M |
| Free Cash FlowCash after capex | $161M | $44M |
| Gross MarginGross profit ÷ Revenue | +19.6% | +23.0% |
| Operating MarginEBIT ÷ Revenue | -0.5% | +5.9% |
| Net MarginNet income ÷ Revenue | -6.1% | +5.3% |
| FCF MarginFCF ÷ Revenue | +2.2% | +1.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | +8.0% | -11.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +29.1% | -79.4% |
Valuation Metrics
Evenly matched — PII and HOG each lead in 3 of 6 comparable metrics.
Valuation Metrics
On an enterprise value basis, HOG's 5.3x EV/EBITDA is more attractive than PII's 20.2x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $3.8B | $2.6B |
| Enterprise ValueMkt cap + debt − cash | $5.2B | $2.6B |
| Trailing P/EPrice ÷ TTM EPS | -8.20x | 8.50x |
| Forward P/EPrice ÷ next-FY EPS est. | 37.25x | 57.47x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.04x |
| EV / EBITDAEnterprise value multiple | 20.20x | 5.29x |
| Price / SalesMarket cap ÷ Revenue | 0.53x | 0.59x |
| Price / BookPrice ÷ Book value/share | 4.54x | 0.91x |
| Price / FCFMarket cap ÷ FCF | 6.81x | 6.37x |
Profitability & Efficiency
HOG leads this category, winning 8 of 9 comparable metrics.
Profitability & Efficiency
HOG delivers a 7.0% return on equity — every $100 of shareholder capital generates $7 in annual profit, vs $-45 for PII. HOG carries lower financial leverage with a 0.97x debt-to-equity ratio, signaling a more conservative balance sheet compared to PII's 1.83x. On the Piotroski fundamental quality scale (0–9), HOG scores 7/9 vs PII's 4/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | -45.2% | +7.0% |
| ROA (TTM)Return on assets | -8.6% | +2.4% |
| ROICReturn on invested capital | -0.8% | +5.0% |
| ROCEReturn on capital employed | -1.0% | +5.6% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 7 |
| Debt / EquityFinancial leverage | 1.83x | 0.97x |
| Net DebtTotal debt minus cash | $1.4B | -$38M |
| Cash & Equiv.Liquid assets | $138M | $3.1B |
| Total DebtShort + long-term debt | $1.5B | $3.1B |
| Interest CoverageEBIT ÷ Interest expense | -3.26x | 13.87x |
Total Returns (Dividends Reinvested)
Evenly matched — PII and HOG each lead in 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in PII five years ago would be worth $5,543 today (with dividends reinvested), compared to $5,425 for HOG. Over the past 12 months, PII leads with a +107.0% total return vs HOG's +6.0%. The 3-year compound annual growth rate (CAGR) favors HOG at -10.3% vs PII's -10.8% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +1.9% | +15.4% |
| 1-Year ReturnPast 12 months | +107.0% | +6.0% |
| 3-Year ReturnCumulative with dividends | -29.0% | -27.8% |
| 5-Year ReturnCumulative with dividends | -44.6% | -45.8% |
| 10-Year ReturnCumulative with dividends | +4.3% | -28.0% |
| CAGR (3Y)Annualised 3-year return | -10.8% | -10.3% |
Risk & Volatility
Evenly matched — PII and HOG each lead in 1 of 2 comparable metrics.
Risk & Volatility
HOG is the less volatile stock with a 0.96 beta — it tends to amplify market swings less than PII's 1.56 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PII currently trades 89.1% from its 52-week high vs HOG's 75.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.56x | 0.96x |
| 52-Week HighHighest price in past year | $75.25 | $31.25 |
| 52-Week LowLowest price in past year | $33.23 | $17.09 |
| % of 52W HighCurrent price vs 52-week peak | +89.1% | +75.6% |
| RSI (14)Momentum oscillator 0–100 | 62.2 | 57.1 |
| Avg Volume (50D)Average daily shares traded | 1.3M | 3.5M |
Analyst Outlook
PII leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Wall Street rates PII as "Hold" and HOG as "Hold". Consensus price targets imply 2.5% upside for PII (target: $69) vs -12.0% for HOG (target: $21). For income investors, PII offers the higher dividend yield at 3.94% vs HOG's 3.02%.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold |
| Price TargetConsensus 12-month target | $68.75 | $20.80 |
| # AnalystsCovering analysts | 27 | 35 |
| Dividend YieldAnnual dividend ÷ price | +3.9% | +3.0% |
| Dividend StreakConsecutive years of raises | 29 | 5 |
| Dividend / ShareAnnual DPS | $2.64 | $0.71 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.1% | +13.4% |
HOG leads in 1 of 6 categories (Profitability & Efficiency). PII leads in 1 (Analyst Outlook). 4 tied.
PII vs HOG: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is PII or HOG a better buy right now?
For growth investors, Polaris Inc.
(PII) is the stronger pick with -0. 3% revenue growth year-over-year, versus -13. 8% for Harley-Davidson, Inc. (HOG). Harley-Davidson, Inc. (HOG) offers the better valuation at 8. 5x trailing P/E (57. 5x forward), making it the more compelling value choice. Analysts rate Polaris Inc. (PII) a "Hold" — based on 27 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — PII or HOG?
On forward P/E, Polaris Inc.
is actually cheaper at 37. 3x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — PII or HOG?
Over the past 5 years, Polaris Inc.
(PII) delivered a total return of -44. 6%, compared to -45. 8% for Harley-Davidson, Inc. (HOG). Over 10 years, the gap is even starker: PII returned +4. 3% versus HOG's -28. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — PII or HOG?
By beta (market sensitivity over 5 years), Harley-Davidson, Inc.
(HOG) is the lower-risk stock at 0. 96β versus Polaris Inc. 's 1. 56β — meaning PII is approximately 62% more volatile than HOG relative to the S&P 500. On balance sheet safety, Harley-Davidson, Inc. (HOG) carries a lower debt/equity ratio of 97% versus 183% for Polaris Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — PII or HOG?
By revenue growth (latest reported year), Polaris Inc.
(PII) is pulling ahead at -0. 3% versus -13. 8% for Harley-Davidson, Inc. (HOG). On earnings-per-share growth, the picture is similar: Harley-Davidson, Inc. grew EPS -19. 2% year-over-year, compared to -519. 5% for Polaris Inc.. Over a 3-year CAGR, PII leads at -5. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — PII or HOG?
Harley-Davidson, Inc.
(HOG) is the more profitable company, earning 7. 6% net margin versus -6. 5% for Polaris Inc. — meaning it keeps 7. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HOG leads at 8. 6% versus -0. 4% for PII. At the gross margin level — before operating expenses — HOG leads at 30. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is PII or HOG more undervalued right now?
On forward earnings alone, Polaris Inc.
(PII) trades at 37. 3x forward P/E versus 57. 5x for Harley-Davidson, Inc. — 20. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PII: 2. 5% to $68. 75.
08Which pays a better dividend — PII or HOG?
All stocks in this comparison pay dividends.
Polaris Inc. (PII) offers the highest yield at 3. 9%, versus 3. 0% for Harley-Davidson, Inc. (HOG).
09Is PII or HOG better for a retirement portfolio?
For long-horizon retirement investors, Harley-Davidson, Inc.
(HOG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 96), 3. 0% yield). Polaris Inc. (PII) carries a higher beta of 1. 56 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HOG: -28. 0%, PII: +4. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between PII and HOG?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: PII is a small-cap income-oriented stock; HOG is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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