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Stock Comparison

PII vs HOG vs FOXF vs F vs GM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
PII
Polaris Inc.

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$3.80B
5Y Perf.-23.2%
HOG
Harley-Davidson, Inc.

Auto - Recreational Vehicles

Consumer CyclicalNYSE • US
Market Cap$2.64B
5Y Perf.+10.7%
FOXF
Fox Factory Holding Corp.

Auto - Parts

Consumer CyclicalNASDAQ • US
Market Cap$779M
5Y Perf.-74.2%
F
Ford Motor Company

Auto - Manufacturers

Consumer CyclicalNYSE • US
Market Cap$47.73B
5Y Perf.+113.3%
GM
General Motors Company

Auto - Manufacturers

Consumer CyclicalNYSE • US
Market Cap$70.70B
5Y Perf.+203.0%

PII vs HOG vs FOXF vs F vs GM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
PII logoPII
HOG logoHOG
FOXF logoFOXF
F logoF
GM logoGM
IndustryAuto - Recreational VehiclesAuto - Recreational VehiclesAuto - PartsAuto - ManufacturersAuto - Manufacturers
Market Cap$3.80B$2.64B$779M$47.73B$70.70B
Revenue (TTM)$7.27B$4.32B$1.48B$189.86B$184.62B
Net Income (TTM)$-446M$230M$-300M$-6.11B$2.54B
Gross Margin19.6%23.0%29.7%9.2%6.1%
Operating Margin-0.5%5.9%-18.0%1.8%1.3%
Forward P/E37.3x57.5x18.4x7.7x6.2x
Total Debt$1.54B$3.05B$780M$167.57B$130.28B
Cash & Equiv.$138M$3.09B$58M$23.36B$20.95B

PII vs HOG vs FOXF vs F vs GMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

PII
HOG
FOXF
F
GM
StockMay 20May 26Return
Polaris Inc. (PII)10076.8-23.2%
Harley-Davidson, In… (HOG)100110.7+10.7%
Fox Factory Holding… (FOXF)10025.8-74.2%
Ford Motor Company (F)100213.3+113.3%
General Motors Comp… (GM)100303.0+203.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: PII vs HOG vs FOXF vs F vs GM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: HOG leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Polaris Inc. is the stronger pick specifically for recent price momentum and sentiment. FOXF, F, and GM also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
PII
Polaris Inc.
The Momentum Pick

PII is the #2 pick in this set and the best alternative if momentum is your priority.

  • +107.0% vs FOXF's -8.6%
Best for: momentum
HOG
Harley-Davidson, Inc.
The Income Pick

HOG carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 5 yrs, beta 0.96, yield 3.0%
  • Lower volatility, beta 0.96, Low D/E 96.7%, current ratio 2.10x
  • Beta 0.96, yield 3.0%, current ratio 2.10x
  • 5.3% margin vs FOXF's -20.2%
Best for: income & stability and sleep-well-at-night
FOXF
Fox Factory Holding Corp.
The Growth Leader

FOXF ranks third and is worth considering specifically for growth.

  • 5.3% revenue growth vs HOG's -13.8%
Best for: growth
F
Ford Motor Company
The Growth Play

F is the clearest fit if your priority is growth exposure.

  • Rev growth 1.2%, EPS growth -241.1%, 3Y rev CAGR 5.8%
  • 6.2% yield, vs PII's 3.9%, (1 stock pays no dividend)
Best for: growth exposure
GM
General Motors Company
The Long-Run Compounder

GM is the clearest fit if your priority is long-term compounding.

  • 180.2% 10Y total return vs F's 36.2%
  • Lower P/E (6.2x vs 18.4x)
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthFOXF logoFOXF5.3% revenue growth vs HOG's -13.8%
ValueGM logoGMLower P/E (6.2x vs 18.4x)
Quality / MarginsHOG logoHOG5.3% margin vs FOXF's -20.2%
Stability / SafetyHOG logoHOGBeta 0.96 vs PII's 1.56, lower leverage
DividendsF logoF6.2% yield, vs PII's 3.9%, (1 stock pays no dividend)
Momentum (1Y)PII logoPII+107.0% vs FOXF's -8.6%
Efficiency (ROA)HOG logoHOG2.4% ROA vs FOXF's -16.5%, ROIC 5.0% vs -24.2%

PII vs HOG vs FOXF vs F vs GM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

