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PII vs HOG vs FOXF vs F
Revenue, margins, valuation, and 5-year total return — side by side.
Auto - Recreational Vehicles
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PII vs HOG vs FOXF vs F — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Auto - Recreational Vehicles | Auto - Recreational Vehicles | Auto - Parts | Auto - Manufacturers |
| Market Cap | $3.80B | $2.64B | $779M | $47.73B |
| Revenue (TTM) | $7.27B | $4.32B | $1.48B | $189.86B |
| Net Income (TTM) | $-446M | $230M | $-300M | $-6.11B |
| Gross Margin | 19.6% | 23.0% | 29.7% | 9.2% |
| Operating Margin | -0.5% | 5.9% | -18.0% | 1.8% |
| Forward P/E | 37.3x | 57.5x | 18.4x | 7.7x |
| Total Debt | $1.54B | $3.05B | $780M | $167.57B |
| Cash & Equiv. | $138M | $3.09B | $58M | $23.36B |
PII vs HOG vs FOXF vs F — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Polaris Inc. (PII) | 100 | 76.8 | -23.2% |
| Harley-Davidson, In… (HOG) | 100 | 110.7 | +10.7% |
| Fox Factory Holding… (FOXF) | 100 | 25.8 | -74.2% |
| Ford Motor Company (F) | 100 | 213.3 | +113.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: PII vs HOG vs FOXF vs F
Each card shows where this stock fits in a portfolio — not just who wins on paper.
PII is the clearest fit if your priority is momentum.
- +107.0% vs FOXF's -8.6%
HOG carries the broadest edge in this set and is the clearest fit for sleep-well-at-night.
- Lower volatility, beta 0.96, Low D/E 96.7%, current ratio 2.10x
- 5.3% margin vs FOXF's -20.2%
- Beta 0.96 vs PII's 1.56, lower leverage
- 2.4% ROA vs FOXF's -16.5%, ROIC 5.0% vs -24.2%
FOXF is the clearest fit if your priority is growth.
- 5.3% revenue growth vs HOG's -13.8%
F is the #2 pick in this set and the best alternative if income & stability and growth exposure is your priority.
- Dividend streak 0 yrs, beta 0.97, yield 6.2%
- Rev growth 1.2%, EPS growth -241.1%, 3Y rev CAGR 5.8%
- 36.2% 10Y total return vs PII's 4.3%
- Beta 0.97, yield 6.2%, current ratio 1.07x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 5.3% revenue growth vs HOG's -13.8% | |
| Value | Lower P/E (7.7x vs 18.4x) | |
| Quality / Margins | 5.3% margin vs FOXF's -20.2% | |
| Stability / Safety | Beta 0.96 vs PII's 1.56, lower leverage | |
| Dividends | 6.2% yield, vs PII's 3.9%, (1 stock pays no dividend) | |
| Momentum (1Y) | +107.0% vs FOXF's -8.6% | |
| Efficiency (ROA) | 2.4% ROA vs FOXF's -16.5%, ROIC 5.0% vs -24.2% |
PII vs HOG vs FOXF vs F — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
PII vs HOG vs FOXF vs F — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
F leads in 2 of 6 categories
HOG leads 1 • PII leads 0 • FOXF leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
Evenly matched — HOG and F each lead in 2 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
F is the larger business by revenue, generating $189.9B annually — 128.2x FOXF's $1.5B. HOG is the more profitable business, keeping 5.3% of every revenue dollar as net income compared to FOXF's -20.2%. On growth, PII holds the edge at +8.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $7.3B | $4.3B | $1.5B | $189.9B |
| EBITDAEarnings before interest/tax | $178M | $366M | -$196M | $10.0B |
| Net IncomeAfter-tax profit | -$446M | $230M | -$300M | -$6.1B |
| Free Cash FlowCash after capex | $161M | $44M | $12M | $11.9B |
| Gross MarginGross profit ÷ Revenue | +19.6% | +23.0% | +29.7% | +9.2% |
| Operating MarginEBIT ÷ Revenue | -0.5% | +5.9% | -18.0% | +1.8% |
| Net MarginNet income ÷ Revenue | -6.1% | +5.3% | -20.2% | -3.2% |
| FCF MarginFCF ÷ Revenue | +2.2% | +1.0% | +0.8% | +6.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +8.0% | -11.8% | +3.8% | +6.4% |
| EPS Growth (YoY)Latest quarter vs prior year | +29.1% | -79.4% | +94.2% | +4.3% |
Valuation Metrics
F leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
On an enterprise value basis, HOG's 5.3x EV/EBITDA is more attractive than F's 22.5x.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $3.8B | $2.6B | $779M | $47.7B |
| Enterprise ValueMkt cap + debt − cash | $5.2B | $2.6B | $1.5B | $191.9B |
| Trailing P/EPrice ÷ TTM EPS | -8.20x | 8.50x | -1.42x | -5.91x |
| Forward P/EPrice ÷ next-FY EPS est. | 37.25x | 57.47x | 18.42x | 7.72x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.04x | — | — |
| EV / EBITDAEnterprise value multiple | 20.20x | 5.29x | — | 22.51x |
| Price / SalesMarket cap ÷ Revenue | 0.53x | 0.59x | 0.53x | 0.25x |
| Price / BookPrice ÷ Book value/share | 4.54x | 0.91x | 1.16x | 1.35x |
| Price / FCFMarket cap ÷ FCF | 6.81x | 6.37x | 28.89x | 3.83x |
Profitability & Efficiency
HOG leads this category, winning 8 of 9 comparable metrics.
