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REAL vs AMZN vs EBAY vs SHOP

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
REAL
The RealReal, Inc.

Luxury Goods

Consumer CyclicalNASDAQ • US
Market Cap$3.59B
5Y Perf.-7.5%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
EBAY
eBay Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$48.63B
5Y Perf.+133.7%
SHOP
Shopify Inc.

Software - Application

TechnologyNASDAQ • CA
Market Cap$145.00B
5Y Perf.+47.5%

REAL vs AMZN vs EBAY vs SHOP — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
REAL logoREAL
AMZN logoAMZN
EBAY logoEBAY
SHOP logoSHOP
IndustryLuxury GoodsSpecialty RetailSpecialty RetailSoftware - Application
Market Cap$3.59B$2.92T$48.63B$145.00B
Revenue (TTM)$723M$742.78B$11.60B$12.37B
Net Income (TTM)$-65M$90.80B$2.04B$1.33B
Gross Margin73.3%50.6%72.0%48.0%
Operating Margin-1.9%11.5%19.6%13.3%
Forward P/E307.7x34.8x17.4x60.9x
Total Debt$463M$152.99B$7.38B$188M
Cash & Equiv.$151M$86.81B$1.87B$1.53B

REAL vs AMZN vs EBAY vs SHOPLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

REAL
AMZN
EBAY
SHOP
StockMay 20May 26Return
The RealReal, Inc. (REAL)10092.5-7.5%
Amazon.com, Inc. (AMZN)100222.1+122.1%
eBay Inc. (EBAY)100233.7+133.7%
Shopify Inc. (SHOP)100147.5+47.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: REAL vs AMZN vs EBAY vs SHOP

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: EBAY leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. The RealReal, Inc. is the stronger pick specifically for recent price momentum and sentiment. AMZN and SHOP also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
REAL
The RealReal, Inc.
The Growth Play

REAL is the #2 pick in this set and the best alternative if growth exposure is your priority.

  • Rev growth 15.4%, EPS growth 45.2%, 3Y rev CAGR 4.7%
  • +75.9% vs SHOP's +18.2%
Best for: growth exposure
AMZN
Amazon.com, Inc.
The Value Pick

AMZN is the clearest fit if your priority is valuation efficiency.

  • PEG 1.24 vs SHOP's 2.08
  • 11.5% ROA vs REAL's -17.3%
Best for: valuation efficiency
EBAY
eBay Inc.
The Income Pick

EBAY carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 7 yrs, beta 0.73, yield 1.1%
  • Lower volatility, beta 0.73, current ratio 1.10x
  • Beta 0.73, yield 1.1%, current ratio 1.10x
  • Lower P/E (17.4x vs 60.9x)
Best for: income & stability and sleep-well-at-night
SHOP
Shopify Inc.
The Long-Run Compounder

SHOP is the clearest fit if your priority is long-term compounding.

  • 41.2% 10Y total return vs AMZN's 7.0%
  • 30.1% revenue growth vs EBAY's 7.9%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthSHOP logoSHOP30.1% revenue growth vs EBAY's 7.9%
ValueEBAY logoEBAYLower P/E (17.4x vs 60.9x)
Quality / MarginsEBAY logoEBAY17.6% margin vs REAL's -9.0%
Stability / SafetyEBAY logoEBAYBeta 0.73 vs REAL's 2.95
DividendsEBAY logoEBAY1.1% yield; 7-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)REAL logoREAL+75.9% vs SHOP's +18.2%
Efficiency (ROA)AMZN logoAMZN11.5% ROA vs REAL's -17.3%

REAL vs AMZN vs EBAY vs SHOP — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

REALThe RealReal, Inc.
FY 2025
Service
77.3%$536M
Product
13.1%$91M
Shipping and Handling
9.5%$66M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
EBAYeBay Inc.
FY 2025
Marketplaces
82.0%$9.1B
Advertising Revenues
18.0%$2.0B
SHOPShopify Inc.
FY 2025
Service
76.2%$8.8B
Subscription and Circulation
23.8%$2.8B

REAL vs AMZN vs EBAY vs SHOP — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLREALLAGGINGSHOP

Income & Cash Flow (Last 12 Months)

Evenly matched — EBAY and SHOP each lead in 2 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 1028.0x REAL's $723M. EBAY is the more profitable business, keeping 17.6% of every revenue dollar as net income compared to REAL's -9.0%. On growth, SHOP holds the edge at +34.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricREAL logoREALThe RealReal, Inc.AMZN logoAMZNAmazon.com, Inc.EBAY logoEBAYeBay Inc.SHOP logoSHOPShopify Inc.
RevenueTrailing 12 months$723M$742.8B$11.6B$12.4B
EBITDAEarnings before interest/tax$11M$155.9B$2.6B$1.7B
Net IncomeAfter-tax profit-$65M$90.8B$2.0B$1.3B
Free Cash FlowCash after capex$13M-$2.5B$1.7B$2.1B
Gross MarginGross profit ÷ Revenue+73.3%+50.6%+72.0%+48.0%
Operating MarginEBIT ÷ Revenue-1.9%+11.5%+19.6%+13.3%
Net MarginNet income ÷ Revenue-9.0%+12.2%+17.6%+10.8%
FCF MarginFCF ÷ Revenue+1.7%-0.3%+14.5%+17.2%
Rev. Growth (YoY)Latest quarter vs prior year+18.5%+16.6%+19.5%+34.3%
EPS Growth (YoY)Latest quarter vs prior year-150.0%+74.8%+5.7%+15.1%
Evenly matched — EBAY and SHOP each lead in 2 of 6 comparable metrics.

