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Stock Comparison

REAL vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
REAL
The RealReal, Inc.

Luxury Goods

Consumer CyclicalNASDAQ • US
Market Cap$3.77B
5Y Perf.-3.1%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.96T
5Y Perf.+125.1%

REAL vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
REAL logoREAL
AMZN logoAMZN
IndustryLuxury GoodsSpecialty Retail
Market Cap$3.77B$2.96T
Revenue (TTM)$693M$742.78B
Net Income (TTM)$-42M$90.80B
Gross Margin73.4%50.6%
Operating Margin-3.5%11.5%
Forward P/E322.6x35.3x
Total Debt$463M$152.99B
Cash & Equiv.$151M$86.81B

REAL vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

REAL
AMZN
StockMay 20May 26Return
The RealReal, Inc. (REAL)10096.9-3.1%
Amazon.com, Inc. (AMZN)100225.1+125.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: REAL vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AMZN leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. The RealReal, Inc. is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
REAL
The RealReal, Inc.
The Growth Play

REAL is the clearest fit if your priority is growth exposure.

  • Rev growth 15.4%, EPS growth 45.2%, 3Y rev CAGR 4.7%
  • 15.4% revenue growth vs AMZN's 12.4%
  • +89.8% vs AMZN's +48.6%
Best for: growth exposure
AMZN
Amazon.com, Inc.
The Income Pick

AMZN carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • beta 1.51
  • 7.2% 10Y total return vs REAL's -55.0%
  • Lower volatility, beta 1.51, Low D/E 37.2%, current ratio 1.05x
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthREAL logoREAL15.4% revenue growth vs AMZN's 12.4%
ValueAMZN logoAMZNLower P/E (35.3x vs 322.6x)
Quality / MarginsAMZN logoAMZN12.2% margin vs REAL's -6.0%
Stability / SafetyAMZN logoAMZNBeta 1.51 vs REAL's 2.95
DividendsTieNeither stock pays a meaningful dividend
Momentum (1Y)REAL logoREAL+89.8% vs AMZN's +48.6%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs REAL's -11.0%

REAL vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

REALThe RealReal, Inc.
FY 2025
Service
77.3%$536M
Product
13.1%$91M
Shipping and Handling
9.5%$66M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

REAL vs AMZN — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLAMZNLAGGINGREAL

Income & Cash Flow (Last 12 Months)

Evenly matched — REAL and AMZN each lead in 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 1072.1x REAL's $693M. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to REAL's -6.0%.

MetricREAL logoREALThe RealReal, Inc.AMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$693M$742.8B
EBITDAEarnings before interest/tax$13M$155.9B
Net IncomeAfter-tax profit-$42M$90.8B
Free Cash FlowCash after capex$838,000-$2.5B
Gross MarginGross profit ÷ Revenue+73.4%+50.6%
Operating MarginEBIT ÷ Revenue-3.5%+11.5%
Net MarginNet income ÷ Revenue-6.0%+12.2%
FCF MarginFCF ÷ Revenue+0.1%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year+18.3%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+48.4%+74.8%
Evenly matched — REAL and AMZN each lead in 3 of 6 comparable metrics.

Valuation Metrics

AMZN leads this category, winning 3 of 5 comparable metrics.

On an enterprise value basis, AMZN's 20.7x EV/EBITDA is more attractive than REAL's 449.7x.

MetricREAL logoREALThe RealReal, Inc.AMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$3.8B$2.96T
Enterprise ValueMkt cap + debt − cash$4.1B$3.02T
Trailing P/EPrice ÷ TTM EPS-19.12x38.35x
Forward P/EPrice ÷ next-FY EPS est.322.58x35.26x
PEG RatioP/E ÷ EPS growth rate1.37x
EV / EBITDAEnterprise value multiple449.67x20.74x
Price / SalesMarket cap ÷ Revenue5.44x4.12x
Price / BookPrice ÷ Book value/share7.24x
Price / FCFMarket cap ÷ FCF205.08x384.26x
AMZN leads this category, winning 3 of 5 comparable metrics.

Profitability & Efficiency

AMZN leads this category, winning 4 of 6 comparable metrics.

On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs REAL's 5/9, reflecting solid financial health.

MetricREAL logoREALThe RealReal, Inc.AMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity+23.3%
ROA (TTM)Return on assets-11.0%+11.5%
ROICReturn on invested capital+14.7%
ROCEReturn on capital employed-15.0%+15.3%
Piotroski ScoreFundamental quality 0–956
Debt / EquityFinancial leverage0.37x
Net DebtTotal debt minus cash$312M$66.2B
Cash & Equiv.Liquid assets$151M$86.8B
Total DebtShort + long-term debt$463M$153.0B
Interest CoverageEBIT ÷ Interest expense-0.50x39.96x
AMZN leads this category, winning 4 of 6 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — REAL and AMZN each lead in 3 of 6 comparable metrics.

