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Stock Comparison

RF vs FITB vs CFG vs HBAN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RF
Regions Financial Corporation

Banks - Regional

Financial ServicesNYSE • US
Market Cap$24.27B
5Y Perf.+147.2%
FITB
Fifth Third Bancorp

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$33.27B
5Y Perf.+156.2%
CFG
Citizens Financial Group, Inc.

Banks - Regional

Financial ServicesNYSE • US
Market Cap$27.70B
5Y Perf.+166.4%
HBAN
Huntington Bancshares Incorporated

Banks - Regional

Financial ServicesNASDAQ • US
Market Cap$25.63B
5Y Perf.+82.1%

RF vs FITB vs CFG vs HBAN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RF logoRF
FITB logoFITB
CFG logoCFG
HBAN logoHBAN
IndustryBanks - RegionalBanks - RegionalBanks - RegionalBanks - Regional
Market Cap$24.27B$33.27B$27.70B$25.63B
Revenue (TTM)$9.61B$13.05B$12.35B$12.48B
Net Income (TTM)$2.16B$2.41B$1.70B$2.21B
Gross Margin74.6%59.2%57.6%61.7%
Operating Margin28.5%22.3%15.3%21.5%
Forward P/E10.7x16.1x12.4x11.1x
Total Debt$4.88B$18.97B$12.40B$18.48B
Cash & Equiv.$10.91B$3.01B$11.24B$1.78B

RF vs FITB vs CFG vs HBANLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RF
FITB
CFG
HBAN
StockMay 20May 26Return
Regions Financial C… (RF)100247.2+147.2%
Fifth Third Bancorp (FITB)100256.2+156.2%
Citizens Financial … (CFG)100266.4+166.4%
Huntington Bancshar… (HBAN)100182.1+82.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: RF vs FITB vs CFG vs HBAN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: FITB leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Regions Financial Corporation is the stronger pick specifically for valuation and capital efficiency. CFG and HBAN also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
RF
Regions Financial Corporation
The Banking Pick

RF is the #2 pick in this set and the best alternative if long-term compounding and sleep-well-at-night is your priority.

  • 283.3% 10Y total return vs CFG's 257.8%
  • Lower volatility, beta 1.10, Low D/E 25.6%, current ratio 0.30x
  • PEG 0.62 vs HBAN's 0.74
  • NIM 3.1% vs CFG's 2.6%
Best for: long-term compounding and sleep-well-at-night
FITB
Fifth Third Bancorp
The Banking Pick

FITB carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 5.6%, EPS growth -2.5%
  • 5.6% NII/revenue growth vs CFG's 1.3%
  • Efficiency ratio 0.4% vs RF's 0.5% (lower = leaner)
  • 3.4% yield, 15-year raise streak, vs HBAN's 3.7%
Best for: growth exposure
CFG
Citizens Financial Group, Inc.
The Banking Pick

CFG is the clearest fit if your priority is momentum.

  • +73.3% vs HBAN's +12.4%
Best for: momentum
HBAN
Huntington Bancshares Incorporated
The Banking Pick

HBAN is the clearest fit if your priority is income & stability and defensive.

  • Dividend streak 0 yrs, beta 1.09, yield 3.7%
  • Beta 1.09, yield 3.7%, current ratio 0.19x
  • Beta 1.09 vs CFG's 1.33
Best for: income & stability and defensive
See the full category breakdown
CategoryWinnerWhy
GrowthFITB logoFITB5.6% NII/revenue growth vs CFG's 1.3%
ValueRF logoRFLower P/E (10.7x vs 12.4x)
Quality / MarginsFITB logoFITBEfficiency ratio 0.4% vs RF's 0.5% (lower = leaner)
Stability / SafetyHBAN logoHBANBeta 1.09 vs CFG's 1.33
DividendsFITB logoFITB3.4% yield, 15-year raise streak, vs HBAN's 3.7%
Momentum (1Y)CFG logoCFG+73.3% vs HBAN's +12.4%
Efficiency (ROA)FITB logoFITBEfficiency ratio 0.4% vs RF's 0.5%