Valuation Metrics

AMZN leads this category, winning 4 of 7 comparable metrics.

At 24.5x trailing earnings, EBAY trades at a 79% valuation discount to SHOP's 118.9x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs SHOP's 4.06x — a lower PEG means you pay less per unit of expected earnings growth.

MetricREAL logoREALThe RealReal, Inc.AMZN logoAMZNAmazon.com, Inc.EBAY logoEBAYeBay Inc.SHOP logoSHOPShopify Inc.
Market CapShares × price$3.6B$2.92T$48.6B$145.0B
Enterprise ValueMkt cap + debt − cash$3.9B$2.98T$54.1B$143.7B
Trailing P/EPrice ÷ TTM EPS-18.24x37.82x24.52x118.87x
Forward P/EPrice ÷ next-FY EPS est.307.69x34.77x17.40x60.91x
PEG RatioP/E ÷ EPS growth rate1.35x4.06x
EV / EBITDAEnterprise value multiple430.51x20.47x21.03x95.83x
Price / SalesMarket cap ÷ Revenue5.19x4.07x4.38x12.55x
Price / BookPrice ÷ Book value/share7.14x10.61x10.82x
Price / FCFMarket cap ÷ FCF195.62x378.98x29.28x72.25x
AMZN leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — EBAY and SHOP each lead in 4 of 9 comparable metrics.

EBAY delivers a 44.1% return on equity — every $100 of shareholder capital generates $44 in annual profit, vs $11 for SHOP. SHOP carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to EBAY's 1.60x. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs REAL's 5/9, reflecting solid financial health.

MetricREAL logoREALThe RealReal, Inc.AMZN logoAMZNAmazon.com, Inc.EBAY logoEBAYeBay Inc.SHOP logoSHOPShopify Inc.
ROE (TTM)Return on equity+23.3%+44.1%+10.5%
ROA (TTM)Return on assets-17.3%+11.5%+11.5%+9.0%
ROICReturn on invested capital+14.7%+16.8%+9.4%
ROCEReturn on capital employed-15.0%+15.3%+17.4%+11.4%
Piotroski ScoreFundamental quality 0–95666
Debt / EquityFinancial leverage0.37x1.60x0.01x
Net DebtTotal debt minus cash$312M$66.2B$5.5B-$1.3B
Cash & Equiv.Liquid assets$151M$86.8B$1.9B$1.5B
Total DebtShort + long-term debt$463M$153.0B$7.4B$188M
Interest CoverageEBIT ÷ Interest expense-5.83x39.96x10.52x
Evenly matched — EBAY and SHOP each lead in 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

REAL leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in EBAY five years ago would be worth $18,633 today (with dividends reinvested), compared to $5,439 for REAL. Over the past 12 months, REAL leads with a +75.9% total return vs SHOP's +18.2%. The 3-year compound annual growth rate (CAGR) favors REAL at 108.4% vs SHOP's 20.2% — a key indicator of consistent wealth creation.

MetricREAL logoREALThe RealReal, Inc.AMZN logoAMZNAmazon.com, Inc.EBAY logoEBAYeBay Inc.SHOP logoSHOPShopify Inc.
YTD ReturnYear-to-date-21.5%+19.7%+22.6%-28.9%
1-Year ReturnPast 12 months+75.9%+43.7%+54.2%+18.2%
3-Year ReturnCumulative with dividends+805.1%+156.2%+137.4%+73.6%
5-Year ReturnCumulative with dividends-45.6%+64.8%+86.3%+0.8%
10-Year ReturnCumulative with dividends-57.1%+697.8%+369.5%+4123.0%
CAGR (3Y)Annualised 3-year return+108.4%+36.8%+33.4%+20.2%
REAL leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AMZN and EBAY each lead in 1 of 2 comparable metrics.

EBAY is the less volatile stock with a 0.73 beta — it tends to amplify market swings less than REAL's 2.95 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs SHOP's 61.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricREAL logoREALThe RealReal, Inc.AMZN logoAMZNAmazon.com, Inc.EBAY logoEBAYeBay Inc.SHOP logoSHOPShopify Inc.
Beta (5Y)Sensitivity to S&P 5002.95x1.51x0.73x2.64x
52-Week HighHighest price in past year$17.39$278.56$111.38$182.19
52-Week LowLowest price in past year$4.70$185.01$67.87$88.14
% of 52W HighCurrent price vs 52-week peak+71.3%+97.3%+95.5%+61.3%
RSI (14)Momentum oscillator 0–10066.381.163.134.7
Avg Volume (50D)Average daily shares traded3.3M45.5M5.4M8.7M
Evenly matched — AMZN and EBAY each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: REAL as "Buy", AMZN as "Buy", EBAY as "Hold", SHOP as "Buy". Consensus price targets imply 47.4% upside for SHOP (target: $165) vs 3.1% for EBAY (target: $110). EBAY is the only dividend payer here at 1.08% yield — a key consideration for income-focused portfolios.

