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ROKU vs SSTI vs QCOM vs AXON vs MSFT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
ROKU
Roku, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$18.71B
5Y Perf.+15.7%
SSTI
SoundThinking, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$89M
5Y Perf.-69.7%
QCOM
QUALCOMM Incorporated

Semiconductors

TechnologyNASDAQ • US
Market Cap$213.51B
5Y Perf.+150.5%
AXON
Axon Enterprise, Inc.

Aerospace & Defense

IndustrialsNASDAQ • US
Market Cap$34.40B
5Y Perf.+462.0%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+129.7%

ROKU vs SSTI vs QCOM vs AXON vs MSFT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
ROKU logoROKU
SSTI logoSSTI
QCOM logoQCOM
AXON logoAXON
MSFT logoMSFT
IndustryEntertainmentSoftware - ApplicationSemiconductorsAerospace & DefenseSoftware - Infrastructure
Market Cap$18.71B$89M$213.51B$34.40B$3.13T
Revenue (TTM)$4.97B$103M$44.49B$2.98B$318.27B
Net Income (TTM)$201M$-11M$9.92B$206M$125.22B
Gross Margin44.2%54.4%54.8%59.3%68.3%
Operating Margin2.1%-9.7%25.5%1.3%46.8%
Forward P/E57.5x18.8x55.0x25.3x
Total Debt$872M$6M$16.37B$1.91B$112.18B
Cash & Equiv.$1.59B$13M$7.84B$1.20B$30.24B

ROKU vs SSTI vs QCOM vs AXON vs MSFTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

ROKU
SSTI
QCOM
AXON
MSFT
StockMay 20May 26Return
Roku, Inc. (ROKU)100115.7+15.7%
SoundThinking, Inc. (SSTI)10030.3-69.7%
QUALCOMM Incorporat… (QCOM)100250.5+150.5%
Axon Enterprise, In… (AXON)100562.0+462.0%
Microsoft Corporati… (MSFT)100229.7+129.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: ROKU vs SSTI vs QCOM vs AXON vs MSFT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. QUALCOMM Incorporated is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. ROKU and AXON also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
ROKU
Roku, Inc.
The Growth Play

ROKU ranks third and is worth considering specifically for growth exposure.

  • Rev growth 15.2%, EPS growth 166.3%, 3Y rev CAGR 14.9%
  • +111.5% vs SSTI's -53.5%
Best for: growth exposure
SSTI
SoundThinking, Inc.
The Technology Pick

Among these 5 stocks, SSTI doesn't own a clear edge in any measured category.

Best for: technology exposure
QCOM
QUALCOMM Incorporated
The Income Pick

QCOM is the #2 pick in this set and the best alternative if income & stability and defensive is your priority.

  • Dividend streak 23 yrs, beta 1.55, yield 1.7%
  • Beta 1.55, yield 1.7%, current ratio 2.82x
  • Lower P/E (18.8x vs 55.0x)
  • 1.7% yield, 23-year raise streak, vs MSFT's 0.8%, (3 stocks pay no dividend)
Best for: income & stability and defensive
AXON
Axon Enterprise, Inc.
The Long-Run Compounder

AXON is the clearest fit if your priority is long-term compounding.

  • 22.0% 10Y total return vs MSFT's 7.9%
  • 33.5% revenue growth vs SSTI's 10.0%
Best for: long-term compounding
MSFT
Microsoft Corporation
The Defensive Pick

MSFT carries the broadest edge in this set and is the clearest fit for sleep-well-at-night and valuation efficiency.

  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • PEG 1.35 vs QCOM's 9.06
  • 39.3% margin vs SSTI's -10.4%
  • Beta 0.89 vs ROKU's 2.10, lower leverage
Best for: sleep-well-at-night and valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthAXON logoAXON33.5% revenue growth vs SSTI's 10.0%
ValueQCOM logoQCOMLower P/E (18.8x vs 55.0x)
Quality / MarginsMSFT logoMSFT39.3% margin vs SSTI's -10.4%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs ROKU's 2.10, lower leverage
DividendsQCOM logoQCOM1.7% yield, 23-year raise streak, vs MSFT's 0.8%, (3 stocks pay no dividend)
Momentum (1Y)ROKU logoROKU+111.5% vs SSTI's -53.5%
Efficiency (ROA)MSFT logoMSFT19.2% ROA vs SSTI's -7.9%, ROIC 24.9% vs -8.2%