Profitability & Efficiency
HOG delivers a 7.0% return on equity — every $100 of shareholder capital generates $7 in annual profit, vs $-45 for PII. HOG carries lower financial leverage with a 0.97x debt-to-equity ratio, signaling a more conservative balance sheet compared to F's 4.66x. On the Piotroski fundamental quality scale (0–9), HOG scores 7/9 vs F's 3/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | -45.2% | +7.0% | -37.0% | -14.7% |
| ROA (TTM)Return on assets | -8.6% | +2.4% | -16.5% | -2.1% |
| ROICReturn on invested capital | -0.8% | +5.0% | -24.2% | +1.0% |
| ROCEReturn on capital employed | -1.0% | +5.6% | -30.9% | +1.4% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 7 | 4 | 3 |
| Debt / EquityFinancial leverage | 1.83x | 0.97x | 1.16x | 4.66x |
| Net DebtTotal debt minus cash | $1.4B | -$38M | $722M | $144.2B |
| Cash & Equiv.Liquid assets | $138M | $3.1B | $58M | $23.4B |
| Total DebtShort + long-term debt | $1.5B | $3.1B | $780M | $167.6B |
| Interest CoverageEBIT ÷ Interest expense | -3.26x | 13.87x | -5.17x | 0.93x |
Total Returns (Dividends Reinvested)
F leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in F five years ago would be worth $13,291 today (with dividends reinvested), compared to $1,158 for FOXF. Over the past 12 months, PII leads with a +107.0% total return vs FOXF's -8.6%. The 3-year compound annual growth rate (CAGR) favors F at 5.6% vs FOXF's -42.1% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | +1.9% | +15.4% | +6.6% | -7.6% |
| 1-Year ReturnPast 12 months | +107.0% | +6.0% | -8.6% | +24.3% |
| 3-Year ReturnCumulative with dividends | -29.0% | -27.8% | -80.6% | +17.8% |
| 5-Year ReturnCumulative with dividends | -44.6% | -45.8% | -88.4% | +32.9% |
| 10-Year ReturnCumulative with dividends | +4.3% | -28.0% | +7.0% | +36.2% |
| CAGR (3Y)Annualised 3-year return | -10.8% | -10.3% | -42.1% | +5.6% |
Risk & Volatility
Evenly matched — PII and HOG each lead in 1 of 2 comparable metrics.