MetricREAL logoREALThe RealReal, Inc.AMZN logoAMZNAmazon.com, Inc.EBAY logoEBAYeBay Inc.SHOP logoSHOPShopify Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyHoldBuy
Price TargetConsensus 12-month target$18.17$306.77$109.67$164.75
# AnalystsCovering analysts25946863
Dividend YieldAnnual dividend ÷ price+1.1%
Dividend StreakConsecutive years of raises7
Dividend / ShareAnnual DPS$1.15
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+5.1%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

AMZN leads in 1 of 6 categories (Valuation Metrics). REAL leads in 1 (Total Returns). 3 tied.

Best OverallThe RealReal, Inc. (REAL)Leads 1 of 6 categories
Loading custom metrics...

REAL vs AMZN vs EBAY vs SHOP: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is REAL or AMZN or EBAY or SHOP a better buy right now?

For growth investors, Shopify Inc.

(SHOP) is the stronger pick with 30. 1% revenue growth year-over-year, versus 7. 9% for eBay Inc. (EBAY). eBay Inc. (EBAY) offers the better valuation at 24. 5x trailing P/E (17. 4x forward), making it the more compelling value choice. Analysts rate The RealReal, Inc. (REAL) a "Buy" — based on 25 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — REAL or AMZN or EBAY or SHOP?

On trailing P/E, eBay Inc.

(EBAY) is the cheapest at 24. 5x versus Shopify Inc. at 118. 9x. On forward P/E, eBay Inc. is actually cheaper at 17. 4x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Shopify Inc. 's 2. 08x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — REAL or AMZN or EBAY or SHOP?

Over the past 5 years, eBay Inc.

(EBAY) delivered a total return of +86. 3%, compared to -45. 6% for The RealReal, Inc. (REAL). Over 10 years, the gap is even starker: SHOP returned +41. 2% versus REAL's -57. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — REAL or AMZN or EBAY or SHOP?

By beta (market sensitivity over 5 years), eBay Inc.

(EBAY) is the lower-risk stock at 0. 73β versus The RealReal, Inc. 's 2. 95β — meaning REAL is approximately 303% more volatile than EBAY relative to the S&P 500. On balance sheet safety, Shopify Inc. (SHOP) carries a lower debt/equity ratio of 1% versus 160% for eBay Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — REAL or AMZN or EBAY or SHOP?

By revenue growth (latest reported year), Shopify Inc.

(SHOP) is pulling ahead at 30. 1% versus 7. 9% for eBay Inc. (EBAY). On earnings-per-share growth, the picture is similar: The RealReal, Inc. grew EPS 45. 2% year-over-year, compared to -39. 4% for Shopify Inc.. Over a 3-year CAGR, SHOP leads at 27. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — REAL or AMZN or EBAY or SHOP?

eBay Inc.

(EBAY) is the more profitable company, earning 18. 3% net margin versus -6. 0% for The RealReal, Inc. — meaning it keeps 18. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: EBAY leads at 20. 5% versus -3. 5% for REAL. At the gross margin level — before operating expenses — EBAY leads at 71. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is REAL or AMZN or EBAY or SHOP more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Shopify Inc. 's 2. 08x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, eBay Inc. (EBAY) trades at 17. 4x forward P/E versus 307. 7x for The RealReal, Inc. — 290. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SHOP: 47. 4% to $164. 75.

08

Which pays a better dividend — REAL or AMZN or EBAY or SHOP?

In this comparison, EBAY (1.

1% yield) pays a dividend. REAL, AMZN, SHOP do not pay a meaningful dividend and should not be held primarily for income.

09

Is REAL or AMZN or EBAY or SHOP better for a retirement portfolio?

For long-horizon retirement investors, eBay Inc.

(EBAY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 73), 1. 1% yield, +369. 5% 10Y return). The RealReal, Inc. (REAL) carries a higher beta of 2. 95 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (EBAY: +369. 5%, REAL: -57. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between REAL and AMZN and EBAY and SHOP?

These companies operate in different sectors (REAL (Consumer Cyclical) and AMZN (Consumer Cyclical) and EBAY (Consumer Cyclical) and SHOP (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: REAL is a small-cap high-growth stock; AMZN is a mega-cap quality compounder stock; EBAY is a mid-cap quality compounder stock; SHOP is a mid-cap high-growth stock. EBAY pays a dividend while REAL, AMZN, SHOP do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

REAL

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Gross Margin > 44%
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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EBAY

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 10%
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SHOP

High-Growth Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 17%
  • Net Margin > 6%
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Beat Both

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Revenue Growth>
%
(REAL: 18.5% · AMZN: 16.6%)

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