ROKU vs SSTI vs QCOM vs AXON vs MSFT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

ROKURoku, Inc.
FY 2025
Platform Segment
100.0%$4.1B
SSTISoundThinking, Inc.
FY 2024
Subscription, maintenance and support services Member
97.2%$99M
Professional software development services member
2.8%$3M
QCOMQUALCOMM Incorporated
FY 2025
QCT
87.3%$38.4B
QTL
12.7%$5.6B
AXONAxon Enterprise, Inc.
FY 2025
Software And Sensors Segment
43.3%$1.2B
TASER X2
32.9%$914M
Axon Body
14.3%$397M
Platform Solutions
9.6%$266M
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B

ROKU vs SSTI vs QCOM vs AXON vs MSFT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLROKULAGGINGAXON

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 3 of 6 comparable metrics.

MSFT is the larger business by revenue, generating $318.3B annually — 3097.6x SSTI's $103M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to SSTI's -10.4%. On growth, AXON holds the edge at +33.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricROKU logoROKURoku, Inc.SSTI logoSSTISoundThinking, In…QCOM logoQCOMQUALCOMM Incorpor…AXON logoAXONAxon Enterprise, …MSFT logoMSFTMicrosoft Corpora…
RevenueTrailing 12 months$5.0B$103M$44.5B$3.0B$318.3B
EBITDAEarnings before interest/tax$223M-$123,000$12.8B$97M$192.6B
Net IncomeAfter-tax profit$201M-$11M$9.9B$206M$125.2B
Free Cash FlowCash after capex$653M-$1M$12.5B$20M$72.9B
Gross MarginGross profit ÷ Revenue+44.2%+54.4%+54.8%+59.3%+68.3%
Operating MarginEBIT ÷ Revenue+2.1%-9.7%+25.5%+1.3%+46.8%
Net MarginNet income ÷ Revenue+4.1%-10.4%+22.3%+6.9%+39.3%
FCF MarginFCF ÷ Revenue+13.1%-1.0%+28.1%+0.7%+22.9%
Rev. Growth (YoY)Latest quarter vs prior year+22.4%-4.4%-3.5%+33.7%+18.3%
EPS Growth (YoY)Latest quarter vs prior year+4.0%-45.5%+173.0%+89.8%+23.4%
MSFT leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

SSTI leads this category, winning 4 of 7 comparable metrics.

At 30.9x trailing earnings, MSFT trades at a 89% valuation discount to AXON's 282.7x P/E. Adjusting for growth (PEG ratio), MSFT offers better value at 1.64x vs QCOM's 19.44x — a lower PEG means you pay less per unit of expected earnings growth.

MetricROKU logoROKURoku, Inc.SSTI logoSSTISoundThinking, In…QCOM logoQCOMQUALCOMM Incorpor…AXON logoAXONAxon Enterprise, …MSFT logoMSFTMicrosoft Corpora…
Market CapShares × price$18.7B$89M$213.5B$34.4B$3.13T
Enterprise ValueMkt cap + debt − cash$18.0B$82M$222.0B$35.1B$3.21T
Trailing P/EPrice ÷ TTM EPS214.69x-9.78x40.43x282.71x30.86x
Forward P/EPrice ÷ next-FY EPS est.57.52x18.84x54.97x25.34x
PEG RatioP/E ÷ EPS growth rate19.44x1.64x
EV / EBITDAEnterprise value multiple53.71x37.17x15.91x1664.88x19.72x
Price / SalesMarket cap ÷ Revenue3.95x0.88x4.82x12.37x11.10x
Price / BookPrice ÷ Book value/share7.19x1.24x10.56x13.16x9.15x
Price / FCFMarket cap ÷ FCF39.10x5.66x16.65x458.11x43.66x
SSTI leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — ROKU and SSTI and QCOM and MSFT each lead in 2 of 8 comparable metrics.

QCOM delivers a 40.2% return on equity — every $100 of shareholder capital generates $40 in annual profit, vs $-15 for SSTI. SSTI carries lower financial leverage with a 0.08x debt-to-equity ratio, signaling a more conservative balance sheet compared to QCOM's 0.77x.