RF vs FITB vs CFG vs HBAN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

RFRegions Financial Corporation
FY 2023
Consumer Bank
56.0%$3.1B
Corporate Bank
35.8%$2.0B
Wealth Management
8.2%$457M
FITBFifth Third Bancorp
FY 2024
Total interest income
78.5%$10.4B
Wealth and asset management revenue
4.9%$647M
Commercial payments revenue
4.6%$608M
Consumer banking revenue
4.2%$555M
Capital markets fees
3.2%$424M
Commercial banking revenue
2.8%$377M
Mortgage banking net revenue
1.6%$211M
Other (2)
0.2%$27M
CFGCitizens Financial Group, Inc.
FY 2024
Service Charges and Fees
53.5%$417M
Card Fees
46.5%$362M
HBANHuntington Bancshares Incorporated
FY 2025
Cards And Payment Processing Revenue
44.0%$613M
Trust And Investment Management Services Revenue
29.3%$408M
Service Charges Revenue
17.9%$250M
Insurance Revenue
5.8%$81M
Other Revenue
2.2%$30M
Leasing Revenue
0.9%$12M

RF vs FITB vs CFG vs HBAN — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLRFLAGGINGHBAN

Income & Cash Flow (Last 12 Months)

RF leads this category, winning 4 of 5 comparable metrics.

FITB and RF operate at a comparable scale, with $13.0B and $9.6B in trailing revenue. RF is the more profitable business, keeping 22.4% of every revenue dollar as net income compared to CFG's 12.2%.

MetricRF logoRFRegions Financial…FITB logoFITBFifth Third Banco…CFG logoCFGCitizens Financia…HBAN logoHBANHuntington Bancsh…
RevenueTrailing 12 months$9.6B$13.0B$12.3B$12.5B
EBITDAEarnings before interest/tax$2.8B$3.6B$2.6B$3.1B
Net IncomeAfter-tax profit$2.2B$2.4B$1.7B$2.2B
Free Cash FlowCash after capex$2.1B$3.4B$2.7B$2.3B
Gross MarginGross profit ÷ Revenue+74.6%+59.2%+57.6%+61.7%
Operating MarginEBIT ÷ Revenue+28.5%+22.3%+15.3%+21.5%
Net MarginNet income ÷ Revenue+22.4%+17.7%+12.2%+17.7%
FCF MarginFCF ÷ Revenue+22.7%+18.5%+15.2%+18.2%
Rev. Growth (YoY)Latest quarter vs prior year
EPS Growth (YoY)Latest quarter vs prior year+3.6%+16.7%+38.2%-11.8%
RF leads this category, winning 4 of 5 comparable metrics.

Valuation Metrics

RF leads this category, winning 4 of 7 comparable metrics.

At 11.6x trailing earnings, HBAN trades at a 45% valuation discount to CFG's 21.2x P/E. Adjusting for growth (PEG ratio), RF offers better value at 0.70x vs HBAN's 0.77x — a lower PEG means you pay less per unit of expected earnings growth.

MetricRF logoRFRegions Financial…FITB logoFITBFifth Third Banco…CFG logoCFGCitizens Financia…HBAN logoHBANHuntington Bancsh…
Market CapShares × price$24.3B$33.3B$27.7B$25.6B
Enterprise ValueMkt cap + debt − cash$18.2B$49.2B$28.9B$42.3B
Trailing P/EPrice ÷ TTM EPS12.21x15.82x21.19x11.65x
Forward P/EPrice ÷ next-FY EPS est.10.70x16.12x12.39x11.10x
PEG RatioP/E ÷ EPS growth rate0.70x0.77x
EV / EBITDAEnterprise value multiple6.50x14.43x12.10x15.75x
Price / SalesMarket cap ÷ Revenue2.53x2.55x2.24x2.05x
Price / BookPrice ÷ Book value/share1.29x1.74x1.20x1.00x
Price / FCFMarket cap ÷ FCF11.13x13.81x14.74x11.25x
RF leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

RF leads this category, winning 8 of 9 comparable metrics.

FITB delivers a 11.4% return on equity — every $100 of shareholder capital generates $11 in annual profit, vs $7 for CFG. RF carries lower financial leverage with a 0.26x debt-to-equity ratio, signaling a more conservative balance sheet compared to FITB's 0.97x. On the Piotroski fundamental quality scale (0–9), RF scores 9/9 vs HBAN's 6/9, reflecting strong financial health.