Risk & Volatility
HOG is the less volatile stock with a 0.96 beta — it tends to amplify market swings less than PII's 1.56 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PII currently trades 89.1% from its 52-week high vs FOXF's 59.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.56x | 0.96x | 1.55x | 0.97x |
| 52-Week HighHighest price in past year | $75.25 | $31.25 | $31.18 | $14.80 |
| 52-Week LowLowest price in past year | $33.23 | $17.09 | $13.08 | $9.88 |
| % of 52W HighCurrent price vs 52-week peak | +89.1% | +75.6% | +59.6% | +82.3% |
| RSI (14)Momentum oscillator 0–100 | 62.2 | 57.1 | 57.0 | 49.3 |
| Avg Volume (50D)Average daily shares traded | 1.3M | 3.5M | 658K | 42.5M |
Analyst Outlook
Evenly matched — PII and F each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: PII as "Hold", HOG as "Hold", FOXF as "Buy", F as "Hold". Consensus price targets imply 15.8% upside for FOXF (target: $22) vs -12.0% for HOG (target: $21). For income investors, F offers the higher dividend yield at 6.17% vs HOG's 3.02%.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold | Buy | Hold |
| Price TargetConsensus 12-month target | $68.75 | $20.80 | $21.50 | $13.96 |
| # AnalystsCovering analysts | 27 | 35 | 18 | 46 |
| Dividend YieldAnnual dividend ÷ price | +3.9% | +3.0% | — | +6.2% |
| Dividend StreakConsecutive years of raises | 29 | 5 | 1 | 0 |
| Dividend / ShareAnnual DPS | $2.64 | $0.71 | — | $0.75 |
| Buyback YieldShare repurchases ÷ mkt cap | +0.1% | +13.4% | +0.2% | 0.0% |
F leads in 2 of 6 categories (Valuation Metrics, Total Returns). HOG leads in 1 (Profitability & Efficiency). 3 tied.
PII vs HOG vs FOXF vs F: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is PII or HOG or FOXF or F a better buy right now?
For growth investors, Fox Factory Holding Corp.
(FOXF) is the stronger pick with 5. 3% revenue growth year-over-year, versus -13. 8% for Harley-Davidson, Inc. (HOG). Harley-Davidson, Inc. (HOG) offers the better valuation at 8. 5x trailing P/E (57. 5x forward), making it the more compelling value choice. Analysts rate Fox Factory Holding Corp. (FOXF) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — PII or HOG or FOXF or F?
On forward P/E, Ford Motor Company is actually cheaper at 7.
7x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — PII or HOG or FOXF or F?
Over the past 5 years, Ford Motor Company (F) delivered a total return of +32.
9%, compared to -88. 4% for Fox Factory Holding Corp. (FOXF). Over 10 years, the gap is even starker: F returned +36. 2% versus HOG's -28. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — PII or HOG or FOXF or F?
By beta (market sensitivity over 5 years), Harley-Davidson, Inc.
(HOG) is the lower-risk stock at 0. 96β versus Polaris Inc. 's 1. 56β — meaning PII is approximately 62% more volatile than HOG relative to the S&P 500. On balance sheet safety, Harley-Davidson, Inc. (HOG) carries a lower debt/equity ratio of 97% versus 5% for Ford Motor Company — giving it more financial flexibility in a downturn.
05Which is growing faster — PII or HOG or FOXF or F?
By revenue growth (latest reported year), Fox Factory Holding Corp.
(FOXF) is pulling ahead at 5. 3% versus -13. 8% for Harley-Davidson, Inc. (HOG). On earnings-per-share growth, the picture is similar: Harley-Davidson, Inc. grew EPS -19. 2% year-over-year, compared to -82. 5% for Fox Factory Holding Corp.. Over a 3-year CAGR, F leads at 5. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — PII or HOG or FOXF or F?
Harley-Davidson, Inc.
(HOG) is the more profitable company, earning 7. 6% net margin versus -37. 1% for Fox Factory Holding Corp. — meaning it keeps 7. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HOG leads at 8. 6% versus -35. 6% for FOXF. At the gross margin level — before operating expenses — HOG leads at 30. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is PII or HOG or FOXF or F more undervalued right now?
On forward earnings alone, Ford Motor Company (F) trades at 7.
7x forward P/E versus 57. 5x for Harley-Davidson, Inc. — 49. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FOXF: 15. 8% to $21. 50.
08Which pays a better dividend — PII or HOG or FOXF or F?
In this comparison, F (6.
2% yield), PII (3. 9% yield), HOG (3. 0% yield) pay a dividend. FOXF does not pay a meaningful dividend and should not be held primarily for income.
09Is PII or HOG or FOXF or F better for a retirement portfolio?
For long-horizon retirement investors, Ford Motor Company (F) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
97), 6. 2% yield). Fox Factory Holding Corp. (FOXF) carries a higher beta of 1. 55 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (F: +36. 2%, FOXF: +7. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between PII and HOG and FOXF and F?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: PII is a small-cap income-oriented stock; HOG is a small-cap deep-value stock; FOXF is a small-cap quality compounder stock; F is a mid-cap income-oriented stock. PII, HOG, F pay a dividend while FOXF does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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