PIIPolaris Inc.
FY 2025
Wholegoods
73.8%$5.3B
PG&A
26.2%$1.9B
HOGHarley-Davidson, Inc.
FY 2025
Motorcycles
59.8%$2.7B
Financial Services
19.5%$869M
Parts & Accessories
13.8%$614M
Apparel
4.9%$216M
Product and Service, Other
1.6%$69M
License
0.5%$22M
FOXFFox Factory Holding Corp.
FY 2025
Specialty Sports Group
34.7%$509M
Powered Vehicles Group
33.3%$488M
Aftermarket Applications Group
32.0%$470M
FFord Motor Company
FY 2025
Ford Credit
100.0%$13.3B
GMGeneral Motors Company
FY 2025
GMNA
91.4%$322.3B
GM Financial Segment
4.8%$17.1B
GMI
3.8%$13.4B
Cruise
0.0%$1M

PII vs HOG vs FOXF vs F vs GM — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLHOGLAGGINGF

Income & Cash Flow (Last 12 Months)

HOG leads this category, winning 2 of 6 comparable metrics.

F is the larger business by revenue, generating $189.9B annually — 128.2x FOXF's $1.5B. HOG is the more profitable business, keeping 5.3% of every revenue dollar as net income compared to FOXF's -20.2%. On growth, PII holds the edge at +8.0% YoY revenue growth, suggesting stronger near-term business momentum.

MetricPII logoPIIPolaris Inc.HOG logoHOGHarley-Davidson, …FOXF logoFOXFFox Factory Holdi…F logoFFord Motor CompanyGM logoGMGeneral Motors Co…
RevenueTrailing 12 months$7.3B$4.3B$1.5B$189.9B$184.6B
EBITDAEarnings before interest/tax$178M$366M-$196M$10.0B$15.5B
Net IncomeAfter-tax profit-$446M$230M-$300M-$6.1B$2.5B
Free Cash FlowCash after capex$161M$44M$12M$11.9B$12.5B
Gross MarginGross profit ÷ Revenue+19.6%+23.0%+29.7%+9.2%+6.1%
Operating MarginEBIT ÷ Revenue-0.5%+5.9%-18.0%+1.8%+1.3%
Net MarginNet income ÷ Revenue-6.1%+5.3%-20.2%-3.2%+1.4%
FCF MarginFCF ÷ Revenue+2.2%+1.0%+0.8%+6.3%+6.8%
Rev. Growth (YoY)Latest quarter vs prior year+8.0%-11.8%+3.8%+6.4%-0.9%
EPS Growth (YoY)Latest quarter vs prior year+29.1%-79.4%+94.2%+4.3%-15.2%
HOG leads this category, winning 2 of 6 comparable metrics.

Valuation Metrics

Evenly matched — HOG and F each lead in 2 of 6 comparable metrics.

At 8.5x trailing earnings, HOG trades at a 65% valuation discount to GM's 24.0x P/E. On an enterprise value basis, HOG's 5.3x EV/EBITDA is more attractive than F's 22.5x.

MetricPII logoPIIPolaris Inc.HOG logoHOGHarley-Davidson, …FOXF logoFOXFFox Factory Holdi…F logoFFord Motor CompanyGM logoGMGeneral Motors Co…
Market CapShares × price$3.8B$2.6B$779M$47.7B$70.7B
Enterprise ValueMkt cap + debt − cash$5.2B$2.6B$1.5B$191.9B$180.0B
Trailing P/EPrice ÷ TTM EPS-8.20x8.50x-1.42x-5.91x23.98x
Forward P/EPrice ÷ next-FY EPS est.37.25x57.47x18.42x7.72x6.22x
PEG RatioP/E ÷ EPS growth rate0.04x
EV / EBITDAEnterprise value multiple20.20x5.29x22.51x10.29x
Price / SalesMarket cap ÷ Revenue0.53x0.59x0.53x0.25x0.38x
Price / BookPrice ÷ Book value/share4.54x0.91x1.16x1.35x1.21x
Price / FCFMarket cap ÷ FCF6.81x6.37x28.89x3.83x6.38x
Evenly matched — HOG and F each lead in 2 of 6 comparable metrics.

Profitability & Efficiency

HOG leads this category, winning 8 of 9 comparable metrics.

HOG delivers a 7.0% return on equity — every $100 of shareholder capital generates $7 in annual profit, vs $-45 for PII. HOG carries lower financial leverage with a 0.97x debt-to-equity ratio, signaling a more conservative balance sheet compared to F's 4.66x. On the Piotroski fundamental quality scale (0–9), HOG scores 7/9 vs F's 3/9, reflecting strong financial health.