MetricRF logoRFRegions Financial…FITB logoFITBFifth Third Banco…CFG logoCFGCitizens Financia…HBAN logoHBANHuntington Bancsh…
ROE (TTM)Return on equity+11.3%+11.4%+6.6%+10.0%
ROA (TTM)Return on assets+1.4%+1.1%+0.8%+1.0%
ROICReturn on invested capital+8.5%+5.7%+3.8%+5.1%
ROCEReturn on capital employed+9.6%+7.0%+4.4%+4.5%
Piotroski ScoreFundamental quality 0–99676
Debt / EquityFinancial leverage0.26x0.97x0.51x0.76x
Net DebtTotal debt minus cash-$6.0B$16.0B$1.2B$16.7B
Cash & Equiv.Liquid assets$10.9B$3.0B$11.2B$1.8B
Total DebtShort + long-term debt$4.9B$19.0B$12.4B$18.5B
Interest CoverageEBIT ÷ Interest expense1.32x0.75x0.55x0.62x
RF leads this category, winning 8 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

CFG leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in CFG five years ago would be worth $14,687 today (with dividends reinvested), compared to $12,203 for HBAN. Over the past 12 months, CFG leads with a +73.3% total return vs HBAN's +12.4%. The 3-year compound annual growth rate (CAGR) favors CFG at 39.1% vs HBAN's 22.8% — a key indicator of consistent wealth creation.

MetricRF logoRFRegions Financial…FITB logoFITBFifth Third Banco…CFG logoCFGCitizens Financia…HBAN logoHBANHuntington Bancsh…
YTD ReturnYear-to-date+2.4%+4.9%+9.7%-6.5%
1-Year ReturnPast 12 months+39.6%+39.6%+73.3%+12.4%
3-Year ReturnCumulative with dividends+88.5%+121.5%+169.3%+85.1%
5-Year ReturnCumulative with dividends+41.3%+33.5%+46.9%+22.0%
10-Year ReturnCumulative with dividends+283.3%+249.5%+257.8%+121.5%
CAGR (3Y)Annualised 3-year return+23.5%+30.4%+39.1%+22.8%
CFG leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — CFG and HBAN each lead in 1 of 2 comparable metrics.

HBAN is the less volatile stock with a 1.09 beta — it tends to amplify market swings less than CFG's 1.33 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CFG currently trades 93.3% from its 52-week high vs HBAN's 83.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRF logoRFRegions Financial…FITB logoFITBFifth Third Banco…CFG logoCFGCitizens Financia…HBAN logoHBANHuntington Bancsh…
Beta (5Y)Sensitivity to S&P 5001.10x1.09x1.33x1.09x
52-Week HighHighest price in past year$31.53$55.44$68.79$19.46
52-Week LowLowest price in past year$20.67$36.55$37.93$14.87
% of 52W HighCurrent price vs 52-week peak+88.7%+89.6%+93.3%+83.2%
RSI (14)Momentum oscillator 0–10055.558.160.253.4
Avg Volume (50D)Average daily shares traded11.8M8.2M4.5M24.3M
Evenly matched — CFG and HBAN each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — FITB and HBAN each lead in 1 of 2 comparable metrics.

Analyst consensus: RF as "Hold", FITB as "Buy", CFG as "Buy", HBAN as "Buy". Consensus price targets imply 25.9% upside for HBAN (target: $20) vs 10.1% for RF (target: $31). For income investors, HBAN offers the higher dividend yield at 3.73% vs CFG's 2.64%.

MetricRF logoRFRegions Financial…FITB logoFITBFifth Third Banco…CFG logoCFGCitizens Financia…HBAN logoHBANHuntington Bancsh…
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuy
Price TargetConsensus 12-month target$30.78$56.50$72.42$20.38
# AnalystsCovering analysts52513848
Dividend YieldAnnual dividend ÷ price+3.7%+3.4%+2.6%+3.7%
Dividend StreakConsecutive years of raises131530
Dividend / ShareAnnual DPS$1.04$1.71$1.70$0.60
Buyback YieldShare repurchases ÷ mkt cap+4.4%+1.9%+4.9%0.0%
Evenly matched — FITB and HBAN each lead in 1 of 2 comparable metrics.
Key Takeaway

RF leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). CFG leads in 1 (Total Returns). 2 tied.

Best OverallRegions Financial Corporati… (RF)Leads 3 of 6 categories
Loading custom metrics...