A $10,000 investment in AMZN five years ago would be worth $16,632 today (with dividends reinvested), compared to $5,645 for REAL. Over the past 12 months, REAL leads with a +89.8% total return vs AMZN's +48.6%. The 3-year compound annual growth rate (CAGR) favors REAL at 111.7% vs AMZN's 37.5% — a key indicator of consistent wealth creation.

MetricREAL logoREALThe RealReal, Inc.AMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date-17.7%+21.4%
1-Year ReturnPast 12 months+89.8%+48.6%
3-Year ReturnCumulative with dividends+848.9%+159.8%
5-Year ReturnCumulative with dividends-43.6%+66.3%
10-Year ReturnCumulative with dividends-55.0%+715.9%
CAGR (3Y)Annualised 3-year return+111.7%+37.5%
Evenly matched — REAL and AMZN each lead in 3 of 6 comparable metrics.

Risk & Volatility

AMZN leads this category, winning 2 of 2 comparable metrics.

AMZN is the less volatile stock with a 1.51 beta — it tends to amplify market swings less than REAL's 2.95 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 98.7% from its 52-week high vs REAL's 74.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricREAL logoREALThe RealReal, Inc.AMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5002.95x1.51x
52-Week HighHighest price in past year$17.39$278.56
52-Week LowLowest price in past year$4.70$183.85
% of 52W HighCurrent price vs 52-week peak+74.7%+98.7%
RSI (14)Momentum oscillator 0–10064.380.5
Avg Volume (50D)Average daily shares traded3.3M45.6M
AMZN leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates REAL as "Buy" and AMZN as "Buy". Consensus price targets imply 39.8% upside for REAL (target: $18) vs 11.6% for AMZN (target: $307).

MetricREAL logoREALThe RealReal, Inc.AMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$18.17$306.77
# AnalystsCovering analysts2594
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

AMZN leads in 3 of 6 categories — strongest in Valuation Metrics and Profitability & Efficiency. 2 categories are tied.

Best OverallAmazon.com, Inc. (AMZN)Leads 3 of 6 categories
Loading custom metrics...

REAL vs AMZN: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is REAL or AMZN a better buy right now?

For growth investors, The RealReal, Inc.

(REAL) is the stronger pick with 15. 4% revenue growth year-over-year, versus 12. 4% for Amazon. com, Inc. (AMZN). Amazon. com, Inc. (AMZN) offers the better valuation at 38. 3x trailing P/E (35. 3x forward), making it the more compelling value choice. Analysts rate The RealReal, Inc. (REAL) a "Buy" — based on 25 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — REAL or AMZN?

On forward P/E, Amazon.

com, Inc. is actually cheaper at 35. 3x.

03

Which is the better long-term investment — REAL or AMZN?

Over the past 5 years, Amazon.

com, Inc. (AMZN) delivered a total return of +66. 3%, compared to -43. 6% for The RealReal, Inc. (REAL). Over 10 years, the gap is even starker: AMZN returned +715. 9% versus REAL's -55. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — REAL or AMZN?

By beta (market sensitivity over 5 years), Amazon.

com, Inc. (AMZN) is the lower-risk stock at 1. 51β versus The RealReal, Inc. 's 2. 95β — meaning REAL is approximately 96% more volatile than AMZN relative to the S&P 500.

05

Which is growing faster — REAL or AMZN?

By revenue growth (latest reported year), The RealReal, Inc.

(REAL) is pulling ahead at 15. 4% versus 12. 4% for Amazon. com, Inc. (AMZN). On earnings-per-share growth, the picture is similar: The RealReal, Inc. grew EPS 45. 2% year-over-year, compared to 29. 7% for Amazon. com, Inc.. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — REAL or AMZN?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus -6. 0% for The RealReal, Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus -3. 5% for REAL. At the gross margin level — before operating expenses — REAL leads at 69. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is REAL or AMZN more undervalued right now?

On forward earnings alone, Amazon.

com, Inc. (AMZN) trades at 35. 3x forward P/E versus 322. 6x for The RealReal, Inc. — 287. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for REAL: 39. 8% to $18. 17.

08

Which pays a better dividend — REAL or AMZN?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is REAL or AMZN better for a retirement portfolio?

For long-horizon retirement investors, Amazon.

com, Inc. (AMZN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+715. 9% 10Y return). The RealReal, Inc. (REAL) carries a higher beta of 2. 95 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (AMZN: +715. 9%, REAL: -55. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between REAL and AMZN?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: REAL is a small-cap high-growth stock; AMZN is a mega-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

REAL

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Gross Margin > 44%
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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Revenue Growth>
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(REAL: 18.3% · AMZN: 16.6%)

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