MetricPII logoPIIPolaris Inc.HOG logoHOGHarley-Davidson, …FOXF logoFOXFFox Factory Holdi…F logoFFord Motor CompanyGM logoGMGeneral Motors Co…
ROE (TTM)Return on equity-45.2%+7.0%-37.0%-14.7%+3.8%
ROA (TTM)Return on assets-8.6%+2.4%-16.5%-2.1%+0.9%
ROICReturn on invested capital-0.8%+5.0%-24.2%+1.0%+1.3%
ROCEReturn on capital employed-1.0%+5.6%-30.9%+1.4%+1.6%
Piotroski ScoreFundamental quality 0–947436
Debt / EquityFinancial leverage1.83x0.97x1.16x4.66x2.06x
Net DebtTotal debt minus cash$1.4B-$38M$722M$144.2B$109.3B
Cash & Equiv.Liquid assets$138M$3.1B$58M$23.4B$20.9B
Total DebtShort + long-term debt$1.5B$3.1B$780M$167.6B$130.3B
Interest CoverageEBIT ÷ Interest expense-3.26x13.87x-5.17x0.93x2.60x
HOG leads this category, winning 8 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GM leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in GM five years ago would be worth $13,592 today (with dividends reinvested), compared to $1,158 for FOXF. Over the past 12 months, PII leads with a +107.0% total return vs FOXF's -8.6%. The 3-year compound annual growth rate (CAGR) favors GM at 33.4% vs FOXF's -42.1% — a key indicator of consistent wealth creation.

MetricPII logoPIIPolaris Inc.HOG logoHOGHarley-Davidson, …FOXF logoFOXFFox Factory Holdi…F logoFFord Motor CompanyGM logoGMGeneral Motors Co…
YTD ReturnYear-to-date+1.9%+15.4%+6.6%-7.6%-3.0%
1-Year ReturnPast 12 months+107.0%+6.0%-8.6%+24.3%+73.8%
3-Year ReturnCumulative with dividends-29.0%-27.8%-80.6%+17.8%+137.4%
5-Year ReturnCumulative with dividends-44.6%-45.8%-88.4%+32.9%+35.9%
10-Year ReturnCumulative with dividends+4.3%-28.0%+7.0%+36.2%+180.2%
CAGR (3Y)Annualised 3-year return-10.8%-10.3%-42.1%+5.6%+33.4%
GM leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — HOG and GM each lead in 1 of 2 comparable metrics.

HOG is the less volatile stock with a 0.96 beta — it tends to amplify market swings less than PII's 1.56 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GM currently trades 89.5% from its 52-week high vs FOXF's 59.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricPII logoPIIPolaris Inc.HOG logoHOGHarley-Davidson, …FOXF logoFOXFFox Factory Holdi…F logoFFord Motor CompanyGM logoGMGeneral Motors Co…
Beta (5Y)Sensitivity to S&P 5001.56x0.96x1.55x0.97x1.07x
52-Week HighHighest price in past year$75.25$31.25$31.18$14.80$87.62
52-Week LowLowest price in past year$33.23$17.09$13.08$9.88$44.97
% of 52W HighCurrent price vs 52-week peak+89.1%+75.6%+59.6%+82.3%+89.5%
RSI (14)Momentum oscillator 0–10062.257.157.049.355.4
Avg Volume (50D)Average daily shares traded1.3M3.5M658K42.5M6.7M
Evenly matched — HOG and GM each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — PII and F each lead in 1 of 2 comparable metrics.

Analyst consensus: PII as "Hold", HOG as "Hold", FOXF as "Buy", F as "Hold", GM as "Buy". Consensus price targets imply 17.0% upside for GM (target: $92) vs -12.0% for HOG (target: $21). For income investors, F offers the higher dividend yield at 6.17% vs GM's 0.86%.