MetricROKU logoROKURoku, Inc.SSTI logoSSTISoundThinking, In…QCOM logoQCOMQUALCOMM Incorpor…AXON logoAXONAxon Enterprise, …MSFT logoMSFTMicrosoft Corpora…
ROE (TTM)Return on equity+7.6%-14.6%+40.2%+6.6%+33.1%
ROA (TTM)Return on assets+4.6%-7.9%+18.4%+3.1%+19.2%
ROICReturn on invested capital-0.3%-8.2%+29.1%-1.3%+24.9%
ROCEReturn on capital employed-0.2%-9.7%+28.9%-1.5%+29.7%
Piotroski ScoreFundamental quality 0–966666
Debt / EquityFinancial leverage0.33x0.08x0.77x0.59x0.33x
Net DebtTotal debt minus cash-$715M-$7M$8.5B$709M$81.9B
Cash & Equiv.Liquid assets$1.6B$13M$7.8B$1.2B$30.2B
Total DebtShort + long-term debt$872M$6M$16.4B$1.9B$112.2B
Interest CoverageEBIT ÷ Interest expense129.08x-126.26x17.60x1.18x55.65x
Evenly matched — ROKU and SSTI and QCOM and MSFT each lead in 2 of 8 comparable metrics.

Total Returns (Dividends Reinvested)

ROKU leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in AXON five years ago would be worth $31,683 today (with dividends reinvested), compared to $2,243 for SSTI. Over the past 12 months, ROKU leads with a +111.5% total return vs SSTI's -53.5%. The 3-year compound annual growth rate (CAGR) favors ROKU at 31.5% vs SSTI's -38.5% — a key indicator of consistent wealth creation.

MetricROKU logoROKURoku, Inc.SSTI logoSSTISoundThinking, In…QCOM logoQCOMQUALCOMM Incorpor…AXON logoAXONAxon Enterprise, …MSFT logoMSFTMicrosoft Corpora…
YTD ReturnYear-to-date+16.5%-9.2%+17.6%-24.2%-10.8%
1-Year ReturnPast 12 months+111.5%-53.5%+42.9%-29.1%-2.1%
3-Year ReturnCumulative with dividends+127.4%-76.8%+96.4%+92.4%+39.5%
5-Year ReturnCumulative with dividends-60.0%-77.6%+58.5%+216.8%+72.5%
10-Year ReturnCumulative with dividends+439.0%-51.0%+350.2%+2200.0%+787.7%
CAGR (3Y)Annualised 3-year return+31.5%-38.5%+25.2%+24.4%+11.7%
ROKU leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — ROKU and MSFT each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than ROKU's 2.10 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ROKU currently trades 97.6% from its 52-week high vs SSTI's 40.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricROKU logoROKURoku, Inc.SSTI logoSSTISoundThinking, In…QCOM logoQCOMQUALCOMM Incorpor…AXON logoAXONAxon Enterprise, …MSFT logoMSFTMicrosoft Corpora…
Beta (5Y)Sensitivity to S&P 5002.10x1.53x1.55x1.19x0.89x
52-Week HighHighest price in past year$129.80$17.43$223.66$885.92$555.45
52-Week LowLowest price in past year$59.45$5.78$121.99$339.01$356.28
% of 52W HighCurrent price vs 52-week peak+97.6%+40.4%+90.6%+48.2%+75.8%
RSI (14)Momentum oscillator 0–10072.747.780.140.554.0
Avg Volume (50D)Average daily shares traded2.7M115K15.1M1.0M32.5M
Evenly matched — ROKU and MSFT each lead in 1 of 2 comparable metrics.

Analyst Outlook

QCOM leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: ROKU as "Buy", QCOM as "Hold", AXON as "Buy", MSFT as "Buy". Consensus price targets imply 70.2% upside for AXON (target: $727) vs -13.6% for QCOM (target: $175). For income investors, QCOM offers the higher dividend yield at 1.70% vs MSFT's 0.77%.

MetricROKU logoROKURoku, Inc.SSTI logoSSTISoundThinking, In…QCOM logoQCOMQUALCOMM Incorpor…AXON logoAXONAxon Enterprise, …MSFT logoMSFTMicrosoft Corpora…
Analyst RatingConsensus buy/hold/sellBuyHoldBuyBuy
Price TargetConsensus 12-month target$142.19$175.00$726.71$551.75
# AnalystsCovering analysts45692181
Dividend YieldAnnual dividend ÷ price+1.7%+0.8%
Dividend StreakConsecutive years of raises2319
Dividend / ShareAnnual DPS$3.44$3.23
Buyback YieldShare repurchases ÷ mkt cap+0.8%+6.7%+4.1%0.0%+0.6%
QCOM leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

MSFT leads in 1 of 6 categories (Income & Cash Flow). SSTI leads in 1 (Valuation Metrics). 2 tied.