RF vs FITB vs CFG vs HBAN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is RF or FITB or CFG or HBAN a better buy right now?

For growth investors, Fifth Third Bancorp (FITB) is the stronger pick with 5.

6% revenue growth year-over-year, versus 1. 3% for Citizens Financial Group, Inc. (CFG). Huntington Bancshares Incorporated (HBAN) offers the better valuation at 11. 6x trailing P/E (11. 1x forward), making it the more compelling value choice. Analysts rate Fifth Third Bancorp (FITB) a "Buy" — based on 51 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RF or FITB or CFG or HBAN?

On trailing P/E, Huntington Bancshares Incorporated (HBAN) is the cheapest at 11.

6x versus Citizens Financial Group, Inc. at 21. 2x. On forward P/E, Regions Financial Corporation is actually cheaper at 10. 7x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Regions Financial Corporation wins at 0. 62x versus Huntington Bancshares Incorporated's 0. 74x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — RF or FITB or CFG or HBAN?

Over the past 5 years, Citizens Financial Group, Inc.

(CFG) delivered a total return of +46. 9%, compared to +22. 0% for Huntington Bancshares Incorporated (HBAN). Over 10 years, the gap is even starker: RF returned +283. 3% versus HBAN's +121. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RF or FITB or CFG or HBAN?

By beta (market sensitivity over 5 years), Huntington Bancshares Incorporated (HBAN) is the lower-risk stock at 1.

09β versus Citizens Financial Group, Inc. 's 1. 33β — meaning CFG is approximately 22% more volatile than HBAN relative to the S&P 500. On balance sheet safety, Regions Financial Corporation (RF) carries a lower debt/equity ratio of 26% versus 97% for Fifth Third Bancorp — giving it more financial flexibility in a downturn.

05

Which is growing faster — RF or FITB or CFG or HBAN?

By revenue growth (latest reported year), Fifth Third Bancorp (FITB) is pulling ahead at 5.

6% versus 1. 3% for Citizens Financial Group, Inc. (CFG). On earnings-per-share growth, the picture is similar: Regions Financial Corporation grew EPS 18. 7% year-over-year, compared to -3. 2% for Citizens Financial Group, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RF or FITB or CFG or HBAN?

Regions Financial Corporation (RF) is the more profitable company, earning 22.

4% net margin versus 12. 2% for Citizens Financial Group, Inc. — meaning it keeps 22. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RF leads at 28. 5% versus 15. 3% for CFG. At the gross margin level — before operating expenses — RF leads at 74. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RF or FITB or CFG or HBAN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Regions Financial Corporation (RF) is the more undervalued stock at a PEG of 0. 62x versus Huntington Bancshares Incorporated's 0. 74x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Regions Financial Corporation (RF) trades at 10. 7x forward P/E versus 16. 1x for Fifth Third Bancorp — 5. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HBAN: 25. 9% to $20. 38.

08

Which pays a better dividend — RF or FITB or CFG or HBAN?

All stocks in this comparison pay dividends.

Huntington Bancshares Incorporated (HBAN) offers the highest yield at 3. 7%, versus 2. 6% for Citizens Financial Group, Inc. (CFG).

09

Is RF or FITB or CFG or HBAN better for a retirement portfolio?

For long-horizon retirement investors, Regions Financial Corporation (RF) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.

10), 3. 7% yield, +283. 3% 10Y return). Both have compounded well over 10 years (RF: +283. 3%, CFG: +257. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RF and FITB and CFG and HBAN?

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: RF is a mid-cap deep-value stock; FITB is a mid-cap deep-value stock; CFG is a mid-cap quality compounder stock; HBAN is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

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RF

Dividend Mega-Cap Quality

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 13%
  • Dividend Yield > 1.4%
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FITB

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 10%
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Stocks Like

CFG

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 7%
  • Dividend Yield > 1.0%
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Stocks Like

HBAN

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Net Margin > 10%
  • Dividend Yield > 1.4%
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Beat Both

Find stocks that outperform RF and FITB and CFG and HBAN on the metrics below

Revenue Growth>
%
(RF: 2.5% · FITB: 5.6%)
Net Margin>
%
(RF: 22.4% · FITB: 17.7%)
P/E Ratio<
x
(RF: 12.2x · FITB: 15.8x)

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