MetricPII logoPIIPolaris Inc.HOG logoHOGHarley-Davidson, …FOXF logoFOXFFox Factory Holdi…F logoFFord Motor CompanyGM logoGMGeneral Motors Co…
Analyst RatingConsensus buy/hold/sellHoldHoldBuyHoldBuy
Price TargetConsensus 12-month target$68.75$20.80$21.50$13.96$91.75
# AnalystsCovering analysts2735184651
Dividend YieldAnnual dividend ÷ price+3.9%+3.0%+6.2%+0.9%
Dividend StreakConsecutive years of raises295104
Dividend / ShareAnnual DPS$2.64$0.71$0.75$0.68
Buyback YieldShare repurchases ÷ mkt cap+0.1%+13.4%+0.2%0.0%+8.5%
Evenly matched — PII and F each lead in 1 of 2 comparable metrics.
Key Takeaway

HOG leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). GM leads in 1 (Total Returns). 3 tied.

Best OverallHarley-Davidson, Inc. (HOG)Leads 2 of 6 categories
Loading custom metrics...

PII vs HOG vs FOXF vs F vs GM: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is PII or HOG or FOXF or F or GM a better buy right now?

For growth investors, Fox Factory Holding Corp.

(FOXF) is the stronger pick with 5. 3% revenue growth year-over-year, versus -13. 8% for Harley-Davidson, Inc. (HOG). Harley-Davidson, Inc. (HOG) offers the better valuation at 8. 5x trailing P/E (57. 5x forward), making it the more compelling value choice. Analysts rate Fox Factory Holding Corp. (FOXF) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — PII or HOG or FOXF or F or GM?

On trailing P/E, Harley-Davidson, Inc.

(HOG) is the cheapest at 8. 5x versus General Motors Company at 24. 0x. On forward P/E, General Motors Company is actually cheaper at 6. 2x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — PII or HOG or FOXF or F or GM?

Over the past 5 years, General Motors Company (GM) delivered a total return of +35.

9%, compared to -88. 4% for Fox Factory Holding Corp. (FOXF). Over 10 years, the gap is even starker: GM returned +180. 2% versus HOG's -28. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — PII or HOG or FOXF or F or GM?

By beta (market sensitivity over 5 years), Harley-Davidson, Inc.

(HOG) is the lower-risk stock at 0. 96β versus Polaris Inc. 's 1. 56β — meaning PII is approximately 62% more volatile than HOG relative to the S&P 500. On balance sheet safety, Harley-Davidson, Inc. (HOG) carries a lower debt/equity ratio of 97% versus 5% for Ford Motor Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — PII or HOG or FOXF or F or GM?

By revenue growth (latest reported year), Fox Factory Holding Corp.

(FOXF) is pulling ahead at 5. 3% versus -13. 8% for Harley-Davidson, Inc. (HOG). On earnings-per-share growth, the picture is similar: Harley-Davidson, Inc. grew EPS -19. 2% year-over-year, compared to -82. 5% for Fox Factory Holding Corp.. Over a 3-year CAGR, F leads at 5. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — PII or HOG or FOXF or F or GM?

Harley-Davidson, Inc.

(HOG) is the more profitable company, earning 7. 6% net margin versus -37. 1% for Fox Factory Holding Corp. — meaning it keeps 7. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HOG leads at 8. 6% versus -35. 6% for FOXF. At the gross margin level — before operating expenses — HOG leads at 30. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is PII or HOG or FOXF or F or GM more undervalued right now?

On forward earnings alone, General Motors Company (GM) trades at 6.

2x forward P/E versus 57. 5x for Harley-Davidson, Inc. — 51. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GM: 17. 0% to $91. 75.

08

Which pays a better dividend — PII or HOG or FOXF or F or GM?

In this comparison, F (6.

2% yield), PII (3. 9% yield), HOG (3. 0% yield), GM (0. 9% yield) pay a dividend. FOXF does not pay a meaningful dividend and should not be held primarily for income.

09

Is PII or HOG or FOXF or F or GM better for a retirement portfolio?

For long-horizon retirement investors, General Motors Company (GM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.

07), 0. 9% yield, +180. 2% 10Y return). Fox Factory Holding Corp. (FOXF) carries a higher beta of 1. 55 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (GM: +180. 2%, FOXF: +7. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between PII and HOG and FOXF and F and GM?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: PII is a small-cap income-oriented stock; HOG is a small-cap deep-value stock; FOXF is a small-cap quality compounder stock; F is a mid-cap income-oriented stock; GM is a mid-cap quality compounder stock. PII, HOG, F, GM pay a dividend while FOXF does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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PII

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Dividend Yield > 1.5%
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HOG

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 1.2%
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FOXF

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 17%
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F

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Dividend Yield > 2.4%
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GM

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Dividend Yield > 0.5%
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Beat Both

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(PII: 8.0% · HOG: -11.8%)

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