Best OverallRoku, Inc. (ROKU)Leads 1 of 6 categories
Loading custom metrics...

ROKU vs SSTI vs QCOM vs AXON vs MSFT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is ROKU or SSTI or QCOM or AXON or MSFT a better buy right now?

For growth investors, Axon Enterprise, Inc.

(AXON) is the stronger pick with 33. 5% revenue growth year-over-year, versus 10. 0% for SoundThinking, Inc. (SSTI). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate Roku, Inc. (ROKU) a "Buy" — based on 45 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — ROKU or SSTI or QCOM or AXON or MSFT?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

9x versus Axon Enterprise, Inc. at 282. 7x. On forward P/E, QUALCOMM Incorporated is actually cheaper at 18. 8x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Microsoft Corporation wins at 1. 35x versus QUALCOMM Incorporated's 9. 06x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — ROKU or SSTI or QCOM or AXON or MSFT?

Over the past 5 years, Axon Enterprise, Inc.

(AXON) delivered a total return of +216. 8%, compared to -77. 6% for SoundThinking, Inc. (SSTI). Over 10 years, the gap is even starker: AXON returned +22. 0% versus SSTI's -51. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — ROKU or SSTI or QCOM or AXON or MSFT?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Roku, Inc. 's 2. 10β — meaning ROKU is approximately 137% more volatile than MSFT relative to the S&P 500. On balance sheet safety, SoundThinking, Inc. (SSTI) carries a lower debt/equity ratio of 8% versus 77% for QUALCOMM Incorporated — giving it more financial flexibility in a downturn.

05

Which is growing faster — ROKU or SSTI or QCOM or AXON or MSFT?

By revenue growth (latest reported year), Axon Enterprise, Inc.

(AXON) is pulling ahead at 33. 5% versus 10. 0% for SoundThinking, Inc. (SSTI). On earnings-per-share growth, the picture is similar: Roku, Inc. grew EPS 166. 3% year-over-year, compared to -227. 3% for SoundThinking, Inc.. Over a 3-year CAGR, AXON leads at 32. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — ROKU or SSTI or QCOM or AXON or MSFT?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -9. 0% for SoundThinking, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -7. 7% for SSTI. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is ROKU or SSTI or QCOM or AXON or MSFT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Microsoft Corporation (MSFT) is the more undervalued stock at a PEG of 1. 35x versus QUALCOMM Incorporated's 9. 06x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, QUALCOMM Incorporated (QCOM) trades at 18. 8x forward P/E versus 57. 5x for Roku, Inc. — 38. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AXON: 70. 2% to $726. 71.

08

Which pays a better dividend — ROKU or SSTI or QCOM or AXON or MSFT?

In this comparison, QCOM (1.

7% yield), MSFT (0. 8% yield) pay a dividend. ROKU, SSTI, AXON do not pay a meaningful dividend and should not be held primarily for income.

09

Is ROKU or SSTI or QCOM or AXON or MSFT better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Roku, Inc. (ROKU) carries a higher beta of 2. 10 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, ROKU: +439. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between ROKU and SSTI and QCOM and AXON and MSFT?

These companies operate in different sectors (ROKU (Communication Services) and SSTI (Technology) and QCOM (Technology) and AXON (Industrials) and MSFT (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: ROKU is a mid-cap high-growth stock; SSTI is a small-cap quality compounder stock; QCOM is a large-cap quality compounder stock; AXON is a mid-cap high-growth stock; MSFT is a mega-cap quality compounder stock. QCOM, MSFT pay a dividend while ROKU, SSTI, AXON do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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High-Growth Disruptor

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  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 26%
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  • Sector: Technology
  • Market Cap > $100B
  • Gross Margin > 32%
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  • Sector: Technology
  • Market Cap > $100B
  • Net Margin > 13%
  • Dividend Yield > 0.6%
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  • Sector: Technology
  • Market Cap > $100B
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Revenue Growth>
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(ROKU: 22.4% · SSTI: -4.4%)

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